The Mart
The Mart is a privately held Greek food wholesaler and retailer, founded in 1992, operating 25+ physical stores and an e-commerce platform serving both HORECA professionals and individual consumers across Greece.
- Company typePrivate
- Founded1992
- HeadquartersPeristéri, Greece
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What The Mart does
The Mart is a privately held Greek food wholesale and retail company headquartered in Peristéri, founded in 1992 and operating as one of the largest food wholesale companies in Greece. The company runs a dual B2B/B2C model: a HORECA (hotels, restaurants, cafes) wholesale business supported by dedicated sales consultants and a call center, alongside a retail consumer channel. It serves customers through 25+ physical stores spanning Athens, Thessaloniki, Patras, Larissa, Ioannina, Crete, Volos, Xanthi, Corinth, Kalamata, Oinofyta, and other cities, complemented by distribution centers in Pallini and Tripoli and a delivery service.
The Mart firmographics
Firmographics- Name
- The Mart
- Legal name
- The Mart
- Website
- https://themart.gr
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The Mart is a privately held Greek food wholesaler and retailer, founded in 1992, operating 25+ physical stores and an e-commerce platform serving both HORECA professionals and individual consumers across Greece.
- Ownership category
- akta.pro rank
The Mart industry classification
Industry- Product category
- Food Wholesale Distribution / HORECA Supply
- NAICS
- Grocery and Convenience Retailers (4451), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Food and Beverage Retailers (445)
- SIC
- Wholesale-Groceries, General Line (5141), Retail-Grocery Stores (5411)
- akta.pro primary industry
- Ethnic & International Cash-and-Carry (CRAHACAD)
- akta.pro secondary industries
- Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF), Online Bulk & Pantry Staples Retail (CRAHAIAG), Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ)
Keywords
Where The Mart is headquartered
LocationHeadquarters
- HQ city
- Peristéri
- HQ country
- Greece
- HQ region
- Europe
Offices15 records
Markets served
The Mart business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- B2B Wholesale Food Service: Wholesale food distribution to HORECA professionals (hotels, restaurants, cafes) and businesses through physical stores and dedicated B2B channels. Offers bulk purchasing with volume-based discounts.
- B2C Retail Sales: Retail food and consumer goods sales to individual consumers through physical store network and e-commerce platform with promotional pricing and bulk discount programs.
- B2B Professional Equipment & Supplies: Sale of professional equipment, single-use items, cleaning supplies, and non-food B2B products targeting business customers in hospitality sector.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Volume-based bulk discounts (όφελος σε αξία) |
| Transaction based/ take rate | Pay-as-you-go | Gift with purchase promotions (όφελος με δώρο) |
| Unit Pricing | Pay-as-you-go | B2C retail pricing with VAT included |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
The Mart product offering
Product offeringCore offering
The Mart is a Greek food wholesale and retail company that supplies food, beverages, frozen seafood, professional and household equipment, cleaning supplies, and general-use products through 25+ physical stores across Greece and a professional e-commerce eshop. It serves both B2B customers (HORECA — hotels, restaurants, cafes — and other businesses) with bulk-purchase discounts, professional packaging, and dedicated sales consultants, and B2C individual consumers through in-store and online retail. Key private-label brands include BONORA (instant coffee) and 7THALASSES (frozen seafood).
Product overview
The Mart is a Greek food wholesale and retail company operating both physical stores and an e-commerce platform (eshop). The company operates as a comprehensive B2B and B2C food supplier with two main product divisions: (1) Food, Cleaning & Care covering fresh produce, fish market, dairy & deli, butcher, frozen foods, delicatessen, pantry items, bakery, breakfast & snacks, plant-based options, beverages, wine cellar, cleaning supplies, cosmetics, baby products, and pet supplies; and (2) B2B Solutions & General Use Products including single-use items, professional equipment, electrical appliances, technology gadgets, DIY & garden, furniture, linens, office supplies, and apparel. The company serves both individual consumers and professional customers in the HoReCa (hotel/restaurant/cafe) sector. Key private label brands include BONORA (instant coffee) and 7THALASSES (frozen seafood). The product portfolio includes 278 coffee products and 227 seafood items, with frozen shrimp, squid, octopus, and mollusks being significant categories sourced from Argentina, India, Patagonia, South Africa, Atlantic, and Pacific regions.
Differentiator
Problem solved
Functional benefit
Products and services
- BONORA Instant Coffee The Mart's private-label instant coffee brand offering regular and decaffeinated variants in 100g and 200g sizes, made from selected coffee beans for rich aroma and smooth texture, suitable for hot and cold frappe preparation, sold to HORECA professionals and retail consumers.
- Patagonia Squid - Cut and Clean Frozen 800g Frozen Patagonia squid, cut and cleaned, in 800g IQF (Individually Quick Frozen) packaging for easy portioning, sold to HORECA seafood buyers and retail consumers.
- Argentine Gambas No.1 - 15% Glaze (Frozen) Frozen Argentine red shrimp (gambas) at size No.1 with a 15% protective glaze coating, sourced from Argentina, sold to HORECA and retail seafood buyers.
