Name

California Hotel & Lodging Association

Legal name

California Hotel & Lodging Association

Website

https://calodging.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Property Membership Dues: Annual membership dues from lodging properties structured by room count: 1-35 rooms at $395 flat rate, 36-50 rooms at $495 flat rate, 51-150 rooms at $16/room, 151-499 rooms at $18/room, and 500+ rooms at $20/room. This is the primary revenue stream supporting the association's advocacy, education, and member services.
2. Vendor Membership Dues: Annual vendor/supplier membership dues of $1,000 per year. Includes complimentary listing in California Lodging News magazine, free listing on CHLA's Online Buyer's Guide, monthly Occupancy & ADR Reports, unlimited subscriptions to Hotel Weekly newsletter, member exhibitor discounts, and reduced advertising rates.
3. Boutique Hotel Membership Dues: Annual boutique hotel membership dues: 1-15 rooms at $595, 16-50 rooms at $795, 51+ rooms at $595 plus $16/room. Includes automatic CHLA membership and access to Boutique Hotels of California platform.
4. Event Sponsorships and Advertising: Revenue from event sponsorships at conferences, trade shows, and awards galas. Sponsorship tiers range from Bronze ($3,000) to Complete Event ($10,000). Additional revenue from program advertising at events and gala sponsorship opportunities.
5. Publication Advertising: Revenue from advertising in the quarterly California Lodging News magazine (estimated 9,000 readers per issue), Hotel Weekly email newsletter, and website advertising placements. Website ad spots range from $150-450/month depending on placement and page.
6. Partnership Sponsorship: Bundled sponsorship opportunities at Diamond, Platinum, Gold, Silver, and Bronze partner levels. All levels include CHLA membership, website logo placement, event recognition, and use of CHLA Partner Sponsor logo. Customizable packages provide exposure to California lodging industry.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

CHLA is a private nonprofit trade association that sells annual membership tiers to California lodging property operators, vendor companies, hospitality students, and educational institutions. Members receive legislative and regulatory advocacy, industry publications (California Lodging News magazine and Hotel Weekly newsletter), conferences, webinars, compliance resources, vendor discounts, and access to an online Buyer's Guide directory. Revenue is generated primarily through recurring annual membership dues, supplemented by event sponsorships and publication advertising.

Product overview

The California Hotel & Lodging Association (CHLA) is a trade association, not a unified software product. Its portfolio consists of membership programs (Property Membership, Boutique Hotels of California, Vendor Membership, Student/Educational Membership), advocacy services (legislative advocacy, PACs, Californians Against Predatory Lawsuits), publications (California Lodging News magazine, Hotel Weekly newsletter), educational events (conferences, webinars), and member benefits programs (ADA compliance, PAGA resources, WVPP, healthcare via UnitedHealthcare, AI Guidelines, human trafficking training). Key resources include the California Hotel Buyer's Guide platform, Occupancy & ADR Reports via STR, and the CHLA Hospitality Foundation scholarship program. The Hotel All Stars Awards replaced the Stars of the Industry Awards in 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Boutique Hotels of California: A division of CHLA focused on promoting the independent boutique hotel segment of California's lodging industry.
• CHLA Hospitality Foundation
• California Hotel PAC
• California Hotel Issues PAC

Products and services

• CHLA Property Membership Core annual membership program for hotels, motels, and resorts providing legislative advocacy, educational training, communications, cost-saving programs, and access to member resources. Annual dues range from $395 flat for 1-35 rooms up to $20/room for properties with 500+ rooms.
• Boutique Hotels of California Membership Annual membership for independent boutique hotels and inns (approximately 150 rooms or fewer) offering marketing visibility, advocacy, education, and automatic CHLA membership. Dues range from $595 to $795 based on room count, plus $16/room for properties with 51+ rooms.
• CHLA Vendor Membership

Quantifiable outcome

• Secured over $6.4 million in grants and funds for the lodging industry for energy efficiency and conservation efforts
• +3 more outcomes

