What Keleops does

Keleops AG is a privately held, founder-controlled digital media group headquartered in Zug, Switzerland, with operating subsidiaries in Paris (Keleops France SAS) and New York (Keleops USA Inc.). Founded in 2014 by Jean-Guillaume Kleis, the company operates a portfolio of established tech media brands acquired between 2018 and 2025: Presse-citron (2018), iPhon.fr (2019), Journal du Geek (2021), 01net (2022), Gizmodo (2024), Clic2Load (2025), and Kotaku (2025). The portfolio reaches 40M+ monthly unique visitors, generates 3 billion ad impressions per year, and maintains 11M+ combined social followers, with brands ranked among the top global tech and gaming publications (Gizmodo) and the #1 position in French tech media per Médiamétrie (November 2025).

The company monetizes its audience through three core service lines: affiliate marketing (performance-based content commerce generating 2 clicks per second), display advertising (programmatic banners and video), and bespoke brand content produced by in-house communication, motion, and graphic designers. Live shopping events with e-commerce partners such as Amazon and AliExpress supplement these streams. Underlying technology includes the multilingual Clic2Load white-label software download platform, which handles over 40 million software downloads annually and is slated for an AI-powered search update.

Keleops is a self-funded, boot-strapped acquirer with no disclosed institutional investors or PE backing. Its growth model combines organic audience development with serial acquisitions of distressed or non-core publisher assets, primarily from European incumbents and, more recently, from G/O Media in the U.S. The reported $200M+ figure for 2025 is described as GMV generated for advertising clients rather than company revenue, and the company does not publicly disclose its own top line.

Name

Keleops

Legal name

Keleops AG

Website

https://keleops.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Keleops is a Swiss-founded, privately held digital media group operating a portfolio of acquired tech and gaming brands — including Gizmodo, Kotaku, 01net, Journal du Geek, Presse-citron, and iPhon.fr — that reaches 40M+ monthly visitors and monetizes them via affiliate marketing, display advertising, and branded content for global enterprise advertisers.

Ownership category

akta.pro rank

Product category

Digital Media Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Miscellaneous Publishing (2741)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Digital media publishing
• Tech media brands
• Affiliate marketing services
• Display advertising network
• Brand content solutions

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing: Performance-based marketing where advertisers pay only when content directly generates leads. High value-added content including buying guides, tests, videos, and deals drive engagement and qualified leads for brand partners.
2. Display Advertising: Programmatic advertising including pre-roll videos, static banners, and bespoke video formats. Generates 3 billion ad impressions per year across the network of tech media properties.
3. Brand Content: Custom articles, videos, and social media formats produced by communication experts, motion designers, and graphic designers in collaboration with brand partners for storytelling-driven marketing campaigns.
4. Live Shopping Events: Interactive shopping events on social media platforms with live demonstrations and promotions, driving consumer engagement and sales for e-commerce partners.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Keleops operates a portfolio of acquired technology media brands reaching 40M+ monthly unique visitors and 11M+ social media followers globally. The company monetizes its audience through three core advertising service offerings: (1) affiliate marketing via performance-based content commerce, (2) display advertising including programmatic banners and bespoke video formats, and (3) branded content production including sponsored articles, videos, and social media campaigns. Underlying proprietary technology includes the Clic2Load white-label software download platform handling 40M+ downloads annually across multilingual high-tech news sites.

Product overview

Keleops is a leading digital publishing company that operates a multi-brand platform connecting over 40 million monthly visitors to tech content. The portfolio includes flagship acquired brands: Gizmodo (global tech news leader acquired 2024), Kotaku (gaming culture acquired 2025), 01net (French tech pioneer acquired 2022), Journal du Geek (French pop-culture media acquired 2021), Presse-citron (French innovation media acquired 2018), and iPhon.fr (French Apple news acquired 2019). The company also acquired Clic2Load (white-label software download platform in 2025). Keleops generates revenue through three core service offerings: affiliate marketing (performance-based content commerce), display advertising (banners and video formats reaching 40M visitors), and brand content (custom storytelling and sponsored content). The company serves over 200M in GMV for clients, delivers 3 billion ad impressions annually, and publishes 200+ posts per day across its network.

Differentiator

Problem solved

Functional benefit

Brands

• Gizmodo: Premier international technology media outlet founded in 2002, among the top 5 tech brands worldwide, acquired by Keleops in June 2024.
• Kotaku
• 01net
• Journal du Geek
• Presse-citron
• iPhon.fr
• Clic2Load

Products and services

• Gizmodo A premier international technology news outlet founded in 2002, among the top 5 global tech brands, delivering comprehensive coverage, insightful analysis, and content on technology, science, and consumer electronics to 23M monthly unique visitors.
• Kotaku An iconic gaming media brand founded in 2004 that shapes conversations around video games, esports, and interactive entertainment through journalism and cultural critique for millions of passionate gamers worldwide.
• 01net The pioneer of high-tech media in France since 2000, providing tech news, expert reviews, test lab evaluations, and a software downloads section to French consumers; first site to bring tech news to the French general public.
• Journal du Geek A staple French media brand for the 18-35 age group, launched in 2004, covering TV shows, movies, video games, tech, pop-culture, and deals; ranked #1 French tech community on X with 5.2M audience.
• Presse-citron A French tech media outlet focused on innovation since 2005, preferred by affluent audiences (CSP+), covering new technologies, cryptocurrencies, startups, fintech, and urban mobility.
• iPhon.fr A pioneer French site for Apple news founded in 2007 with the first iPhone, with companion i-nfo mobile app downloaded 1.5M+ times, serving early-adopter Apple audience with articles, reviews, and in-depth tests.
• Clic2Load A multilingual white-label software download platform handling 40M+ software downloads annually, deployed across several prominent high-tech news sites, complementing Keleops' existing Telecharger.com software portal.
• Affiliate Marketing Services Performance-based marketing service where Keleops publishes high value-added content (buying guides, tests, videos, deals) to generate leads for brand partners; advertisers pay only when content directly generates leads, generating $200M+ GMV for clients in 2025 with 2 clicks per second engagement.
• Display Advertising Programmatic advertising including static banners, pre-roll videos, and bespoke video formats delivering clear messages to Keleops' tech audience across sites and social networks; generates 3 billion ad impressions per year across the network.
• Brand Content Customized marketing solutions including reports, sponsored posts, videos, and social media formats; Keleops' team of communication experts, motion designers, and graphic designers collaborate with partners on storytelling-driven marketing campaigns.

Quantifiable outcome

• 40M+ monthly unique visitors
• +5 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• EVZ (Eishockeyclub Zug)minorGTM or Marketing Partner · 21 October 2024Keleops partnered with EVZ as Gold sponsor for the men's ice hockey team and Partner for the women's team starting the 2024/25 season. Keleops logo appears on team uniforms and around the Bossard Arena ice rink during games. The partnership emphasizes community engagement, gender equality in sports, and local ties while supporting professional ice hockey in Switzerland.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CNET (Red Ventures): CNET is a leading global tech review and buying-guide publisher, now owned by Red Ventures. It competes directly with Gizmodo and the Keleops portfolio for tech-intent audiences and affiliate commerce revenue, with similar display and brand content monetization.
• The Verge (Vox Media): The Verge is a flagship tech news and reviews publication owned by Vox Media. It competes directly with Gizmodo for premium tech audiences and ad dollars, with comparable product reviews, breaking news, and large-scale event coverage (e.g., CES).
• Engadget: Engadget is a long-standing consumer tech publication, currently under Yahoo. It directly competes with Keleops' Gizmodo and Kotaku for tech and gaming audiences, and operates a similar affiliate/buying-guide monetization model.
• TechCrunch: TechCrunch is a leading global tech media property (owned by Yahoo/AOL). It overlaps with Keleops' tech audience targets and competes for the same B2B tech advertisers, though its focus skews more toward startups and enterprise tech.
• Tom's Guide (Future plc): Tom's Guide is a flagship tech reviews and buying-guide property of Future plc. It directly competes with Gizmodo for affiliate-commerce-driven revenue on consumer electronics and uses a similar product-review + SEO-led content strategy.

Broad incumbents

• Wired (Condé Nast): Wired is Condé Nast's flagship technology and culture magazine and digital property. It overlaps with Keleops' Gizmodo on tech coverage and premium advertiser audiences but operates as part of a much broader global media portfolio.
• Future plc: Future plc is a UK-listed digital media conglomerate owning Tom's Guide, PC Gamer, TechRadar, GamesRadar, and many other enthusiast titles. It is comparable to Keleops as a multi-brand tech/gaming publishing roll-up with affiliate-driven monetization at scale.
• Ziff Davis: Ziff Davis owns PCMag, Mashable, IGN, and other tech/gaming media properties. Its portfolio structure and audience-targeting model closely mirror Keleops' strategy of consolidating vertical tech and gaming media brands.
• Dotdash Meredith (IAC): Dotdash Meredith is a large US digital and print media operator covering tech, lifestyle, and finance verticals. Its scale, advertiser relationships, and audience-monetization model are broadly comparable to Keleops' multi-brand publishing approach.

Regional players

• Webedia: Webedia is a major French digital media group operating entertainment, tech, and pop-culture properties. It is a direct competitor to Keleops' French brands (01net, Journal du Geek, Presse-citron) for French audiences and ad budgets, with overlapping content verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights1 record

Customer concentration

• Xx.com/keleops
• LinkedInch.linkedin.com/company/keleops-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keleops