What VideoMining does

VideoMining is a privately held, US-based provider of AI-powered in-store behavioral shopper insights for consumer packaged goods (CPG) manufacturers and brick-and-mortar retailers. The company designs and deploys proprietary IoT sensors that combine active cameras, on-board computer vision, and machine learning to capture anonymized shopper behavior (demographics, dwell time, glances, product interactions, path-to-purchase) at 1/10th-of-a-second precision across grocery, convenience, drug, mass, and dollar-store channels. Its product portfolio is built around a platform-plus-programs architecture: the BehaviorSync analytics platform fuses observed behavior with POS and survey data; Behavior Hub provides retailer-embedded sensor deployments with a CPG revenue-share model; Behavior Scout delivers project-based rapid testing; Behavior Labs offers retailers a partner program; and recurring tracker programs (Grocery Shopper Insights, C-Store Shopper Insights, Shopper Insights Tracker) and free thought-leadership content (VM Nugget) address ongoing benchmarking needs.

The company monetizes through a mix of recurring subscriptions for tracker programs and embedded analytics platforms, project-based professional services for rapid testing engagements, and revenue-sharing arrangements with CPG suppliers participating in retailer-led tests. Go-to-market is enterprise field sales targeting Top 50 CPG companies and large retail chains, complemented by content marketing, white papers, industry conferences, and a client portal (ShopperImpact.com). VideoMining holds 50-70 patents and operates the industry's largest in-store behavioral panel, tracking over 1.6 billion annual store trips and 100+ million monthly trips. The company is founder-led by Dr. Rajeev Sharma in State College, Pennsylvania, has 11-50 employees, and has disclosed only one funding event — a $2 million round in June 2013 — consistent with a bootstrapped operating model.

Name

VideoMining

Legal name

VideoMining Corporation

Website

https://videomining.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

VideoMining provides AI-powered in-store behavioral shopper insights for CPG manufacturers and brick-and-mortar retailers using proprietary computer-vision sensors, serving the majority of the Top 50 CPG companies through subscription trackers and project-based testing programs.

Ownership category

akta.pro rank

Headquarters

HQ city

State College

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Behavior Tracker Programs: Ongoing subscription-based monitoring programs (GSI - Grocery Shopper Insights and CSI - C-Store Shopper Insights) that provide continuous shopper behavior trends and benchmarking data. Delivered through customizable packages and interactive cloud-based tools with weekly granularity.
2. Behavior Scout Research Services: Project-based rapid in-store testing and shopper research program for specific questions around innovation validation, friction diagnosis, and decision-making analysis. Custom research engagements with defined scope and deliverables.
3. Behavior Hub Program: Retailer-specific ongoing insights and innovation program with technology deployment, analysis services, and CPG collaboration facilitation. Retailers can generate revenue through Learn and Earn model by enabling collaborative testing with supplier partners.
4. VM Express Testing Platform: Rapid prescriptive analytics platform for fast deployment in targeted store areas for capturing shopper behavior and evaluating innovations like displays, planograms, signage, adjacencies and packaging.
5. BehaviorSync Platform Access: Enterprise platform access for harmonizing observed in-store behavior, scanned purchase data, and reported consumer context. Incorporated into Benchmark and Exploration Reports for enterprise retailers and CPG brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

VideoMining provides AI-powered behavioral shopper insights for CPG manufacturers and retailers by deploying proprietary ceiling-mounted IoT sensors with embedded computer vision and machine learning that anonymously capture in-store shopper behavior at 1/10th of a second precision. The company sells subscription-based tracker programs and project-based research services that analyze how retail stimuli (displays, signage, shelf layouts) drive shopper behavior and purchase decisions across grocery and convenience channels.

Product overview

VideoMining offers a comprehensive suite of behavioral shopper insights products organized around a platform-plus-programs architecture. The core BehaviorSync™ platform serves as the analytics engine that harmonizes observed in-store behavior, scanned purchase data, and reported consumer context. This platform powers specialized programs including Behavior Hub™ (retailer-specific ongoing insights), Behavior Scout™ (project-based rapid testing), and Behavior Labs™ (retailer partner program with testing and learning capabilities). Supporting programs include the Grocery Shopper Insights (GSI) and C-Store Shopper Insights (CSI) MegaStudies that provide foundational behavioral baselines, the Shopper Insights Tracker for trend monitoring, the Yearlong Grocery Trip Tracker for granular trip analysis, VM Nugget for free bite-size insights, and VM Express for rapid deployment testing. All offerings are powered by patented AI technology combining computer vision sensors with behavioral science expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Behavior Hub™: Program transforming brick-and-mortar stores into AI-powered insight engines for retailers, providing behavioral shopper insights and testing capabilities.
• BehaviorSync™
• Behavior Scout™
• Behavior Labs™
• VM Express
• Grocery Shopper Insights (GSI)
• C-Store Shopper Insights (CSI)
• Shopper Insights Tracker
• VM Nugget

