What Edraak does

Edraak is a non-profit Arabic-language Massive Open Online Course (MOOC) platform that delivers free educational content to learners across the Arab world. It was launched in 2014 as an initiative of the Queen Rania Foundation for Education and Development and is operated by Edraak for Training and Social Development, a non-profit LLC registered in Amman, Jordan (Company Registration No. 843), wholly owned by the Foundation. The platform provides 300+ free programs spanning career readiness, technology, personal development, business and entrepreneurship, and languages, and it has reached 10 million learners with 26.5 million course enrollments recorded in 2025 alone, including 53% female participation.

The product portfolio is built on an Open edX core and is organized into three integrated sub-products: the main MOOC platform (edraak.org), a K-12 sub-platform developed with Google.org and the Jack Ma Foundation delivering curriculum-aligned content for Jordan, Egypt, and Syria from kindergarten through 12th grade, and Edraak Code (code.edraak.org), a coding education platform powered by Code.org for learners aged 4 to 18. Distribution runs through self-serve web (Arabic-primary, English-secondary), iOS and Android mobile applications, and a podcast product distributed on SoundCloud, Spotify, Apple Podcasts, Deezer, Anghami, Castbox, and Google Podcasts.

The business model is freemium at the learner level — all courses, specializations, and certificates are free with no paid tier — and revenue/income is generated indirectly through institutional partnerships with corporates (Arab Bank, Capital Bank, Arab Potash, Crescent Petroleum, Gaza Sky Geeks, SANAD Fund) that fund branded training programs, alongside grants and support from foundations and development organizations (Google.org, Jack Ma Foundation, Queen Rania Foundation, BHP Foundation, Education Endowment Foundation, GSR Foundation, Misk Foundation, Abu Dhabi Fund for Development). The 11–50 employee organization operates from a single Amman headquarters, has signed an MoU with the Digital Cooperation Organization in February 2026 to extend reach across 16 member states, and complies with the Jordanian Personal Data Protection Law No. 24 of 2023 alongside GDPR for cross-border data flows.

Name

Edraak

Legal name

Edraak for Training and Social Development

Website

https://edraak.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Edraak is a non-profit Arabic-language MOOC platform launched in 2014 by the Queen Rania Foundation, offering 300+ free courses, a K-12 curriculum-aligned sub-platform, and a Code.org-powered coding platform to 10 million learners across the Arab world, funded through foundation grants and corporate partnerships.

Ownership category

akta.pro rank

Product category

Online Education / MOOC Platform

NAICS

Educational Services (611), Educational Support Services (611710), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

MOOC & Open Course Platforms (EDAFAIAA)

akta.pro secondary industries

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), Digital Learning, EdTech Enablement & Connectivity for Education (BPADAKAH)

Keywords

• Online learning platform
• MOOC education
• E-learning courses
• Arabic education content
• Professional training programs

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Institutional/Corporate Partnerships: Edraak generates revenue through collaborations with corporations and institutions who fund specialized training programs on the platform. Examples include partnerships with Arab Bank (database programming specialization), Capital Bank (financial literacy), Arab Potash (leadership and digital transformation), and Crescent Petroleum (AI skills). Programs are designed to meet specific workforce development needs of partners.
2. Foundation and NGO Grants/Support: Edraak is supported by foundations and development organizations including Google.org, Jack Ma Foundation, Queen Rania Foundation, BHP Foundation, Education Endowment Foundation, GSR Foundation, Misk Foundation, and government agencies. The platform is described as non-profit, with Edraak for Training and Social Development being a non-for-profit LLC wholly owned by Queen Rania Foundation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Edraak is an Arabic-language Massive Open Online Course (MOOC) platform that provides free interactive educational content across career readiness, technology, personal development, business and entrepreneurship, and languages. The platform also operates a K-12 sub-platform with curriculum-aligned materials for Jordan, Egypt, and Syria, an Edraak Code platform powered by Code.org for coding education, and an educational podcast. All content is developed by Arab world experts and is offered free of charge to learners.

