Sports Insights

What Sports Insights does

Sports Insights is a sports betting analytics platform founded in 1999 in the Boston area by a team of economists, financial experts, and sports betting academics. The company aggregates real-time odds and proprietary public betting trend data from 50+ contributing sportsbooks and packages that dataset into subscription software for individual sports bettors. It is operated as Sports Insights, Inc. and sits within The Action Network parent ecosystem.

The core product is Sportsbook Insider, a web-based subscription platform anchored by Bet Labs (a no-code system builder and backtester using millions of historical data points), Bet Signals (contrarian, steam move, and reverse line movement alerts), Best Bets (analyst-curated picks), the Player Props Tool, and Real-Time Betting Trends showing bet percentage versus money percentage. Coverage spans NFL, NBA, MLB, NHL, NCAAF, NCAAB, and WNBA. The technical differentiator is that betting trend data is sourced from real wagers placed at actual sportsbooks rather than consensus feeds, which underpins the firm's contrarian-betting methodology. Distribution has historically included a free mobile app, a content blog, Twitter (@SportsInsights), affiliate referrals, and a notable ESPN partnership that powers the ESPN Live Odds page and contributes weekly content to ESPN Chalk.

Sports Insights operates a freemium, product-led growth model. A free tier and four-day trial convert users into a Premium Pro subscription historically priced around $87 per month (marketed as $349 for a four-month All Sports package). Revenue is not publicly disclosed. The headcount is small (11-50 employees) and the company has been featured in ESPN, Forbes, the Wall Street Journal, USA Today, CNBC, and Business Insider. Named customers include Pinnacle Sportsbook (as a data partner and quotable reference) and unnamed individual subscribers; the customer base is otherwise characterized as "thousands of bettors," implying a long-tail, low-concentration consumer book.

Name

Sports Insights

Legal name

Sports Insights, Inc.

Website

https://sportsinsights.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Sports Insights is a Boston-area sports betting analytics SaaS, founded in 1999, that aggregates real-time odds and public betting trends from 50+ sportsbooks into subscription tools (Bet Labs, Bet Signals, Best Bets, Player Props) for thousands of individual sports bettors, operating under The Action Network parent.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Premium Pro Membership: Subscription-based premium membership offering financial trader-level investing tools including Smart Money Plays, Steam Moves Plays, Square Plays, real-time odds, injury updates, weather updates, line watcher alerts, and extensive ATS data and matchup reports
2. Basic Membership: Entry-level subscription with recurring billing for access to basic betting information and trends

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sports Insights operates a subscription-based sports betting analytics platform that aggregates real-time odds from over 50 sportsbooks and provides proprietary public betting trends data, custom betting system-building tools, and alert services for sports bettors. The platform covers NFL, NBA, MLB, NCAA Football, NCAA Basketball, NHL, and WNBA, offering tools such as Bet Labs (no-code system builder), Bet Signals (steam move and reverse line movement alerts), Best Bets (curated picks), Player Props Tool, and real-time betting percentage versus money percentage tracking.

Product overview

Sports Insights is a sports betting analytics platform offering a comprehensive suite of tools for sports bettors. The core product is Sportsbook Insider, a subscription platform that aggregates real-time betting data from 50+ sportsbooks. Key modules include Bet Labs (system building and backtesting), Bet Signals (steam moves, contrarian plays, reverse line movement alerts), Best Bets (curated picks), Player Props Tool, and Real-Time Betting Trends. The platform covers NFL, NBA, MLB, NHL, NCAA Football, NCAA Basketball, and WNBA. Data is sourced from actual bets placed at contributing offshore sportsbooks, enabling users to track public betting percentages and identify market inefficiencies.

Differentiator

Problem solved

Functional benefit

Brands

• Bet Labs: Betting system building tool that allows users to create custom betting systems from millions of data points.
• Bet Signals
• Player Props Tool

Products and services

• Sportsbook Insider The primary subscription platform providing access to real-time betting trends, live odds from 50+ sportsbooks, public betting percentages, and advanced betting analysis tools for individual sports bettors.
• Bet Labs Betting system builder allowing users to create and test custom betting systems from millions of data points without coding required. Includes historical backtesting and system optimization for sports bettors.
• Bet Signals Alert system tracking contrarian plays, steam moves (sudden line shifts), and reverse line movement to identify betting opportunities from sharp money at sportsbooks.
• Best Bets Proven and fully transparent curated betting picks delivered daily by in-house betting analysts, designed for sports bettors seeking actionable recommendations.
• Player Props Tool Analysis tool for quickly identifying profitable player prop bets that sportsbooks may have mispriced, aimed at individual sports bettors.
• Real-Time Betting Trends Live tracking of betting percentages showing real bets placed at actual sportsbooks, displaying both bet percentage and money percentage for each game across NFL, NBA, MLB, NHL, NCAAF, NCAAB, and WNBA.
• Live Odds Real-time odds comparison across 50+ sportsbooks, enabling users to find the best available lines for any game across major sports leagues.
• Line Prediction Tool Predicts betting line movements based on historical data and current market activity, helping users anticipate line shifts before they occur.

Quantifiable outcome

• Teams that covered 3+ of past 5 games received majority of spread tickets in 65.9% of regular season games (Bet Labs data)
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor, major and core.

• CNBCminorGTM or Marketing Partner · 4 April 2017Featured in April 2017 CNBC article about gambling software that helped an amateur make $1300 in 12 days using Sports Insights software.
• ESPN ChalkmajorGTM or Marketing Partner · 3 September 2014September 2014: New ESPN Live Odds page powered by Sports Insights. Content manager David Solar writes weekly Contrarian article for ESPN Chalk. Sports Insights provides live odds data feeds to ESPN.
• BetUs.comcoreTechnology or Integration · 5 September 2006Partnership announced September 2006: BetUs.com real-time betting statistics added to help sports fans boost odds for winning football season.
• 5Dimes SportsbookcoreTechnology or Integration · 6 October 2005Partnership started October 2005: 5Dimes Sportsbook and Casino data added to Sports Insights platform with new Smart Money Alerts feature. 5Dimes is a contributing sportsbook providing real-time betting statistics.
• CaribSports.comcoreTechnology or Integration · 7 March 2005Partnership announced March 2005: CaribSports.com provides real-time wagering statistics to Sports Insights platform, particularly during March Madness NCAA tournament.
• BetWWTS.comcoreTechnology or Integration · 8 September 2004Partnership announced September 2004: BetWWTS.com sportsbook added to Sports Insights wagering statistics site as a contributing sportsbook for real-time betting data.
• ESPNmajorGTM or Marketing PartnerContent partnership with ESPN including weekly Contrarian articles by David Solar for ESPN Chalk, featured odds pages powered by Sports Insights data, and multiple appearances on ESPN platforms including Behind the Bets podcast.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SportsInsights
• Facebookfacebook.com/SportsInsights
• LinkedInlinkedin.com/company/sports-insights

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Insights