Shell Eastern Petroleum

What Shell Eastern Petroleum does

Shell Eastern Petroleum, operating through Shell Singapore Pte. Ltd. (UEN 196000089G), is the wholly-owned downstream subsidiary of Shell plc in Singapore, with continuous operations since 1892. The business operates an integrated energy platform spanning retail fuels (Shell V-Power, Shell FuelSave, diesel) sold through an island-wide service station network, premium lubricants (Shell Helix, Shell Advance, Shell Rimula) manufactured using Shell's proprietary PurePlus gas-to-liquid technology, EV charging infrastructure (Shell Recharge at up to 150kW DC fast chargers, with three smart and clean energy-powered stations running on 100% certified renewable electricity), convenience retail (Shell Select, Shell Café), and B2B energy services including Shell Aviation (fuel at approximately 800 airports in 40 countries), Shell Marine, Shell Fleet Solutions, Shell Energy Singapore (gas, LNG, power, BioLNG, Renewable Energy Certificates), and Carbon Capture and Storage. Manufacturing and distribution infrastructure includes the Pandan Terminal handling more than 1 billion litres of products annually and the Tuas Lubricants Oil Blending Plant exporting to more than 40 countries.

The revenue model combines transaction-based retail fuel and lubricant sales, per-kWh usage fees for EV charging (with idle fees of $0.50/minute capped at $40 effective September 2025), subscription-based Shell Fleet Cards and the Shell GO+ loyalty programme (1.2 points/litre on Shell V-Power, 1 point/litre on other Shell fuels, 100 welcome bonus points, referral bonuses), and direct B2B sales of LNG, natural gas, and power to industrial, commercial, and government customers under one of Singapore's first LNG importing licenses (supplying approximately 25% of national gas demand and operating the #1 LNG bunkering position in Singapore with 200 bunkerings completed). Go-to-market is hybrid: direct-to-consumer at service stations, enterprise field sales for B2B accounts, and channel partners for lubricant distribution plus co-marketing partnerships with BMW (up to 3 years free EV charging), BYD (20% EV charging discount), and Porsche ($0.10/kWh EV charging discount for the first 600 kWh/year).

The business serves five primary segments — individual motorists (retail fuel, EV charging, car care), corporate fleet operators, aviation industry (airlines, airports, private jet operators), maritime and shipping operators, and energy customers (industrial, commercial, government gas and power buyers) — with Shell holding the #1 global lubricant supplier position across more than 100 countries. Major recent strategic actions include the April 2025 acquisition of Pavilion Energy (adding approximately 6.5 million tonnes of LNG capacity particularly in Asia), the April 2025 divestiture of the Singapore Energy and Chemicals Park to the CAPGC joint venture (Chandra Asri Capital and Glencore Asian Holdings), the November 2022 acquisition of EcoOils (65,000 tonnes/year recycled oil capacity for biofuels), the October 2024 conditional regulatory approval for cross-border renewable power with Vena Energy, and the February 2026 launch of the refreshed Shell Select retail concept with Watsons, HOOGA, and Vivino partnerships.

Name

Shell Eastern Petroleum

Legal name

Shell Singapore Pte. Ltd.

Website

https://shell.com.sg

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

1–10 employees

Short description

Shell Eastern Petroleum operates Shell's integrated downstream energy business in Singapore, spanning retail fuels, lubricants, EV charging, convenience retail, and B2B energy supply to industrial, commercial, aviation, and maritime customers across Asia Pacific.

Ownership category

akta.pro rank

Product category

Downstream Petroleum and Energy Products

NAICS

Gasoline Stations (4571), Other Gasoline Stations (457120), Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (457210)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI), Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH), Marine Bunkering & Port Fuel Supply (EUALAIAG), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Petroleum products retail
• Automotive lubricants
• EV charging services
• LNG bunkering supply
• Aviation marine fuels

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Fuel Sales (Retail): Shell generates primary revenue through retail fuel sales at service stations across Singapore, selling fuels including Shell V-Power, Shell FuelSave, and diesel to individual consumers and commercial drivers.
2. Lubricants and Engine Oils: Shell sells a comprehensive range of lubricants including Shell Helix (car engine oils), Shell Advance (motorcycle oils), and Shell Rimula (truck and heavy-duty diesel engine oils) through authorised distributors, workshops, and direct retail. Shell is the number one global lubricant supplier operating in over 100 countries.
3. EV Charging (Shell Recharge): Shell Recharge provides electric vehicle charging services at Shell service stations, malls, offices, and other destinations across Singapore. Revenue is generated on a per-kWh usage basis, with idle fees introduced for EV charging sessions. The service supports both DC rapid charging (50kW and 150kW) and AC fast charging.
4. LNG and Natural Gas Sales (Shell Energy Singapore): Shell Energy Singapore supplies natural gas, LNG, and power to Singapore's domestic market, including industrial, commercial, and government customers. Shell holds one of the first LNG importing licenses in Singapore, supplying nearly a quarter of the country's natural gas needs. Also supplies BioLNG and Renewable Energy Certificates (RECs).
5. Convenience Retail (Shell Select, Shell Café): Shell operates Shell Select convenience stores and Shell Café at service stations, offering food, beverages, and everyday essentials. Revenue is generated from in-store purchases at point of sale. The refreshed Shell Select concept includes partnerships with Watsons, HOOGA, and Vivino.
6. Fleet Solutions (Shell Fleet Card): Shell provides corporate fleet card solutions allowing businesses to manage fuel purchases and EV charging across Shell's network, generating revenue through card service fees and fuel transaction margins.
7. Aviation Fuels and Lubricants: Shell Aviation supplies aviation fuels and lubricants at approximately 800 airports in around 40 countries globally, serving airlines, airports, and private jet operators. On average, Shell refuels an aircraft every 12 seconds worldwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels15 records

Core offering

Shell Eastern Petroleum operates as an integrated downstream energy business in Singapore, manufacturing and selling refined petroleum products including Shell V-Power and Shell FuelSave fuels, automotive and industrial lubricants (Shell Helix, Shell Advance, Shell Rimula), EV charging through Shell Recharge, aviation and marine fuels, and LNG/natural gas through Shell Energy Singapore. The company also operates a network of retail service stations offering convenience retail (Shell Select), food and beverage (Shell Café), vehicle servicing (Shell Autoserv), fleet card solutions, and a Shell GO+ loyalty programme.

Product overview

Shell Eastern Petroleum operates as an integrated energy company offering a comprehensive portfolio of energy products and services. The core offerings include refined petroleum products (Shell V-Power premium fuel, Shell FuelSave, Shell Diesel), automotive lubricants (Shell Helix for cars, Shell Advance for motorcycles, Shell Rimula for trucks), and EV charging infrastructure (Shell Recharge). Supporting services include the Shell GO+ Rewards loyalty programme, Shell Café food and beverage, Shell Autoserv vehicle servicing, Shell Car Wash, and Shell Fleet Solutions for business customers. The company also serves specialized sectors through Shell Aviation (aircraft fuels), Shell Marine (marine lubricants and fuels), Shell Energy Singapore (gas, power, and RECs), and Carbon Capture and Storage services. The portfolio is unified under Shell's brand while offering distinct products addressing different market segments from individual motorists to large industrial customers.

Differentiator

Problem solved

Functional benefit

Brands

• Shell GO+ Rewards: Loyalty rewards programme that allows members to earn points on fuel and store purchases, redeem rewards and access exclusive promotions
• Shell Recharge
• Shell Advance
• Shell Helix
• Shell Rimula

Products and services

• Shell V-Power

Quantifiable outcome

• 1 billion+ litres of products distributed annually through Pandan Terminal
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core, minor and flagship.

• WatsonscoreChannel Partner/ Reseller/ Distributor · 11 February 2026Watsons is a retail partner in Shell's refreshed Shell Select store concept, providing health, wellness, and beauty products at Shell service stations. The partnership is part of Shell's reimagined convenience retail experience launched in February 2026.
• HOOGAminorChannel Partner/ Reseller/ Distributor · 11 February 2026HOOGA is a retail partner in Shell's refreshed Shell Select store concept, contributing to the enhanced store format launched in February 2026 at Shell service stations.
• VivinominorChannel Partner/ Reseller/ Distributor · 11 February 2026Vivino is a retail partner in Shell's refreshed Shell Select store concept, providing wine and lifestyle products as part of Shell's enhanced convenience retail offering launched February 2026.
• Nanyang PolytechnicminorStrategic or Co-development Partner · 14 November 2025Shell partnered with Nanyang Polytechnic and Science Centre Singapore to advance STEM education and equip the next generation for future jobs. The partnership supports Shell's social investment programmes focused on promoting Science, Technology, Engineering, and Mathematics education.
• Science Centre SingaporeminorStrategic or Co-development Partner · 14 November 2025Shell partnered with Science Centre Singapore and Nanyang Polytechnic to advance STEM education, supporting Shell's social investment programmes focused on science and innovation for youth.
• Pavilion EnergyflagshipStrategic or Co-development Partner · 1 April 2025Shell Eastern Trading Pte. Ltd. completed the acquisition of 100% of shares in Pavilion Energy Pte. Ltd. in April 2025, strengthening Shell's leadership position in LNG. The acquisition added approximately 6.5 million tonnes of LNG capacity to Shell's portfolio, particularly in Asia.
• CAPGC Pte. Ltd. (Chandra Asri Capital Pte. Ltd. and Glencore Asian Holdings Pte. Ltd. Joint Venture)coreStrategic or Co-development Partner · 1 April 2025Shell Singapore Pte. Ltd. completed the sale of its Energy and Chemicals Park in Singapore to CAPGC Pte. Ltd., a joint venture between Chandra Asri Capital and Glencore Asian Holdings. This transaction represents a strategic divestment of Shell's refining and chemicals assets in Singapore.
• Vena EnergycoreStrategic or Co-development Partner · 30 October 2024Shell in partnership with Vena Energy received conditional approval for cross-border supply of renewable power, supporting Singapore's energy transition through renewable energy imports.
• EcoOilscoreStrategic or Co-development Partner · 1 November 2022Shell Eastern Petroleum, a unit of Shell, acquired Asia-based waste oil recycling firm EcoOils to expand its biofuels production capabilities. The deal included EcoOils' subsidiaries in Malaysia and a majority stake in Indonesia, with EcoOils capable of producing 65,000 tonnes of recycled oil annually.
• BMWcoreGTM or Marketing PartnerShell has a partnership with BMW to promote EV adoption in Singapore. BMW EV owners enjoy up to 3 years free charging (up to 10,000 kWh) when purchasing a new BMW EV, available exclusively at Shell Recharge charging points.
• BYDcoreGTM or Marketing PartnerShell partners with BYD to accelerate EV adoption in Singapore. BYD EV owners receive a 20% discount on Shell Recharge charging rates, making EV ownership more affordable.
• PorschecoreGTM or Marketing PartnerShell partners with Porsche to offer exclusive EV charging benefits. Porsche EV owners receive a $0.10/kWh discount on Shell Recharge charging rates for the first 600 kWh per year.
• Energy Market Authority (EMA)flagshipStrategic or Co-development PartnerShell collaborated with Singapore's Energy Market Authority on the development of Singapore's first smart and clean energy-powered service stations, featuring 150kW high-powered EV chargers powered by 100% certified renewable energy from solar panels and battery storage.
• Eigen EnergycoreTechnology or IntegrationEigen Energy partnered with Shell and the Energy Market Authority to develop smart energy management systems and battery-integrated charging solutions that enable 150kW fast EV charging using solar energy and battery storage at Shell's pioneering smart service stations.

Scale indicators15 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• ExxonMobil Asia Pacific: Integrated energy major operating Esso/Exxon-branded retail service stations across Asia Pacific, with a global lubricants portfolio (Mobil 1) and a strong Singapore refining and petrochemical footprint. Most directly comparable peer given overlapping retail fuels, lubricants, and downstream B2B offerings.
• BP (including Castrol): Global integrated energy company with retail service stations, Castrol lubricants business, and growing convenience and EV charging offerings. Comparable across fuels retail, lubricants, fleet, and energy transition segments.
• Chevron (Caltex Singapore): Operates Caltex-branded retail service stations in Singapore and across Asia, alongside global lubricants (Havoline, Delo) and integrated upstream-to-downstream operations. A directly competing downstream fuels and lubricants player in the same Singapore market.
• TotalEnergies: Integrated energy major with significant Singapore presence including lubricants manufacturing, marine fuels, and a global EV charging rollout. Directly comparable across retail fuels, lubricants, LNG, marine, and EV charging.
• Singapore Petroleum Company (SPC): Homegrown Singapore downstream player operating SPC-branded service stations, B2B fuels, and lubricants. A direct Singapore-focused competitor in retail forecourt operations and commercial fuels supply.

Broad incumbents

• Sinopec: Asia's largest integrated energy company with retail service stations, refining, petrochemicals, lubricants, and trading operations. Overlaps with Shell Singapore across the full downstream value chain with comparable scale in Asia.
• PetroChina: Major integrated energy company with extensive Asia-Pacific retail fuels, lubricants, and LNG operations. A broad incumbent comparable in downstream services, fleet solutions, and energy transition initiatives.
• ENGIE: Global energy and utilities major with natural gas, power, renewables, and energy services operations across Asia Pacific. Comparable to Shell Energy Singapore on the B2B gas/power/RECs supply and decarbonisation solutions side.

Emerging players

• ChargePoint: Pure-play EV charging network operator focused on Level 2 AC and DC fast charging across North America and expanding globally. Comparable to Shell Recharge on the EV charging product layer, though without legacy fuel retail.
• EVgo: US-focused public EV fast-charging network that operates high-powered DC chargers at retail and highway locations. Comparable to Shell Recharge's 150kW fast-charging model and partnership-led growth strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Shell
• Facebookfacebook.com/shellsgp
• LinkedInlinkedin.com/company/shell-eastern-petroleum
• Instagraminstagram.com/shell_singapore

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shell Eastern Petroleum