Product overview

Edraak is a unified educational technology platform consisting of a primary MOOC offering, a K-12 sub-platform, an Edraak Code coding education module, a podcast product, and multiple mobile and web-accessible specializations. The main Edraak MOOC platform (edraak.org) provides more than 300 free, high-quality programs in Arabic across career readiness, technology, personal development, business and entrepreneurship, and languages. It is complemented by the Edraak K-12 platform (k12.edraak.org) developed with Google.org and Jack Ma Foundation, providing free curriculum-aligned K-12 resources; Edraak Code (code.edraak.org) delivering free coding education based on the Code.org curriculum; the Edraak Podcast 'مختصر مفيد' distributed across major audio platforms; and dedicated mobile apps for Android and iOS. The platform's portfolio also includes industry-specific specializations such as the Microsoft SQL Database Programming specialization (with Arab Bank), AI Training specialization (with Crescent Petroleum), Financial Literacy program (with Capital Bank), and various digital transformation and career readiness programs delivered in partnership with organizations such as Arab Potash, SANAD Fund, and Gaza Sky Geeks.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reached 10 million learners across the Arab world with women representing 53% of the community
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature3 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Digital Cooperation Organization (DCO)coreStrategic or Co-development Partner · 4 February 2026MoU signed at DCO's 5th General Assembly in Kuwait City (February 4-5, 2026). Edraak is recognized as a key digital education partner within the DCO ecosystem spanning 16 member states with nearly $3.5 trillion in GDP and over 800 million people. Focus on responsible AI and digital cooperation in education.
• Crescent PetroleumcoreStrategic or Co-development Partner · 17 November 2025AI training specialization launched on Edraak's platform targeting Arabic-speaking youth in the Arab World. The program includes four online courses focusing on AI skills relevant to various industries, aimed at improving employment prospects and adapting to changing job markets.
• Arab BankcoreStrategic or Co-development Partner · 1 January 2025Partnership for launching the Microsoft SQL database programming specialization on Edraak's platform. The program attracted over 87,700 learners in 2025, providing database skills aligned with workforce demands in the banking sector and beyond.
• Capital BankcoreStrategic or Co-development Partner · 1 January 2025Integrated financial literacy program aimed at empowering Edraak learners with investment skills and fintech knowledge. Part of Capital Bank's educational outreach and workforce development initiatives.
• Arab Potash Company (APC)coreStrategic or Co-development Partner · 1 January 2025Expanded leadership and digital transformation programs to include digital transformation, creative thinking, and negotiation skills. Supporting employee and community development through Edraak's platform.
• Gaza Sky GeekscoreStrategic or Co-development Partner · 1 January 2025Tech resilience support program collaborating to empower Palestinian youth with advanced digital and technical skills, enhancing their access to remote work opportunities in the digital economy.
• SANAD FundminorStrategic or Co-development Partner · 1 January 2025Specialized course in cooperation with SANAD Fund to support small and medium-sized enterprises with digital transformation skills and capabilities.
• Google.orgcoreStrategic or Co-development Partner · 1 January 2014Collaborated with Google.org to establish the K-12 platform delivering free, high-quality educational resources through cutting-edge technology. Google.org is a key founding partner supporting Edraak's mission.
• Jack Ma FoundationcoreStrategic or Co-development Partner · 1 January 2014Collaborated with Jack Ma Foundation to establish the K-12 platform. Foundation support enables technology-enhanced learning experiences for students across the Arab world.
• Queen Rania Foundation (QRF)coreStrategic or Co-development PartnerEdraak is wholly owned by Queen Rania Foundation for Education and Development, established in 2013 by Her Majesty Queen Rania Al Abdullah. QRF's mission is to address education gaps by generating research, developing innovative programs, and promoting evidence-based policies. Edraak is the primary digital education initiative of QRF.
• Code.orgcoreTechnology or IntegrationEdraak Code platform is powered by Code.org curriculum, providing coding education aligned with international standards and Hour of Code activities including Minecraft, Frozen, and custom programming challenges.
