WMA

What WMA does

WMA (Western Manufactured Housing Communities Association), founded in 1945 and headquartered in Sacramento, California, is a nonprofit trade association representing over 1,600 manufactured home community owners, operators, and developers across all 58 California counties — collectively controlling more than 194,000 mobilehome spaces. WMA's core products include the award-winning monthly WMA Reporter magazine, the Newsline newsletter, the MCM (Manufactured Home Community Manager) accreditation program, and an HCD-approved Park Manager Training Program launched in March 2026 that offers a 6-hour online certification course to both members and non-members. The association operates three regional offices (Northern, Central, and Southern California) and delivers advocacy through in-house legislative representation, an affiliation with the national Manufactured Housing Institute (MHI) for federal advocacy, and ongoing park tours with California legislators.

WMA's revenue model is membership-driven, anchored by annual dues from community owners, operators, developers, and a secondary base of industry suppliers, with the majority of members being family-owned operators. Diversified income streams include training and certification fees (including a $350 annual Certificate of Compliance/Exemption Issuance Fee per park plus training registration), advertising in the WMA Reporter and online classifieds (members $20/month, non-members $40/month), annual Convention & Expo registration, sponsorships, and trade show booth fees, plus affiliate-referral economics from group Workers' Compensation and Property & Casualty insurance programs offered through Preferred Employers Insurance Company. Member-affinity discounts with Office Depot, HD Supply, Hertz, Hawaiian Airlines, and Motion Picture Licensing Corporation, plus a resident screening service and a subsidized forms/manuals program, round out the value stack. Operationally, the organization runs on a small staff (11-50 employees) led by Executive Director Doug Johnson (appointed early 2022) and includes two wholly-owned 501(c)(3) subsidiaries — the WMA Foundation (disaster relief since 2005) and the Frank J. Evans Charitable Foundation (scholarships since 1997). The legal arm, the Committee to Save Property Rights (CSPR), represents the industry in property-rights litigation.

Name

WMA

Legal name

Western Manufactured Housing Communities Association

Website

https://wma.org

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Western Manufactured Housing Communities Association (WMA) is a Sacramento-based nonprofit trade association founded in 1945 that represents over 1,600 manufactured home community owners, operators, and developers across all 58 California counties, delivering advocacy, education, publications, and member services.

Ownership category

akta.pro rank

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues from mobilehome park owners, operators, developers, and industry suppliers. Members gain access to trade publications, industry referrals, forms, educational programs, group discounts, and advocacy representation.
2. Training Programs: HCD-approved Park Manager Training Program providing 6-hour certification courses for both members and non-members. Revenue from registration fees and annual Certificate of Compliance/Exemption Issuance Fee of $350 per park.
3. Advertising and Classifieds: Classified advertising rates: Members $20/month, Non-members $40/month. Publication advertising in WMA Reporter magazine.
4. Events and Conferences: Annual Convention & Expo registration fees, sponsorship opportunities, and trade show booth fees.
5. Group Insurance Programs: Workers' Compensation Insurance Program and Property & Casualty insurance groups offered through Preferred Employers Insurance Company, providing savings to member communities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

WMA is a nonprofit trade association providing advocacy, education, training, publications, and member services to manufactured home community owners, operators, and developers in California. Members receive trade publications, low-cost forms, industry referrals, group insurance discounts, manager accreditation, and representation before the California State Legislature, HCD, and the CPUC. The association also runs charitable programs for disaster relief and student scholarships through affiliated 501(c)(3) foundations.

Product overview

WMA (Western Manufactured Housing Communities Association) is a statewide trade association offering a comprehensive suite of services to manufactured home community owners, operators, and developers in California. The organization's core offerings include the award-winning WMA Reporter magazine and Newsline newsletter for industry news and updates. WMA provides professional development through its HCD-approved Park Manager Training Program and MCM (Manufactured Home Community Manager) accreditation program. The association facilitates networking and education via its annual Convention & Expo. WMA also supports members with operational tools including resident screening services, forms and manuals, workers' compensation insurance programs, and manager referral services. Community support is extended through the WMA Foundation (disaster relief) and Frank J. Evans Charitable Foundation (scholarships). The association maintains advocacy functions through legislative representation, regional representatives, and ongoing park tours with lawmakers.

Differentiator

Problem solved

Functional benefit

Products and services

• WMA Reporter Magazine Award-winning monthly trade magazine delivering industry news, management tips, property rights information, legislation updates, utility systems coverage, and legal issues for manufactured housing community owners and operators.
• Newsline Newsletter Monthly newsletter providing fast-breaking news of timely interest to WMA members in the manufactured housing industry.
• Park Manager Training Program HCD-approved 6-hour online training course meeting California state requirements for certification of mobilehome park and recreational vehicle park managers; offered to both members and non-members.
• MCM (Manufactured Home Community Manager) Accreditation Program Award-winning manager accreditation program that trains professional community managers on industry topics, maintenance standards, HCD inspections, discrimination, mediation, disaster planning, and liability management.
• WMA Convention & Expo Annual conference featuring 2-3 days of intensive education seminars, social programs, and an industry trade show with dozens of vendors serving manufactured housing community owners and operators.
• WMA Foundation Disaster Relief 501(c)(3) charitable program providing disaster relief funds to residents of manufactured housing communities in California, offering financial assistance to those impacted by fire, earthquake, flood, or other disasters.
• Frank J. Evans Charitable Foundation Scholarship Charitable foundation offering $2,000 scholarships to college-bound high school graduates with limited financial resources, funded by WMA member donations.
• Workers' Compensation Insurance Program Group Workers' Compensation insurance program offering competitive rates to WMA member communities through Preferred Employers Insurance Company, an A-rated carrier.
• Resident Screening Program Members-only resident screening service providing access to all three major credit bureaus, eviction and criminal record searches, bad check alerts, credit risk scores, and Saturday service.
• Manager Referral Service Free service for WMA members connecting community owners with qualified managers, matching geographic preferences and experience to identify suitable candidates.
• Forms and Manuals Exclusive forms purchasing program for community members providing day-to-day operational forms, reviewed and updated annually for legal compliance with California landlord-tenant law.
• Coffee Talk Monthly Zoom member engagement session on the second Thursday featuring special guest speakers discussing timely issues affecting the manufactured housing industry, with live Q&A.
• Mobilehome Park Tours Educational park tours for California legislators that raise awareness of the challenges and successes of owning and operating mobilehome parks, providing direct stakeholder engagement opportunities.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Manufactured Housing Institute (MHI)coreStrategic or Co-development Partner · 1 January 1945WMA's affiliation with MHI provides continued presence in Washington, D.C. for representation before Congress and federal agencies including HUD. MHI is the national organization for the manufactured housing industry.
• Preferred Employers Insurance CompanycoreChannel Partner/ Reseller/ DistributorWMA group Workers' Compensation Insurance Program offered through Preferred Employers Insurance Company, an 'A' rated company, providing competitive rates to member communities.
• Office DepotminorGTM or Marketing PartnerMember affinity program providing discounts on office supplies and services.
• HD Supply Facilities MaintenanceminorGTM or Marketing PartnerMember affinity program providing facility maintenance supplies at discounted rates.
• HertzminorGTM or Marketing PartnerMember affinity program providing car rental discounts for members.
• Hawaiian AirlinesminorGTM or Marketing PartnerMember affinity program providing airline discounts for members.
• Motion Picture Licensing CorporationminorGTM or Marketing PartnerMember affinity program for movie and entertainment licensing services.
• WMA FoundationcoreStrategic or Co-development Partner501(c)(3) charitable organization founded in 2001 to provide disaster relief funds to residents living in manufactured housing communities in California since 2005.
• Frank J. Evans Charitable FoundationminorStrategic or Co-development PartnerCharitable foundation established in 1997 to assist students with limited financial resources pursue higher education through scholarships. Named after Frank Evans who believed education was vital to success.
• Committee to Save Property Rights (CSPR)coreStrategic or Co-development PartnerWMA's legal arm representing the manufactured housing industry in courts on property rights issues.
• California Department of Housing and Community Development (HCD)coreStrategic or Co-development PartnerState agency responsible for enforcing codes and regulations impacting manufactured home communities. WMA maintains positive relationship representing owner interests during drafting and enforcement of regulations. WMA's Park Manager Training Program is HCD-approved.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• California Apartment Association: California Apartment Association is the largest statewide trade body representing rental housing providers in California. It shares WMA's Sacramento-based advocacy model, member-dues revenue structure, legislative representation, and educational programming, though it serves the conventional apartment industry rather than manufactured housing communities.
• California Restaurant Association: California Restaurant Association is a long-established statewide trade association serving restaurant owners and operators. It parallels WMA's Sacramento advocacy model, membership-dues revenue, educational programming, and exclusive California geographic focus, though it serves the foodservice rather than housing sector.
• California Association of Realtors (C.A.R.): C.A.R. is one of the largest statewide trade associations in the U.S., representing real estate professionals in California. It shares WMA's Sacramento advocacy focus, member-dues revenue model, educational programming, and exclusive focus on California, though it serves real estate practitioners rather than property owners.
• California Building Industry Association (CBIA): CBIA is a Sacramento-based statewide trade association representing the homebuilding industry. Like WMA, it operates on a membership model, engages in Sacramento and local-government advocacy, and serves developers/operators of residential housing in California—directly comparable in geographic focus, advocacy function, and member services, though serving for-sale rather than rental housing.
• California Hotel & Lodging Association: California Hotel & Lodging Association is a Sacramento-based statewide trade body representing lodging property owners and operators. It mirrors WMA's model of Sacramento legislative advocacy, member education, group insurance programs, and California-exclusive service territory, though it serves a different property sector.

Broad incumbents

• Manufactured Housing Institute (MHI): MHI is the national trade association for the manufactured housing industry, and WMA's affiliated federal advocacy partner. It serves the same manufactured housing community owner/operator segment as WMA but operates nationally, providing Congress/HUD representation and industry standards—comparable scope to WMA but at federal rather than state level.
• National Association of Home Builders (NAHB): NAHB is the national trade association for the homebuilding industry, providing federal advocacy and resources to state-level builder associations like CBIA. It is structurally analogous to WMA's relationship with MHI but for the residential construction sector, serving a comparable function in legislative representation and industry standards.
• National Apartment Association: National Apartment Association is the national federation for the U.S. rental housing industry, analogous to WMA's MHI affiliation but for the broader apartment sector. It provides federal advocacy, education, and member services to rental property owners—comparable to WMA in structure and role, though serving a larger and adjacent industry vertical.

Emerging players

• American Resort Development Association (ARDA): ARDA is the national trade association for the timeshare and vacation ownership industry, covering a related but distinct form of community-based residential real estate. It offers comparable member services including advocacy, education, and publications for community owners, with partial overlap in addressing park-operator pain points WMA serves.

Regional players

• Community Associations Institute (CAI): CAI is the national membership organization for community associations, including condominium, cooperative, and homeowner associations. While focused on resident-led associations rather than investor-owned communities, it shares WMA's interest in community governance, manager accreditation, and HOA-style operational issues—offering a structurally similar accreditation and education model.

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CAHousingFix
• LinkedInlinkedin.com/company/western-manufactured-housing-communities-association-wma-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WMA