What Cultivate PR does

Cultivate PR is a boutique, founder-owned public relations and digital marketing agency headquartered in Coral Gables (Miami), with regional offices in New York and Los Angeles. The firm is led by Founder & CEO Sissy DeMaria-Koehne (30+ years of luxury PR experience) and President/Managing Partner Srna Stos, and is the successor entity to Kreps DeMaria, rebranded in 2013 to reflect an expanded, fully integrated service offering. It targets enterprise clients in luxury real estate, automotive, hospitality, private aviation, yachting, fashion, and jewelry, with named clients including Rolls-Royce, De Beers, Fisher Island Club, The Jills Zeder Group, Burgess, Four Seasons Residences Miami, and The Ritz-Carlton Residences Sunny Isles Beach.

The agency operates three core service pillars: Public Relations (media relations, corporate communications, crisis management, media training), Social Media Services (content creation, platform management across Instagram, Twitter/X, Facebook, LinkedIn, YouTube, and blogs, plus paid social advertising and analytics built on third-party social listening and social intelligence aggregator tools), and Experiential Marketing (event design and execution, celebrity/influencer recruitment, sponsorship integrations, and philanthropy partnerships). The technology stack is conventional — third-party social media management and listening tools — with no proprietary platform or AI/ML capability disclosed. The firm is also the founder of the WorldWise PR Affiliates global network of independent PR agencies, providing multi-market reach across the Americas, Europe, and Asia, and runs the Cultivate Cares CSR initiative.

The business model is professional services on a likely retainer/project basis, with quote-based negotiated pricing typical of luxury boutique PR, and direct enterprise sales led by principals and founders. There is no disclosed institutional investment, no parent company, no subsidiaries, and no funding rounds; the firm is entirely founder-owned and bootstrapped. The company has been recognized with the 2021 Luxury Lifestyle Awards for Best Luxury Real Estate Marketing Agency and Best Luxury PR & Marketing Campaign in Florida, and the founder has been honored by PR News ('Top Women in PR') and the South Florida Business Journal ('Influential Business Women').

Name

Cultivate PR

Legal name

Cultivate PR

Website

https://cultivate-pr.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Cultivate PR is a boutique, founder-owned public relations and digital marketing agency offering integrated PR, social media, and experiential marketing services to enterprise clients in luxury real estate, automotive, hospitality, jewelry, and private aviation, operating from offices in Miami, New York, and Los Angeles.

Ownership category

akta.pro rank

Product category

Public Relations and Digital Marketing Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industries

Digital PR & Social Media Communications (MPAAADAJ), Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM), Reputation Management & Online PR (BPAFADAN)

Keywords

• Luxury public relations
• Experiential marketing services
• Social media management
• Crisis communications
• Media relations agency

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional PR Services: Integrated public relations and digital marketing services including media relations, crisis management, strategic partnerships, and communications programs. Services are tailored to individual client needs and likely operate on project-based or retainer fee structures.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cultivate PR is a fully integrated public relations and digital marketing agency that delivers media relations, crisis management, corporate communications, and media training, paired with social media management, paid social advertising, content creation, and social listening/analytics, alongside experiential marketing, event management, strategic partnerships, and influencer/celebrity marketing. The agency primarily serves luxury lifestyle clients including luxury real estate developers, automotive brands, hospitality groups, private aviation operators, and high-end retailers. Engagements are tailored to each client and delivered by senior principals on accounts across the agency's Miami, New York, and Los Angeles footprint.

Product overview

Cultivate PR & Social Media is a fully-integrated public relations and digital marketing agency offering three core service pillars: Public Relations (media relations, corporate communications, crisis management, media training), Social Media Services (management, advertising, content creation, analytics), and Experiential Marketing (event management, strategic partnerships, celebrity/influencer marketing). The agency operates the WorldWise PR Affiliates global network, enabling multi-market PR strategies across the Americas, Europe, and Asia. The company also maintains a CSR program called Cultivate Cares focused on charitable initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations + Crisis Management Strategic public relations and crisis management services for luxury lifestyle brands, including media relations, publicity campaigns, corporate communications, media training, and crisis communications. Clients are regularly featured in major outlets such as The New York Times, Travel + Leisure, The Wall Street Journal, CNBC, and USA Today.
• Social Media Services Fully integrated social media offering including multi-platform content creation, monthly onsite photoshoots, graphic design, paid social advertising campaigns, and data-driven monitoring and analytics using social listening software and social intelligence data aggregators.
• Experiential Marketing Event management and strategic partnerships for luxury lifestyle brands, including event design and execution, guest list management, celebrity and influencer recruitment, venue bookings, photography and videography, sponsorship integrations, and philanthropy partnerships for fashion shows, charity galas, product launches, red carpet affairs, and private dinners.

