The Nurse Connection Staffing

What The Nurse Connection Staffing does

The Nurse Connection Staffing (NCS) is a privately held healthcare staffing agency founded in 1987 and headquartered at 1 Computer Drive South, Albany, New York. The company provides supplemental and contract nursing personnel — Certified Nursing Assistants (CNAs), Licensed Practical Nurses (LPNs), Registered Nurses (RNs), and specialty nurses including ER, OR, cardiac, pediatric, nurse practitioners, and physician assistants — to healthcare facilities across Upstate New York. Its client base spans acute care hospitals, nursing homes and long-term care facilities (including Director-of-Nursing placements), assisted living communities, correctional facilities, schools and clinics, and doctors' offices. NCS reports a field staff pool of more than 900 nursing professionals and operates three physical offices: Albany (corporate headquarters), Liverpool/Syracuse (Central New York regional office, opened ~2014 and relocated/expanded October 2018), and Rochester (Western New York regional office, opened ~2015 and ribbon-cut April 6, 2022), with additional market entry into Buffalo in January 2018.

NCS earns revenue on a transaction-fee basis by placing nurses on per diem and contract assignments, with disclosed hospital contract LPN/RN bill rates ranging from $61 to $118 per hour depending on specialty. Distribution operates through a hybrid sales-led and self-service model: direct facility relationships are supplemented by an NCS-branded mobile application launched on iOS and Android in 2023, an online application portal hosted on third-party LaborEdge/nexus-leap infrastructure, an employee web portal, a tiered employee referral program ($200 for CNA/HHA, $250 for LPN, $300 for RN hires), and supporting marketing through website content, social media, a quarterly "The Connection!" newsletter, Indeed job listings, and earned media coverage. The company supports its field force with an in-house Clinical Education Department providing annual hands-on competency training beyond New York State Health Department requirements and a "Nurse of the Quarter" recognition program.

The business model is asset-light and labor-arbitrage based, with revenue driven by the bill-rate spread on hours billed to facilities versus wages paid to nurses. Sourcing is heavily referral-driven — 33% of 2019 new hires came via staff referrals — and the company is registered with the New York State Office of General Services, enabling it to contract with state agencies requiring nursing staff. NCS has expanded methodically across Upstate New York rather than via M&A or external funding, has received regional recognition including CNY Business Journal's #1 staffing agency in Central New York (2018) and an Excellence in Healthcare Award (2017), and operates with an internal office headcount of 51–100 employees.

Name

The Nurse Connection Staffing

Legal name

The Nurse Connection Staffing Inc.

Website

https://nurseconnectionstaffing.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

The Nurse Connection Staffing is an Albany-based, privately held healthcare staffing agency founded in 1987 that provides per diem and contract nurses to hospitals, long-term care facilities, schools, correctional facilities, and other providers across Upstate New York.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

NAICS

Nursing and Residential Care Facilities (623)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Healthcare Clinical & Allied Health Staffing (BPACADAJ)

akta.pro secondary industries

Home Care Staffing & Nurse Registry Services (HLAFAEAK), Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH)

Keywords

• Healthcare staffing services
• Nurse staffing agency
• Per diem nursing
• Long-term care staffing
• Contract nursing placement

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Temporary/Per Diem Staffing: Places nurses (RNs, LPNs, CNAs) on per diem basis to healthcare facilities requiring supplemental staffing. Facilities pay for temporary nursing coverage.
2. Contract Nursing Staffing: Provides contract nursing professionals for hospital and facility assignments with rates ranging from $61-118/hr for acute care/hospital contract positions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

The Nurse Connection Staffing is a healthcare staffing agency that places registered nurses (RNs), licensed practical nurses (LPNs), and certified nursing assistants (CNAs) on a per diem and contract basis with healthcare facilities across New York State. Services cover acute care hospitals, long-term care, assisted living, correctional facilities, doctors' offices, and schools, supported by a mobile application, online application portal, and an in-house clinical education department.

Product overview

The Nurse Connection Staffing is a healthcare staffing agency providing temporary and contract nursing professionals (CNAs, LPNs, RNs, and specialty nurses) to healthcare facilities across New York State. The core offering consists of staffing services across six facility types: Acute Care/Hospitals, Assisted Living, Correctional Facilities, Doctors' Offices, Long-Term Care, and Schools. Supporting the core staffing services are an Employee Portal for staff management, a Mobile App for job access and applications, a Healthcare Hero Referral Program with tiered bonuses, and a Clinical Education Department providing ongoing training. The company also operates the Acute Care Connection sub-brand offering higher-paying hospital contract positions. The organization has grown to over 900 field professionals serving clients across Upstate New York regions.

Differentiator

Problem solved

Functional benefit

Brands

• Acute Care Connection: Hospital contract nursing services offered throughout New York State with contract rates ranging from $61-118/hr.

Products and services

• Acute Care (Hospital) Staffing Placement of skilled and specialty nurses (medical-surgical, ER, OR, cardiac, pediatric) into acute care hospitals on a per diem and contract basis across New York State.
• Long-Term Care Staffing Supplemental staffing of CNAs, LPNs, and RNs (including Director of Nursing and Assistant DON positions) for skilled nursing facilities and long-term care operators across New York State.
• Assisted Living Staffing Placement of nursing professionals into assisted living facilities to support resident care, activities of daily living, and daily operations.
• Correctional Facilities Staffing Placement of qualified nursing professionals to correctional facilities to meet the healthcare needs of incarcerated populations.
• Doctors' Offices Staffing Placement of qualified nursing staff into doctors' offices and professional medical office settings for clinical support and patient care.
• School Nurse Staffing Placement of LPNs and RNs into K-12 schools to respond to student health needs, deliver health education, manage emergencies, and support school health programs.
• Acute Care Connection (Hospital Contract Program) Specialized hospital contract program offering LPN and RN contract assignments at higher pay rates ($61-118/hr) throughout New York State, marketed under the Acute Care Connection sub-brand.
• NCS Mobile App Mobile application available on Google Play and Apple App Store that allows nursing candidates to access job opportunities, manage schedules, and apply for positions directly.

Quantifiable outcome

• 52,000+ shifts filled by field staff in 2019
• +3 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• New York State Office of General ServicescoreStrategic or Co-development PartnerRegistered with the New York State Office of General Services, enabling NCS to work with all state agencies in any capacity that may require nursing staff. This registration is a key regulatory relationship for government healthcare staffing opportunities.
• NYSHFA (New York State Health Care Facility Association)minorGTM or Marketing PartnerOrganizational membership displaying logo on website. Association supports nursing homes and healthcare facilities in New York State.
• American Staffing Association (ASA)minorGTM or Marketing PartnerOrganizational membership displaying ASA logo on website. National trade association for staffing companies.
• Greater Rochester Chamber of CommerceminorGTM or Marketing PartnerChamber membership supporting business community connections in the Rochester area.
• CenterState Corporation for Economic OpportunityminorGTM or Marketing PartnerChamber membership and recognized as 'Economic Champion' in 2018. Business development organization in Central New York.
• Leading Age New YorkminorGTM or Marketing PartnerOrganizational membership. Leading Age represents organizations dedicated to improving the lives of older adults.
• Capital Region Chamber of CommerceminorGTM or Marketing PartnerChamber membership supporting business community connections in the Capital Region of New York.
• Community Living AdvocatesminorGTM or Marketing PartnerOrganizational membership/partnership for community-based care advocacy and support.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• Trusted Nurse Staffing: Tech-enabled travel nurse staffing platform competing for the same clinical talent pool NCS recruits in New York; relevant as it pressures pricing and nurse retention across regional markets.
• Aya Healthcare: Fast-growing travel and local nurse staffing platform with a mobile-first experience and proprietary matching technology; sets the tech benchmark NCS must match as it expands its mobile app.

Direct peers

• Maxim Healthcare Services: National healthcare staffing firm providing nurses, home health aides, and allied professionals to facilities and patients; comparable to NCS's mix of facility supplemental staffing across acuity levels.
• Supplemental Health Care: Allied and nursing staffing agency placing RNs, LPNs, and CNAs across acute, post-acute, and behavioral facilities; similar facility-segment mix to NCS, including schools and corrections.
• Favorite Healthcare Staffing: Nurse and allied staffing specialist with per diem, contract, and direct-hire offerings for hospitals, SNFs, and clinics; directly comparable to NCS's core per diem and contract nurse placement model.

Broad incumbents

• AMN Healthcare: Largest U.S. healthcare staffing company with broad nurse, allied, and physician staffing; competes with NCS for hospital contracts and sets national pricing benchmarks relevant to NCS's Acute Care Connection sub-brand.
• Cross Country Healthcare: Public, diversified healthcare staffing firm across nursing, allied, and non-clinical; competes for the same hospital and SNF contracts that form NCS's core book of business.
• HealthTrust Workforce Solutions: HCA-affiliated workforce solutions provider offering managed staffing, MSP, and contingent labor programs to health systems; relevant incumbent for hospital contracts in NCS's footprint.
• Jackson Healthcare: National healthcare staffing and workforce solutions platform serving hospitals and SNFs with nursing, allied, and locum tenens; broader portfolio overlap with NCS's clinical staffing scope.

Regional players

• White Glove Placement: Northeast regional nursing staffing agency providing per-diem and contract nurses to long-term care and acute facilities in New York; close geographic and customer overlap with NCS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NurseConnectionStaffing
• Xx.com/nursecostaffing
• LinkedInlinkedin.com/company/nurse-connection-staffing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Nurse Connection Staffing