What GoRoadie does

GoRoadie Ltd is a UK-based two-sided marketplace, founded in 2018 and headquartered in Dundee, that connects learner drivers with Approved Driving Instructors (ADIs) across more than 25 cities in Scotland, England, Wales, and Northern Ireland. The core web platform enables learners to search, compare, and book vetted instructors by location, while instructors receive pupil referrals at a £25.99 pay-as-you-go rate with a no-show replacement guarantee. The company's product portfolio extends beyond the marketplace into GoRoadie Pro, a mobile diary management app for instructors priced at £15/month with a 60-day free trial, and GoRoadie Schools, a multi-instructor management platform for driving school operators, plus a free Learner App, Progress Tracker, and Gift Cards. Supporting integrations include Stripe (1.9% payment processing fee), Theory Test Pro, Google and Apple Calendar, AWS infrastructure, and ICO-registered GDPR-compliant data handling.

GoRoadie's commercial model blends three revenue streams: transactional pupil referral fees (£25.99 per accepted referral), a recurring SaaS subscription for GoRoadie Pro (£15/month), and a 1.9% processing fee on in-app digital payments. The platform reports 10,500+ registered instructors, 30,000+ matched learners, and £6M+ in cumulative lesson fees facilitated (a GMV metric, not company revenue). Customer acquisition is product-led on the learner side through strong local SEO — GoRoadie consistently ranks above Facebook, Yell, and individual instructor sites — and sales-led on the instructor side through digital marketing, franchise displacement (targeting instructors paying £50+/week to traditional franchises), and a referral program offering two free pupil credits per instructor referred.

The company operates with a lean team of 1–10 employees and has not disclosed institutional venture funding. Its competitive position rests on a distribution advantage (organic search), classic marketplace network effects across UK geographies, moderate switching costs embedded in instructor data via GoRoadie Pro, and trust signals including a 2022 Intelligent Instructor "Professional Support Provider of the Year" award, Tech Nation recognition, and an "Excellent" Trustpilot rating. No AI/ML capabilities, patents, or proprietary models are disclosed; the technology stack is a mobile-first marketplace built on AWS with standard third-party integrations.

Name

GoRoadie

Legal name

GoRoadie Ltd

Website

https://goroadie.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

GoRoadie is a UK-based two-sided marketplace connecting learner drivers with vetted driving instructors across 25+ cities, monetizing via £25.99 per-referral fees, a £15/month GoRoadie Pro instructor SaaS, and Stripe payment processing, with 10,500+ registered instructors and 30,000+ matched learners.

Ownership category

akta.pro rank

Product category

Driving Instructor Marketplace

NAICS

Automobile Driving Schools (611692)

SIC

Services-Educational Services (8200)

akta.pro primary industry

On-Demand 1:1 Live Tutoring Marketplaces (EDANAGAA)

Keywords

• Driving instructor marketplace
• Driving lesson booking
• Instructor diary management
• Driving school software
• Learner driver platform

Headquarters

HQ city

Dundee

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Pupil Referral Fees: Instructors pay £25.99 per pupil referral accepted. First referral is free for trial. No subscription required - pay-as-you-go model. If a pupil never shows up, the next referral is free.
2. GoRoadie Pro Subscription: Diary management app subscription at £15 per month after 60-day free trial. PDI (Potential Driving Instructors) receive unlimited free access. Includes all core diary management features with no additional text reminder fees.
3. Digital Payment Processing: 1.9% service fee on digital payments processed through the app. Fee is taken before sending money to instructor. Pupils can optionally pay the Stripe fee themselves.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

GoRoadie is a two-sided digital marketplace connecting learner drivers with vetted driving instructors across the UK. Learners search by postcode, compare instructor profiles, read reviews, and submit lesson requests online. Approved Driving Instructors receive pupil referrals at £25.99 per accepted lead, with a free replacement if a pupil no-shows. The platform is complemented by GoRoadie Pro, a subscription diary management mobile app for instructors (£15/month after 60-day free trial), and GoRoadie Schools, a multi-instructor management dashboard.

Product overview

GoRoadie is a multi-sided marketplace platform connecting learner drivers with verified driving instructors across the UK. The core GoRoadie platform serves as the primary marketplace where learners can search, compare, and book instructors. This core platform is complemented by GoRoadie Pro, a mobile diary management app for individual instructors featuring pupil tracking, lesson scheduling, financial management, digital payments, and calendar sync. For larger operations, GoRoadie Schools provides multi-instructor management with centralized enquiry handling and team tools. Additional offerings include a free Learner App for students to track progress and view lessons, a Progress Tracker tool, comprehensive Learner Driver Guides, and Gift Cards. The product architecture follows a platform-plus-modules model where the core marketplace and Pro/Schools management tools serve distinct user segments.

Differentiator

Problem solved

Functional benefit

Products and services

• GoRoadie Marketplace Platform A web-based marketplace platform where UK learner drivers can search by postcode, compare instructor profiles, read reviews, view pricing, and submit lesson requests to verified Approved Driving Instructors. Instructors manage their profile pages, accept or decline pupil requests, and receive guaranteed referrals (£25.99 per accepted pupil, with a free replacement if a pupil no-shows).
• GoRoadie Pro A subscription mobile diary management app for individual driving instructors (iOS and Android) at £15/month after a 60-day free trial. Features include pupil list management, live waiting list, enquiry manager, digital terms agreement, lesson reminders, COVID-19 risk assessment check-in, Google and Apple calendar sync, financial export, photo-scan receipts, and Stripe-powered digital payments. PDIs (Potential Driving Instructors) receive unlimited free access.
• GoRoadie Schools An admin dashboard for multi-instructor driving schools that centralizes enquiry management, online bookings, mobile app synchronization across instructor teams, task automation, and team engagement tools for school owners and operations managers.
• GoRoadie Learner Companion App A free mobile app for learner drivers that displays upcoming and past lessons, shared notes, progress updates, and Theory Test Pro and Theory Test 4 in 1 progress alongside practical driving skills. Learners can update availability and personal details, with the data syncing to the instructor's GoRoadie Pro dashboard.
• GoRoadie Gift Cards Driving lesson gift cards that buyers can purchase for family or friends, redeemable against lesson bookings with verified GoRoadie instructors.

Quantifiable outcome

• Cancellation rates decreased by 80% through lesson check-in feature
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationPayment processing partner for digital payments within GoRoadie Pro app. Charges 1.9% service fee per transaction. GoRoadie passes this cost to instructors or pupils depending on payment flow configuration.
• Theory Test ProcoreTechnology or IntegrationIntegration partner providing in-app theory test progress tracking. GoRoadie Pro displays Theory Test 4 in 1 and Theory Test Pro progress alongside practical driving skills, giving instructors a comprehensive view of learner progress.
• Bob Morton (Legal Expert)minorImplementation/ SI/ Consulting PartnerVeteran instructor and expert trainer who provided detailed terms and conditions for the Digital Terms Agreement feature in GoRoadie Pro.
• Social Media Platforms (Facebook, Twitter)minorGTM or Marketing PartnerSocial media platforms where GoRoadie maintains presence for marketing and community engagement. Platforms set cookies through the site for advertising and profile enhancement purposes.

Scale indicators11 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Bookdrivinglessons.co.uk: UK comparison and booking website that aggregates driving instructors by location and lets learners request lessons online. Directly comparable to GoRoadie's core marketplace proposition, with overlapping SEO strategy and similar target customer.
• PassMeFast: UK-based online marketplace that matches learner drivers with intensive driving course instructors and schedules lessons through a booking platform. Directly competes with GoRoadie on the learner-acquisition and instructor-matching front, with similar two-sided marketplace dynamics and city-by-city geographic rollout.

Broad incumbents

• RED Driving School: One of the largest UK driving school chains, employing ADIs nationally and offering structured lesson packages. Operates as a broad incumbent that GoRoadie instructors are explicitly displacing, but with deeper brand recognition and instructor rosters across more cities.
• AA Driving School: The AA's branded driving instruction arm, offering lessons through a national network of franchise and employed instructors. Represents a well-capitalized incumbent with established brand trust and existing instructor supply that competes for the same learner demand GoRoadie serves.
• Learner Driving Centres (LDC): UK-wide network of independent driving schools operating under a shared brand, providing centralized booking and instructor management. Comparable to GoRoadie Schools as a multi-instructor management proposition, but with a franchise rather than marketplace model.
• BSM (British School of Motoring): Iconic UK driving school brand with national coverage and a large franchise-based instructor network. Already referenced in GoRoadie's own customer testimonials (Shaziya Sultana, BSM), BSM is both a competitive threat and a potential supply-side partner/feeder for the GoRoadie marketplace.

Others

• Stripe: Payment processing partner underlying GoRoadie Pro's in-app payments, on which GoRoadie layers a 1.9% service fee. Not a competitor, but a critical infrastructure dependency that determines the unit economics of GoRoadie's payment revenue stream.
• Theory Test Pro: UK theory test preparation app already integrated into GoRoadie Pro as a progress-tracking feature. Adjacent rather than competitive, but represents an adjacent product category that drivers subscribe to alongside lessons — useful as an ecosystem and partnership reference point.

Emerging players

• Wyzant: US-based marketplace for 1:1 tutoring across academic and skills subjects, with a per-lead referral fee model very similar to GoRoadie's £25.99 per pupil. While geographically separate, it offers a useful template for marketplace monetization, instructor-side tooling, and the platform-plus-Pro SaaS extension pattern GoRoadie is replicating.
• Tutorful: UK-based two-sided marketplace connecting students with academic tutors, using search, profile, and booking flows that closely mirror GoRoadie's learner experience. Not a driving-instruction competitor, but a useful comparable for marketplace dynamics, fee structure, and SEO-led acquisition in UK education services.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/goroadie
• YouTubeyoutube.com/channel/UCUbg79hIu95zN0iTfLyStuA
• Facebookfacebook.com/goroadieuk
• LinkedInlinkedin.com/company/goroadie
• Instagraminstagram.com/goroadieuk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoRoadie