What Rhino does

Rhino Metals, Inc. is a privately held US manufacturer of gun safes, vault doors, and heavy-gauge steel furniture, headquartered and manufactured in Caldwell, Idaho. The company sells under multiple sub-brands — Rhino (core safes and vault doors), Ironworks (industrial-style furniture and safes with antiqued finishes), Kodiak (premium textured-finish safes), and Longhorn (home and garage safes) — across six gun safe series (Thunderbolt, Lightning, Raptor, Falcon, Kodiak, Longhorn) priced from approximately $952 to over $10,578, vault doors priced $652 to $9,828, and a furniture line of desks, credenzas, lateral files, mobile bars, and reloading cabinets.

The company's core technology is heavy-gauge steel safe manufacturing (10- to 14-gauge bodies) with proprietary security and fire-protection systems, including the patented SAFEX Security System for anti-pry interlocks, the trademarked Rhino Vector Interior for flexible storage configuration, dual intumescent fire seals that expand up to 8x, and ball-bearing drill plates with spring-loaded relockers. Vault doors feature a clamshell design fitting 8- to 12.5-inch walls and an internal lock-in panic room mechanism. Locks are sourced from Securam and S&G, including biometric and electronic options. Products are UL Listed and carry a Limited Lifetime Warranty in the US and Canada, with free repair or replacement after burglary or fire for residential customers.

Rhino operates a dual-channel go-to-market: direct e-commerce via rhinosafe.com (BigCommerce-powered, with Klarna BNPL financing) and an authorized dealer network across the United States supported by a dedicated dealer vault portal and dealer locator tool. Products ship via freight carrier with tiered delivery options (curbside included; Emerald, Sapphire, Diamond in-home upgrades for a fee). Customers are predominantly residential firearm owners needing secure firearm and valuables storage, secondary home security enthusiasts purchasing vault doors or premium finishes, and DIY/reloading hobbyists buying Ironworks furniture. Geographic scope is primarily the contiguous United States with warranty coverage in Canada; no international markets, no disclosed revenue, no funding history, and no AI/ML capability are evidenced.

Name

Rhino

Legal name

Rhino Metals, Inc.

Website

https://rhinosafe.com

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Rhino Metals is a privately held US manufacturer of gun safes, vault doors, and heavy-gauge steel furniture, selling through direct e-commerce and an authorized US dealer network to residential firearm owners, home security enthusiasts, and DIY/reloading hobbyists.

Ownership category

akta.pro rank

Product category

Gun Safes and Security Storage Products

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994), Metal Window and Door Manufacturing (332321), Saw Blade and Handtool Manufacturing (332216)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480), Cutlery, Handtools & General Hardware (3420), Sheet Metal Work (3444)

akta.pro primary industry

Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI)

akta.pro secondary industries

Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ), Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

Keywords

• Gun safes
• Vault doors
• Safe manufacturing
• Steel furniture
• Firearm storage

Headquarters

HQ city

Caldwell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Gun Safe Sales: One-time purchase revenue from selling gun safes ranging from entry-level Falcon series to premium Ironworks and Thunderbolt series. Prices range from approximately $1,100 to over $10,000 depending on size, security features, and fire rating.
2. Vault Door Sales: One-time purchase revenue from vault doors for residential and commercial panic room installations. Vault doors range from $652 to over $9,400 based on size and features.
3. Furniture and Tool Chest Sales: Sale of Ironworks branded furniture products including desks, credenzas, lateral files, mobile bars, and storage cabinets. These industrial-style steel furniture products are sold as one-time purchases.
4. Accessories: Sale of safe accessories, apparel, and aftermarket add-on items. These include locks, rifle rods, LED lighting kits, and other complementary products.
5. Delivery Services: Optional delivery services including curbside delivery (included), Emerald delivery to garage, Sapphire delivery to ground floor, and Diamond delivery with stairs. Premium delivery options provide additional revenue from installation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rhino Metals manufactures and sells American-made gun safes across six series (Thunderbolt, Lightning, Raptor, Falcon, Kodiak, Longhorn), vault doors for residential panic room installations, and Ironworks-branded heavy-gauge steel furniture (desks, credenzas, lateral files, mobile bars, reloading cabinets). Products are sold directly through rhinosafe.com and an authorized dealer network.

Product overview

Rhino Metals, Inc. is a manufacturer of American-made gun safes, vault doors, and heavy-duty steel furniture. The company operates under multiple sub-brands: RHINO (core brand offering safes and vault doors), IRONWORKS (industrial furniture and safes), KODIAK (premium textured-finish safes), and LONGHORN (home and garage safes). Product lines include six gun safe series (Thunderbolt, Lightning, Raptor, Falcon, Kodiak, Longhorn) ranging from entry-level to premium configurations. The Raptor Series features the proprietary Rhino Vector™ Interior system, while the Falcon Series incorporates the patented SAFEX® Security System. Vault doors are offered in both in-swing and out-swing configurations with panic room capabilities. The Ironworks furniture line includes executive desks, work desks, credenzas, lateral files, mobile bars, and specialized reloading cabinets. All products are manufactured in the USA with global components.

Differentiator

Problem solved

Functional benefit

Brands

• Rhino: Main brand for gun safes featuring products like Thunderbolt Series, Lightning Series, Raptor Series, Falcon Series
• Ironworks
• Kodiak
• Longhorn

Products and services

• Thunderbolt Series Gun Safes High-end Rhino-branded gun safe series with 12-gauge steel construction, 160-minute fire protection at 1400°F, Rhino Vector interior system, gloss finishes, and storage capacity for 38-51 long guns. Targeted at premium security buyers.
• Lightning Series Gun Safes Rhino-branded gun safe series offering rapid-access features and reliable security for firearms storage across multiple sizes and configurations.
• Raptor Series Gun Safes Mid-range gun safe series featuring the proprietary Rhino Vector Interior configuration system, 12-gauge steel, 80-minute fire protection, storage for 42-78 long guns, and optional swing-out gun racks.
• Falcon Series Gun Safes Entry-level gun safe series featuring the patented SAFEX Security System, fireboard protection, 14-gauge steel, UL Listed electrical locks, and 30-40 minute fire protection at 1400°F. Holds 35-52 long guns.
• Kodiak Series Gun Safes Premium Kodiak-branded gun safes with textured or gloss finishes, 14-gauge steel, 30-60 minute fire protection, internal electrical outlets with USB charging, and storage for 30-60 long guns.
• Longhorn Series Home and Garage Safes Longhorn-branded safes for home and garage use, including nightstand-end table designs and home safes with multiple gloss and antiqued finish options.
• Vault Doors In-swing and out-swing vault doors for residential and commercial panic room installations. Models VD8030 through VD8240 range from 900-1180 lbs, with 1.25-inch doorbolts, 90-120 minute fire protection, internal panic room lock-in mechanism, and clamshell door design fitting wall thicknesses of 8 to 12.5 inches.
• Ironworks Credenza Steel office credenza with adjustable shelves, available in 18-inch or 24-inch depth, featuring laser-cut accent designs and antiqued ironworks finish for home offices.
• Ironworks Executive Desk Heavy-duty steel executive desk available in 30-inch and 42-inch heights with optional computer cabinets, drawers, and cable management features. Priced from $2,408 to $6,218.
• Ironworks Work Desk 12-gauge steel work desk with heavy-duty drawer slides and clampable work edge for industrial and workshop applications.
• Ironworks Lateral File 16-gauge steel filing cabinet rated for legal-size hanging folders with 200 lbs rated ball-bearing drawer slides. Priced at $1,548.
• Ironworks Hutch with Lateral File Combined storage unit with hutch top and lateral file base, suitable for home office and garage organization.
• Ironworks Mobile Bar Mobile steel bar cabinet on locking swivel casters, with accent door options and adjustable shelves. Priced from $2,858 to $3,588.
• Ironworks Storage (Reloading) Cabinet Heavy-duty reloading cabinet with pegboard door panels, adjustable shelves, and power strip, optimized for ammunition reloading stations including Hornady Lock-N-Load Press equipment. Priced from $7,438.
• Rhino Accessories Aftermarket accessories for safes and storage units, including dehumidifiers, lighting kits (LED), rifle rods, organizational components, locks, and branded apparel.

Quantifiable outcome

• Free Repair or Replacement After Burglary or Fire (Limited Lifetime Warranty)
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• KlarnaminorGTM or Marketing PartnerFinancing partnership for buy-now-pay-later services. Allows customers to finance purchases over time through Klarna's payment platform. Displayed on website footer as 'FINANCING AVAILABLE WITH BUY NOW. PAY LATER.'
• SecuramcoreTechnology or IntegrationLock technology provider for electronic locks used in Rhino safe products. Products feature Securam electronic locks including direct-drive and biometric options. Lock certifications referenced on product pages.
• S&G (Sargent and Greenleaf)coreTechnology or IntegrationLock technology provider for mechanical and electronic locks. Referenced alongside Securam as lock options for Rhino products. Lock certifications available on S&G website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Liberty Safe: America's largest gun safe manufacturer, offering residential and commercial safes across multiple price tiers. Liberty Safe is the most direct comparable in product, customer segment, and Made-in-USA positioning, and competes head-to-head with Rhino across the entry-to-premium price ladder.
• Fort Knox Safe: Premium U.S.-made gun safe manufacturer focused on high-security and fire-rated products. Fort Knox competes with Rhino's premium Thunderbolt and Ironworks series in the high-end residential and commercial security segments, with similar gauge-steel and UL-certification emphasis.
• American Security (AMSEC): Long-established U.S. manufacturer of gun safes, home safes, vault doors, and commercial safes. AMSEC's product breadth across residential, commercial, and TL-rated safes overlaps substantially with Rhino's core and vault door offerings.
• Cannon Safe: Direct-to-consumer-focused gun safe manufacturer with a multi-tier product line similar to Rhino's brand architecture. Cannon's emphasis on direct e-commerce and biometric/electronic lock technology competes for the same residential firearm owner customer.
• Browning Safe (ProSteel / BRO Safe): Premium gun safe line operated under the Browning brand, manufactured in the U.S. with a focus on high-security and fire-rated products. ProSteel competes with Rhino at the premium end with comparable gauge-steel construction and UL listings.
• Stack-On: Mass-market gun safe and storage products brand sold through big-box retail and sporting goods chains. Stack-On competes with Rhino at the entry-level Falcon/Kodiak tier with a stronger retail-shelf distribution footprint.
• Winchester Safes: Licensed Winchester-branded gun safes spanning entry-level to premium tiers. Winchester Safes uses a similar multi-tier brand architecture and competing dealer network to reach U.S. firearm owners.
• Mesa Safe Company: U.S.-based gun and home safe manufacturer with a broad product portfolio including fire-resistant and burglary-resistant safes. Mesa competes with Rhino across entry and mid-tier price segments and overlapping dealer channels.
• Gardall Safe: U.S. manufacturer of residential gun safes, home safes, and vault doors with dealer distribution. Gardall overlaps with Rhino across both the gun safe line and the vault door line, particularly for residential and light commercial installations.

Broad incumbents

• SentrySafe: Master Lock-owned manufacturer specializing in fire-resistant document and home safes at consumer price points. SentrySafe is broader and more retail-distributed than Rhino but addresses overlapping home-security and fire-protection use cases for non-firearm-focused buyers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RhinoMetals
• LinkedInlinkedin.com/company/rhino-safe-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhino