Intersection
Intersection is a private out-of-home advertising and smart city technology company operating across 14 major US media markets. It holds exclusive transit, airport, and municipal concessions and sells advertising through LinkNYC kiosks, IxNConnect-managed digital networks, and programmatic channels.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Intersection does
Intersection is a private out-of-home (OOH) advertising and smart city technology company operating across 14 major US media markets. Formed in 2015 through the merger of Titan (the largest municipal OOH advertising company at the time) and Control Group (a physical-space technology and design firm), the company combines exclusive advertising concessions on transit systems (CTA, MARTA, LA Metro, SEPTA, SFMTA, NJ TRANSIT, PATH, TriMet, Metro Transit Minneapolis, MBTA), airports (CLT, United Airlines), and city smart-city kiosk programs (LinkNYC, LinkPHL, LinkNWK), with a proprietary technology platform called IxNConnect that manages content, display operations, and customer experience across the network. Its flagship LinkNYC network in New York City includes over 3,750 digital screens spanning 3,250 blocks across all five boroughs and provides free public Wi-Fi to millions of residents, commuters, and visitors.
The company's product portfolio spans street-level digital and static placements, transit advertising (bus and rail interiors/exteriors, station dominations), airport advertising, digital taxi tops, bike-share station media, and the IRLX experiential division launched in 2025. Media is sold through direct enterprise field sales, a dedicated SMB inside-sales channel, a LinkNYC self-service portal, and programmatic DOOH partnerships (VIOOH). Customer segments include national brands (Expedia, Nike, AT&T, Bank of America, MillerCoors, Audible, StreetEasy), advertising agencies, and local SMBs.
Intersection generates revenue primarily by selling advertising space on its digital display networks and static media assets, with both direct and programmatic purchasing. The IxNConnect platform powers dynamic content, real-time analytics, and the company's growing use of generative AI for creative optimization and predictive targeting. The company is led by CEO Chris Grosso and President & COO Scott Goldsmith, with Craig Abolt as CFO; it employs 401-1000 people across 10+ US offices and received a $150M funding round in 2017 led by Graham Holdings.
Intersection firmographics
Firmographics- Name
- Intersection
- Legal name
- Intersection
- Website
- https://intersection.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Intersection is a private out-of-home advertising and smart city technology company operating across 14 major US media markets. It holds exclusive transit, airport, and municipal concessions and sells advertising through LinkNYC kiosks, IxNConnect-managed digital networks, and programmatic channels.
- Ownership category
- akta.pro rank
Intersection industry classification
Industry- Product category
- Out-of-Home Advertising Media
- NAICS
- Indoor and Outdoor Display Advertising (54185), Media Representatives (541840), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)
Keywords
Where Intersection is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Intersection business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Out-of-Home Advertising: Intersection generates the majority of its revenue through selling advertising space on its digital display networks and static media assets. These include street-level digital kiosks (LinkNYC), transit advertising (bus wraps, rail station domination, digital bus shelters), airport advertising, and programmatic digital OOH. The company offers both direct media buys and programmatic purchasing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Direct media buying across all markets and formats |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels6 records
Intersection product offering
Product offeringCore offering
Intersection sells advertising on its owned and exclusively licensed out-of-home media networks across 14 major U.S. markets—including LinkNYC digital kiosks, bus and rail transit systems, airports, taxi tops, and bike-share stations—offered via direct sales, programmatic DOOH buying, and a new SMB self-service portal. It operates the IxNConnect software platform that powers content management and audience targeting across these networks and complements media sales with Creative Labs and campaign measurement services.
Product overview
Intersection is an experience-driven OOH (out-of-home) media and technology company offering a comprehensive portfolio of products and services for advertising in public spaces. The company's core offerings include LinkNYC and LinkPHL (smart city kiosk networks providing Wi-Fi and digital advertising), IxNConnect software platform for content management and display operations, and IxNTouch interactive kiosks. The product portfolio encompasses street advertising (bus shelters, digital urban panels), transit advertising (bus and rail formats), airport advertising, programmatic DOOH, and experiential marketing through the IRLX division. Additional offerings include Creative Labs for campaign design and Measurement Services for campaign analytics. The company operates across 14 major U.S. markets including New York, Chicago, Los Angeles, Philadelphia, and others, serving national brands, local brands, and advertising agencies.
Differentiator
Problem solved
Functional benefit
Brands
- LinkNYC: The largest and fastest free public Wi-Fi network in the world, providing free phone calls, access to government and social services, public service messaging, and digital advertising kiosks across New York City's five boroughs
- IRLX
- IxNConnect
- LinkPHL
- LinkNWK
Products and services
- LinkNYC
- LinkPHL
Quantifiable outcome
- 47% ad recall for Expedia campaign in NYC and Philadelphia
- +8 more outcomes
Companies that use Intersection
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Intersection technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature6 records
Intersection partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered flagship, core and minor.