• World BankminorStrategic or Co-development PartnerReferenced in Edraak Code footer as a supporter of educational initiatives.
• BHP FoundationminorStrategic or Co-development PartnerPhilanthropic arm of global resources company BHP, committed to creating social value through strategic partnerships in education that promote equity and lifelong learning. Listed as Edraak partner.
• Education Endowment Foundation (EEF)minorStrategic or Co-development PartnerIndependent charity working to break the link between family income and educational achievement. Supports schools and early years settings to improve teaching through evidence-based approaches. Listed as Edraak partner.
• Misk FoundationminorStrategic or Co-development PartnerMisk Foundation programs help learners become community leaders through like-minded youth networks, community-building initiatives, and forums for sustainable development. Listed as Edraak partner including Misk Community programs.
• GSR FoundationminorStrategic or Co-development PartnerListed as Edraak partner with educational programs support.
• British CouncilminorStrategic or Co-development PartnerListed as Edraak partner in Cookie Policy footer. Supports educational programs and English language learning.
• Queen Rania Teacher Academy (QRTA)minorStrategic or Co-development PartnerListed as Edraak partner, supporting teacher professional development and training.
• KPMGminorStrategic or Co-development PartnerListed as Edraak partner, providing professional services support.
• HikmaminorStrategic or Co-development PartnerListed as Edraak partner, supporting educational initiatives.
• UCL (University College London)minorStrategic or Co-development PartnerListed as Edraak partner, providing academic credibility and potential content collaboration.
• Rochester Institute of Technology (RIT)minorStrategic or Co-development PartnerListed as Edraak partner, supporting educational programs.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Coursera: Global MOOC platform offering courses, specializations, and degrees from universities and companies. Directly comparable as a MOOC platform serving Arabic-speaking learners alongside many other languages, though with much broader language coverage than Edraak.
• edX: University-backed MOOC platform offering courses and programs across many disciplines. Edraak itself runs on Open edX technology, making edX the closest direct peer in both product and underlying platform category.
• Rwaq: Arabic-language MOOC platform originating from Saudi Arabia offering free courses for the Arab world. The closest direct regional peer to Edraak in terms of language, audience, and free MOOC positioning.
• FutureLearn: UK-based MOOC platform owned by Global University Systems offering free audit access and paid certifications. Closely comparable as a MOOC platform with self-paced online courses across multiple categories.
• Alison: Free online learning platform offering courses and certifications globally, including workplace and technology skills. Directly comparable as a free, certificate-bearing MOOC platform with a global reach similar to Edraak's.

Broad incumbents

• Udemy: Global online learning marketplace with extensive Arabic content. Comparable as a broad incumbent in online learning, but operates as a paid marketplace rather than a free, partner-funded MOOC platform like Edraak.
• Khan Academy: Large-scale free learning platform with strong K-12 and early college coverage. Comparable as a free, mission-driven learning platform with multilingual content and curriculum-aligned materials, though Khan is broader than Edraak K-12.

Regional players

• Maharah Tech: Arab-world-focused digital skills and freelancing training provider with significant operations in Saudi Arabia. Comparable as a regional training platform targeting Arabic-speaking youth with workforce development outcomes.

Emerging players

• Code.org: Non-profit dedicated to expanding computer science education, whose curriculum powers Edraak Code. Comparable as a coding-education content provider for K-12, though Edraak Code is the localized Arabic delivery vehicle for Code.org's curriculum.

Others

• Class Central: MOOC aggregator and search engine cataloging courses from Coursera, edX, edraak, and others. Comparable as an ecosystem participant that surfaces and ranks MOOCs, including Edraak's catalog, and reflects competitive context for learner attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/edraak
• Facebookfacebook.com/edraakorg
• LinkedInlinkedin.com/company/edraak

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edraak