Quantifiable outcome

• Regular media coverage in major outlets including The New York Times, Travel + Leisure, The Wall Street Journal, CNBC, and USA Today
• +2 more outcomes

Named customers21 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• WorldWise PR AffiliatescoreStrategic or Co-development PartnerGlobal strategic alliance of independently owned public relations firms founded by Sissy DeMaria in 2013. Network includes agencies in Buenos Aires, Cartagena, Delhi, Dubai, Hong Kong, Jakarta, London, Mainland China, Mexico City, Moscow, Mumbai, New York, Los Angeles, Paris, São Paulo, Singapore, Toronto. Leverages local expertise and press relationships to deliver results for clients across cultures.
• Bentley MotorsflagshipStrategic or Co-development PartnerStrategic partnership created for Fisher Island bringing Bentley Motors together with other luxury brands to commemorate the island's rich history.
• GraffflagshipStrategic or Co-development PartnerStrategic partnership created for Fisher Island bringing Graff jewelry together with other luxury brands to commemorate the island's rich history.
• VistaJetflagshipStrategic or Co-development PartnerStrategic partnership created for Fisher Island bringing VistaJet together with other luxury brands to commemorate the island's rich history.
• Azimut Benetti GroupflagshipStrategic or Co-development PartnerStrategic partnership created for Fisher Island bringing Azimut Benetti Group yacht builder together with other luxury brands to commemorate the island's rich history.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Susan Magrino Agency: Long-standing boutique luxury lifestyle PR firm also led by its founder (Susan Magrino) with a similarly senior-led, integrated model serving real estate, hospitality, fashion, and luxury consumer clients. Highly comparable in size, positioning, and client mix.
• Bullfrog + Baum: Boutique consumer and lifestyle PR agency with a strong focus on hospitality, real estate, travel, and food/beverage — overlapping significantly with Cultivate's experiential and lifestyle verticals and similar boutique structure.
• HL Group (Havas Luxury): Luxury, fashion, beauty, and lifestyle PR boutique now part of Havas; historically a founder-led specialist with the same kind of senior-on-every-account model Cultivate uses, serving brands like Rolls-Royce-adjacent luxury and fashion houses.
• BPCM: Independent lifestyle, fashion, beauty, and wellness PR/communications agency that combines traditional media relations with experiential and digital — directly comparable integrated boutique offering for premium consumer brands.
• Quinn PR: Boutique public relations and integrated marketing agency serving luxury real estate, hospitality, lifestyle, and consumer brands — a near-twin of Cultivate in vertical mix, especially the New York/Florida luxury real estate focus.
• The Brandman Agency: Mid-size boutique PR and brand strategy firm with deep luxury lifestyle, fashion, beauty, and hospitality experience, comparable in senior-driven model and premium client roster.
• Shadow PR: Fashion, luxury, beauty, and lifestyle PR boutique serving premium consumer brands with the same kind of senior-led, integrated storytelling approach Cultivate uses for its luxury roster.
• BODE PR: Boutique luxury and lifestyle PR agency serving hospitality, travel, real estate, and consumer brands — overlapping with Cultivate's experiential and real estate verticals at a similar boutique scale.

Broad incumbents

• Edelman: Largest global PR firm with a dedicated luxury and lifestyle practice; competes for the same enterprise luxury accounts as Cultivate but as part of a much broader, multi-region portfolio offering.
• Weber Shandwick: Global communications and PR network with deep luxury, travel, and consumer practice, regularly competing for large enterprise mandates alongside boutique specialists like Cultivate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/faenaresidencesmiami/?hl=en
• Xx.com/cultivatepr_
• Facebookfacebook.com/CultivatePR
• LinkedInlinkedin.com/company/cultivatepr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cultivate PR