- CityBridge (consortium for LinkNYC)flagshipCityBridge LLC is the consortium behind LinkNYC, the groundbreaking program providing free public Wi-Fi to millions of New York City residents, commuters, and visitors. Intersection formed from the merger of Titan and Control Group, the latter being a founding member of CityBridge. Nick Colvin serves as CEO of CityBridge and Margaux Knee serves as Chief Administrative Officer of CityBridge.
- LyftcoreIntersection partnered with Lyft to electrify Chicago Divvy bike stations and launch a new digital OOH advertising solution, combining bike share infrastructure with programmatic digital advertising.
- Claudia Oshry (@girlwithnojob) and Caleb Simpson (@calebwsimpson)minorIntersection expanded the LinkNYC Creator Network with top New York City voices Claudia Oshry and Caleb Simpson, bringing creator culture to the streets of New York.
- Citi BikecoreIntersection assumed the role as exclusive advertising partner for Citi Bike in New York City, expanding coverage with over 1,800 bike stations across Manhattan and outer boroughs. The partnership solidifies Intersection as the leading media solution for NYC.
- Haley Kalil (@haleyybalee) - Haley BayleecoreIntersection partnered with Haley Kalil (Haley Baylee), an influencer with 10 million Instagram followers and 16.4 million TikTok followers, in its largest creator collaboration to date, bringing creator culture to the streets of New York.
- VIOOHcoreVIOOH and Intersection partnered on digital out-of-home programmatic sales across the U.S., enabling programmatic buying of Intersection's digital OOH inventory through VIOOH's platform.
- Pace Suburban BuscoreIntersection assumed the role as exclusive advertising partner for Pace, expanding market footprint in greater Chicagoland and serving suburban transit advertising.
- SEPTA (Southeastern Pennsylvania Transportation Authority)flagshipIntersection holds the exclusive advertising partnership with SEPTA. In 2026, SEPTA awarded Intersection a nine-year extension on its exclusive advertising partnership. Covers Philadelphia transit advertising including bus, rail, and station media.
- MARTA (Metropolitan Atlanta Rapid Transit Authority)flagshipIntersection is the exclusive provider of advertising solutions for MARTA Bus, Train, and Rail Stations in Atlanta. Also holds exclusive partnership for CobbLinc Bus Advertising covering Cobb County.
- CTA (Chicago Transit Authority)flagshipIntersection is the exclusive advertising partner of the Chicago Transit Authority. Also exclusive partner for Pace Suburban Bus, Divvy Bikeshare, and Amtrak at Chicago Union Station.
- LA MetroflagshipIntersection is Metro's exclusive rail advertising partner in Los Angeles County, covering 109 miles of rail, 100 stations, 7 rail lines, and 325 rail cars. Also provides IxNTouch interactive kiosks.
- NJ TRANSITflagshipIntersection holds exclusive partnerships with NJ TRANSIT, LinkNWK, and PATH for advertising across trains, buses, and stations in New Jersey. Also partners with Hudson Bergen Light Rail (HBLR).
- MBTA (Massachusetts Bay Transportation Authority)coreIntersection is an advertising partner of the MBTA in Boston, offering advertising on bus shelters, rail shelters, and transit media across 17 neighborhoods with over 440 panels.
- Boston BluebikescoreIntersection now offers advertising at Boston Bluebike stations with extensive coverage throughout Greater Boston, with over 250 stations across neighborhoods.
- PATH (Port Authority Trans-Hudson)corePATH train serves as the primary transit link between Manhattan and neighboring New Jersey communities. Intersection provides advertising across PATH trains, stations, and digital screens.
- PATCOminorIntersection partners with PATCO for advertising in the Philadelphia region alongside SEPTA.
- Center City DistrictminorPartnership with Center City District in Philadelphia for street-level advertising and urban enhancement initiatives.
- SFMTA (San Francisco Municipal Transportation Agency)flagshipIntersection is the exclusive transit advertising partner of SFMTA, offering advertising on MUNI buses, light rail trains, cable cars, and historic trolleys.
- Pittsburgh Regional Transit (PRT)coreIntersection partners with Pittsburgh Regional Transit to deliver advertising campaigns through rail and bus advertising networks in Pittsburgh.
- TriMetflagshipIntersection holds an exclusive partnership with TriMet for transit advertising across hundreds of buses, MAX light rail trains, and transit centers in Portland, Oregon.
- Portland StreetcarcoreIntersection partners with Portland Streetcar for street-level and rail advertising in the Portland market.
- Metro Transit (Minneapolis-St. Paul)flagshipIntersection holds an exclusive transit advertising partnership with Metro Transit covering bus shelters, light rail ads, and station dominations in Minneapolis-St. Paul.
- Las Vegas MonorailflagshipIntersection is the exclusive advertising partner of the Las Vegas Monorail across 7 stations and 9 trains. Also operates 16 ChargeFUZE kiosks along the Monorail route.