Named customers13 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• American Hotel & Lodging Association (AHLA)coreStrategic or Co-development PartnerCHLA is the only California hospitality organization affiliated with AHLA as a Partner State Association. This affiliation provides CHLA members with both state and national benefits. CHLA participates in AHLA's Board of Directors, Government Affairs Committee, and Labor Relations Council, and attends AHLA's Legislative Action Summit.
• American Hotel & Lodging Association (AHLA)coreStrategic or Co-development PartnerCHLA collaborates with AHLA on national issues and legislative priorities. AHLA sets legislative and regulatory priorities to create a favorable framework for the U.S. hospitality industry.
• AAHOA (Asian American Hotel Owners Association)coreStrategic or Co-development PartnerCHLA has excellent relationships with AAHOA for joint advocacy and industry representation. Co-hosts the Northern California Hotelier Conference & Trade Show with AAHOA.
• Public Policy Advocates (PPA)coreImplementation/ SI/ Consulting PartnerCHLA's contract lobbying firm that implements advocacy positions alongside CHLA's President & CEO and Advocacy Director.
• UnitedHealthcarecoreGTM or Marketing PartnerAs the only endorsed health carrier of CHLA, UnitedHealthcare offers members access to quality health plan solutions including savings on medical and ancillary rates, diverse plan options, and wellness programs.
• Petra Risk SolutionscoreGTM or Marketing PartnerCHLA's Insurance and Education Partner specializing in insurance, risk management and employee benefit solutions for the hospitality industry. Petra is America's largest Hospitality Insurance Agency, insuring over 3,500 hospitality assets nationwide.
• Alaska AirlinesminorGTM or Marketing PartnerGold Partner providing travel-related services and visibility for CHLA members.
• EncoreminorGTM or Marketing PartnerGold Partner providing event and entertainment services to CHLA and its members.
• Fisher PhillipscoreImplementation/ SI/ Consulting PartnerGold Partner providing legal services. Law firm develops operations toolkits for hoteliers on ordinances and compliance issues including LA Hotel Ordinance, Anaheim Hotel Worker Ordinance, and PAGA resources.
• Visit CaliforniacoreGTM or Marketing PartnerPlatinum Partner representing California's official state visitor center, promoting travel and tourism to the state.
• ARDA (American Resort Development Association)minorStrategic or Co-development PartnerSilver Partner supporting resort and hospitality development industry representation.
• ACE Hospitality (ACE Parking)coreGTM or Marketing PartnerDiamond Partner providing parking and hospitality management services.
• Businesses Ending Slavery and Trafficking (BEST)coreStrategic or Co-development PartnerCHLA partners with BEST to provide free, in-depth online human trafficking training for hotel employees as required by SB 970. BEST provides printable prevention toolkits for the lodging industry.
• Stillman & AssociatescoreImplementation/ SI/ Consulting PartnerLaw firm provides flat-fee legal counsel and defense for CHLA members who are victims of serial drive-by ADA lawsuits and Unruh Act claims.
• US Chamber of CommerceminorStrategic or Co-development PartnerCHLA is a member of the US Chamber of Commerce for national advocacy representation.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Visit California: California's official state destination marketing organization (DMO), of which CHLA is a Platinum Partner. While not a peer association, it is a closely aligned industry stakeholder advancing tourism and lodging demand in California, CHLA's core market.

Direct peers

• Asian American Hotel Owners Association (AAHOA): A national trade association representing Asian American hotel owners. CHLA co-hosts events with AAHOA and shares an industry-advocacy business model and overlapping hotel-operator membership base.
• Florida Hotel & Lodging Association: A statewide trade association representing Florida lodging operators. Same non-profit advocacy and membership-services model as CHLA, scaled to a different geography and supported by tiered property membership dues.
• American Hotel & Lodging Association (AHLA): The national-level trade association for the U.S. lodging industry, of which CHLA is the exclusive California Partner State Association. AHLA shares CHLA's advocacy, education, and member-services business model but operates across all 50 states rather than at the state level.
• Texas Hotel & Lodging Association: The statewide lodging trade association for Texas. Comparable to CHLA in scope, with advocacy, events, publications, and AHLA partnership representing the largest U.S. hotel markets outside of California.
• Hospitality Minnesota: Trade association serving Minnesota's lodging and foodservice industries. Provides events, advocacy, and member programs structured very similarly to CHLA at a smaller scale.
• Michigan Hotel & Lodging Association: State hospitality trade association representing Michigan lodging businesses with advocacy, education, and benefits offerings comparable in structure to CHLA.
• Hotel Association of New York City (HANYC): A city-level lodging trade association serving New York City hotels. It is structurally analogous to CHLA as a regional hotel association advocating on labor, regulatory, and tax issues for member hotels within a single high-cost market.
• Illinois Hotel & Lodging Association: Statewide lodging trade association serving Illinois hotels with advocacy, education, and member benefit programs. Operates a parallel trade-association business model to CHLA at the state level.
• Greater Houston Hotel & Lodging Association: Regional lodging trade association serving the Houston market. Operates with the same advocacy and member-benefit model as CHLA but at a more localized geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/california-hotel-lodging-association
• Instagraminstagram.com/calodging
• Xx.com/calodging
• Facebookfacebook.com/CaliforniaHotelandLodgingAssociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Hotel & Lodging Association