What Environics Research does

Environics Research is a privately held Canadian market research and consulting firm founded in 1970 and headquartered in Toronto, with a secondary office in Ottawa opened in 2003 to serve federal government and public affairs clients. The firm serves enterprise, government, and non-profit clients across eight verticals — Healthcare, Financial Services, Public Sector, Energy & Environment, Consumer & Lifestyle, Non-Profits, Advertising, and Workplace & HR — delivering custom qualitative, quantitative, advanced analytics, and online intelligence research supported by senior practice leaders. Its competitive foundation is the proprietary Social Values measurement system, launched in 1983 and continuously refreshed through annual surveys of more than 50,000 Canadians across 100+ constructs, which underpins differentiated segmentations including MDConnect (a physician segmentation platform co-developed with IQVIA) and PatientConnect (a patient segmentation tool), as well as recurring syndicated studies such as Focus GTA, the Environmental Barometer, the Advisor Perception Study, and the Canadian Financial Services Switching Study.

The company earns revenue primarily through professional services engagements (project-based, multi-year contracts) and recurring syndicated subscriptions, with future optionality around a SaaS-style AI product. Most recently, Environics has built Blocks, a proprietary AI platform designed for conversational interaction with survey data and the proprietary Social Values database, with stated intent to make these capabilities available to clients. Distribution is direct-to-client via senior practice leaders, supplemented by thought leadership content, webinars, and the IRIS Global Network for international research delivery. The firm holds CRIC accreditation and complies with PIPEDA, GDPR, and CASL data-handling requirements.

Name

Environics Research

Legal name

Environics Research

Website

https://environics.ca

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Market Research & Consulting Services

NAICS

Marketing Research and Public Opinion Polling (54191), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industries

Policy, Regulatory & Public Affairs Research (BPAHALAF), Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Market research services
• Psychographic segmentation
• Social values research
• Consumer insights consulting
• Syndicated research studies

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Market Research & Consulting Services: Core revenue generation through custom research projects and consulting engagements with enterprise clients across healthcare, financial services, public sector, energy, and consumer industries. Services include qualitative and quantitative research, advanced analytics, and strategic consulting delivered by senior practice leaders.
2. Syndicated Research Reports: Subscription-based access to proprietary syndicated studies including Focus GTA, Environmental Barometer, Social Values reports, and industry-specific research available for purchase or subscription by multiple clients, generating recurring revenue from repeat subscriptions.
3. AI-Powered Insights Platform: Future plans to make Blocks AI capabilities available directly to clients, enabling them to interact with their own data, uncover insights faster, and access proprietary knowledge through a secure AI experience - positioning for potential SaaS-style revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Environics Research is a Canadian market research and consulting firm that delivers custom qualitative and quantitative research, syndicated tracking studies, and proprietary psychographic segmentation solutions. Its core platform is the Social Values measurement system, built on annual surveys of 50,000+ Canadians since 1983, which underpins specialized products such as MDConnect (physician segmentation), PatientConnect (patient segmentation), the Environmental Barometer, Focus GTA, the Advisor Perception Study, and the Canadian Financial Services Switching Study. The firm serves enterprise clients in healthcare, financial services, public sector, energy, consumer goods, and other verticals with consultative research engagements and syndicated subscriptions.

Product overview

Environics Research is a Canadian market research and consulting firm offering a platform-plus-proprietary-solutions architecture. The core offering centers on its Social Values Research Platform—a psychographic research methodology developed since 1983 that measures 100+ values constructs through annual surveys. This platform underpins multiple specialized segmentations including MDConnect™ (physician segmentation with IQVIA partnership), PatientConnect™ (patient segmentation), and generational segmentations (Elders, Boomers, Gen X, Millennials, Gen Z). The firm has developed Blocks, a proprietary AI platform enabling conversational data analysis and AI-assisted research workflows. Syndicated research products include the Environmental Barometer (since 2007), Focus GTA (40+ years), Advisor Perception Study, and Canadian Financial Services Switching Study. Research services span qualitative, quantitative, advanced analytics, and online intelligence methodologies, supported by consulting offerings in brand strategy, customer satisfaction, reputation research, and stakeholder engagement.

Differentiator

Problem solved

Functional benefit

Brands

• MDConnect: Physician segmentation platform combining Environics' values-based segmentation model with physician data from IQVIA for healthcare industry insights.
• PatientConnect
• Focus GTA
• Environmental Barometer
• Advisor Perception Study
• Blocks

