Trojan Battery
Trojan Battery Company, founded in 1925 and owned by C&D Technologies (KPS Capital Partners), manufactures deep cycle flooded lead acid, AGM, and LiFePO4 batteries for golf carts, aerial work platforms, floor care, marine, RVs, material handling, and renewable energy markets across 120+ countries.
- Company typePrivate
- Founded1925
- HeadquartersSanta Fe Springs, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Trojan Battery does
Trojan Battery Company, founded in 1925 in Los Angeles and headquartered in Santa Fe Springs, California, is a manufacturer of deep cycle batteries serving seven primary end markets: golf carts and utility vehicles, aerial work platforms (AWPs), floor cleaning machines, solar and renewable energy storage, recreational vehicles, marine vessels, and material handling equipment. The company operates as a wholly-owned subsidiary of C&D Technologies, Inc., a portfolio company of KPS Capital Partners following the 2018 merger that created one of the world's largest energy storage providers. Trojan sells more than 5.5 million batteries annually across 120+ countries, supported by seven manufacturing facilities globally and a workforce of more than 3,000 employees; it received growth financing from Charlesbank Capital Partners in 2013 prior to the C&D acquisition.
The product portfolio spans four battery chemistries: traditional flooded lead acid batteries featuring proprietary T2 Technology and Alpha Plus Paste; standard absorbed glass mat (AGM) batteries; advanced AES AGM technology validated at up to 1,200 cycles at 100% depth of discharge (approximately three times the cycle life of standard AGM); and a LiFePO4 OnePack lithium family launched from 2022 onward in 36V, 48V, and 72V configurations with 105Ah and 171Ah capacities (XR extended range and HP high performance variants added in 2025). Proprietary differentiators include the Maxguard T2 Separator (exclusive to Trojan), the Smart Carbon additive for partial state-of-charge applications, Cast-on-Strap manufacturing technology, and a Bluetooth-enabled SmartBattery App for real-time lithium battery monitoring. The company invests in dedicated R&D through its Santa Fe Springs Trojan Technology Center (established 1992) and an East Coast battery test lab in Sandersville, Georgia (2007), with three U.S. manufacturing facilities certified to ISO 9001:2015.
Trojan's revenue model is anchored in hardware sales of batteries and accessories distributed through a multi-tier channel: Master Distributors (regional wholesale partners including Motive Energy and Empire Batteries, both appointed in February 2026), an Authorized Dealer Network reaching SMB and consumer buyers (with more than 10,000 monthly visitors to the online dealer locator), and OEM alliances with leading manufacturers across golf, marine, AWP, and floor cleaning verticals. Pricing is not publicly disclosed; warranty tiering varies materially by chemistry — 10 years for OnePack lithium with product registration, 3 years for AES AGM, 18 months for flooded lead acid, and 2 years for standard AGM — positioning a price ladder from premium lithium down to high-volume lead acid. Recurring-revenue-adjacent technical services, dealer training through the TrojanEx Partner Portal, HydroLink single-point watering systems, and the SmartBattery App layer engagement and stickiness onto the core battery business.
Trojan Battery firmographics
Firmographics- Name
- Trojan Battery
- Legal name
- Trojan Battery Company
- Website
- https://trojanbattery.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Trojan Battery Company, founded in 1925 and owned by C&D Technologies (KPS Capital Partners), manufactures deep cycle flooded lead acid, AGM, and LiFePO4 batteries for golf carts, aerial work platforms, floor care, marine, RVs, material handling, and renewable energy markets across 120+ countries.
- Ownership category
- akta.pro rank
Trojan Battery industry classification
Industry- Product category
- Deep Cycle Batteries
- NAICS
- Battery Manufacturing (33591)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)
- akta.pro secondary industries
- Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA), Battery Recycling & Materials Recovery (Li-ion, LFP, Flow, Lead-Acid) (EUAMALAE), Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)
Keywords
Where Trojan Battery is headquartered
LocationHeadquarters
- HQ city
- Santa Fe Springs
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Trojan Battery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Battery Products: Sale of deep cycle batteries across multiple chemistries including Flooded Lead Acid, AES AGM, Standard AGM, and Lithium-ion for diverse applications including golf carts, industrial equipment, marine, RVs, and renewable energy
- Battery Accessories: Sale of accessories including HydroLink watering systems and Single-Point Battery Watering Kits for flooded battery maintenance
- Technical Services: Technical support, maintenance guidance, and customer service provided through Master Distributor Network
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | OnePack Lithium Battery Packs - 10-year warranty with product registration |
| One time/ perpetual license | Pay-as-you-go | AES AGM Batteries - 3-year warranty |
| Unit Pricing | Pay-as-you-go | Flooded Lead Acid Batteries - 18-month warranty |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Trojan Battery product offering
Product offeringCore offering
Trojan Battery Company manufactures and sells deep cycle batteries across multiple chemistries including Lithium Iron Phosphate (LiFePO4) under the OnePack brand, AES AGM, Standard AGM, and Flooded Lead Acid technologies. Products are sold through a global network of master distributors, authorized dealers, and OEM partnerships for use in golf carts, aerial work platforms, floor cleaning machines, marine vessels, RVs, material handling equipment, and renewable energy systems. The company also produces accessories like HydroLink watering systems and a Bluetooth-enabled SmartBattery App for lithium battery monitoring.
Product overview
Trojan Battery Company offers a comprehensive portfolio of deep cycle batteries across four main technology categories: Lithium-ion (OnePack family including 36V, 48V, 72V models with capacities from 105Ah to 171Ah), AES AGM (advanced absorbed glass mat technology offering 3x the cycle life of standard AGM), Flooded Lead Acid (traditional wet cell batteries with Signature and Solar Premium lines), and Standard AGM (maintenance-free sealed batteries). The company also provides accessories including HydroLink and Single-Point Watering Systems for flooded battery maintenance, and a Bluetooth-enabled SmartBattery App for lithium battery monitoring. Products serve diverse applications including golf carts and utility vehicles, aerial work platforms, floor cleaning machines, marine vessels, recreational vehicles, material handling equipment, and solar/renewable energy systems. The OnePack lithium family represents the newest generation with drop-in replacement compatibility for major golf cart brands including E-Z-GO.
Differentiator
Problem solved
Functional benefit
Brands
- OnePack: Trojan Lithium OnePack battery packs for golf carts and low-speed electric vehicles, available in 36V, 48V, and 72V configurations with 105Ah and 171Ah options.
- Trojan AES AGM
- HydroLink
- Smart Carbon
- T2 Technology
- Maxguard T2 Separator
- Alpha Plus Paste
- SmartBattery App
Quantifiable outcome
- AES AGM delivers up to 3x cycle life compared to standard AGM (1,200 cycles vs 400 cycles at 100% DoD)
- +3 more outcomes
Companies that use Trojan Battery
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles4 records
Trojan Battery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Trojan Battery partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and flagship.
- Empire BatteriescoreEmpire Batteries appointed as regional master distributor for the Pacific Northwest region, authorized to distribute Trojan's full product range. Partnership supports strategic growth efforts and enhances customer access to Trojan batteries in the region.
- Motive EnergycoreMotive Energy, a regional distributor based in California, appointed as master distributor to serve customers across the Western United States. Expansion aims to improve customer access to Trojan's full range of batteries and enhance service and support.
- World Famous Golf CartsminorAuthorized Trojan Dealer and golf cart dealer based in South Carolina that led the Pikes Peak summit climb with Trojan Lithium OnePack. Partner showcasing battery performance through extreme real-world demonstrations.
- C&D TechnologiesflagshipTrojan Battery Company was acquired by C&D Technologies in 2018 (portfolio company of KPS Capital Partners). Two iconic brands merged, both leading specialty battery manufacturers with over 100 years of combined market leadership, creating one of the world's largest energy storage providers.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
Trojan Battery competitors and assessment
Company assessmentDirect peers
- East Penn Manufacturing (DEKA Batteries): Privately held US manufacturer of deep-cycle flooded, AGM, gel, and lithium batteries serving golf, floor care, AWP, marine, RV, and material handling — the closest direct competitor to Trojan across nearly every product line and end market.
