The Mart

What The Mart does

The Mart is a privately held Greek food wholesale and retail company headquartered in Peristéri, founded in 1992 and operating as one of the largest food wholesale companies in Greece. The company runs a dual B2B/B2C model: a HORECA (hotels, restaurants, cafes) wholesale business supported by dedicated sales consultants and a call center, alongside a retail consumer channel. It serves customers through 25+ physical stores spanning Athens, Thessaloniki, Patras, Larissa, Ioannina, Crete, Volos, Xanthi, Corinth, Kalamata, Oinofyta, and other cities, complemented by distribution centers in Pallini and Tripoli and a delivery service.

Name

The Mart

Legal name

The Mart

Website

https://themart.gr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Mart is a privately held Greek food wholesaler and retailer, founded in 1992, operating 25+ physical stores and an e-commerce platform serving both HORECA professionals and individual consumers across Greece.

Ownership category

akta.pro rank

Product category

Food Wholesale Distribution / HORECA Supply

NAICS

Grocery and Convenience Retailers (4451), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Food and Beverage Retailers (445)

SIC

Wholesale-Groceries, General Line (5141), Retail-Grocery Stores (5411)

akta.pro primary industry

Ethnic & International Cash-and-Carry (CRAHACAD)

akta.pro secondary industries

Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF), Online Bulk & Pantry Staples Retail (CRAHAIAG), Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ)

Keywords

• Food wholesale distribution
• HORECA supply services
• Frozen seafood products
• Professional kitchen supplies
• Retail grocery Greece

Headquarters

HQ city

Peristéri

HQ country

Greece

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. B2B Wholesale Food Service: Wholesale food distribution to HORECA professionals (hotels, restaurants, cafes) and businesses through physical stores and dedicated B2B channels. Offers bulk purchasing with volume-based discounts.
2. B2C Retail Sales: Retail food and consumer goods sales to individual consumers through physical store network and e-commerce platform with promotional pricing and bulk discount programs.
3. B2B Professional Equipment & Supplies: Sale of professional equipment, single-use items, cleaning supplies, and non-food B2B products targeting business customers in hospitality sector.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Mart is a Greek food wholesale and retail company that supplies food, beverages, frozen seafood, professional and household equipment, cleaning supplies, and general-use products through 25+ physical stores across Greece and a professional e-commerce eshop. It serves both B2B customers (HORECA — hotels, restaurants, cafes — and other businesses) with bulk-purchase discounts, professional packaging, and dedicated sales consultants, and B2C individual consumers through in-store and online retail. Key private-label brands include BONORA (instant coffee) and 7THALASSES (frozen seafood).

Product overview

The Mart is a Greek food wholesale and retail company operating both physical stores and an e-commerce platform (eshop). The company operates as a comprehensive B2B and B2C food supplier with two main product divisions: (1) Food, Cleaning & Care covering fresh produce, fish market, dairy & deli, butcher, frozen foods, delicatessen, pantry items, bakery, breakfast & snacks, plant-based options, beverages, wine cellar, cleaning supplies, cosmetics, baby products, and pet supplies; and (2) B2B Solutions & General Use Products including single-use items, professional equipment, electrical appliances, technology gadgets, DIY & garden, furniture, linens, office supplies, and apparel. The company serves both individual consumers and professional customers in the HoReCa (hotel/restaurant/cafe) sector. Key private label brands include BONORA (instant coffee) and 7THALASSES (frozen seafood). The product portfolio includes 278 coffee products and 227 seafood items, with frozen shrimp, squid, octopus, and mollusks being significant categories sourced from Argentina, India, Patagonia, South Africa, Atlantic, and Pacific regions.

Differentiator

Problem solved

Functional benefit

Products and services

• BONORA Instant Coffee The Mart's private-label instant coffee brand offering regular and decaffeinated variants in 100g and 200g sizes, made from selected coffee beans for rich aroma and smooth texture, suitable for hot and cold frappe preparation, sold to HORECA professionals and retail consumers.
• Patagonia Squid - Cut and Clean Frozen 800g Frozen Patagonia squid, cut and cleaned, in 800g IQF (Individually Quick Frozen) packaging for easy portioning, sold to HORECA seafood buyers and retail consumers.
• Argentine Gambas No.1 - 15% Glaze (Frozen) Frozen Argentine red shrimp (gambas) at size No.1 with a 15% protective glaze coating, sourced from Argentina, sold to HORECA and retail seafood buyers.
• Nobasi Ebi 3L Tempura Shrimp 300g Premium Japanese-style 3L tempura shrimp, pre-cleaned, peeled with tail intact and stretched for a perfectly straight shape during frying, ready-to-use for Asian dishes and sushi, targeting HORECA Asian-cuisine operators and retail customers.
• 7THALASSES (7 Seas) Frozen Shrimp Products The Mart's own 7THALASSES private-label line of frozen shrimp products (whole, peeled, headless with tail, and boiled varieties) in sizes including 20–40, 26–30, 31–40, 60–80, and 80–120, sourced from India in FAO zone 51, sold exclusively at The Mart to HORECA seafood buyers and retail consumers.
• PESCANOVA Frozen Shrimp - Atlantic No.4 PESCANOVA-brand Atlantic shrimp (Penaeus notialis) at size No.4, trawl-caught in FAO zone 34, in 2kg net-weight pack, suitable for both professional HORECA use and home cooking.
• HORECA B2B Solutions & Sales Consultation A dedicated B2B service offering for HORECA professionals and businesses, providing dedicated sales consultants, call-center support, bulk purchasing with automatic volume-based discounts (3–11%), and professional packaging sizes across food, beverages, single-use items, professional and household equipment, and cleaning supplies.

Quantifiable outcome

• No.1 position in Greek HORECA market

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bazaar: Greek discount retail chain offering non-food general merchandise and household goods. Adjacent competitor sharing overlapping customer base with The Mart's non-food B2B categories.
• Lidl Hellas: International discount supermarket chain operating in Greece with growing HORECA relevance through competitive pricing. Adjacent competitor in food retail with broader discount positioning.
• Penny Market Greece: Discount supermarket chain operating in Greece with expanding footprint. Comparable food retail competitor with focus on value pricing across broad grocery assortment.

Direct peers

• Sklavenitis: Large Greek supermarket chain with growing HORECA/professional services division. Comparable to The Mart in offering broad food assortment across retail and B2B channels with strong private label programs.
• METRO Cash & Carry Greece: International cash-and-carry operator with significant Greek presence serving HORECA and professional customers. Direct competitor to The Mart with similar B2B food service model, multi-category assortment, and physical store format.
• AB Vassilopoulos: Greek supermarket chain owned by Ahold Delhaize serving both retail consumers and HORECA professionals. Comparable to The Mart in hybrid B2B/B2C food retail with national footprint.
• Galaxias: Greek supermarket chain with established presence in food retail and growing professional services segment. Comparable to The Mart in multi-format food retail targeting both consumers and HORECA customers.
• Masoutis: Greek supermarket chain headquartered in Thessaloniki with strong presence in Northern Greece serving both retail and HORECA customers. Comparable regional food retailer with B2B capabilities.
• Kritikos: Greek supermarket chain with broad food assortment and B2B services. Comparable to The Mart in serving both consumer and professional food service customers across multiple locations.
• Veropoulos: Greek supermarket chain (part of Colruyt Group) serving retail consumers and HORECA customers. Comparable multi-format food retailer with similar geographic coverage in Greek market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCixbG_jc8Ji24nD9GvtAX9A
• Facebookfacebook.com/TheMartGR
• LinkedInlinkedin.com/company/themart
• Instagraminstagram.com/themart.gr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mart