What Assetplan does

Assetplan (legal entity: Assetplan Asesores SpA, RUT 76.147.318-2) is a Chilean residential real estate technology company founded in 2012 that operates a fully digital apartment rental and property management platform. The platform enables end-to-end online transactions: tenants can search listings filtered by commune, metro proximity, pet-friendliness, and subsidy eligibility, complete 3D virtual tours, submit applications, undergo automated credit evaluation via Infocheck, sign contracts digitally using Chile's Clave Única government identity system, and pay rent through a dedicated payment portal and mobile app. Property owners access a separate portal for publication, tenant screening, and ongoing administration. Assetplan has served more than 120,000 tenants cumulatively over 12 years and operates in four Chilean regions (Santiago, Viña del Mar/Valparaíso, Concepción, Antofagasta), with headquarters in Las Condes and an additional Santiago office.

The company monetizes through three primary streams: (1) brokerage commissions on first-time rentals, typically equivalent to 50% of one month's rent; (2) recurring property management fees on managed units; and (3) pass-through rent collection handled via the wholly-owned subsidiary Assetplan Recaudación SpA. Adjacent revenue lines include a property sales division (Ventas) covering new projects and resale, Multifamily whole-building administration, a flexible no-guarantor rental product (Opciones Flex), and a subsidized rental program in partnership with Fundación Alcanzable. Distribution is product-led and self-serve for tenants (website, mobile app, tenant portal, payment portal), with a direct owner-facing portal for property management clients. The GTM motion combines digital acquisition (SEO-optimized commune/metro listings, broad social media presence) with referral programs paying CLP 50,000–300,000 per successful referral across tenant, owner, and buyer segments. Compliance posture includes Chile's Ley 19.628 data protection regime and a formal Crime Prevention Model (Modelo de Prevención de Delitos).

Name

Assetplan

Legal name

Assetplan Asesores SpA

Website

https://assetplan.cl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Assetplan is a Chilean proptech platform that enables 100% online apartment rentals and property management for individual tenants and property owners across Santiago, Valparaíso, Concepción, and Antofagasta, using government ID verification and credit integration to remove traditional guarantor requirements.

Ownership category

akta.pro rank

Product category

Residential Real Estate Rental & Property Management

NAICS

Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Asset Management (BPAJAMAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential rental platform
• Online property leasing
• Tenant screening services
• Property management software
• Real estate brokerage

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Brokerage Commission: Assetplan charges commission fees (comisión de corretaje) for matching tenants with rental properties. The commission is typically 50% of one month's rent for the first rental of a property under management.
2. Property Management Services: Ongoing administration services for property owners including tenant management, maintenance coordination, and rent collection for properties under management contracts
3. Tenant Rental Payments: Monthly rent collection from tenants, which is passed through to property owners minus Assetplan's management fees and commissions

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Assetplan operates a fully digital residential rental and property management platform in Chile that enables tenants to search, apply, sign contracts, and pay rent 100% online, while providing property owners with brokerage, tenant screening, rent collection, and full property administration services. The company also runs a property sales division for new and resale units and offers specialized multifamily building management.

Product overview

Assetplan is a Chilean real estate technology platform offering a comprehensive digital rental ecosystem. The core product is the Arriendo (Rental) platform enabling 100% online apartment rentals, supported by separate tenant (Portal Arrendatario) and owner (Portal Propietario) portals, a dedicated payment portal, mobile app, and flexible rental options (Opciones Flex). The platform also includes a property sales division (Ventas), multifamily building management services, 3D virtual tours for property viewing, a rental calculator tool, and a subsidized rental program in partnership with Fundación Alcanzable. Assetplan serves over 120,000 tenants across Chile.

Differentiator

Problem solved

Functional benefit

Products and services

• Arriendo (Online Rental Platform) Digital platform that allows tenants in Chile to search, apply, sign contracts digitally, and manage their apartment rental end-to-end through the web without in-person visits.
• Portal Propietario (Property Owner Portal) Dedicated portal for property owners to manage their rental properties, monitor performance, view earnings, and oversee rentals administered by Assetplan.
• Multifamily Building Management Specialized management service for entire multifamily buildings, providing professional administration, common-area management, and fixed maintenance fees for building owners.
• Ventas (Property Sales Division) Sales division offering new development projects, semi-new (seminuevos) properties, and investment opportunities to buyers, supported by an advisory service.
• Property Publication & Corretaje Service Service allowing property owners to publish apartments on Assetplan and have the company handle tenant matching and placement for a brokerage commission (typically 50% of one month's rent for first rentals).

Quantifiable outcome

• 120,000+ tenants served in 12 years of operation
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• BukminorGTM or Marketing Partner · 28 February 2025Partnership with Buk platform offering exclusive benefits and discounts on HR services, electronic invoicing, and business management tools to Assetplan property owners and tenants. The promotion provides access to Buk's enterprise services platform for HR management, training courses, and employee benefits.
• InfocheckcoreTechnology or IntegrationInfocheck is a digital platform that provides automated commercial and financial risk evaluation services for tenant screening. The system connects to multiple data sources to generate credit reports without requiring manual document collection from applicants. Used for pre-evaluation and full commercial evaluation of rental applicants.
• Clave ÚnicacoreTechnology or IntegrationChile's government-issued digital identity system (Clave Única) integrated into Assetplan's application process for secure online identity verification and digital contract signing, enabling fully remote rental transactions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Properati: Latin American real estate marketplace operating across multiple countries including Argentina, Brazil, Peru and others. Comparable to Assetplan as a regional PropTech listing and lead-generation platform, though Assetplan layers on deeper brokerage and management.
• Inmuebles24: Leading Mexican real estate classifieds platform covering rentals, sales and new developments. Functionally similar to Assetplan on the marketplace/listings side, though it does not provide the integrated property management that Assetplan offers owners.

Broad incumbents

• Habi: Colombian PropTech that buys, renovates and resells residential properties, with adjacent services for owners. While focused on transactions rather than ongoing rental management, it represents a similar tech-enabled residential real estate platform targeting Latin American consumers.
• Idealista: Europe's largest online real estate marketplace with operations across Spain, Portugal and Italy, covering rentals and sales. Comparable as a category-leading rental listings and brokerage platform, though Assetplan layers on management services Idealista does not own.
• QuintoAndar: Brazilian PropTech leader that digitizes the rental process end-to-end (search, contract, payment, guarantee) and manages properties for landlords. The most analogous business model to Assetplan in Latin America, though at much greater scale and with a broader product set (guarantee, insurance).

Direct peers

• TocToc: Chilean PropTech platform offering property listings, market data, and brokerage services for residential sales and rentals. Closely comparable to Assetplan as a Chilean real estate marketplace with a digital-first approach targeting both end users and brokers.
• Chile Propiedades: Chilean real estate platform focused on rental and sale listings with broker network. Comparable to Assetplan as a domestic rental marketplace serving tenants and owners, though lighter on integrated property management services.
• Easypoint: Chilean property management and rental services company offering administration, tenant placement and rent collection for residential landlords. Operates the same dual-sided owner + tenant model as Assetplan and competes for the same Santiago landlord base.
• Portal Inmobiliario: Chile's largest online real estate classifieds platform, listing rentals, sales and new developments. Directly competes with Assetplan for tenant demand and owner-side listing supply in the same Chilean market, though Assetplan layers on full brokerage and management while Portal Inmobiliario is primarily a listing marketplace.

Others

• Lemon Insurance (Chile): Chilean insurtech offering embedded rental guarantee products that compete with traditional guarantor requirements in residential leases. Functionally adjacent to Assetplan's "Sin Aval" no-guarantor offering and represents an emerging partner/competitor in the rental risk infrastructure layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/AssetplanChile
• YouTubeyoutube.com/channel/UCjZ9ITB7l-4rVSOqiDlySTQ
• Facebookfacebook.com/assetplancl
• LinkedInlinkedin.com/company/assetplan/mycompany
• Instagraminstagram.com/assetplan.chile/?hl=es-la

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assetplan