Wellness.com
Wellness.com is a private consumer health platform operating a paid provider directory across 50+ wellness categories alongside community-driven content (blogs, wellness goals, podcasts), monetizing via SMB provider directory advertising and serving health-conscious consumers and wellness practitioners.
- Company typePrivate
- Founded-
- HeadquartersLa Jolla, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Wellness.com does
Wellness.com is a private, web-based consumer health and wellness platform that combines a paid provider directory with community-driven editorial content. It serves two distinct audiences: health-conscious consumers searching for healthcare and wellness providers across 50+ categories (physicians, mental health, dental, fitness, senior care, spas, etc.) and reading educational content, and SMB healthcare/wellness providers who pay to be listed in the directory as "Paid Advertisers of this Website." Core products include the Wellness Directory (paid listings), Wellness A-Z reference content, member blogs, Wellness Goals (community goal-setting with thousands of participants), podcasts (Your Best Life, launched March 2015 on the Wellness.com Radio Network), recipes, and a Featured Authors contributor program. The platform is built on standard web technologies with social login via Google and Facebook, podcast distribution on iTunes and Stitcher, and no mobile app. Revenue is generated solely through directory advertising, with no disclosed pricing or contract terms, and the company appears bootstrapped or founder-owned with no institutional funding, acquisitions, or leadership changes documented in the available data.
Wellness.com firmographics
Firmographics- Name
- Wellness.com
- Legal name
- Wellness.com
- Website
- https://wellness.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wellness.com is a private consumer health platform operating a paid provider directory across 50+ wellness categories alongside community-driven content (blogs, wellness goals, podcasts), monetizing via SMB provider directory advertising and serving health-conscious consumers and wellness practitioners.
- Ownership category
- akta.pro rank
Wellness.com industry classification
Industry- Product category
- Healthcare Directory Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Health & Support Communities (BPAMABAL)
- akta.pro secondary industries
- Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF), Health, Wellness & Patient Communities (MPACAJAL)
Keywords
Where Wellness.com is headquartered
LocationHeadquarters
- HQ city
- La Jolla
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wellness.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Directory advertising: Healthcare and wellness providers pay to list in the directory. The Terms of Use explicitly states 'The Directory of Service Providers are Paid Advertisers of this Website.'
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Wellness.com product offering
Product offeringCore offering
Wellness.com operates a consumer-facing health information directory and community platform that lists healthcare and wellness providers across categories including doctors, specialists, mental health, dental, fitness, nutrition, and senior care. Providers pay to be featured in the directory, while consumers access the listings, a wellness reference library (Wellness A-Z), user blogs, community wellness goals, recipes, and a podcast network at no cost. The platform aggregates content, provider discovery, and member engagement in a single web-based destination.
Product overview
Wellness.com is a health information directory and community platform consisting of a provider directory, health reference content, and user-generated wellness community features. The core platform includes the Wellness Directory (provider listings), Wellness A-Z reference content, Wellness Blogs, Wellness Goals, Wellness Podcasts, and Wellness Recipes. The platform also supports paid provider listings through the Provider Program and recognizes top contributors via the Featured Authors Program. The Your Best Life Podcast serves as a flagship branded content offering on the Wellness.com Radio Network.
Differentiator
Problem solved
Functional benefit
Brands
- Your Best Life Podcast: A wellness podcast on the Wellness.com Radio Network featuring interviews with thought leaders, experts, and practitioners in healthcare and wellness.
- Wellness.com Radio Network
Products and services
- Wellness Directory Comprehensive searchable directory of health and wellness service providers including doctors, specialists, mental health professionals, dental care providers, fitness centers, salons, spas, senior care facilities, hospitals, pharmacies, and veterinarians, organized by category and alphabetical index for consumer discovery.
- Wellness Provider Program Paid directory listing program for healthcare and wellness providers, offering featured profiles in the Wellness Directory; providers are explicitly designated as 'Paid Advertisers of this Website' under the Terms of Use.