Products and services

• BehaviorSync Platform Analytics platform that synchronizes observed in-store behavior, scanned purchase data, and reported consumer context into a single comprehensive insights framework using patented AI and computer vision technology grounded in behavioral science. For enterprise retailers and CPG brands.
• Behavior Hub Program that transforms brick-and-mortar stores into AI-powered insight engines by deploying ceiling-mounted sensors that capture anonymized shopper behavior data every 0.1 seconds, enabling retailers to benchmark performance, track trends, identify friction points, and test innovations. For select chain retailers in Convenience and Grocery sectors.
• Behavior Scout Rapid in-store testing and shopper research program that leverages patented AI and behavioral science to diagnose shopper friction, validate innovations, and decode decision-making processes using a multi-methodology approach integrated with BehaviorSync. For CPG and retail clients with specific research questions.
• Behavior Labs Retail partner program that provides complimentary access to shopper insights, benchmarking, and quarterly trend workshops in exchange for participation in the Shopper Behavior Panel, with turnkey testing and learning capabilities and a Learn and Earn revenue sharing model. For select chain retailers.
• Grocery Shopper Insights (GSI)

Quantifiable outcome

• +36% increase in buyers and +1 point market share growth validated for brand packaging redesign
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Leading Grocery RetailerscoreStrategic or Co-development PartnerVideoMining operates industry-leading in-store panels in partnership with leading grocery chain retailers across the U.S. These partnerships enable tracking of 100+ million monthly trips, providing foundational behavioral insights for the Grocery Shopper Insights (GSI) MegaStudy program.
• Leading Convenience Store RetailerscoreStrategic or Co-development PartnerVideoMining operates the C-Store Shopper Insights (CSI) panel in partnership with leading convenience store retailers, enabling tracking and analysis of C-Store shopping behavior including Hispanic and Millennial shopper segments.
• CPG Supplier Partners (Behavior Hub)coreGTM or Marketing PartnerThrough the Behavior Hub program, retailers invite CPG suppliers to participate in collaborative testing and learning in their stores. VideoMining facilitates evidence-based joint business planning and CPG collaborations with anonymized shopper data.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• dunnhumby: dunnhumby is a customer data science company specializing in retailer loyalty and shopper insights for grocery and CPG. Comparable to VideoMining because it sells behavioral and customer analytics to retailers and CPG brands for category strategy and shopper marketing decisions.
• NielsenIQ: NielsenIQ provides global consumer and retail measurement, including shopper insights and category analytics for CPG brands and retailers. Directly comparable to VideoMining as a large-scale enterprise shopper insights provider with overlapping use cases in category management.
• Standard AI: Standard AI applies computer vision and AI to autonomous checkout and in-store shopper analytics for retail. Directly comparable to VideoMining because both use in-store computer vision to observe shopper behavior and provide behavioral insights to retail operators.
• Circana (formerly IRI): Circana is a leading market research and consumer intelligence firm providing CPG and retailer analytics. It is directly comparable to VideoMining because both serve the same enterprise CPG/retail buyers with shopper insights, POS analytics, and category management solutions.
• Sensormatic Solutions (ShopperTrak): Sensormatic, including the ShopperTrak traffic analytics product line, provides retail traffic analytics and shopper insights. Comparable to VideoMining because it deploys sensors in retail stores to deliver shopper behavior and traffic data to enterprise retail and CPG customers.
• Trax: Trax provides computer-vision-based retail analytics including in-store execution and shopper insights for CPG brands and retailers. Comparable to VideoMining because both apply computer vision to capture store-level shopper and product interaction data and sell to enterprise CPG/retail buyers.
• RetailNext: RetailNext provides in-store traffic, shopper behavior, and analytics using sensors and computer vision deployed in physical stores. Directly comparable to VideoMining because both deploy in-store sensors to capture shopper traffic, dwell time, and engagement metrics for retail and CPG clients.

Emerging players

• Placer.ai: Placer.ai provides location and foot-traffic analytics derived from panel and mobile data for retail and CPG insights. Comparable to VideoMining because both deliver shopper behavior intelligence to retail and CPG customers, though Placer.ai focuses on off-premise foot-traffic rather than in-store micro-moments.
• Aislelabs: Aislelabs provides in-store analytics using WiFi, Bluetooth, and computer vision sensors to measure shopper behavior, dwell time, and traffic flow. Comparable to VideoMining because both deploy in-store sensing infrastructure to deliver shopper behavior analytics to retail and CPG customers.

Broad incumbents

• Ipsos (Retail & Shopper practice): Ipsos is a global market research firm with a dedicated retail and shopper insights practice serving CPG brands and retailers. Comparable to VideoMining as an enterprise insights provider addressing similar shopper research and category management questions, though Ipsos is much broader and survey-heavy rather than computer-vision-native.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/VideoMiningCorp
• LinkedInlinkedin.com/company/videomining-corporation
• Facebookfacebook.com/videomining

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VideoMining