BTL Group
BTL Group is a privately held Ukrainian-founded holding company that provides MICE, PCO, and business travel services to corporate clients across Ukraine, Georgia, Azerbaijan, and France, operating since 2007.
- Company typePrivate
- Founded2007
- HeadquartersKyiv, Ukraine
- Headcount51–100
- GTM typeB2B
- OfferingServices
What BTL Group does
BTL Group is a privately held Ukrainian holding company founded in 2007 by Anna Petrova (Анна Петрова), operating in the MICE (Meetings, Incentives, Conferences, Events), PCO (Professional Congress Organizer), and business tourism sectors. Its registered headquarters is in Kyiv, with operating subsidiaries branded as BTL Ukraine, BTL Georgia, BTL Azerbaijan, and BTL France, and additional event presence in Italy, Kazakhstan, and Poland through the MMP Forums series. The company positions itself as a full-service agency handling corporate meetings, incentive and inspiration trips, scientific and medical congresses, and end-to-end business travel management for corporate clients.
The company's core product portfolio comprises six service lines: MICE (meetings, incentives, conferences, events with team building), PCO (scientific and professional congress organization, including large multi-country medical conferences such as Kolkhida 2017 with 380+ participants from 14 countries), Business Travel (ticketing, hotel reservations, transfers, visa support, VIP airport services), Inspiration Trips (themed incentive journeys), MMP Forums (a recurring B2B workshop series across multiple countries), and BTL Direct (a single-window global request processing platform providing a dedicated MICE manager per client project). BTL Group holds IATA accreditation for air travel services and ticketing, which underpins its corporate travel offering.
BTL Group's business model is services-based, monetizing through project fees on event organization, corporate travel commissions, and destination management for incentive trips. Its go-to-market is relationship-driven enterprise sales to corporate clients, with case studies including BOSCH, SABIS, AXOR, and AMC Bridge. The company cites 450+ clients worldwide and 400+ partners across Ukraine and abroad, but discloses no revenue, pricing, or contract values. Distribution is primarily direct, supported by industry event participation (e.g., IMEX Frankfurt 2019) and PR/earned media. There is no evidence of venture funding, institutional investment, or public listing; ownership appears to remain with the founder.
BTL Group firmographics
Firmographics- Name
- BTL Group
- Legal name
- BTL Group
- Website
- https://btl-company.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BTL Group is a privately held Ukrainian-founded holding company that provides MICE, PCO, and business travel services to corporate clients across Ukraine, Georgia, Azerbaijan, and France, operating since 2007.
- Ownership category
- akta.pro rank
BTL Group industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Professional Organizations (81392)
- akta.pro primary industry
- Corporate Meeting & Conference Planning (Internal/External) (THAHACAB)
- akta.pro secondary industries
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), MICE/Group Air & Meetings Travel Management (Corporate Groups) (THAKACAH), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Corporate Events & Meetings (MICE) Agencies (MPAAAGAD)
Keywords
Where BTL Group is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
BTL Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Medical Device Sales and Licensing: BTL Group generates revenue through the sale and licensing of its proprietary EMFACE medical technology devices and related disposable products for facial treatments.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
BTL Group product offering
Product offeringCore offering
BTL Group is a professional MICE (Meetings, Incentives, Conferences, Events) and PCO (Professional Congress Organizer) services company that organizes corporate events, conferences, business trips, and incentive travel programs. The company also runs MMP Forums, a series of B2B workshops across multiple countries, and operates BTL Direct, a global request processing system for MICE agencies and corporate clients.
Product overview
BTL Group offers a unified suite of MICE and PCO services encompassing meetings, incentives, conferences, events organization, business travel management, and conceptual inspiration trips. The core service portfolio includes MICE Services for corporate events and team building, PCO Services for professional congress and conference organization, Business Travel for end-to-end corporate travel management, Inspiration Trips for themed incentive journeys, MMP Forums as a B2B workshop platform across multiple countries, and BTL Direct as a global request processing system. The company operates primarily in Ukraine, Azerbaijan, and Georgia with offices in Kyiv and Dnipro.
Differentiator
Problem solved
Functional benefit
Brands
- MMP Forums: A series of B2B workshops in the MICE, event, conference service and business tourism industries that have been successfully held in multiple countries.
