What Superior Propane does

Superior Propane is a Canadian retail propane distributor founded in 1951 and headquartered in Mississauga, Ontario. It operates as the retail propane division of Superior Plus LP, which is controlled by publicly traded Superior Plus Corp. (TSX: SPB). Following the 2017 acquisition of Canwest Propane from Gibson Energy for $412 million, the company became Canada's largest propane distributor with approximately 200,000 customer delivery locations, ~1,700 employees, and more than 170 storage and distribution points (now 250+ combined) serving over 10,000 communities nationwide. It delivers roughly 1.5 billion litres of propane annually.

The company generates revenue primarily through recurring propane sales, tank rental, and delivery services. Pricing is offered through subscription models (Fixed Price Plan, Equal Payment Plan) and pay-per-delivery options. Customer segments include residential homeowners (heating, water heating, cooking, backup power), industrial and manufacturing operations, mining (including named enterprise customers Cameco, Goldcorp/Newmont, and Capstone Mining), oil and gas (Superior 4OIL program), construction, agriculture, and hospitality. The technology layer consists of the mySUPERIOR platform with three tiers (residential, mySUPERIOR Plus for commercial, mySUPERIOR Pro for enterprise) and the SMART* Tank wireless monitoring system, which integrates with automatic delivery programs and the mobile app.

The go-to-market combines direct field sales, a certified Partner Network of installation and service contractors, inside sales through a national call center, and self-service via the mySUPERIOR digital platform. Recent strategic activity includes partnerships for green hydrogen (Charbone Hydrogen, 2022) and Canada's first renewable propane delivery (City of Chilliwack, September 2024), positioning the company to extend its distribution platform into low-carbon fuels.

Name

Superior Propane

Legal name

Superior Plus LP

Website

https://superiorpropane.com

Company type

Public

Founded year

1951

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Superior Propane is Canada's largest retail propane distributor, serving roughly 200,000 residential, commercial, industrial, mining, and oil and gas customers across 10,000+ communities via a 170+ point distribution network and the SMART* Tank/mmySUPERIOR digital platform.

Ownership category

akta.pro rank

Product category

Propane Distribution Services

NAICS

Petroleum Bulk Stations and Terminals (424710), Petroleum and Petroleum Products Merchant Wholesalers (4247), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Bulk Fuel, Propane & Energy Supply for Farms (Retailer-Operated) (AFABAJAL)

akta.pro secondary industries

Liquid Bulk Petroleum Terminals (Crude, Refined Products) (TLAHABAH), Propane (LP) Gas Line Installation & Conversion (HSAOAKAJ)

Keywords

• Propane distribution services
• Residential propane supply
• Commercial propane delivery
• Industrial energy solutions
• Propane tank rental

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Propane Sales: Core revenue from propane fuel sales to residential, commercial, and industrial customers. Customers can choose from flexible pricing plans including Fixed Price Plans to lock in rates or Equal Payment Plans for predictable monthly billing.
2. Tank Rental: Propane tank rental services for both residential and commercial use. The company provides comprehensive propane service including tank maintenance, safety inspections, repairs, and recertification. Free tank rental for the first year offered for new customers.
3. Delivery Services: Propane delivery services including automatic delivery programs and will-call delivery options. Automatic delivery uses personalized predictive systems considering actual usage, local weather, and delivery timing.
4. Industrial Solutions and Project Services: Custom energy solutions for industrial and mining operations including needs analysis, expert service and installation, cylinder delivery, and specialized equipment solutions for remote locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Superior Propane is Canada's largest propane distributor, delivering 1.5 billion litres annually to more than 175,000 customer delivery locations across 10,000+ communities. The company sells propane fuel, rents propane tanks, and provides delivery services to residential, commercial, and industrial customers, complemented by the SMART* Tank wireless monitoring system and the mySUPERIOR digital customer platform.

Product overview

Superior Propane operates as a propane distribution company offering a platform-plus-services model. The core digital platform consists of three tiers: mySUPERIOR™ (standard online portal and mobile app for residential and small commercial customers), mySUPERIOR Plus™ (enhanced version for commercial customers managing multiple accounts with single login and map view capabilities), and mySUPERIOR Pro (enterprise-level portal for major customers with advanced features including delivery location management, financial management, reporting and analytics, and permission-based role management). These digital platforms integrate with SMART* Tank™ wireless monitoring technology, which uses sensors to detect tank levels and automatically schedule deliveries. The service portfolio includes propane supply and delivery for residential, commercial, and industrial applications; specialized industry solutions like the Superior 4OIL™ program for oil and gas; and emerging sustainable energy products including renewable propane and green hydrogen. Additional services include Automatic Delivery programs with predictive scheduling, the No-Run-Out Commitment guarantee, Equal Payment Plan for budget management, Auto Propane for vehicle fleets, Propane Tank Rental, and a Certified Partner Network for equipment installation and servicing.

Differentiator

Problem solved

Functional benefit

Brands

• mySUPERIOR: Online account management platform for residential and small commercial customers to manage propane accounts, view tank levels, request deliveries, and make payments.
• mySUPERIOR Plus
• mySUPERIOR Pro
• SMART* Tank
• Superior 4OIL

Products and services

• Residential Propane Services Propane supply and delivery services for residential customers including home heating, water heating, cooking, fireplaces, outdoor heating, pools, backup power generation, and hybrid heat pumps.
• Commercial and Industrial Propane Solutions Comprehensive propane energy solutions for commercial and industrial operations including building heat, power generation, forklifts, water heating, vehicles, and combined heat and power systems.
• Auto Propane
• Renewable Propane Environmentally preferable propane derived from renewable sources. Superior Propane became first to market renewable propane in Canada through partnership with the City of Chilliwack.
• Green Hydrogen Supply Green hydrogen supply and logistics services for commercial and industrial customers, provided through partnership with Charbone Hydrogen Corporation initially serving Quebec market.
• SMART* Tank Wireless Monitoring System Wireless tank monitoring system that detects when a refill is needed and can automatically schedule propane deliveries. Includes automatic notifications via text or email and 24/7 online access through mySUPERIOR.
• mySUPERIOR Online Portal and Mobile App Online account management portal and mobile app that allows customers to manage propane accounts, view tank levels, request deliveries, track consumption history, and make payments.
• mySUPERIOR Plus Enhanced online portal for commercial customers with multiple accounts and/or multiple users. Includes map or tile view of tanks, assignable user logins, billing account management, and Excel data export for delivery and consumption reports.
• mySUPERIOR Pro Enterprise-level portal for major customers with many tank locations and multiple Superior Propane accounts. Includes advanced features for delivery location management, financial management, reporting and analytics, and permission-based role management.
• Superior 4OIL Program Specialized end-to-end propane solution program for the oil and gas industry with a dedicated team. Provides custom solutions for improving efficiencies in well testing, well site production, drilling and completions, and other oilfield service applications.
• Automatic Delivery Program Delivery program that automatically schedules propane refills based on personalized, predictive analysis of actual propane usage, local weather, and delivery timing to ensure customers always have adequate propane supply.
• No-Run-Out Commitment Service guarantee for residential customers on automatic delivery programs. If a Customer Service Failure occurs due to inadequate propane supply caused by Superior's actions, eligible customers receive free propane equal to 20% of the impacted tank capacity.
• Equal Payment Plan Budget-friendly payment option that spreads propane costs evenly throughout the year with equal monthly payments. Annual propane consumption is estimated and divided evenly, with payments potentially adjusted twice yearly to reflect changes in consumption or price.
• Propane Tank Rental Propane tank rental program providing customers with tanks that meet safety standards. Includes free tank rental offers for new customers and comprehensive propane service covering maintenance, regular inspections, and repairs.
• Certified Partner Network Network of certified installation, service, and repair partners for propane equipment and appliances covering residential (HVAC, fireplaces, appliances) and commercial sectors (auto propane, power generation, construction, mining).

Quantifiable outcome

• Diesel typically costs up to 40% more than propane for industrial applications
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• City of ChilliwackcoreStrategic or Co-development Partner · 1 September 2024Superior Propane partnership with City of Chilliwack to shift from traditional propane to renewable propane. Superior made the first renewable propane delivery to the City of Chilliwack in September 2024, marking Canada's first renewable propane delivery. This partnership supports the City's transition to gradually replace conventional propane supply with renewable alternatives for its fleet.
• Charbone Hydrogen CorporationcoreStrategic or Co-development Partner · 5 May 2022Superior Plus Corp. and Charbone Hydrogen Corporation entered into a supply and logistics agreement to provide green hydrogen to commercial and industrial customers in Quebec, Canada. The partnership leverages Superior's mobile energy distribution expertise and Charbone's green hydrogen production capabilities to bring sustainable energy options to businesses seeking to reduce emissions.
• Canadian Council for Indigenous Business (CCIB)coreStrategic or Co-development PartnerSuperior Propane works with CCIB to enhance their Aboriginal supplier network, strengthen connections with Indigenous businesses, and develop relationships focused on partnering for mutual success. The partnership supports economic development in Indigenous communities.
• IndspirecoreStrategic or Co-development PartnerSuperior Propane has partnered with Indspire to assist 12-14 Indigenous students annually with post-secondary education through the Building Brighter Futures bursaries program. Superior's investment helps First Nations, Inuit and Métis students achieve their educational goals.
• Outland Youth Employment Program (OYEP)coreStrategic or Co-development PartnerSuperior Propane provides the propane required to operate all OYEP training and employment camps across Canada. In 2018, almost 100 Indigenous Youth from 58 communities across Ontario and British Columbia participated. The partnership supports Indigenous youth employment and life skills training.
• Advanced Business Match (ABM)minorStrategic or Co-development PartnerSuperior Propane attends ABM business-matching forums to connect with Indigenous community and company representatives, developing business relationships focused on mutual success and expanding their Indigenous supplier network.
• Canadian Cancer SocietycoreStrategic or Co-development PartnerSuperior Propane has partnered with the Canadian Cancer Society for over 10 years, raising more than $500,000 for health research and services. Partnership includes support for Plaid for Dad campaign, Wig Bank Program, Metastatic Breast Cancer Research, and COVID-19 Emergency Fund.
• Canadian Tire Jumpstart CharitiesminorGTM or Marketing PartnerSuperior Propane supports Canadian Tire Jumpstart Charities as part of their community investment program supporting youth sports and recreation access for children in financial need.
• United WayminorGTM or Marketing PartnerSuperior Propane partners with United Way as part of their national charitable giving program supporting community development initiatives across Canada.
• Ronald McDonald House CharitiesminorGTM or Marketing PartnerSuperior Propane supports Ronald McDonald House Charities Canada as part of their community investment and charitable giving initiatives.
• Canadian Red CrossminorGTM or Marketing PartnerSuperior Propane partners with the Canadian Red Cross to support disaster relief and emergency response initiatives across Canada.
• Superior Propane Certified Partner NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of certified technicians and contractors providing installation, repair, and maintenance services for propane equipment and appliances. Includes residential partners (HVAC, fireplaces, appliances) and commercial partners (auto propane, power generation, construction, mining). Partners benefit from lead sharing and sales/marketing support.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AmeriGas Propane: Largest US propane distributor (subsidiary of UGI Corporation), serving ~1.3M customers across all 50 states. Direct comparable in retail propane distribution to residential, commercial, industrial, and agricultural customers with national logistics footprint.
• Ferrellgas Partners: Major US propane distributor (also Blue Rhino tank-exchange brand), serving residential, commercial, industrial, and agricultural customers. Direct competitor in propane retail/distribution with comparable subscription and tank-rental revenue model.
• Suburban Propane Partners: US-focused propane, fuel oil, and refined fuels distributor serving ~1M customers across 42 states via Heritage Propane acquisition. Closely comparable business model: tank rental, automatic delivery, and diversified end-market exposure.
• CrossAmerica Partners: US wholesale and retail propane and motor fuel distributor operating across the Northeast and Midwest. Direct comparable in propane distribution to wholesale and retail customers with similar small-margin/high-volume economics.

Broad incumbents

• UGI Corporation: Parent of AmeriGas and a major US/European natural gas and electric utility. Comparable multi-energy distribution model with propane as one segment; broader portfolio and deeper capital base than Superior Propane alone.
• DCC Energy: Ireland-based international energy distribution group operating across LPG, heating oil, and renewables in Europe and North America. Comparable in LPG distribution scale and recent pivot toward renewable/lower-carbon fuels.
• World Kinect Corporation: Global energy distribution company (formerly World Fuel Services) selling aviation, marine, and land fuels to commercial and industrial customers worldwide. Comparable as a large-scale downstream energy distributor with petroleum focus.

Regional players

• Gibson Energy: Canadian midstream energy company that sold its retail propane business (Canwest Propane, including Stittco) to Superior for $412M in 2017. Direct Canadian peer prior to divestiture; now a wholesale/storage peer in propane supply chain.
• Reliable Energy Solutions: Canadian propane and heating solutions provider serving residential and commercial customers primarily in Ontario. Comparable regional propane distribution business but at meaningfully smaller scale than Superior.
• ICG Propane: Canadian propane distributor serving residential, commercial, agricultural, and industrial customers across Western Canada. Directly comparable in propane retail and delivery model in overlapping Canadian geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/superiorpropane
• Facebookfacebook.com/SuperiorPropaneCan
• LinkedInlinkedin.com/company/superior-propane

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superior Propane