- Your Best Life Podcast Flagship weekly podcast series on the Wellness.com Radio Network, hosted by Karl Lawrence, featuring interviews with healthcare and wellness thought leaders, experts, and practitioners discussing tools, technologies, and science relevant to wellness practice.
Companies that use Wellness.com
Customer profileSegments3 records
Ideal customer profiles2 records
Wellness.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Wellness.com partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Wellness.com competitors and assessment
Company assessmentDirect peers
- WebMD: The dominant consumer health information and provider directory platform in the US. Direct competitor across health content, reference library, and provider listings; WebMD operates at vastly larger scale with deeper medically-reviewed content and B2B provider relationships.
- Healthline: Major health and wellness content site owned by Dotdash Meredith. Direct competitor across wellness reference content, condition libraries, and SEO-driven health traffic with a much larger editorial team and stronger brand.
- Healthgrades: Doctor and healthcare provider directory with consumer search and provider profiles. Direct competitor in the provider directory advertising space that Wellness.com monetizes.
- Verywell Health: Health information and wellness content site (Dotdash Meredith). Closely comparable in content focus and audience targeting — medically-reviewed articles on conditions, wellness, and lifestyle.
- Well+Good: Wellness-focused content and community site covering fitness, nutrition, mental health, and beauty. Closely comparable on the wellness-community + editorial content axis that Wellness.com targets.
- Psychology Today: Mental health provider directory and content platform. Direct competitor within Wellness.com's mental health subcategory (counselors, psychiatrists, psychologists) and a model for verticalized directory businesses.
Emerging players
- Zocdoc: Healthcare provider directory and booking platform. Compares on the directory side but extends into scheduling/telehealth; represents the natural evolution of a directory into transactional services that Wellness.com has not pursued.
- Mindbody: Wellness services marketplace and SaaS platform for spas, salons, and fitness studios. Adjacent comparator for Wellness.com's spa, salon, and yoga/spa provider categories — but with a transactional/booking backbone Wellness.com lacks.
Broad incumbents
- Sharecare: Broad digital health platform combining content, provider directory, wellness programs, and health data. Operates as a wider portfolio player overlapping with Wellness.com's content + community + directory positioning.
- Yelp: General-purpose local business directory with significant presence in health, wellness, dental, and fitness categories. Competes for provider advertising dollars in overlapping categories with vastly larger traffic and recognized consumer brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wellness.com social profiles
Digital presenceWellness.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellness.com leadership team
Management profileNumber of profiles
Wellness.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellness.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellness.com
What does Wellness.com do?
Wellness.com operates a consumer-facing health information directory and community platform that lists healthcare and wellness providers across categories including doctors, specialists, mental health, dental, fitness, nutrition, and senior care. Providers pay to be featured in the directory, while consumers access the listings, a wellness reference library (Wellness A-Z), user blogs, community wellness goals, recipes, and a podcast network at no cost. The platform aggregates content, provider discovery, and member engagement in a single web-based destination.
Is Wellness.com a public or private company?
Wellness.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wellness.com founded?
Wellness.com was founded in -1. It employs 11 to 50 people.
Where is Wellness.com based?
Wellness.com is headquartered in La Jolla, United States, in the North America region.
How does Wellness.com make money?
One revenue line is on record: directory advertising.
Who are Wellness.com's main competitors?
Direct peers on record are WebMD, Healthline, Healthgrades, Verywell Health, Well+Good and Psychology Today. Emerging players are Zocdoc and Mindbody. Broad incumbents are Sharecare and Yelp.
Does Wellness.com have an API?
No public API is recorded for Wellness.com.
What industry is Wellness.com in?
Wellness.com's product category is Healthcare Directory Services. Its primary akta.pro industry code is BPAMABAL, Health & Support Communities, with a secondary code of BPAMAHAF, Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa). Its NAICS code is 518210 and its SIC code is 8000.