What Bazaar does

789WIN is a Vietnamese-language online betting and gambling platform operated from Ho Chi Minh City (65 Chu Manh Trinh, Ward Ben Nghe, District 1). It provides a single integrated product surface covering six categories — live casino, sports betting, slot games, lottery, fish shooting games, and card games (with cockfighting also referenced) — accessible via a web platform (turkey-ridge.net), a mobile-optimized browser version, and dedicated iOS/Android apps. The platform positions itself as a full-stack entertainment destination rather than a single-vertical operator, with a self-service registration and onboarding flow.

Under the hood, 789WIN is a standard transaction-processing gambling platform: users register, deposit funds, and place wagers, with the operator capturing a house edge or transaction fee on each betting activity. The technology stack emphasizes accessibility and throughput — fast deposit/withdrawal processing, 24/7 customer support, and mobile-first UX are the headline technical differentiators — but there is no evidence of proprietary algorithmic IP, custom trading engines, or quantitative modeling infrastructure. Marketing is conducted almost entirely in Vietnamese through SEO-optimized content, hashtag campaigns (#789win, #789wincasino, #nhacai789win, etc.), and an active affiliate/referral network that distributes backup access links ("link du phong") to circumvent access restrictions.

The business model is direct-to-consumer wagering targeted at Vietnamese-speaking individual bettors. Monetization is volume-driven through house edge across the game portfolio, supplemented by promotional mechanics (welcome bonuses, cashback, reload bonuses, event-based promotions) used as retention levers rather than as a separate revenue stream. The single named executive is CEO Cao Thanh Tùng (Cao Thanh Tung). The company is privately held with no disclosed investors, funding history, headcount, or financials; the only scale signal is a self-claim of "TOP 1" position in the Vietnamese online betting market as of 2026.

Note on source labeling: the firmographics block in the input identifies the subject as "Bazaar," a Colombian e-commerce retailer founded in 2019, but all substantive source material — company metadata, product description, leadership, website content, contact details — describes 789WIN, a Vietnamese betting platform. The analysis below follows the substantive source evidence.

Name

Bazaar

Legal name

789WIN

Website

https://bazaaronline.com.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

789WIN is a privately held Vietnamese online betting platform offering casino, sports, lottery, slot, fish shooting, and card games via web and mobile, serving Vietnamese-speaking individual gamblers and earning revenue through house edge on wagering transactions.

Ownership category

akta.pro rank

Product category

Online Retail

NAICS

General Merchandise Retailers (455)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

General Merchandise Online Retailers (CRAFADAA)

Keywords

• Online retail
• Consumer electronics
• Home goods
• Apparel e-commerce
• Colombian e-commerce

Headquarters

HQ city

La Estrella

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Betting/ wagering transactions: Revenue generated from betting activities across casino, sports, lottery, fishing games, and card games. Platform takes transaction fees or house edge from wagering activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Bazaar operates a retail e-commerce website (bazaaronline.com.co) that sells consumer electronics, home goods, and clothing products directly to individual consumers. Founded in 2019 and headquartered in La Estrella, Colombia, the platform functions as an online retail storefront covering these three core product categories.

Product overview

The source content describes 789WIN as an online entertainment and betting platform. The company offers a unified platform providing multiple gambling products including live casino, sports betting, slot games, lottery, card games, and fish shooting games. Users can access services via desktop browsers or dedicated mobile applications. The platform emphasizes 24/7 customer support, optimized deposit/withdrawal processes, and regular promotional offers for both new and existing members.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Electronics Online retail category offering consumer electronics products for individual buyers.
• Home Goods Online retail category offering home goods products.
• Clothing and Apparel Online retail category offering clothing products for individual buyers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Amazon: Global e-commerce incumbent expanding into Colombia and LATAM. Comparable as a broad general-merchandise online retailer offering electronics, home goods, and clothing with significantly larger assortment and logistics capabilities.
• Coppel: Large Latin American multi-category retailer with significant e-commerce operations. Comparable in offering broad general merchandise (electronics, home, apparel) to mass-market consumers across the region.
• Falabella: Major LATAM department-store retailer with a growing e-commerce channel in Colombia. Comparable as a multi-category general-merchandise retailer serving Colombian consumers online and offline.
• Nuvemshop (Tienda Nube): LATAM SaaS e-commerce platform enabling merchants to sell online. Comparable as ecosystem infrastructure powering many small LATAM online retailers including those selling general merchandise like Bazaar.

Direct peers

• Wayfair: Pure-play online retailer specializing in home goods globally. Comparable as an inventory-led e-commerce operator with depth in one of Bazaar's three core categories (home goods).
• MercadoLibre: Latin America's leading e-commerce marketplace operating across multiple categories including electronics, home goods, and apparel in Colombia. Directly comparable as the dominant online general-merchandise destination in Bazaar's home market.
• Linio (Falabella): LATAM-focused online general-merchandise retailer operating in Colombia with categories spanning electronics, home, and fashion. Direct competitor in the same geography, same categories, same online model.

Others

• Shopify: Global e-commerce platform provider. Indirectly comparable as the underlying technology stack typically used by independent online retailers like Bazaar to build and operate their storefront.

Peers

• Newegg: Online electronics retailer with global footprint including LATAM fulfillment. Comparable as an inventory-led e-commerce operator specializing in one of Bazaar's three core categories (electronics).

Market position

Strengths3 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/bazaarredes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bazaar