- Las Vegas Convention Center LoopcoreIntersection provides Loop Tunnel advertising at Las Vegas Convention Center featuring video walls, Tesla in-car displays, and headhouse takeovers. The Loop serves major conferences including CES.
- Charlotte Douglas International Airport (CLT)flagshipIntersection is the exclusive advertising partner of Charlotte Douglas International Airport, the 7th busiest airport worldwide, serving 53+ million annual passengers.
- United AirlinescoreIntersection partners with United Airlines for airport advertising, including United Club video walls and gate information displays at airports nationwide.
- Amtrak at Penn StationcoreIntersection provides commuter coverage at Penn Station including PATH and Amtrak advertising through station dominations, floor graphics, and column panels.
- Hudson YardscoreIntersection is the only partner bringing unique digital products into Hudson Yards, a luxury mixed-use development in NYC, with LinkNYC screens and interior banners inside the mall.
- NYC Taxi and Limousine CommissioncoreIntersection offers Digital Taxi Top advertising with 1,500 dynamic screens on iconic New York City yellow cabs, enabling location targeting and day-parting.
- City of PhiladelphiacoreIntersection holds exclusive partnership with the City of Philadelphia for street-level and transit advertising, including LinkPHL kiosks and digital urban panels.
Scale indicators28 records
Recent moves7 records
Expansion highlights6 records
Intersection competitors and assessment
Company assessmentDirect peers
- JCDecaux: World's largest street furniture and transit-advertising company. Direct competitor to Intersection in U.S. transit/street furniture RFPs (e.g., SF MUNI, airports) with a deeper international footprint and broader product portfolio.
- Outfront Media: Publicly traded U.S. out-of-home advertising company with extensive transit and billboard inventory across major U.S. markets. Directly competes with Intersection for transit authority RFPs and national brand OOH budgets.
- Clear Channel Outdoor: One of the largest U.S. OOH operators with significant airport, transit, and street furniture presence. Competes directly with Intersection for national brand advertising spend and transit advertising contracts.
- Lamar Advertising: Major U.S. OOH operator with a strong billboard focus and growing digital footprint. Overlaps with Intersection on transit-adjacent formats and competes for national brand OOH budgets.
Broad incumbents
- Ströer: Germany-based digital OOH leader with strong European presence and growing U.S. footprint via digital street furniture. Comparable technology platform (programmatic DOOH) but primarily international scope.
Emerging players
- Vistar Media: Programmatic DOOH supply-side platform and ad server. Enables programmatic buying of digital OOH inventory across multiple operators including Intersection, and serves as both a partner and indirect competitor in the programmatic DOOH stack.
- Place Exchange: Programmatic supply-side platform for OOH advertising, integrated with major DSPs. Comparable to Vistar Media — both a partner and an aggregator that competes for the programmatic DOOH dollar flowing to Intersection's inventory.
- Firefly: Digital taxi-top and rideshare advertising company operating in major U.S. markets including New York. Directly competes with Intersection's 1,500 digital taxi top offering in NYC.
- Talon Outdoor: Independent OOH agency with significant programmatic DOOH planning capabilities. Acts as both a buyer of Intersection's inventory and a competitor for the agency/brand OOH planning relationship.
Others
- CityBridge: Consortium behind LinkNYC in which Intersection is a founding partner. While not a direct competitor, the relationship illustrates the company's smart-city operating model and is relevant context for understanding Intersection's infrastructure economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Intersection social profiles
Digital presenceIntersection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intersection leadership team
Management profileNumber of profiles
Profiles13 records
Intersection subsidiaries and ownership
Company hierarchySubsidiaries2 records
Intersection funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intersection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intersection
What does Intersection do?
Intersection sells advertising on its owned and exclusively licensed out-of-home media networks across 14 major U.S. markets—including LinkNYC digital kiosks, bus and rail transit systems, airports, taxi tops, and bike-share stations—offered via direct sales, programmatic DOOH buying, and a new SMB self-service portal. It operates the IxNConnect software platform that powers content management and audience targeting across these networks and complements media sales with Creative Labs and campaign measurement services.
Is Intersection a public or private company?
Intersection is a private company. It is classified as venture growth investor backed and is currently operating.
When was Intersection founded?
Intersection was founded in 2015. It employs 501 to 1,000 people.
Where is Intersection based?
Intersection is headquartered in New York, United States, in the North America region.
How does Intersection make money?
One revenue line is on record: out-of-Home Advertising.
Who are Intersection's main competitors?
Direct peers on record are JCDecaux, Outfront Media, Clear Channel Outdoor and Lamar Advertising. Ströer is listed as a broad incumbent. Emerging players are Vistar Media, Place Exchange, Firefly and Talon Outdoor. CityBridge is listed as an others.
Does Intersection have an API?
No public API is recorded for Intersection.
What industry is Intersection in?
Intersection's product category is Out-of-Home Advertising Media. Its primary akta.pro industry code is BPAFALAA, Static Billboards & Posters (Roadside, Wallscapes). Its NAICS code is 54185 and its SIC code is 7311.