Name

Rezonate Media

Legal name

Rezonate Media

Website

https://rezonatemedia.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Multicultural Out-of-Home Advertising Services

NAICS

Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

akta.pro secondary industries

Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), Content Adaptation & Versioning (Cutdowns, Social/DOOH, Localization for Assets) (MPAAAMAJ)

Keywords

• Out-of-home advertising
• Multicultural marketing services
• Experiential marketing activations
• Street-level advertising
• Media planning buying

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D

Revenue model

1. OOH Advertising Services: Street-level out-of-home advertising including billboards, wild postings, barricades, illumicades, lenticular displays, hand-painted murals, and experiential activations. Services include end-to-end marketing solutions, creative concepting, and activation production.
2. Media Planning & Buying: Full media planning and buying services including identifying OOH placements to reach target audiences, programmatic digital buys, and custom mix-media placements for harder-to-reach consumers.
3. Experiential Marketing: Immersive experiential events, brand activations featuring athlete meet and greets, influencer programs, and community engagement-driven programs.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Rezonate Media is an engagement strategy and execution agency that delivers multicultural out-of-home (OOH) street marketing and experiential advertising services. The company plans, places, and executes street-level campaigns—including billboards, wild postings, illuminated displays, hand-painted murals, and immersive brand activations—targeting ethnic enclaves and diverse consumer segments across the United States. It complements physical OOH with media planning/buying, cultural insights research, and KPI reporting verified by Geopath metrics.

Product overview

Rezonate Media is a unified OOH (Out of Home) street marketing and experiential advertising platform specializing in multicultural and diversity markets. The company operates as a single integrated offering combining street-level billboard placements, wild posting, illuminated displays, hand-painted murals, cultural insights research, and full media planning and buying services. The core product suite includes Traditional Wild Posting, Street-Level Billboards, Illumicades, Hand-Painted Murals, One Sheets, Cultural Insights, Full Media Planning & Buying, KPI Reporting with Geopath verification, Experiential Activations, and Influencer Programs. Tech Add-Ons serve as a modular extension providing AR, holograms, motion sensors, NFTs, and metaverse experiences alongside mobile code-scanning and geo-fencing capabilities. The company also offers end-to-end marketing solutions encompassing brand, digital, and social-media strategy, creative concepting, and activation production.

Differentiator

Problem solved

Functional benefit

Products and services

• Street-Level Billboards
• Traditional Wild Posting
• Illumicades
• Hand-Painted Murals
• One Sheets
• Cultural Insights Research
• Full Media Planning & Buying
• Experiential Activations
• Influencer Programs
• End-to-End Marketing Solutions
• KPI Reporting with Geopath Verification

Quantifiable outcome

• 300% increase in donations for NPR/KCRW campaign
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Intertrend Mediaparent_companyOthersIntertrend Media is listed as the parent company of Rezonate Media. The website footer shows '© 2026 Rezonate Media / Intertrend'. Intertrend Media created the social cause campaign 'Make Noise Today' which Rezonate executed, demonstrating a collaborative relationship between the two entities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• IW Group: Asian-American multicultural advertising agency with full-service planning, creative, and media capabilities. Competes for the same multicultural brand budgets and overlapping client roster.
• Alma: Independent multicultural creative agency with strong Hispanic-market presence. Competes for similar multicultural brand mandates and offers integrated advertising services.
• Intersection: Tech-enabled OOH media company operating in transit and urban environments, with digital and experiential capabilities. Comparable OOH-plus-technology offering for urban audiences.
• Lopez Negrete Communications: Largest U.S. Hispanic-focused advertising agency, providing multicultural campaign strategy, creative, and media services. Directly comparable multicultural agency serving Fortune 500 clients.
• Colossal Media: Specialty OOH operator known for large-scale hand-painted murals and street-level advertising. Closely comparable product set (murals, wallscapes) and similar execution model targeting urban audiences.
• New Tradition: Experiential marketing and OOH agency combining street-level media with brand activations. Directly comparable integrated experiential + OOH service model targeting consumer brands.

Broad incumbents

• Outfront Media: One of the largest U.S. OOH media companies with national inventory across billboards, transit, and digital. Competes for enterprise OOH budgets at much larger scale and broader scope.
• Lamar Advertising: Major U.S. OOH operator with extensive billboard and interstate inventory. National scale incumbent offering competing OOH services.
• Clear Channel Outdoor: Global OOH media company with significant U.S. footprint including billboards, transit, and digital spectaculars. Large-scale competitor for enterprise OOH planning and buying.

Others

• Intertrend Media: Parent company of Rezonate Media, also focused on multicultural and Asian-American marketing. Direct strategic connection; sharing IP, campaigns (e.g., Make Noise Today), and likely back-office infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rezonate Media