Products and services

• Social Values Research Platform Proprietary research methodology measuring over 100 social values constructs through annual surveys of 50,000+ Canadians since 1983, providing psychographic segmentation and longitudinal trend tracking of human motivations and behaviours for enterprise clients.
• Blocks AI Platform Proprietary AI platform enabling conversational interaction with structured research data, AI-assisted analysis of open-ended responses, and accelerated qualitative and quantitative interpretation within a secure client environment.
• MDConnect Physician segmentation platform combining Environics' values-based segmentation model with physician data from IQVIA, providing strategic roadmap and in-depth profiles of individual physicians and their decision-driving attitudes for healthcare and pharmaceutical clients.
• PatientConnect Values-based patient segmentation tool that groups patients into five distinct segments based on opinion and perceptual data, helping healthcare leaders understand the values that shape patients' responses to information, advice and offerings.
• Environmental Barometer Semi-annual syndicated study tracking Canadian opinion on environmental and energy issues, surveying 2,000 Canadians on climate change, renewable energy, and corporate sustainability with national and provincial analyses.
• Focus GTA Biannual syndicated study providing comprehensive insights into Greater Toronto Area resident satisfaction and opinions, tracking municipal services, government satisfaction, and local issues with trend analysis conducted for over 40 years.
• Advisor Perception Study (APS) Annual flagship syndicated research for financial advisors including wholesaler effectiveness studies and touchpoint tracking programs, featuring a panel of over 8,000 independent financial advisors for financial services industry insights.
• Canadian Financial Services Switching Study Retail banking switching study screening 45,000 Canadians to identify 5,000+ consumers who switched products across 9 categories including chequing, savings, mortgages, loans, and investments, revealing motivations, pain points and competitive moves driving customer attrition and acquisition.
• Qualitative Research Services Expert qualitative research services including focus groups, in-depth interviews, ethnographic research, online discussion boards, and customer journey mapping for deeper audience understanding.
• Online Intelligence Services Social listening and online intelligence research applying human expertise and automation to understand digital conversations, emerging trends, and online public discourse for enterprise clients.
• Advanced Analytics Services Advanced analytical services including multivariate driver analysis, target group segmentation, predictive modeling, scale development, and theory-based questionnaire construction to deliver actionable insights from research data.
• Brand Health & Strategy Consulting Consulting offering combining a brand health framework for monitoring and building brand strength with Social Values-based understanding of consumer priorities to guide marketing and communications strategies.
• Generational Social Values Segmentation Psychographic segmentation based on Social Values framework with generational cohorts for Elders (pre-1946), Boomers (1946-1965), Gen X (1966-1979), Millennials (1980-1995), and Gen Z (post-1995).

Quantifiable outcome

• 60% of Canadians believe healthcare system is deteriorating or in crisis (from 2026 Trust in Canadian Healthcare report)
• +3 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• IQVIAcoreStrategic or Co-development PartnerPartnership to develop MDConnect, a unique physician segmentation tool combining Environics' values-based segmentation model with physician data from IQVIA, a nationally respected provider of healthcare data, software, research and consulting services.
• Environics AnalyticscoreTechnology or IntegrationOver 20-year collaboration where Environics Research specializes in the 'why, what and how' via primary research while Environics Analytics specializes in the 'who and where' via first-party data, secondary data mining and modeling. Environics Analytics mines relationships between geography and demography powered by PRIZM and motivational/values factors.
• IRIS Global NetworkstrategicStrategic or Co-development PartnerOne of the world's largest networks of independently owned research institutes with 37 offices around the world. Environics Research enhanced ability to efficiently support clients in major global research initiatives, offering insight into international markets.
• Environics InstitutestrategicStrategic or Co-development PartnerNonprofit Environics Institute for Survey Research established by Michael Adams to promote relevant and original public opinion and social research on important issues of public policy and social change. Focus Canada database moved to Institute.
• Canadian Research Insights Council (CRIC)strategicOthersCanada's voice of the research, insights and analytics industry. Environics is proud to support CRIC's efforts to protect the public interest in research and adhere to high standards for research quality and ethics.
• AGE-WELLminorStrategic or Co-development PartnerPartnership for Technology Among Older Canadians Study, researching technology adoption and confidence among Canadians aged 65 and over.
• Canada Health InfowayminorStrategic or Co-development PartnerA Healthy Dialogue Study partnership for digital health solutions using a suite of consultation tools to reach diverse participants.
• Ogilvy CanadaminorStrategic or Co-development PartnerPartnership on Young Black Perspectives On The Advertising Industry study uncovering the relationship between the advertising industry and young Black professionals.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• NielsenIQ: Global consumer and retail measurement giant with a major presence in Canada. Overlaps with Environics on consumer and brand research, syndicated tracking, and advanced analytics.
• Ipsos: Global market research and public opinion leader with deep Canadian operations. Competes with Environics on syndicated public opinion work, brand tracking, and large multi-country custom studies.
• Kantar: One of the world's largest research, data, and insights companies, with brand tracking and consumer segmentation offerings comparable to Environics' Social Values-based segmentations.

Direct peers

• Maru/Blue: Canadian-owned research and insights firm operating Maru Public Opinion and Maru/Blue online panel. Competes with Environics on Canadian polling, B2B, and customer experience research.
• Forum Research: Toronto-based public opinion and market research firm with strong municipal, provincial, and federal polling experience. Overlaps with Environics on Canadian public affairs and consumer research.
• Abacus Data: Ottawa-based public opinion and market research firm with strong federal government and political polling credentials. Direct overlap with Environics' Ottawa public affairs practice.
• Leger: Canada's largest domestic market research firm, also headquartered in Montreal with strong public opinion polling and North American reach. Direct head-to-head competitor for Canadian enterprise and government research engagements.
• Angus Reid Group: Canadian public opinion and market research firm known for the Angus Reid Institute and commercial research services. Directly comparable on Canadian opinion polling and consumer research.

Others

• IQVIA: Global healthcare data and research powerhouse and Environics' co-development partner on MDConnect. Adjacent rather than direct: large enough to be both a partner and a competitor for healthcare research RFPs.

Regional players

• Insights West: Western Canada-based market research firm focused on BC, Alberta, and the Prairies. Comparable offering on public opinion and custom research, with regional rather than national emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@EnvironicsResearchToronto
• Facebookfacebook.com/environicsresearch
• LinkedInca.linkedin.com/company/environics-research-group
• Xx.com/environicsmr

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Environics Research