We Care Home Health services

What We Care Home Health services does

We Care Home Health services operates as a program line within CBI Health, Canada's national multi-disciplinary rehabilitation services platform headquartered in Toronto and founded in 1994. The company delivers patient-facing rehabilitation care through a combination of owned clinics and an affiliated clinic partnership network that spans communities across Canada, with concentrated recent expansion in Ontario, Alberta, and British Columbia. Core services include physiotherapy, massage therapy, chiropractic care, occupational therapy, and concussion care, supplemented by specialized programs for sports injury recovery, car accident rehabilitation, and workplace injury treatment. Patients engage via direct-to-consumer channels — a central booking phone line (1-800-557-3077) and an online appointment portal — and progress through a standardized three-step clinical pathway: Understanding and Diagnosis, Personalized Care Plan, and Embrace Recovery.

The underlying operating model is a healthcare professional services platform: clinical staff (physiotherapists, massage therapists, chiropractors, occupational therapists) deliver in-clinic care on a quote-based, pay-as-you-go pricing structure. Acquired regional brands (Sunrise Physiotherapy, Royal City Physio, Momentum Health Corporation, Cobblestone Medicine and Rehab, Pitt Meadows Physiotherapy Clinic, Easthill Physiotherapy & Acupuncture Clinics, Sheddon Physiotherapy & Sports Clinic, Morinville Physical Therapy & Sports Injury Clinic) operate as wholly-owned subsidiaries under retained local brands. Quality is supported by CARF International Accreditation held by CBI Health Alberta.

Revenue is generated through professional services fees paid per patient visit or episode of care, with no publicly disclosed pricing or subscription model. Customer segmentation is horizontal, primarily individual patients seeking rehabilitation for sports injuries, personal injuries, chronic pain, motor vehicle accidents, and workplace injuries — meaning revenue is fragmented across a large long-tail of consumer transactions rather than concentrated enterprise contracts. The company has been recognized on Deloitte's Canada's Best Managed Companies list for 18 consecutive years (as of 2025), reflecting sustained operational execution. Headcount is reported at 5,001–10,000 employees, with no AI/ML capability disclosed in available materials.

Name

We Care Home Health services

Legal name

CBI Health

Website

https://cbi.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

We Care Home Health services is the home health program of CBI Health, a Canadian multi-disciplinary rehabilitation platform founded in 1994 that delivers physiotherapy, massage, chiropractic, occupational, and concussion care to individual patients through owned and affiliated clinics spanning Ontario, Alberta, and British Columbia.

Ownership category

akta.pro rank

Product category

Rehabilitation Services

NAICS

Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Skilled Home Health Therapy Services (PT/OT/SLP) (HLADAFAE)

akta.pro secondary industries

Physical Therapy (PT) In-Home (HSABADAA), Post-Acute / Post-Surgical In-Home Rehab (HSABADAD)

Keywords

• Rehabilitation services
• Physiotherapy services
• Chiropractic care
• Occupational therapy
• Concussion care

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Healthcare Services Revenue: CBI Health generates revenue through providing direct healthcare rehabilitation services including physiotherapy, massage therapy, chiropractic care, occupational therapy, and concussion care. Services are delivered through owned and affiliated clinic network across Canada.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

We Care Home Health services, operating as part of CBI Health, delivers in-person rehabilitation and therapy services across a Canadian clinic network. Core offerings include physiotherapy, massage therapy, chiropractic care, occupational therapy, and specialized concussion care, supplemented by targeted programs for sports injuries, pain therapy, car accident rehabilitation, and workplace injury treatment. Patients access services through direct booking via phone or online portal and receive personalized care plans following a three-step recovery path of diagnosis, planning, and recovery support.

Product overview

CBI Health offers a unified platform of rehabilitation and healthcare services spanning multiple therapy types. The core services include Physiotherapy, Massage Therapy, Chiropractic Care, Concussion Care, and Occupational Therapy, supplemented by specialized programs for sports injuries, pain therapy, car accident rehabilitation, and workplace injury treatment. CBI Health operates as a network of clinics across Canada, having acquired multiple regional physiotherapy and rehabilitation brands (including Sunrise Physiotherapy, Royal City Physio, Momentum Health Corporation, Cobblestone Medicine and Rehab, Pitt Meadows Physiotherapy Clinic, Easthill Physiotherapy & Acupuncture Clinics, Sheddon Physiotherapy & Sports Clinic, and Morinville Physical Therapy & Sports Injury Clinic) which now operate under the CBI Health umbrella. The company follows a three-step patient recovery path: Understanding and Diagnosis, Personalized Care Plan, and Embrace Recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Services Comprehensive physiotherapy services for rehabilitation, pain relief, and recovery from injuries including sports injuries, workplace injuries, and motor vehicle accidents, delivered through clinics across Canada.
• Massage Therapy Services Therapeutic massage therapy services to support pain management, injury recovery, and overall wellness for individual patients.
• Chiropractic Care Services Chiropractic care services for spinal alignment, pain management, and musculoskeletal rehabilitation delivered to individual patients across Canadian clinics.
• Concussion Care Services Specialized concussion care services for diagnosis, treatment, and management of concussion-related conditions, delivered to patients across the clinic network.
• Occupational Therapy Services Occupational therapy services to help patients regain independence in daily activities following injury or disability.
• Sports Injury Support Rehabilitation services specifically focused on sports-related injuries and return-to-sport protocols for athletes and active individuals.
• Pain Therapy Comprehensive pain management and therapy services to help patients manage and overcome chronic and acute pain conditions.
• Car Accident Rehabilitation Specialized rehabilitation services for motor vehicle accident victims including assessment, treatment, and documentation.
• Workplace Injury Treatment Treatment and rehabilitation services for workplace injuries with focus on return-to-work programs and employer coordination.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Sunrise PhysiotherapycoreStrategic or Co-development Partner · 13 April 2026Welcome Sunrise Physiotherapy to CBI Health! Clinic acquisition expanding CBI Health's presence through integration of Sunrise Physiotherapy services into the CBI Health network.
• Royal City PhysiocoreStrategic or Co-development Partner · 15 January 2026CBI Health Expands in British Columbia with the Addition of Royal City Physio, bringing additional physiotherapy services to the BC region.
• Momentum Health CorporationcoreStrategic or Co-development Partner · 28 November 2025CBI Health Expands in Alberta with Momentum Health Corporation, expanding service offerings in the Alberta region.
• Cobblestone Medicine and RehabcoreStrategic or Co-development Partner · 7 November 2025CBI Health Expands in Ontario with the Addition of Cobblestone Medicine and Rehab, strengthening the Ontario clinic network.
• Second HarvestminorGTM or Marketing Partner · 4 November 2025Supporting Stronger Communities: CBI Health Joins Forces with Second Harvest for community food drive initiative supporting local communities.
• Pitt Meadows Physiotherapy CliniccoreStrategic or Co-development Partner · 8 September 2025CBI Health Expands in British Columbia with the Addition of Pitt Meadows Physiotherapy Clinic.
• Easthill Physiotherapy & Acupuncture ClinicscoreStrategic or Co-development Partner · 17 July 2025CBI Health Expands in British Columbia with the Easthill Physiotherapy & Acupuncture Clinics, adding acupuncture services to the network.
• Sheddon Physiotherapy & Sports CliniccoreStrategic or Co-development Partner · 6 February 2025CBI Health Expands in Ontario with the Addition of Sheddon Physiotherapy & Sports Clinic in Oakville.
• Morinville Physical Therapy & Sports Injury CliniccoreStrategic or Co-development Partner · 6 January 2025CBI Health Expands in Alberta with the Addition of Morinville Physical Therapy & Sports Injury Clinic.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• U.S. Physical Therapy: Public U.S. operator of outpatient PT clinics using a partnership-clinic and tuck-in acquisition model. Closely comparable to CBI Health's mix of owned and affiliated clinics and multi-discipline therapy services.
• ATI Physical Therapy: Large U.S. multi-disciplinary outpatient rehabilitation clinic operator with a similar multi-state buy-and-build strategy across PT, OT, and specialty programs. Comparable to CBI Health in clinic-network scale and disciplined acquisition playbook.
• SE Health (Saint Elizabeth Health Care): National Canadian not-for-profit home health and rehabilitation provider offering in-home nursing, therapy, and personal support services. Highly comparable to We Care's home health services model in both scope and Canadian geography.
• LifeMark Health: Canadian national physiotherapy and rehabilitation services network operating clinics across multiple provinces. Directly comparable to CBI/We Care in service mix (PT, OT, concussion, MVA, workplace injury) and cross-Canada clinic footprint.
• Bayshore HealthCare: One of Canada's largest home and community health care providers, delivering nursing, personal care, and therapy services across the country. Closely comparable to the We Care Home Health services offering and a direct competitor in Canadian home health.

Regional players

• Centric Health: Canadian healthcare services provider historically focused on physiotherapy, rehabilitation, and surgical services. Direct Canadian regional peer with comparable PT/rehab delivery model, although smaller in scale than CBI Health.

Broad incumbents

• Select Medical: Large U.S. post-acute and outpatient rehabilitation services operator with critical illness recovery and rehab hospital divisions. Overlaps with CBI Health's outpatient rehab and post-injury therapy offerings, though far broader in scope.
• Encompass Health: Largest U.S. owner and operator of inpatient rehabilitation hospitals with significant outpatient therapy exposure. A broader incumbent relevant to CBI Health's rehab and post-acute therapy positioning.

Emerging players

• FYidoctors (Family Vision Care): Canadian healthcare services consolidator using a clinic-network buy-and-build model. Comparable only as a parallel Canadian healthcare M&A consolidator archetype, not as a direct PT/rehab competitor.

Others

• Medavie: Canadian not-for-profit health services organization affiliated with Blue Cross and operating paramedicine, home care, and community health programs. Adjacent comparator for Canadian home/community health funding and delivery dynamics relevant to We Care Home Health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cbihealth
• LinkedInlinkedin.com/company/we-care-home-health-services
• Instagraminstagram.com/cbihealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Care Home Health services