CMX Cinemas

What CMX Cinemas does

CMX Cinemas (legal entity CB Theater Experience LLC) is a US-based movie theater operator and a subsidiary of Cinemex Holdings USA, Inc., headquartered in Miami with a corporate presence via CinemaPlus, LLC in Las Vegas. The company develops and operates state-of-the-art cinema venues across multiple experiential tiers — CMX Cinemas (standard multiplex), CMX Luxury (premium auditoriums), CMX CineBistro (full dine-in restaurant service), CMX Stone Sports Bar (sports viewing), and the IPIC Theaters brand retained following the June 2026 bankruptcy acquisition of nine locations. Across formats it layers premium viewing technologies including IMAX, RealD 3D, D-BOX motion seating, and XTREME by CMX powered by Dolby Atmos. CMX serves a broad consumer base (general moviegoers, families, adults 21+, premium dine-in guests, private/corporate event bookers) across more than 20 owned locations spanning Alabama, Florida, Illinois, North Carolina, and Virginia, with newly acquired IPIC sites in Texas, Georgia, Maryland, and New Jersey.

The technology stack is built on the CinemaPlus ticketing, point-of-sale, and commerce platform (a sister entity shared with other exhibitors), with mobile ticketing, reserved seating, and the closed-loop CinemaCash digital wallet supporting transactions. Supporting infrastructure includes Stripe for payment processing, Showtime Analytics for behavioral and fraud analytics, Google Analytics and Facebook/Meta Pixel for marketing measurement, and TMDB for movie metadata. Distribution is hybrid: direct-to-consumer through owned box offices, the cmxcinemas.com website, and the CMX mobile app, complemented by third-party ticketing resellers such as Fandango and Atom Tickets.

Revenue is generated primarily through movie ticket admissions (including premium-format upcharges), high-margin food and beverage concessions (including dine-in restaurant service at CineBistro and IPIC locations), recurring monthly CMX Rewards PLUS subscriptions, stored-value gift cards and CinemaCash balances, and private event/corporate venue rentals. Marketing channels span owned social (Facebook, Instagram, TikTok), email newsletters, Google and Facebook remarketing, the Summer Fun Fest seasonal event program, and the points-based loyalty program. CMX itself emerged from Chapter 11 restructuring in 2020 and is led by CEO Patrick Ryan.

Name

CMX Cinemas

Legal name

CB Theater Experience LLC

Website

https://cmxcinemas.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CMX Cinemas (CB Theater Experience LLC) operates a multi-format US cinema chain spanning standard, luxury, and dine-in theaters across five states plus nine newly acquired IPIC locations, monetizing tickets, premium formats, food and beverage, and a recurring loyalty subscription for consumer moviegoers.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Movie Ticket Sales: Primary revenue stream from admission tickets across standard, premium (IMAX, RealD 3D, D-BOX, XTREME), and luxury format auditoriums. Revenue varies by format type, time of day, and day of week.
2. Food and Beverage Concessions: On-site food and beverage sales including dine-in restaurant concepts (The Tuck Room Gastro Lounge, City Perch Kitchen + Bar, Serena Pastificio) at CMX CineBistro locations. High-margin revenue stream typical of cinema exhibitors.
3. CMX Rewards PLUS Subscription: Monthly subscription program offering membership benefits and perks
4. Gift Cards and CinemaCash: Stored value gift cards and digital CinemaCash balances for future ticket and concession purchases
5. Private Events and Venue Rentals: Corporate events, birthday parties, and theater rental bookings for private screenings
6. Premium Format Upgrades: Upcharge for enhanced viewing experiences including IMAX, RealD 3D, D-BOX motion seats, and XTREME Dolby Atmos auditoriums

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

CMX Cinemas develops and operates a multi-format movie theater chain offering standard CMX Cinemas, luxury CMX Luxury, and full-service dine-in CMX CineBistro venues across the southeastern, mid-Atlantic, and midwestern United States. The company sells movie tickets, food and beverage concessions, premium-format upgrades (IMAX, RealD 3D, D-BOX, XTREME by CMX with Dolby Atmos), gift cards, and private event rentals, with the recently acquired IPIC Theaters brand adding additional dine-in and restaurant concepts.