- Nobasi Ebi 3L Tempura Shrimp 300g Premium Japanese-style 3L tempura shrimp, pre-cleaned, peeled with tail intact and stretched for a perfectly straight shape during frying, ready-to-use for Asian dishes and sushi, targeting HORECA Asian-cuisine operators and retail customers.
- 7THALASSES (7 Seas) Frozen Shrimp Products The Mart's own 7THALASSES private-label line of frozen shrimp products (whole, peeled, headless with tail, and boiled varieties) in sizes including 20–40, 26–30, 31–40, 60–80, and 80–120, sourced from India in FAO zone 51, sold exclusively at The Mart to HORECA seafood buyers and retail consumers.
- PESCANOVA Frozen Shrimp - Atlantic No.4 PESCANOVA-brand Atlantic shrimp (Penaeus notialis) at size No.4, trawl-caught in FAO zone 34, in 2kg net-weight pack, suitable for both professional HORECA use and home cooking.
- HORECA B2B Solutions & Sales Consultation A dedicated B2B service offering for HORECA professionals and businesses, providing dedicated sales consultants, call-center support, bulk purchasing with automatic volume-based discounts (3–11%), and professional packaging sizes across food, beverages, single-use items, professional and household equipment, and cleaning supplies.
Quantifiable outcome
- No.1 position in Greek HORECA market
Companies that use The Mart
Customer profileSegments3 records
Ideal customer profiles3 records
The Mart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Mart partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Mart competitors and assessment
Company assessmentBroad incumbents
- Bazaar: Greek discount retail chain offering non-food general merchandise and household goods. Adjacent competitor sharing overlapping customer base with The Mart's non-food B2B categories.
- Lidl Hellas: International discount supermarket chain operating in Greece with growing HORECA relevance through competitive pricing. Adjacent competitor in food retail with broader discount positioning.
- Penny Market Greece: Discount supermarket chain operating in Greece with expanding footprint. Comparable food retail competitor with focus on value pricing across broad grocery assortment.
Direct peers
- Sklavenitis: Large Greek supermarket chain with growing HORECA/professional services division. Comparable to The Mart in offering broad food assortment across retail and B2B channels with strong private label programs.
- METRO Cash & Carry Greece: International cash-and-carry operator with significant Greek presence serving HORECA and professional customers. Direct competitor to The Mart with similar B2B food service model, multi-category assortment, and physical store format.
- AB Vassilopoulos: Greek supermarket chain owned by Ahold Delhaize serving both retail consumers and HORECA professionals. Comparable to The Mart in hybrid B2B/B2C food retail with national footprint.
- Galaxias: Greek supermarket chain with established presence in food retail and growing professional services segment. Comparable to The Mart in multi-format food retail targeting both consumers and HORECA customers.
- Masoutis: Greek supermarket chain headquartered in Thessaloniki with strong presence in Northern Greece serving both retail and HORECA customers. Comparable regional food retailer with B2B capabilities.
- Kritikos: Greek supermarket chain with broad food assortment and B2B services. Comparable to The Mart in serving both consumer and professional food service customers across multiple locations.
- Veropoulos: Greek supermarket chain (part of Colruyt Group) serving retail consumers and HORECA customers. Comparable multi-format food retailer with similar geographic coverage in Greek market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Mart social profiles
Digital presenceThe Mart financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mart leadership team
Management profileNumber of profiles
The Mart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mart
What does The Mart do?
The Mart is a Greek food wholesale and retail company that supplies food, beverages, frozen seafood, professional and household equipment, cleaning supplies, and general-use products through 25+ physical stores across Greece and a professional e-commerce eshop. It serves both B2B customers (HORECA — hotels, restaurants, cafes — and other businesses) with bulk-purchase discounts, professional packaging, and dedicated sales consultants, and B2C individual consumers through in-store and online retail. Key private-label brands include BONORA (instant coffee) and 7THALASSES (frozen seafood).
Is The Mart a public or private company?
The Mart is a private company. It is classified as unknown and is currently operating.
When was The Mart founded?
The Mart was founded in 1992. It employs 501 to 1,000 people.
Where is The Mart based?
The Mart is headquartered in Peristéri, Greece, in the Europe region.
How does The Mart make money?
Three revenue lines are on record. B2B Wholesale Food Service is the primary driver. The others are B2C Retail Sales and B2B Professional Equipment & Supplies.
Who are The Mart's main competitors?
Broad incumbents on record are Bazaar, Lidl Hellas and Penny Market Greece. Direct peers are Sklavenitis, METRO Cash & Carry Greece, AB Vassilopoulos, Galaxias, Masoutis, Kritikos and Veropoulos.
Does The Mart have an API?
No public API is recorded for The Mart.
What industry is The Mart in?
The Mart's product category is Food Wholesale Distribution / HORECA Supply. Its primary akta.pro industry code is CRAHACAD, Ethnic & International Cash-and-Carry, with a secondary code of CRAHAAAF, Value-Oriented Traditional Supermarkets (Non-Club). Its NAICS code is 4451 and its SIC code is 5141.