American Security
American Security Products (AMSEC), founded in 1946 and headquartered in Fontana, California, manufactures UL-certified burglary-resistant and ETL-verified fire-resistant safes — including pharmacy, gun, drop, and smart (CashWizard) safes — for residential consumers and commercial customers, distributed through an authorized US dealer network with regional field service operations.
- Company typePrivate
- Founded1946
- HeadquartersFontana, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What American Security does
American Security Products (AMSEC), founded in 1946 and headquartered in Fontana, California, manufactures high-security safes for residential and commercial customers in the United States. The product portfolio is organized into two main lines: business safes (drop safes, high-security safes, pharmacy safes with time-delay functionality, general-purpose business safes, and floor safes) and residential safes (gun safes, general-purpose home safes, and vault doors), supplemented by a proprietary ESL electronic lock family (ESL5, ESL10, ESL15, ESL20 and ESLAudit), the SafeWizard access control system, and the CashWizard cloud-connected smart safe platform. All products are independently certified for burglary resistance (UL ratings RSC, TL-15, TL-30, TL-30x6) and fire resistance (ETL/Intertek, verified at 1200°F external temperatures with internal temperatures held below 350°F), and gun safes 55 inches and taller carry a lifetime warranty.
The company sells exclusively through an authorized dealer network of locksmiths and security specialists across the United States, supported by a zip-code-based dealer locator and a dealer portal containing catalogs and marketing materials. Enterprise and multi-location customers can engage a direct sales team for large smart-safe deployments, and a separately operated field service arm (anchored by a Charlotte, NC hub covering the Southeast) provides on-site repair, maintenance, lock changes, and retrofit services for a $150 dispatch fee plus labor and parts. Pricing is quote-based and not publicly disclosed across both hardware and service lines.
Revenue is generated primarily through one-time hardware sales of safes and locks, with a secondary professional services stream from field service and repair operations. The customer base spans two primary segments: residential consumers purchasing through dealers for firearm storage, document protection, jewelry, and heirloom preservation, and commercial accounts (notably retail and pharmacy chains such as Walgreens, with 30,000+ pharmacy safes deployed) using time-delay and smart safe technology for cash handling and theft deterrence. The company maintains no disclosed external funding, no parent company, and no public ticker, indicating stable private ownership since founding.
American Security firmographics
Firmographics- Name
- American Security
- Legal name
- American Security Products
- Website
- https://americansecuritysafes.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- American Security Products (AMSEC), founded in 1946 and headquartered in Fontana, California, manufactures UL-certified burglary-resistant and ETL-verified fire-resistant safes — including pharmacy, gun, drop, and smart (CashWizard) safes — for residential consumers and commercial customers, distributed through an authorized US dealer network with regional field service operations.
- Ownership category
- akta.pro rank
Where American Security is headquartered
LocationHeadquarters
- HQ city
- Fontana
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
American Security business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Safe Sales: One-time hardware sales of security safes including gun safes, business safes (drop safes, high security, pharmacy), and residential safes. Products sold through authorized dealer network with various burglary (UL RSC, TL-15, TL-30) and fire (ETL) ratings.
- Field Service & Repair: On-site repair, maintenance, and retrofit services for American Security safes and other brands. Services include combination changes, lock replacements, bolt work adjustment, and mobile bolt-down. Dispatch fee plus labor charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Product pricing varies by safe type, size, security rating, and features |
| Other | Pay-as-you-go | On-site service with $150 dispatch fee plus labor and parts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
American Security product offering
Product offeringCore offering
American Security (AMSEC) manufactures and distributes UL-certified high-security safes through an authorized dealer network across the United States. The company offers two primary product lines: Business Safes (Drop, High Security, Pharmacy, General Purpose, and Floor Safes) and Residential Safes (Gun, General Purpose, and Vault Doors), supported by proprietary ESL electronic lock systems, the SafeWizard access control platform, and the CashWizard cloud-connected smart safe solution. Complementary offerings include locks, accessories, warranty registration, and field service repair.
Product overview
American Security (AMSEC) is a manufacturer of high-security safes offering two primary product lines: Business Safes and Residential Safes. The Business line includes Drop Safes, High Security Safes, Pharmacy Safes (with time-delay features), General Purpose Business Safes, and Floor Safes. The Residential line includes Gun Safes (covered by lifetime warranty for models 55+ inches), General Purpose Residential Safes, and Vault Doors. The company also offers electronic lock systems (ESL5, ESL10, ESL15, ESL20, ESLAudit) and smart safe technology (CashWizard with cloud reporting). Product portfolio spans from basic security containers to advanced smart safes with cloud-connected analytics, all backed by independent laboratory testing for burglary (UL) and fire (ETL/Intertek) ratings.
Differentiator
Problem solved
Functional benefit
Brands
- AMSEC: American Security Products brand abbreviation used for company name and product labeling
- CashWizard
- SafeWizard
- ESLAudit
Products and services
- Drop Safes
Quantifiable outcome
- Fire-resistant protection tested at 1200°F furnace temperatures for extended durations with internal temperatures remaining below 350°F
- +1 more outcomes
Companies that use American Security
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles3 records
American Security technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
American Security partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
American Security competitors and assessment
Company assessmentDirect peers
- Stack-On: Manufacturer of gun safes, home safes and security cabinets distributed through sporting goods and retail channels. Comparable product portfolio and dealer-driven distribution.
- Mesa Safe: US manufacturer of gun and home safes with UL-rated burglary and fire protection, sold through dealers. Direct product-and-channel overlap with American Security's residential lines.
- Liberty Safe: One of the largest US manufacturers of gun and residential safes, with a nationwide dealer footprint and UL-rated burglary and fire-rated products. Directly comparable to American Security on product category, channel, and customer base.
- Cannon Safe: US safe manufacturer offering gun, home, and commercial safes with electronic lock options and dealer distribution. Directly comparable to American Security's gun and general-purpose product lines and channel model.
- SentrySafe (Master Lock): Master Lock-owned manufacturer of fire-resistant and water-resistant safes sold through retail and commercial channels. Comparable on UL/ETL-rated fire and burglary protection and residential/SMB customer base.
- Tidel: Smart safe and cash-management solutions provider for retail and convenience operators. Closest peer to American Security's CashWizard line in both product and customer use case.
- Fort Knox Safe: US high-security safe manufacturer known for TL-rated gun and vault safes sold through dealers. Most directly comparable to American Security's TL-15 and TL-30 burglary-rated offerings.
- Gardall Safe: US safe manufacturer producing gun, residential, and commercial safes with UL and ETL ratings distributed through dealers. Comparable mid-market safe manufacturer competing in similar channels.
- FireKing: Manufacturer of fire-resistant safes, files, and cash-handling products for retail, pharmacy and commercial customers. Directly comparable to American Security's pharmacy and commercial safe lines.
- Browning Safes: Firearms brand extending into gun safes with ProSteel and Axis series sold through dealers. Overlaps with American Security's residential gun-safe segment and dealer channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
American Security social profiles
Digital presenceAmerican Security compliance and trust
Trust signalCompliance5 records
American Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Security leadership team
Management profileNumber of profiles
American Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Security
What does American Security do?
American Security (AMSEC) manufactures and distributes UL-certified high-security safes through an authorized dealer network across the United States. The company offers two primary product lines: Business Safes (Drop, High Security, Pharmacy, General Purpose, and Floor Safes) and Residential Safes (Gun, General Purpose, and Vault Doors), supported by proprietary ESL electronic lock systems, the SafeWizard access control platform, and the CashWizard cloud-connected smart safe solution. Complementary offerings include locks, accessories, warranty registration, and field service repair.
Is American Security a public or private company?
American Security is a private company. It is classified as unknown and is currently operating.
When was American Security founded?
American Security was founded in 1946. It employs 251 to 500 people.
Where is American Security based?
American Security is headquartered in Fontana, United States, in the North America region.
How does American Security make money?
Two revenue lines are on record. Safe Sales are the primary driver. The others are field Service & Repair.
Who are American Security's main competitors?
Direct peers on record are Stack-On, Mesa Safe, Liberty Safe, Cannon Safe, SentrySafe (Master Lock), Tidel, Fort Knox Safe, Gardall Safe, FireKing and Browning Safes.
Does American Security have an API?
No public API is recorded for American Security.