Sunrise Physiotherapy

What Sunrise Physiotherapy does

Sunrise Physiotherapy is a privately held, founder-owned multi-disciplinary rehabilitation clinic headquartered in Vancouver, BC, founded in 1994 by owner-operator Kevin Chen. The firm operates two physical clinic locations — a 2,600 sq ft flagship at 1518 Nanaimo Street with 11 rooms including a full-size gym, and a recently expanded site at 5458 Victoria Drive with six private treatment rooms — both open seven days per week, and is in the process of adding a downtown Vancouver site at 325 Howe St via a sister-clinic partnership with Active Precision Physio and Sport Therapy plus a new sister clinic near Holdom Station in Burnaby expected to open late Fall 2025. Its core product is an integrated treatment ecosystem spanning physiotherapy (manual therapy, IMS, acupuncture, K-Laser Class IV laser, shockwave therapy, cold laser MR4, active rehabilitation), chiropractic care, clinical Pilates, registered massage therapy, kinesiology, and clinical counselling, augmented by a retail line of GaitScan-prescribed custom orthotics and Bauerfeind braces and compression garments.

The underlying technology stack combines rehabilitation hardware — Class IV and low-level laser systems, acoustic pressure wave shockwave, Chattanooga wireless neuromuscular stimulators, and a GaitScan biomechanics diagnostic capturing over a million data points — with a Jane App-powered online booking platform and direct-billing integrations to more than 10 Canadian insurers (Pacific Blue Cross, Manulife, Sun Life, Great-West Life, Desjardins, iA Financial, Johnson, Chambers of Commerce, Cowan, Maximum Benefit, Johnston Group) plus ICBC and WorkSafe BC. The revenue model is per-session fee-for-service priced at $95–$160 for physiotherapy, $95–$140 for RMT, $115+ for acupuncture, $80–$130 for chiropractic, and $125–$200 for counselling, supplemented by hardware sales (custom orthotics from $500) and government-payer reimbursement for accepted ICBC and WorkSafe BC claims. Go-to-market is direct-to-consumer with patient acquisition driven by a 4.9/5 Google rating across 191 reviews, multilingual staff (English, Mandarin, Cantonese, Korean), and word-of-mouth referrals in the Vancouver East Side market.

Name

Sunrise Physiotherapy

Legal name

Sunrise Physiotherapy

Website

https://sunrisephysio.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunrise Physiotherapy is a Vancouver-based, founder-owned multi-disciplinary rehabilitation clinic offering physiotherapy, massage therapy, acupuncture, chiropractic, kinesiology, and counselling across two locations, with two new clinics planned for 2025 and direct billing to major Canadian insurers.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Chiropractors (62131)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)

akta.pro secondary industries

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Foot & Ankle (HLAKALAG)

Keywords

• Physiotherapy services
• Rehabilitation therapy
• Registered massage therapy
• Chiropractic care
• Custom orthotics

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Physiotherapy Services: One-time fee per session for physiotherapy treatments including initial and subsequent visits, IMS, shockwave therapy. Rates range from $100-$160 for standard physiotherapy sessions.
2. Registered Massage Therapy: Per-session massage therapy fees ranging from $95-$140 for various durations and types including prenatal and postpartum massage.
3. Acupuncture Services: Acupuncture treatment sessions at $115 per 60-minute session, plus cupping and trigger point treatments at $70 and $105 respectively.
4. Chiropractic Care: Initial assessment at $130, subsequent visits at $80-$120 depending on duration.
5. Counseling/Psychology Services: Individual counseling at $125 per 50-minute session, couples counseling at $200 per session.
6. Custom Orthotics: Custom orthotics product sales at $500 and up.
7. Insurance Direct Billing: Direct billing to insurance providers eliminates patient upfront payment and streamlines revenue collection from third-party payers including Pacific Blue Cross, Manulife, Sun Life, and others.
8. ICBC and WorkSafe BC Claims: No-charge treatments for accepted ICBC and WorkSafe BC claims with approved funding, generating revenue through third-party payer reimbursement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sunrise Physiotherapy operates multi-disciplinary physiotherapy and rehabilitation clinics in Vancouver, delivering hands-on manual therapy, intramuscular stimulation (IMS), anatomical acupuncture, Class IV laser therapy, shockwave therapy, cold laser (MR4), active rehabilitation, chiropractic care, clinical Pilates, registered massage therapy, kinesiology, and counselling/psychology services. The clinic also sells custom foot orthotics (prescribed via the GaitScan diagnostic system) and Bauerfeind supports, braces, and compression socks as complementary health products. Treatment is targeted at individuals recovering from musculoskeletal injuries, post-surgical conditions, motor vehicle and workplace injuries, and chronic pain conditions.

Product overview

Sunrise Physiotherapy operates as a multi-disciplinary physiotherapy and integrative health clinic offering a unified portfolio of clinical treatment services and health-related products across two Vancouver locations. Core clinical services include physiotherapy (manual therapy, IMS, acupuncture, laser therapy, shockwave therapy, active rehabilitation), chiropractic care, clinical Pilates, registered massage therapy, kinesiology, and counselling/psychology. These services are offered as an integrated treatment ecosystem where practitioners coordinate care — for example, physiotherapy sessions combine hands-on therapy with advanced technology equipment, and patients may move between services such as chiropractic, massage, and clinical Pilates under a coordinated plan. The clinic's product line consists of custom foot orthotics (prescribed using GaitScan™ diagnostics), Bauerfeind supports and braces, and Bauerfeind compression socks and stockings — sold as complementary health products to support ongoing patient recovery and mobility. Direct billing integration with major Canadian insurers (Pacific Blue Cross, Manulife, Sun Life, Desjardins, Great-West Life, and others) and with ICBC and WorkSafe BC streamlines the patient payment experience across all services.

Differentiator

Problem solved

Functional benefit

Products and services

• Manual Therapy (Physiotherapy) Hands-on physiotherapy treatment where therapists manipulate muscles, joints, and pressure points to restore natural body function, targeting musculoskeletal tissues including bones, muscles, joints, tendons, ligaments, and fascia. Offered to individuals with musculoskeletal pain, injury, or post-surgical rehabilitation needs.
• Intramuscular Stimulation (IMS) Western-science-based needling technique using thin needles inserted into deep muscle fibers to release knots and relieve chronic pain and poor muscle function caused by muscle tightness. Offered at 45-minute sessions for individuals with chronic myofascial pain.
• Anatomical Acupuncture Needle-based therapy inserting into pre-determined body points along meridians to stimulate endorphin release and alter biochemical and physiological conditions for natural healing. Treats cervicogenic headaches, whiplash, chronic pain, low back pain, frozen shoulder, osteoarthritis, and plantar fasciitis.
• K-Laser Class IV Laser Therapy Drug-free, surgery-free laser therapy using specific red and near-infrared wavelengths to deliver therapeutic effects including increased circulation, reduced inflammation, swelling, muscle spasms, stiffness, and pain. Health Canada approved for post-traumatic injuries, sprains, sports injuries, auto and work-related injuries, tendinitis, arthritis, and plantar fasciitis.
• Shockwave Therapy Non-invasive treatment using acoustic pressure waves to heal chronic joint and tendon pain. Clinically proven for plantar fasciitis, tennis and golf elbow, tendonitis, frozen shoulder, trigger finger, hip pain, Morton's neuroma, fibromyalgia, chronic muscle tension, bursitis, and diabetic wounds.
• Cold Laser Therapy (MR4) Low-level laser therapy using a handheld device emitting low-level laser over injured areas, penetrating 2-5 cm beneath skin layers to accelerate healing and provide drug-free pain relief. Used for sports injuries, wound healing, and edema control; technology adopted by NHL's Los Angeles Kings and MLB's Kansas City Royals.
• Active Rehabilitation Gym-based rehabilitation program led by a physiotherapist or kinesiologist for patients no longer requiring acute care. Uses Chattanooga Wireless Neuromuscular Stimulators and dynamometers to increase strength, flexibility, function, and conditioning after injury.
• Chiropractic Adjustment Spinal and joint manipulation focusing on the spine, joints, muscles, and nervous system, using hands-on manipulations to realign the spine and relieve symptoms without surgery or medicine. Treats headaches, joint and muscle pain, whiplash, strains, sprains, and arthritis.
• Clinical Pilates One-on-one exercise rehabilitation program administered by a Clinical Pilates instructor on a Pilates reformer or mat, focusing on core body strength, posture, movement, balance, coordination, and breathing. Used for rehabilitation from injuries, sports prevention, postural correction, and pre/post-natal care.
• Registered Massage Therapy Massage therapy including Swedish techniques, active modalities, trigger point therapy, prenatal and postpartum massage, deep tissue massage, and neuromuscular techniques, provided by registered massage therapists for individuals seeking relaxation, recovery, or injury-related treatment.
• Kinesiology Kinesiology services led by registered kinesiologists using dynamometers for functional mobility evaluation, strength assessment, and injury prevention, delivered as part of active rehabilitation programming.
• Counselling / Psychology Mental health services including clinical counselling and therapeutic counselling provided by a clinical psychologist and registered therapeutic counsellor, covering anxiety, trauma, relationship challenges, stress, and emotional overwhelm for individual and couples clients.
• Custom Foot Orthotics Medical devices custom-made to correct specific foot imbalances and align the foot and ankle into anatomically corrected positions, prescribed to treat bunions, hammer toes, arch and heel pain, leg and knee pain, hip and back pain, and neck pain. Evaluated and prescribed using the GaitScan diagnostic system, priced at $500 and up.
• Supports and Braces (Bauerfeind) Bauerfeind-branded knee braces, ankle supports, back support belts, and supports for shoulder, elbow, and wrist, designed to relieve pain, reduce swelling, and speed healing following injury, surgery, or chronic conditions, featuring breathable, moisture-wicking knitted fabric with effective compression.
• Compression Socks and Stockings (Bauerfeind) Compression garments applying graduated pressure to legs to improve blood flow, reduce discomfort, decrease swelling, and minimize varicose veins, available in sports, pregnancy, and everyday compression variants including Bauerfeind VenoTrain micro compression stockings.

