BTL Group

What BTL Group does

BTL Group is a privately held Ukrainian holding company founded in 2007 by Anna Petrova (Анна Петрова), operating in the MICE (Meetings, Incentives, Conferences, Events), PCO (Professional Congress Organizer), and business tourism sectors. Its registered headquarters is in Kyiv, with operating subsidiaries branded as BTL Ukraine, BTL Georgia, BTL Azerbaijan, and BTL France, and additional event presence in Italy, Kazakhstan, and Poland through the MMP Forums series. The company positions itself as a full-service agency handling corporate meetings, incentive and inspiration trips, scientific and medical congresses, and end-to-end business travel management for corporate clients.

The company's core product portfolio comprises six service lines: MICE (meetings, incentives, conferences, events with team building), PCO (scientific and professional congress organization, including large multi-country medical conferences such as Kolkhida 2017 with 380+ participants from 14 countries), Business Travel (ticketing, hotel reservations, transfers, visa support, VIP airport services), Inspiration Trips (themed incentive journeys), MMP Forums (a recurring B2B workshop series across multiple countries), and BTL Direct (a single-window global request processing platform providing a dedicated MICE manager per client project). BTL Group holds IATA accreditation for air travel services and ticketing, which underpins its corporate travel offering.

BTL Group's business model is services-based, monetizing through project fees on event organization, corporate travel commissions, and destination management for incentive trips. Its go-to-market is relationship-driven enterprise sales to corporate clients, with case studies including BOSCH, SABIS, AXOR, and AMC Bridge. The company cites 450+ clients worldwide and 400+ partners across Ukraine and abroad, but discloses no revenue, pricing, or contract values. Distribution is primarily direct, supported by industry event participation (e.g., IMEX Frankfurt 2019) and PR/earned media. There is no evidence of venture funding, institutional investment, or public listing; ownership appears to remain with the founder.

Name

BTL Group

Legal name

BTL Group

Website

https://btl-company.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

BTL Group is a privately held Ukrainian-founded holding company that provides MICE, PCO, and business travel services to corporate clients across Ukraine, Georgia, Azerbaijan, and France, operating since 2007.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Professional Organizations (81392)

akta.pro primary industry

Corporate Meeting & Conference Planning (Internal/External) (THAHACAB)

akta.pro secondary industries

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), MICE/Group Air & Meetings Travel Management (Corporate Groups) (THAKACAH), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Corporate Events & Meetings (MICE) Agencies (MPAAAGAD)

Keywords

• Corporate event management
• Professional congress organizing
• Business travel services
• Incentive travel programs
• Mice agency services

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Medical Device Sales and Licensing: BTL Group generates revenue through the sale and licensing of its proprietary EMFACE medical technology devices and related disposable products for facial treatments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

BTL Group is a professional MICE (Meetings, Incentives, Conferences, Events) and PCO (Professional Congress Organizer) services company that organizes corporate events, conferences, business trips, and incentive travel programs. The company also runs MMP Forums, a series of B2B workshops across multiple countries, and operates BTL Direct, a global request processing system for MICE agencies and corporate clients.

Product overview

BTL Group offers a unified suite of MICE and PCO services encompassing meetings, incentives, conferences, events organization, business travel management, and conceptual inspiration trips. The core service portfolio includes MICE Services for corporate events and team building, PCO Services for professional congress and conference organization, Business Travel for end-to-end corporate travel management, Inspiration Trips for themed incentive journeys, MMP Forums as a B2B workshop platform across multiple countries, and BTL Direct as a global request processing system. The company operates primarily in Ukraine, Azerbaijan, and Georgia with offices in Kyiv and Dnipro.

Differentiator

Problem solved

Functional benefit

Brands

• MMP Forums: A series of B2B workshops in the MICE, event, conference service and business tourism industries that have been successfully held in multiple countries.
• BTL Direct

Products and services

• MICE Services

Quantifiable outcome

• Successful global patent enforcement against WonderFace device manufacturer, resulting in permanent cessation of infringing product worldwide.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Lexter Microelectronic Engineering Systems S.L.minorOthers · 22 January 2026BTL Group and Lexter Microelectronic Engineering Systems S.L. reached a settlement in patent infringement proceedings. Under the terms, Lexter agreed to permanently cease worldwide manufacturing, marketing, and distribution of facial treatment technologies that simultaneously combine radiofrequency and electrical muscle stimulation. This resolution concluded BTL's litigation against Lexter in multiple jurisdictions.

Scale indicators1 record

Expansion highlights4 records

Broad incumbents

• Tarsus Group: B2B events and media group organizing trade shows and conferences across multiple verticals. Comparable as a professional congress and exhibition organizer with international event portfolios.
• CWT Meetings & Events: Meetings, incentives, conferences, and events division of CWT. Comparable as a global MICE agency combining corporate travel capability with event management, similar in scope to BTL's combined MICE + Business Travel offering.
• MCI Group: Global events, association management, and meetings agency headquartered in Switzerland. Most directly comparable as a full-service MICE/PCO competitor operating across association and corporate congresses worldwide.
• GL Events: French-listed integrated event solutions provider operating venues, services, and exhibitions globally. Comparable as a broad incumbent with overlapping MICE, congress, and exhibition services.
• BCD Meetings & Events: Large corporate meetings and events agency within BCD Travel. Directly comparable as an enterprise-focused MICE agency managing meetings, incentives, conferences, and events for multinational clients.

Emerging players

• Forum Europe / Forum Global: European organizer of policy and sector conferences. Comparable as a PCO specializing in association and institutional conferences in Europe.

Direct peers

• Congrex Switzerland: Professional conference and association management company. Directly comparable to BTL's PCO service line for association and scientific congresses across Europe.
• Kenes Group: International Professional Congress Organizer specializing in association and scientific conferences. Directly comparable to BTL's PCO service line, particularly medical and scientific congresses such as Kolkhida 2017.
• HelmsBriscoe: Global meetings procurement and site-selection firm. Directly comparable as an MICE intermediary that manages corporate meeting sourcing and logistics for enterprise clients.

Regional players

• MPS Agency (Ukraine): Leading Ukrainian MICE and corporate event agency. Direct regional peer competing for the same Ukrainian and CIS corporate event budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/btlgroup2007
• LinkedInlinkedin.com/company/1159010

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTL Group