- BTL Direct
Products and services
- MICE Services
Quantifiable outcome
- Successful global patent enforcement against WonderFace device manufacturer, resulting in permanent cessation of infringing product worldwide.
Companies that use BTL Group
Customer profileSegments1 record
Ideal customer profiles1 record
BTL Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BTL Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lexter Microelectronic Engineering Systems S.L.minorBTL Group and Lexter Microelectronic Engineering Systems S.L. reached a settlement in patent infringement proceedings. Under the terms, Lexter agreed to permanently cease worldwide manufacturing, marketing, and distribution of facial treatment technologies that simultaneously combine radiofrequency and electrical muscle stimulation. This resolution concluded BTL's litigation against Lexter in multiple jurisdictions.
Scale indicators1 record
Expansion highlights4 records
BTL Group competitors and assessment
Company assessmentBroad incumbents
- Tarsus Group: B2B events and media group organizing trade shows and conferences across multiple verticals. Comparable as a professional congress and exhibition organizer with international event portfolios.
- CWT Meetings & Events: Meetings, incentives, conferences, and events division of CWT. Comparable as a global MICE agency combining corporate travel capability with event management, similar in scope to BTL's combined MICE + Business Travel offering.
- MCI Group: Global events, association management, and meetings agency headquartered in Switzerland. Most directly comparable as a full-service MICE/PCO competitor operating across association and corporate congresses worldwide.
- GL Events: French-listed integrated event solutions provider operating venues, services, and exhibitions globally. Comparable as a broad incumbent with overlapping MICE, congress, and exhibition services.
- BCD Meetings & Events: Large corporate meetings and events agency within BCD Travel. Directly comparable as an enterprise-focused MICE agency managing meetings, incentives, conferences, and events for multinational clients.
Emerging players
- Forum Europe / Forum Global: European organizer of policy and sector conferences. Comparable as a PCO specializing in association and institutional conferences in Europe.
Direct peers
- Congrex Switzerland: Professional conference and association management company. Directly comparable to BTL's PCO service line for association and scientific congresses across Europe.
- Kenes Group: International Professional Congress Organizer specializing in association and scientific conferences. Directly comparable to BTL's PCO service line, particularly medical and scientific congresses such as Kolkhida 2017.
- HelmsBriscoe: Global meetings procurement and site-selection firm. Directly comparable as an MICE intermediary that manages corporate meeting sourcing and logistics for enterprise clients.
Regional players
- MPS Agency (Ukraine): Leading Ukrainian MICE and corporate event agency. Direct regional peer competing for the same Ukrainian and CIS corporate event budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BTL Group social profiles
Digital presenceBTL Group compliance and trust
Trust signalCompliance1 record
BTL Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
BTL Group leadership team
Management profileNumber of profiles
Profiles2 records
BTL Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BTL Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BTL Group
What does BTL Group do?
BTL Group is a professional MICE (Meetings, Incentives, Conferences, Events) and PCO (Professional Congress Organizer) services company that organizes corporate events, conferences, business trips, and incentive travel programs. The company also runs MMP Forums, a series of B2B workshops across multiple countries, and operates BTL Direct, a global request processing system for MICE agencies and corporate clients.
Is BTL Group a public or private company?
BTL Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BTL Group founded?
BTL Group was founded in 2007. It employs 51 to 100 people.
Where is BTL Group based?
BTL Group is headquartered in Kyiv, Ukraine, in the Europe region.
How does BTL Group make money?
One revenue line is on record: medical Device Sales and Licensing.
Who are BTL Group's main competitors?
Broad incumbents on record are Tarsus Group, CWT Meetings & Events, MCI Group, GL Events and BCD Meetings & Events. Forum Europe / Forum Global is listed as an emerging player. Direct peers are Congrex Switzerland, Kenes Group and HelmsBriscoe. MPS Agency (Ukraine) is listed as a regional player.
Does BTL Group have an API?
No public API is recorded for BTL Group.
What industry is BTL Group in?
BTL Group's product category is Event Management Services. Its primary akta.pro industry code is THAHACAB, Corporate Meeting & Conference Planning (Internal/External), with a secondary code of THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies). Its NAICS code is 561920.