Quantifiable outcome

• Patient reports pain relief after single visit for acute injuries
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• BauerfeindcoreOEM/ Whitelabel/ Licensing PartnerBauerfeind is a German manufacturer providing premium medical aids for over 70 years. They supply compression socks, stockings, and orthopedic supports to Sunrise Physiotherapy. Bauerfeind has 'Friend of the Games' status in Canada and their products were used by professional athletes during the 2010 Winter Olympics in Vancouver.
• Pacific Blue CrosscoreChannel Partner/ Reseller/ DistributorMajor Canadian health insurer. Sunrise Physiotherapy directly bills Pacific Blue Cross for eligible extended health claims, eliminating upfront patient payment.
• ManulifecoreChannel Partner/ Reseller/ DistributorMajor Canadian insurance provider. Sunrise Physiotherapy directly bills Manulife for eligible extended health claims.
• Sun Life FinancialcoreChannel Partner/ Reseller/ DistributorMajor Canadian insurance provider. Sunrise Physiotherapy directly bills Sun Life Financial for eligible extended health claims.
• Great-West Life Assurance CompanycoreChannel Partner/ Reseller/ DistributorMajor Canadian insurance provider. Sunrise Physiotherapy directly bills Great-West Life for eligible extended health claims.
• Desjardins InsurancecoreChannel Partner/ Reseller/ DistributorMajor Canadian insurance provider. Sunrise Physiotherapy directly bills Desjardins for eligible extended health claims.
• iA Financial GroupcoreChannel Partner/ Reseller/ DistributorMajor Canadian insurance provider. Sunrise Physiotherapy directly bills iA Financial Group for eligible extended health claims.
• ICBCcoreChannel Partner/ Reseller/ DistributorInsurance Corporation of British Columbia. Sunrise Physiotherapy directly bills ICBC for motor vehicle accident treatments with no charge to patients for accepted claims.
• WorkSafe BCcoreChannel Partner/ Reseller/ DistributorWorkers' Compensation Board of British Columbia. Sunrise Physiotherapy handles WorkSafe BC claims directly for workplace injuries with approved funding.
• Active Precision Physio and Sport TherapyminorStrategic or Co-development PartnerSister clinic partnership at new Howe Street location in Vancouver. Represents clinic expansion through branded partnership arrangement.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Myodetox: Multi-location urban physiotherapy and recovery clinic chain with strong direct-to-consumer brand, overlapping manual therapy, IMS, and tech-enabled rehab offerings in the same premium positioning.
• Physio Collective: Vancouver multi-disciplinary physiotherapy clinic offering manual therapy, IMS, acupuncture, and active rehab — closely matching Sunrise's clinical service mix.
• Massage Addict: Canadian membership-based RMT clinic chain with strong Vancouver presence; directly comparable registered massage therapy services and direct insurance billing.
• Sun City Physiotherapy: Independent Vancouver multi-disciplinary clinic providing physiotherapy, massage therapy, acupuncture, and orthotics — highly comparable to Sunrise on service breadth and local positioning.
• Active Precision Physio and Sport Therapy: Vancouver physiotherapy and sport therapy clinic operating as Sunrise's sister-clinic partner at 325 Howe St. Directly comparable multi-disciplinary rehab services in the same local market.

Broad incumbents

• CBI Health: Large Canadian network of physiotherapy, chiropractic, massage, and rehab clinics with extensive insurer relationships; a scaled incumbent competing in the same Vancouver catchment.
• LifeMark Health: National Canadian physiotherapy and rehabilitation provider offering multi-disciplinary services (PT, OT, massage, kinesiology) across clinics — broader footprint but overlapping service menu and ICBC/WorkSafe BC billing.
• pt Health: Multi-disciplinary national rehab clinic operator offering physiotherapy, chiropractic, massage therapy, and orthotics with similar insurer direct-billing and ICBC/WorkSafe BC capabilities.

Emerging players

• Evolve Strength: Vancouver fitness and rehabilitation hybrid offering physiotherapy and kinesiology alongside training — partial overlap with Sunrise's active rehab, kinesiology, and clinical Pilates services.

Others

• Bauerfeind: German manufacturer of orthopedic supports, braces, and compression stockings that supplies Sunrise Physiotherapy; comparable as a peer via the orthotics/DME product line Sunrise retails.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sunrise-hastings-physiotherapy-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Physiotherapy