- Crown Battery: US deep-cycle battery maker with overlapping flooded lead-acid and lithium product lines targeting floor cleaning, AWP, marine, and renewable energy — a direct Trojan peer in mid-cycle industrial and motive applications.
- Exide Technologies: Global lead-acid and lithium battery manufacturer serving industrial motive power, forklifts, and stationary applications. Directly comparable to Trojan in deep-cycle motive and material handling, with broader automotive exposure.
- Interstate Batteries: US battery distributor and manufacturer offering deep-cycle flooded and AGM products through a large authorized dealer network — directly comparable to Trojan's distribution-led go-to-market model across motive and renewable applications.
Broad incumbents
- EnerSys: Public industrial battery leader with deep-cycle motive power, lithium-ion, and reserve power lines. Overlaps with Trojan in forklifts, AWP, floor care, and renewable energy at a larger, more diversified scale.
- Clarios: World's largest automotive and industrial battery manufacturer (formerly Johnson Controls Power Solutions). Broad incumbent with low-voltage lead-acid and emerging lithium lines that competes in adjacent motive and energy storage categories.
- Victron Energy: Global power conversion and lithium/lead-acid battery systems provider for off-grid, marine, RV, and solar. Comparable to Trojan in renewable energy storage with a broader systems-level offering (inverters, chargers, monitoring).
Emerging players
- RELION Battery: Lithium-ion battery specialist focused on deep-cycle and motive applications including golf, marine, RV, and solar. An emerging pure-play competitor attacking Trojan's verticals with a lithium-first product strategy.
- Battle Born Batteries: LiFePO4 deep-cycle battery brand targeting RVs, marine, off-grid solar, and golf carts. Emerging direct competitor in the lithium segment where Trojan's OnePack is competing for share.
Regional players
- Amara Raja Batteries: India-based battery manufacturer with motive power, industrial, and lithium lines serving South Asian and select global markets. A regional peer with comparable deep-cycle and automotive battery technology, not directly competing in North America today.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trojan Battery social profiles
Digital presenceTrojan Battery compliance and trust
Trust signalCompliance5 records
Trojan Battery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trojan Battery leadership team
Management profileNumber of profiles
Profiles7 records
Trojan Battery subsidiaries and ownership
Company hierarchySubsidiaries3 records
Trojan Battery funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trojan Battery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trojan Battery
What does Trojan Battery do?
Trojan Battery Company manufactures and sells deep cycle batteries across multiple chemistries including Lithium Iron Phosphate (LiFePO4) under the OnePack brand, AES AGM, Standard AGM, and Flooded Lead Acid technologies. Products are sold through a global network of master distributors, authorized dealers, and OEM partnerships for use in golf carts, aerial work platforms, floor cleaning machines, marine vessels, RVs, material handling equipment, and renewable energy systems. The company also produces accessories like HydroLink watering systems and a Bluetooth-enabled SmartBattery App for lithium battery monitoring.
Is Trojan Battery a public or private company?
Trojan Battery is a private company. It is classified as corporate owned and is currently operating.
When was Trojan Battery founded?
Trojan Battery was founded in 1925. It employs 501 to 1,000 people.
Where is Trojan Battery based?
Trojan Battery is headquartered in Santa Fe Springs, United States, in the North America region.
How does Trojan Battery make money?
Three revenue lines are on record. Battery Products are the primary driver. The others are battery Accessories and technical Services.
Who are Trojan Battery's main competitors?
Direct peers on record are East Penn Manufacturing (DEKA Batteries), Crown Battery, Exide Technologies and Interstate Batteries. Broad incumbents are EnerSys, Clarios and Victron Energy. Emerging players are RELION Battery and Battle Born Batteries. Amara Raja Batteries is listed as a regional player.
Does Trojan Battery have an API?
No public API is recorded for Trojan Battery.
What industry is Trojan Battery in?
Trojan Battery's product category is Deep Cycle Batteries. Its primary akta.pro industry code is IMAGAHAB, Battery Modules & Packs (Industrial/Commercial pack assembly), with a secondary code of IMAGAHAA, Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH). Its NAICS code is 33591 and its SIC code is 3600.