Product overview

CMX Cinemas operates a multi-format movie theater and entertainment platform with three primary experience tiers: CMX CineBistro (premium dine-in theaters with full restaurant service), CMX Luxury (luxury cinema with enhanced amenities), and CMX Cinemas (standard format). The portfolio includes CMX Stone Sports Bar for sports viewing and the acquired IPIC Theaters brand (including The Tuck Room Gastro Lounge, City Perch Kitchen + Bar, and Serena Pastificio restaurant concepts). Premium add-on viewing formats include IMAX, XTREME by CMX (Dolby Atmos), D-BOX motion seating, and RealD 3D. Supporting services include CMX Rewards and CMX Rewards PLUS loyalty programs, CinemaCash stored-value system, gift cards, private events, and Summer Fun Fest seasonal programming. The platform is operated by CB Theater Experience LLC, a subsidiary of Cinemex Holdings USA, Inc., with ticketing and technology powered by CinemaPlus, LLC.

Differentiator

Problem solved

Functional benefit

Brands

• CMX CineBistro: Premium dine-in cinema experience with full food and beverage service at the seat
• CMX Luxury
• IMAX
• RealD 3D
• D-BOX
• XTREME

Products and services

• CMX CineBistro Premium dine-in movie theater concept combining full table-service restaurant dining with cinema viewing; guests order food and beverages delivered to their seats during the film.
• CMX Luxury Luxury cinema format with enhanced seating, premium amenities, and upgraded viewing conditions for adult audiences seeking upscale movie experiences.
• CMX Cinemas Standard movie theater format offering traditional cinema viewing across CMX locations, including large multiplexes with IMAX-equipped auditoriums.
• CMX Stone Sports Bar Sports bar integrated into select CMX theater locations, offering food and beverage service alongside sports viewing in a casual social environment.
• IPIC Theaters Premium dine-in theater brand acquired through bankruptcy, operating venues under the IPIC name with full restaurant service and dedicated dining amenities.
• The Tuck Room Gastro Lounge Restaurant concept embedded in acquired IPIC theater locations, providing gastro lounge dining with a curated food and cocktail menu.
• City Perch Kitchen + Bar Restaurant concept at acquired IPIC theater locations featuring full kitchen and bar service for dine-in movie guests.
• Serena Pastificio Italian restaurant concept included in CMX's portfolio through the IPIC acquisition, serving pasta-focused cuisine at dine-in theater locations.
• IMAX Premium large-format movie experience with towering screens, expanded visuals, and precision sound, offered at select CMX auditoriums.
• D-BOX Motion seating experience where seat movement synchronizes with on-screen action for an immersive, experiential movie viewing option.
• XTREME by CMX Immersive premium large-format experience exclusive to CMX, featuring designed visuals and Dolby Atmos surround sound for an elevated cinematic presentation.
• RealD 3D Premium 3D presentation technology adding depth and dimension to select movie screenings, with 3D glasses included.
• CMX Rewards Points-based loyalty program allowing members to earn and redeem rewards on tickets and concessions across CMX theaters.
• CMX Rewards PLUS Premium monthly subscription tier of the CMX loyalty program offering enhanced benefits and exclusive member perks across the CMX network.
• CinemaCash Closed-loop digital stored-value wallet with separate gift card, refund, and promotional balances, redeemable for tickets and concessions at CMX locations.
• Gift Cards Physical and digital gift cards available for purchase and redemption across CMX locations for tickets and concessions.
• Private Events Theater rental service for private screenings, corporate events, birthday parties, and special occasions at CMX venues.

Quantifiable outcome

• CMX operates 20+ theater locations across 5 states

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• IPIC TheaterscoreOthers · 16 June 2026CMX Cinemas acquired nine IPIC Theaters locations through bankruptcy proceedings in June 2026. The acquisition included properties in Texas, Georgia, Florida, Maryland, and New Jersey, saving dine-in theater venues from shutting down. CMX plans to operate the acquired sites under the IPIC brand, retain existing employees, and continue honoring IPIC memberships, rewards, and gift cards. This acquisition eliminates a rival in the dine-in theater space and strengthens CMX's position as a premium entertainment and hospitality company.
• Screenvision MediaminorGTM or Marketing Partner · 10 December 2025Screenvision Media, a cinema advertising network, announced CMX as one of its major circuit partners in December 2025. The partnership expands Screenvision's network to nearly 14,000 screens capturing 45% of the market, with CMX contributing to this advertising network footprint as part of the expansion focused on enhanced premium and luxury cinema environments.
• CinemaPlus, LLCcoreTechnology or IntegrationCinemaPlus, LLC provides the core technology platform powering CMX Cinemas operations, including ticketing systems, point-of-sale (POS) functionality, commerce flows, customer loyalty programs, mobile ticketing, and website hosting. CMX operates as CB Theater Experience LLC, a subsidiary of Cinemex Holdings USA, Inc., using CinemaPlus services. CinemaPlus is a Nevada limited liability company that also serves other theater operators.
• StripecoreTechnology or IntegrationPayment processing partner handling credit/debit card transactions. CMX uses Stripe to ensure sensitive payment card data is never stored on their servers, retaining only non-sensitive payment metadata (card brand, last four digits) for transaction history and account management.
• Cinemex Holdings USA, Inc.coreOthersParent company of CB Theater Experience LLC (CMX Cinemas legal entity). CMX operates as a subsidiary of Cinemex Holdings USA, Inc., providing corporate governance and strategic direction.
• The Tuck Room Gastro LoungeminorOthersEmbedded restaurant concept within CMX's acquired IPIC theater locations, continuing to operate as part of CMX's portfolio of dine-in theater dining options.
• City Perch Kitchen + BarminorOthersEmbedded restaurant concept within CMX's acquired IPIC theater locations, continuing to operate as part of CMX's portfolio of dine-in theater dining options.
• Serena PastificiominorOthersEmbedded restaurant concept within CMX's acquired IPIC theater locations, continuing to operate as part of CMX's portfolio of dine-in theater dining options.
• U.S. Bankruptcy Court Southern District of FloridaminorOthersCourt-supervised bankruptcy proceedings through which CMX acquired IPIC Theaters' locations following IPIC's second Chapter 11 filing since 2019.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• AMC Theatres: Largest U.S. cinema chain; directly comparable as a multi-format exhibitor offering IMAX, Dolby, and dine-in (AMC Dine-In) variants, though at vastly larger scale than CMX's regional footprint.
• Regal Cinemas: Second-largest U.S. theater circuit operating standard and premium-format (IMAX, 4DX, ScreenX) cinemas under Cineworld; directly comparable as a multi-location exhibitor with premium-format emphasis.
• Cinemark Holdings: Major U.S. cinema chain with premium formats (XD, IMAX, D-BOX) and dine-in concept variants; relevant comparator for CMX's premium-and-standard hybrid model.

Direct peers

• Marcus Theatres: Mid-size regional cinema operator with a strong premium-format and hospitality focus (recliner seating, food & beverage). Sister partner in Screenvision's advertising network with CMX in 2025, signaling direct comparability.
• Alamo Drafthouse Cinema: Premium dine-in cinema chain combining full restaurant service with theatrical exhibition; nearly identical business model to CMX CineBistro / acquired IPIC venues.
• Studio Movie Grill: Regional dine-in theater chain operating in-seat food and beverage service; conceptually identical offering to CMX CineBistro and IPIC's restaurant-served auditoriums.
• Reading International: Operates cinema exhibition and real estate assets in the U.S. and abroad; named alongside CMX as a Screenvision Media network partner, indicating similar mid-scale exhibitor positioning.
• Cinema West: Independent cinema operator with luxury and dine-in formats (e.g., The Lot); identified as a direct Screenvision Media network peer to CMX at similar scale and premium positioning.
• iPic Entertainment: The dine-in cinema chain CMX acquired 9 locations from via bankruptcy sale; continuing to operate venues under the IPIC brand makes it a direct comparable for the dine-in format economics that anchor CMX's premium strategy.
• LOOK Dine-In Cinemas: Smaller U.S. dine-in theater operator combining restaurant concepts with premium auditorium formats; regional peer to CMX CineBistro with overlapping guest demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CMXCinemas
• Instagraminstagram.com/cmxcinemas
• TikToktiktok.com/@cmxcinemas?lang=en
• Xx.com/CMXCinemas
• LinkedInlinkedin.com/company/cmx-cinemas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMX Cinemas