LOA

What LOA does

LOA (Luxembourg Open Air), operated by LOA SARL, is an electronic music festival company founded in 2019 in Luxembourg. The company operates a two-season annual event portfolio — a Season Opening typically held in May and a Season Closing in autumn — at Place de l'Académie in Belval, Esch-sur-Alzette, leveraging the industrial heritage setting of the former steelworks. Since its 2019 debut as a free one-day open-air event, LOA has scaled into what the company describes as Luxembourg's largest electronic music festival, with both international headliners (W&W, Nervo, Topic, Showtek, Tchami, Da Tweekaz, Vini Vici) and local artists across multi-day programming. Forward bookings are confirmed through May 2027.

The technology stack is a conventional off-the-shelf SaaS assembly rather than a proprietary platform. Ticketing runs through Weeztix with QR-code entry and TicketSwap resale integration; payments are processed via Stripe and supported on-site through a fully cashless system accepting debit/credit cards and Apple Pay. Marketing and communications rely on Mailchimp, Sendgrid, WhatsApp Business API, Google Analytics, Slack, Firebase, and Google Forms, with social presence on Instagram, Facebook, TikTok, LinkedIn, YouTube, and X. Sustainability is operationalized via a strict no-single-use-plastic policy, reusable cups, and Valorlux recycling partnerships.

LOA's business model is event-driven consumer revenue. The primary stream is phased ticket sales (Early Bird, Phase 1-3, Final Phase, Box Office) ranging from €39 to €109, with children under 12 free and shuttle tickets sold separately via Vandivinit from Germany, France, Belgium, and across Luxembourg. Secondary streams are on-site food and beverage, merchandise through the LOA Store, and sponsorship — most notably POST Luxembourg as flagship title sponsor of the Season Closing ("LOA by POST") events. Distribution is direct-to-consumer via Weeztix, supported by a volunteer program and a destination-marketing partnership with Visit Luxembourg. Customer segments are general public festival attendees and cross-border international visitors from the Greater Region (Germany, France, Belgium).

Name

LOA

Legal name

LOA SARL

Website

https://loa.lu

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

LOA (Luxembourg Open Air) is a privately held electronic music festival company founded in 2019, operating seasonal Opening and Closing events at the Belval industrial heritage site and serving general public attendees plus cross-border visitors from Germany, France, and Belgium via Weeztix ticketing and Vandivinit shuttle service.

Ownership category

akta.pro rank

Headquarters

HQ city

Kirchberg

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: LOA generates primary revenue through ticket sales for its Season Opening and Season Closing events. Tickets are sold in phased pricing tiers (Early Bird, Phase 1, Phase 2, Phase 3, Final Phase, Box Office) with prices ranging from €39-64 for single day and €69-109 for weekend passes.
2. Food and Beverage Sales: On-site food and beverage sales at the festival venue, facilitated through cashless payment system.
3. Merchandise Sales: Festival merchandise available at the merchandise stand, including LOA-branded items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

LOA organizes and sells tickets to Luxembourg's largest electronic music festival, with a Season Opening event (typically in May at Place de l'Académie, Belval) and a Season Closing event (later in the year, branded 'LOA by POST' with POST Luxembourg as headline sponsor). Revenue is generated from phased ticket sales (single day and weekend passes), on-site food and beverage sales, festival merchandise through the LOA Store, and an add-on shuttle service from neighboring countries. The company also operates a cashless on-site payment experience, digital ticketing via Weeztix, and direct-to-fan marketing via WhatsApp newsletter, email and social channels.

Product overview

LOA (Luxembourg Open Air) is a festival product portfolio consisting of the core LOA Festival - Luxembourg's largest electronic music festival, supplemented by several integrated service modules. The main offering includes Season Opening events at Esch-Belval (featuring international headliners and local artists across multiple stages) and Season Closing events (LOA by POST). Additional products include the LOA Shuttle Service for transportation from neighboring countries, the LOA Store for merchandise, a WhatsApp Newsletter for direct communication with attendees, mobile cashless payment features, and a Volunteering program. The festival operates on a ticket-based model with phased pricing and integrates with Weeztix for ticketing and Stripe for payments.

Differentiator

Problem solved

Functional benefit

Products and services

• LOA Festival Luxembourg's largest electronic music festival featuring international headliners and local artists across multiple stages, held primarily at Place de l'Académie in Belval (former steelworks site in Esch-sur-Alzette). Operates as a Season Opening in May and a Season Closing event later in the year, with phased ticket sales through Weeztix.
• LOA Shuttle Service Premium LOA Bus shuttle transportation operated in partnership with Vandivinit, carrying festival attendees to and from the Belval venue from Arlon (Belgium), Thionville (France), Trier (Germany), Diekirch (Luxembourg) and Luxembourg City (Luxembourg).
• LOA Store Official online merchandise store selling LOA-branded apparel and festival merchandise to attendees and the wider public.
• LOA Cashless On-site Payments Cashless payment experience at the LOA Festival, allowing attendees to pay for all on-site food, beverage and merchandise purchases via debit card, credit card, and Apple Pay.
• LOA Digital Festival Tickets Phased-tier digital festival tickets (Early Bird, Phase 1, Phase 2, Phase 3, Final Phase, Box Office) for single-day and weekend festival passes, sold through Weeztix with personalized QR-code entry and integrated TicketSwap resale.
• LOA by POST (Season Closing) Annual Season Closing edition of the LOA Festival headlined by POST Luxembourg as title sponsor, operating as the second flagship event each year alongside the spring Season Opening at Esch-Belval.

Quantifiable outcome

• Grown from a free one-day event in 2019 to Luxembourg's largest electronic music festival by 2025

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, supporting and flagship.

• WeeztixcoreChannel Partner/ Reseller/ DistributorWeeztix is the primary ticketing partner for LOA Festival. All tickets are sold through the Weeztix platform. The partnership includes digital ticket delivery, QR code entry system, and TicketSwap integration for ticket reselling.
• VandivinitsupportingChannel Partner/ Reseller/ DistributorVandivinit provides the Premium LOA Bus shuttle service connecting festival attendees from Germany (Trier), France (Thionville), Belgium (Arlon), and Luxembourg (Diekirch, Luxembourg City) to the festival venue at Belval.
• StripecoreTechnology or IntegrationStripe is integrated as the payment processor for ticket transactions on the LOA platform, facilitating secure credit card and online payment processing.
• POST LuxembourgflagshipGTM or Marketing PartnerPOST Luxembourg sponsors the 'LOA by POST' Season Closing events (e.g., LOA by POST 2025). This is the headline sponsor for the annual Season Closing festival.
• TicketSwapsupportingChannel Partner/ Reseller/ DistributorTrusted ticket resale platform recommended by LOA for attendees who cannot attend. Allows sellers to resell tickets directly from their confirmation email.
• Visit LuxembourgsupportingGTM or Marketing PartnerPartnership with Visit Luxembourg for destination promotion. LOA promotes Luxembourg tourism and recommends attendees explore the country's attractions using the LuxembourgPass and VisitLuxembourg App.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/LOA_festival_
• YouTubeyoutube.com/watch?v=LlqwRmxVuRI&t=9s
• Facebookfacebook.com/LuxembourgOpenAir
• LinkedInlinkedin.com/company/luxembourgopenair/?viewAsMember=true
• Instagraminstagram.com/luxembourgopenair
• TikToktiktok.com/@loafestival

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOA