SoftDesign

Name

SoftDesign

Legal name

SoftDesign Consultoria e Sistemas LTDA

Website

https://softdesign.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Custom Software Development and AI Engineering Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)

Keywords

• Custom software development
• AI development services
• Digital transformation
• Legacy modernization
• Cloud architecture services

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Development Services: Custom software development services including mobile applications, custom systems, platforms and APIs, machine learning systems, AI agents, data pipelines, and low-code MVPs. Delivered through multidisciplinary squads using agile methodologies.
2. Software Maintenance and Support: Software sustenance services for existing systems, including maintenance, evolution and continuous improvement of deployed software.
3. IT Outsourcing: Provides specialized IT professionals including Software Engineers, Architects, QA Engineers, UX Designers, Product Managers, and Team Managers. Matched to client needs with ongoing management and development support.
4. Data & AI Solutions: AI Discovery, data engineering, and development of AI agents and machine learning solutions. Includes data transformation into strategic assets for decision-making.
5. Architecture and Cloud Services: Software architecture consulting, cloud management, cloud migration, and DevOps services for evaluating, defining strategy and implementing cloud solutions.
6. Strategy and Design: Rapid prototyping, digital transformation conception, digital product conception, market experimentation, and UX design services combining user-centered design with AI to reduce validation cycles.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SoftDesign is a Brazilian IT services firm that delivers end-to-end custom software development, AI engineering, legacy modernization, and digital transformation for mid-market companies. Its proprietary Product Dock Agentic AI platform orchestrates AI agents across the entire SDLC — from discovery through delivery — augmented by multidisciplinary squads of engineers, architects, designers and product managers. Services span custom software, software sustenance, IT outsourcing, data and AI solutions, cloud architecture, and strategy/UX design.

Differentiator

Problem solved

Functional benefit

Brands

• Product Dock: Proprietary Agentic AI development platform that orchestrates the entire software development lifecycle (SDLC) from discovery to delivery, integrating AI agents, specialists, and real-time visibility. The platform implements Spec-Driven Development (SDD), automated backlog structuring, AI-generated and engineer-validated code, and 100% unit test coverage.

Products and services

• Custom Software Development End-to-end custom software development delivered by multidisciplinary squads using agile methodologies for mobile applications, custom systems, platforms and APIs, machine learning systems, AI agents, data pipelines, and low-code MVPs.
• Software Maintenance and Sustenance Software sustenance services for existing systems including maintenance, evolution and continuous improvement of deployed software for mid-market and enterprise clients.
• IT Outsourcing Provision of specialized IT professionals — Software Engineers, Architects, QA Engineers, UX Designers, Product Managers and Team Managers — matched to client needs with ongoing management and development support.
• Data & AI Solutions AI Discovery, data engineering, and development of AI agents and machine learning solutions. Includes transformation of data into strategic assets for decision-making across industries.
• Architecture and Cloud Services Software architecture consulting, cloud management, cloud migration, and DevOps services for evaluating, defining strategy and implementing cloud solutions to maximize performance and scalability.
• Strategy and Design Rapid prototyping, digital transformation conception, digital product conception, market experimentation and UX design services combining user-centered design with AI to reduce validation cycles and eliminate rework before the first line of code.
• Legacy Software Modernization Incremental AI-assisted migration of legacy ERP and other systems (e.g., legacy ERP to SaaS), enabling modernization without complete rewrite. AI agents can handle up to 80% of code writing in legacy modernization projects.
• Product Dock Proprietary Agentic AI development platform internal to SoftDesign that orchestrates the entire software development lifecycle (SDLC) from discovery to delivery, integrating AI agents, specialists and real-time visibility with Spec-Driven Development, automated backlog structuring and AI-generated engineer-validated code.

Quantifiable outcome

• 60% engineering productivity increase - teams deliver more functionality within same budget
• +9 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS Partner Network member with multiple specializations including Solutions Architect, Cloud Practitioner, Migration Acceleration Program, and Generative AI. Provides cloud infrastructure for client solutions and internal operations. AWS services used include Glue, Lambda, S3, CloudWatch, and enterprise data services.
• MicrosoftcoreTechnology or IntegrationMicrosoft Solutions Partner providing solutions built on Microsoft technology stack. Azure cloud services and Microsoft ecosystem integration for enterprise solutions.
• Scrum AllianceminorOthersTeam members hold multiple Scrum Alliance certifications including CSM, CSPO, PSM I/II/III, PSPO I/II, PSD I, PSK I, and SPS. Demonstrates commitment to agile methodology excellence.

Scale indicators10 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• CI&T: Brazilian-born digital transformation and software engineering firm with global enterprise clients, AI-augmented delivery, and comparable mid-market and enterprise GTM. Closest direct competitor in the same geography and service profile.
• Thoughtworks: Global technology consultancy specializing in custom software development, AI engineering, and SDLC modernization with a strong mid-market and enterprise book. Comparable in agentic AI development positioning and SDLC tooling mindset.
• BairesDev: LATAM-based nearshore software development company providing custom development, AI/ML, and managed engineering teams. Comparable business model (IT outsourcing + custom development) with similar mid-market and enterprise customer mix.
• Dextra: Brazilian software development and digital transformation firm with similar mid-market focus, custom development services, and legacy modernization offerings. Operates in overlapping verticals and geographies.
• Encora: Nearshore software engineering and AI/ML services firm with LATAM delivery centers. Comparable in agentic AI development, cloud architecture, and digital transformation services for mid-market and enterprise clients.

Broad incumbents

• Globant: Large LATAM digital transformation and AI services provider serving global enterprises. Comparable in geography, scale, and AI-augmented delivery but with much broader portfolio across multiple industries and continents.
• Stefanini: Brazil-headquartered global IT services and consulting firm providing software development, cloud, and AI services. Overlaps heavily with SoftDesign in geography, target verticals (financial services), and SDLC delivery.
• Avanade: Joint venture between Accenture and Microsoft providing enterprise digital and AI services built on the Microsoft ecosystem. Overlaps with SoftDesign's Microsoft Solutions Partner positioning and enterprise modernization focus.

Regional players

• Nearsure: LATAM-focused nearshore software development company offering staff augmentation, custom development, and AI services to US-based clients. Comparable delivery model and talent pool, but primarily US-focused go-to-market.

Emerging players

• Movile: Brazilian tech company with software engineering and platform services. Overlaps in Brazilian market presence and software development capabilities, though more platform/product focused than pure-play services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/softdesignrs
• Facebookfacebook.com/softdesignbrasil
• LinkedInlinkedin.com/company/softdesignbrasil
• Instagraminstagram.com/softdesignbrasil
• Xx.com/softdesignbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoftDesign