University School of Milwaukee

What University School of Milwaukee does

University School of Milwaukee (USM) is an independent, private K-12 institution operating on a single 125-acre campus at 2100 W. Fairy Chasm Road in Milwaukee, Wisconsin, organized into four divisions — Preschool (ages 3-5), Lower School (K-4), Middle School (5-8), and Upper School (9-12) — supplemented by programs in Fine Arts, Athletics (26 varsity sports), World Languages, Robotics, College Guidance, Service Learning, Outdoor Education, Ethical Leadership, Cross-divisional Learning, Academic Resource Center, Educational Technology, and two Innovation Makerspaces. Total enrollment is approximately 1,122 students served by 101-250 employees with a 9:1 student-to-teacher ratio and 71% of faculty holding a Master's degree or higher. Academic outcomes are the school's primary marketed asset: 100% college matriculation, 86 National Merit Finalists over the past 10 years, and student placements in competitions such as Regeneron ISEF and WIAA state championships. Infrastructure includes a $100M endowment, the Lubar Center for robotics, makerspaces, and new dining facilities.

USM's business model is tuition-driven, with annual tuition billed per family on a recurring basis across the 13-year K-12 arc. The school does not publicly disclose tuition rates and routes prospective families through a dedicated admission office handling inquiry, campus visits, application, and enrollment, with targeted support for relocating families. Revenue is supplemented by $4.7M in annual financial aid and scholarships (2024-25), endowment draw, and likely auxiliary revenue from summer programs and facility rentals. The GTM motion is relationship-driven and regional, centered on direct admission outreach, campus tours, community events, content marketing (Curious Minds Blog, USM Today), social media, and alumni/parent referrals. Distribution is geographically concentrated in the Milwaukee metro with no disclosed expansion beyond Wisconsin. USM operates under traditional independent school governance with no parent company, no outside private equity or venture backing identified, and a public-facing Strategic Plan alongside an active "Commitment to Excellence" capital campaign.

Name

University School of Milwaukee

Legal name

University School of Milwaukee

Website

https://usmk12.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

University School of Milwaukee is an independent private K-12 school on a 125-acre campus in Milwaukee, Wisconsin, serving approximately 1,122 students across Preschool through Grade 12 with a 9:1 student-teacher ratio and a tuition-based operating model supported by a $100M endowment.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition Revenue: Primary revenue stream from tuition payments for Preschool (ages 3-5), Lower School (K-4), Middle School (5-8), and Upper School (9-12) programs. Families pay tuition on a recurring basis, typically annually or through payment plans.
2. Financial Aid and Scholarships: School awarded $4.7 million in total aid and scholarships for 2024-25 academic year, demonstrating institutional commitment to accessibility and attracting diverse student population

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

University School of Milwaukee operates an independent private K-12 school on a 125-acre campus in Milwaukee, Wisconsin, enrolling approximately 1,122 students across four divisions: Preschool (ages 3-5), Lower School (K-4), Middle School (5-8), and Upper School (9-12). The school delivers college-preparatory academics with a 9:1 student-teacher ratio, 71% of faculty holding Master's degrees or higher, and a 100% college matriculation rate, supplemented by integrated programs in athletics (26 varsity sports), fine arts, robotics, world languages, outdoor education, makerspaces, and service learning.

Product overview

University School of Milwaukee is an independent K-12 private school structured as a single unified educational institution with four grade-level divisions (Preschool ages 3-5, Lower School K-4, Middle School 5-8, and Upper School 9-12) and supplementary programs including World Languages, Fine Arts, Robotics, Athletics, College Guidance, Service Learning, Outdoor Education, Tower Projects, Ethical Leadership, Cross-divisional Learning, Academic Resource Center, Educational Technology, and Makerspaces. Rather than a platform-plus-modules architecture, USM offers a cohesive educational experience across its divisions with specialized programs that interconnect throughout a student's K-12 journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Preschool Program (Ages 3-5) Preschool program for children ages 3-5, including Prekindergarten and Junior Kindergarten, focused on developmentally appropriate learning, socialization, and readiness for Lower School. Extended Time Care is available. Designed for families in the Milwaukee area seeking early childhood private education.
• Lower School Program (Kindergarten through Grade 4) Lower School program for Kindergarten through 4th grade combining rigorous academics with experiential learning, individualized attention (9:1 student-teacher ratio), counseling, arts, activities, and Extended Time Care. Includes cross-divisional learning opportunities such as the kindergarten buddy program.
• Middle School Program (Grades 5-8) Middle School program for Grades 5-8 focused on self-discovery, academic challenge, counseling support, athletics, arts, clubs and activities, and Extended Time Care during the formative adolescent years.
• Upper School Program (Grades 9-12) Upper School program for Grades 9-12 offering college-preparatory academics, Advanced Placement courses, Transcript Distinctions, comprehensive College Guidance, internships and shadowing, athletics, arts, and clubs. Achieves a 100% college matriculation rate for graduates.

Quantifiable outcome

• 100% college matriculation rate for graduates
• +3 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marquette University High School: Jesuit, all-boys college-prep high school in Milwaukee with a strong college-matriculation record and competitive athletics. Directly comparable as a Milwaukee private secondary school competing for the same tuition-paying families.
• Brookfield Academy: Independent, non-denominational K-12 day school in suburban Milwaukee (Brookfield) with a similar college-preparatory focus and broad extracurricular program. Closest like-for-like peer in the Milwaukee metro private K-12 segment.
• Pius XI Catholic High School: Catholic co-educational college-prep high school in Milwaukee offering college guidance, athletics, and arts programs. Competes with USM for the same metro Milwaukee high-school families.
• Wisconsin Lutheran High School: Lutheran-affiliated co-educational college-prep high school in Wauwatosa (suburban Milwaukee) with a similar athletics-and-college-prep orientation. Overlaps with USM in target family segment and metro geography.

Regional players

• The Prairie School: Independent, non-denominational day school in Racine, WI serving preschool through high school with a college-preparatory focus. Comparable in mission and curricular structure, operating in the broader SE Wisconsin private-school market.
• Cathedral Prep School: Catholic college-prep high school in Eau Claire, WI with strong athletics and 100% college-bound outcomes. Comparable as a Wisconsin private college-prep school, though it competes in a different metro from USM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/usmsocial
• YouTubeyoutube.com/usmsocial
• Facebookfacebook.com/usmsocial
• Instagraminstagram.com/usmsocial
• LinkedInlinkedin.com/company/university-school-of-milwaukee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University School of Milwaukee