What Promotion In Motion does

PIM Brands, Inc. (operating commercially as Promotion In Motion) is a privately held, family-owned manufacturer and marketer of branded confections, fruit snacks, and specialty foods, headquartered in Park Ridge, New Jersey. Founded in 1979 by Michael G. Rosenberg in his college dorm room, the company rebranded from "Promotion In Motion Companies, Inc." to "PIM Brands, Inc." in 2021 when it relocated to its current global headquarters. The company operates through wholly-owned subsidiaries in the U.S., Canada, Mexico, Spain, the United Kingdom, and India, and is ranked #26 globally and #10 in North America by Candy Industry Magazine. The Rosenberg family retains operational control with Michael G. Rosenberg continuing as President and CEO, and no venture capital or private equity ownership is indicated in the source materials.

The company's product portfolio is anchored by an exclusive manufacturing and marketing license for the Welch's fruit snacks family—which PIM Brands identifies as the world's largest producer of real fruit snacks—alongside proprietary gummy, sour, and chocolate-covered confectionery brands including Sour Jacks, Original Gummi FunMix, Nuclear Sqworms, Toggi Fine European Wafers, Tuxedos Chocolate Almonds, Sun-Maid Chocolate Raisins, Slice Fruit on the Go, and SwissKiss. Manufacturing is supported by SQF Level 3-certified facilities in Somerset and Franklin Township, NJ, with FDA 21 CFR Part 111 pharmaceutical-grade compliance, a vertically integrated nutraceutical arm (Pharma In Motion) producing supplements and food ingredients, and a Farm to Fruit Snacks program that traces 100% of fruit inputs to original farms. Sub-brands include functional positioning such as Welch's Probiotic Yogofruits (2 billion probiotic cultures, 3g fiber per serving), Welch's Zero Sugar Fruity Bites, and dual-flavor Fusions SKUs.

PIM Brands distributes through a multi-channel go-to-market spanning grocery (Walmart, Target, Kroger, Stop & Shop, Food Lion, Albertsons), mass, club, convenience (Mango-Peach launch January 2025), dollar (Dollar Tree, Family Dollar), drug, food service and institutional channels (schools, fundraising distributors), and direct-to-consumer e-commerce (Amazon, the company's own Candy by the Box bulk platform with a $150 minimum). Products are typically priced between $1.00 and $1.79 for individual peg bags and up to $24.99 for customized gift boxes, with personalized DTC packaging serving as a category differentiator. The company has been recognized six times since 2012 by BCG and Circana as one of America's fastest-growing CPG companies and reports consistent double-digit year-over-year revenue growth. Revenue figures, ownership structure details, and full financials are not publicly disclosed.

Name

Promotion In Motion

Legal name

PIM Brands, Inc.

Website

https://promotioninmotion.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PIM Brands (Promotion In Motion) is a family-owned confectionery and snack manufacturer headquartered in Park Ridge, NJ. It produces the Welch's Fruit Snacks portfolio and proprietary gummy, sour, and chocolate-covered brands distributed via retail, food service, and e-commerce channels across the U.S., Europe, LatAm, and Asia.

Ownership category

akta.pro rank

Product category

Confectionery and Snack Foods

NAICS

Confectionery and Nut Retailers (445292), Specialty Food Retailers (4452), All Other Specialty Food Retailers (445298), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Bakery Products (2050)

akta.pro primary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

akta.pro secondary industries

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM), Chocolate & Candy Snacks Manufacturing (AFAKAIAM), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Bulk Confectionery, Nuts & Snack Wholesalers-to-Consumer (CRAHAMAG)

Keywords

• Fruit snacks
• Confectionery manufacturing
• Gummy candies
• Chocolate covered snacks
• Snack brands

Headquarters

HQ city

Park Ridge

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Confectionery and Snack Product Sales: PIM Brands generates revenue through the manufacture and sale of real fruit snacks, gummy candies, chocolate-covered products, and other confectionery items to retail partners (grocery, mass, club, convenience), food service operators, and directly to consumers via e-commerce platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

PIM Brands manufactures and markets real fruit snacks, gummy candies, sour candies, chocolate-covered products, fruit bars, and wafers under licensed brands (Welch's, Sun-Maid) and proprietary brands (Sour Jacks, Original Gummi FunMix, Toggi, Tuxedos, Slice, SwissKiss, Nuclear Sqworms). Products are sold through grocery, mass, club, convenience, dollar, drug, food service, and e-commerce channels across the U.S., Europe, Latin America, and Asia, with packaging ranging from single-serve peg bags to 250-count club mega boxes.

Product overview

PIM Brands (Promotion In Motion) operates as a portfolio of confectionery and snack brands, positioned as the world's largest maker of Real Fruit Snacks. The product portfolio centers on the Welch's family of fruit snacks (including Fruit Snacks, Juicefuls, Fusions, Absolute Fruitfuls, Fruit 'n Yogurt, Yogofruits, Zero Sugar, and Fruit Rolls), complemented by gummy candy brands (Original Gummi FunMix, Gummi Factory, Nuclear Sqworms), sour candy (Sour Jacks), chocolate-covered products (Sun-Maid Chocolate Raisins, Tuxedos Chocolate Almonds, Toggi Wafers), fruit bars (Slice), and chocolate bars (SwissKiss). The portfolio is unified under family ownership with subsidiaries including Farmer's Choice Foods and Pharma In Motion (supplements and nutraceuticals), leveraging shared manufacturing capabilities and distribution channels across the U.S., Europe, Latin America, and Asia.

Differentiator

Problem solved

Functional benefit

Brands

• Welch's Fruit Snacks: Market-leading real fruit snacks brand featuring multiple varieties including Fruit Snacks, Juicefuls, Fusions, Absolute Fruitfuls, Fruit 'n Yogurt, Zero Sugar, and Fruit Rolls
• Sour Jacks
• Sun-Maid Chocolate Raisins
• Original Gummi FunMix
• Toggi
• Tuxedos
• Nuclear Sqworms
• Slice
• Yogofruits
• Fusions
• SwissKiss
• Candy by the Box

Products and services

• Welch's Fruit Snacks Market-leading real fruit snacks made with Whole Fruit as the main ingredient, gluten-free, and an excellent source of Vitamins A, C, and E; sold to families and children via retail and e-commerce.
• Welch's Juicefuls Juicy Fruit Snacks Juice-filled fruit snacks with a juicy center delivering a burst of flavor, including seasonal Monster Splash and Welch's Fusions varieties; for consumers seeking juicy-format snacking.
• Welch's Fusions Dual-flavor fruit snacks that remix two flavors in every bite - one on the chewy outside, one in the juicy center; available in Original Fruits, Citrus Surge, and Tropical Tornado varieties for convenience and grocery shoppers.
• Welch's Absolute Fruitfuls Fruit Strips Premium whole fruit-based fruit strips made with Real Whole Fruit as the main ingredient; for consumers seeking portable whole-fruit snacks.
• Welch's Fruit 'n Yogurt Snacks Real fruit centers surrounded by creamy yogurt coating; available in Strawberry, Blueberry-Acai, and Mango-Peach varieties as a good source of Vitamin D and Calcium.
• Welch's Probiotic Yogofruits Probiotic yogurt-covered whole fruit bites delivering 2 billion probiotic cultures and 3 grams of fiber per serving for digestive-health-focused consumers; no artificial dyes or flavors, gluten-free, non-GMO, peanut- and tree-nut free.
• Welch's Zero Sugar Fruity Bites Zero-sugar fruit snack delivering 100% taste without added sugars; for consumers seeking no-sugar-confection alternatives.
• Welch's Fruit Rolls Soft and delicious fruit roll snacks made with real fruit; for consumers seeking portable whole-fruit snack formats.
• Sour Jacks Sour Candies Mouth-puckering sour candy with unique wedge shape, chewy texture, and sour sugar crystal coating; available in Original, Watermelon, Wildberry, and Green Apple varieties.
• Nuclear Sqworms Sour neon gummy worms in zany flavor combinations, tart and tangy with bright colorful appearance.
• Original Gummi FunMix Party mix of more than 50 unique gummy shapes, sizes and flavors across six varieties including Tropical Fish Party, Gummi Party, Swirl'z Party, and Sour Party; sold at Dollar Tree, Family Dollar, and other retailers.
• Original Gummi Factory Gummy candy brand offering unique shapes and flavors within the Original Gummi FunMix portfolio.
• Sun-Maid Chocolate Raisins America's favorite raisins covered in pure milk chocolate, providing a whole serving of fruit in every half cup.
• Toggi Fine European Wafers Light, crisp European wafers made from all-natural ingredients, covered in premium European milk chocolate.
• Tuxedos Chocolate Almonds Better-for-you treat featuring fresh roasted premium California almonds covered in milk chocolate.
• Slice Fruit on the Go Soft and delicious fruit bars made with Whole Fruit, vegan, with no artificial colors or flavors; available in three fruit flavors.
• SwissKiss Swiss chocolate bar brand in the PIM Brands portfolio.
• Welch's Fruit Snacks Custom Boxes Personalized/custom Welch's Fruit Snacks gift boxes available on Amazon in Name and Birthday options; 40 pouches per box at $24.99, targeted at birthdays and other celebrations.
• Candy by the Box Bulk Service Direct-to-consumer bulk candy ordering service at pimbrands.com/candy with $150 minimum order, prepaid delivery, and credit card payment (Visa, Mastercard, Discover).

Quantifiable outcome

• Over 100 packs of Welch's Fruit Snacks consumed every second worldwide
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• C3 PresentscoreGTM or Marketing Partner · 21 January 2026Multi-year collaboration starting 2026 with C3 Presents for music festival activations at Governors Ball (New York) and Lollapalooza (Chicago). Partnership enables immersive brand experiences at major music festivals with shareable moments, sampling opportunities, and music-themed marketing tied to Welch's Fusions product launch.
• CrayolaminorGTM or Marketing Partner · 14 July 2025Back-to-school campaign partnership featuring limited-edition interactive packaging with fruit-themed line art for coloring, plus Thank You Teacher Sweepstakes (250 teacher gift card winners, $10,000 classroom makeover grand prize). Targets families with school-age children during back-to-school season.
• National Confectioners Association (NCA)minorOthers · 24 November 2021PIM Brands participates in NCA legislative agenda and advocacy efforts. Ross serves as VP Government Affairs working with NCA and other trade associations including National Automatic Merchandising Association, National Association of Convenience Stores, and National Association of Concessionaires.
• Feeding America and Food Bank NetworkminorOthers · 23 March 2021Donation of 1.2 million packs of Welch's Fruit Snacks to Feeding America network during COVID-19 pandemic. $100,000 donation divided among 13 food insecurity charities including City Harvest, Food Bank of Hudson Valley, Community FoodBank of NJ, and Feed Ontario.
• Children's Confectionery Advertising Initiative (CCAI)minorOthers · 5 May 2019PIM Brands is a proud partner of CCAI, making a pledge not to advertise on/in any media targeting children under age 13 as part of industry self-regulation and responsible marketing commitment.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Hershey Company: Largest North American confectioner and a broad incumbent in chocolate and sweets. Competes with PIM Brands across confectionery shelf space and is a frequent point of comparison for category leaders expanding into better-for-you gummies and fruit snacks.
• Mars, Incorporated: Global confectionery and gummy giant (Wrigley, M&M's, Starburst, Skittles). Directly comparable as a broad incumbent competing in gummy and fruit-flavored confection categories where PIM has its leading position.
• Mondelez International: Global snacks conglomerate (Sour Patch Kids, Swedish Fish, Trident). Directly comparable for gummy/confectionery portfolio and for scaling fruit-flavored snacks into new geographies, a key strategic priority for PIM Brands.

Direct peers

• Ferrara Candy Company: Major U.S. sugar confections manufacturer (Brach's, Lemonheads, Now and Later, Trolli). Closest direct peer in private/family-controlled structure and mid-large North American gummy and fruit confection portfolio.
• Haribo: Global gummy candy leader (Gold-Bears). Direct peer in gummy confectionery and competitive benchmark for PIM's Original Gummi FunMix and Fusions product lines.
• Jelly Belly Candy Company: Specialty U.S. gummy/jelly bean confectioner. Comparable mid-sized private confectionery manufacturer competing in the same gummy and novelty candy category as Sour Jacks and Nuclear Sqworms.
• Perfetti Van Melle: Global confectioner (Airheads, Mentos, Sour Patch Kids in some markets). Direct peer in better-for-you and sour gummy innovation and global distribution that overlaps with PIM's C-store and mass channels.
• Just Born, Inc. Family-owned U.S. confectioner (PEEPS, Mike and Ike, Hot Tamales). Closely comparable as a privately held, family-led mass-market confectionery manufacturer with similar channel mix and seasonal product focus.
• Tootsie Roll Industries: Publicly traded U.S. confectioner (Tootsie Roll, Junior Mints, Sugar Babies). Comparable mid-large North American confectionery manufacturer with overlapping mass, grocery, and convenience distribution.
• Spangler Candy Company: Privately held U.S. confectioner (Dum Dums, Saf-T-Pops, Spangler candies). Comparable as a privately held, family-influenced U.S. confectionery manufacturer operating in C-store and grocery channels similar to PIM's Original Gummi FunMix and Sour Jacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/WelchsFruitSnck
• LinkedInlinkedin.com/company/promotion-in-motion

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promotion In Motion