Insights West
Insights West is a Vancouver-based, full-service market analysis and polling firm founded in 2012. It serves the broader Canadian market with insight-driven research and analytical solutions, operating privately at an 11-50 employee scale.
- Company typePrivate
- Founded2012
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
Insights West firmographics
Firmographics- Name
- Insights West
- Website
- https://insightswest.com
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 11–50 employees
- Short description
- Insights West is a Vancouver-based, full-service market analysis and polling firm founded in 2012. It serves the broader Canadian market with insight-driven research and analytical solutions, operating privately at an 11-50 employee scale.
- Ownership category
- akta.pro rank
Insights West industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
- akta.pro secondary industry
- Competitive Intelligence & Benchmarking (BPAHALAB)
Keywords
Where Insights West is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Markets served
Insights West business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Insights West product offering
Product offeringCore offering
Insights West is a full-service market analysis and polling firm that offers insight-driven analysis solutions for the market. The firm conducts market research, surveys, and polling work, providing research-based intelligence to client organizations. The company is headquartered in Vancouver, Canada and operates with 11-50 employees.
Differentiator
Problem solved
Functional benefit
Companies that use Insights West
Customer profileIdeal customer profiles1 record
Insights West technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Insights West competitors and assessment
Company assessmentBroad incumbents
- NielsenIQ: NielsenIQ is a global consumer intelligence and market research firm. It is a broad incumbent in the same industry as Insights West, providing measurement, analytics, and syndicated research to consumer-facing clients.
- Ipsos: Ipsos is a global market research and consulting firm with operations in Canada, offering public opinion polling, consumer research, and analytical services. A broad incumbent operating in the same industry as Insights West but at much larger scale.
Direct peers
- Research Co. Research Co. is a Canadian public opinion and market research firm based in Vancouver, offering polling, custom research, and consumer insights. Highly comparable as a similarly sized Western Canadian research peer.
- Abacus Data: Abacus Data is a Canadian public opinion and market research firm known for political polling, consumer research, and custom analytics. Directly comparable to Insights West in serving Canadian clients with survey-based syndicated and bespoke research.
- Environics Research: Environics Research is a Toronto-based full-service market and social research firm specializing in public opinion, consumer insights, and policy research. Comparable to Insights West in offering custom social research and analytics to Canadian clients.
- Maru Group: Maru Group is a research and analytics firm with a strong Canadian presence (Maru/Blue), offering public opinion, customer experience, and syndicated research. Direct competitor to Insights West in the Canadian polling and market research space.
- Angus Reid Institute: Angus Reid Institute is a Canadian public opinion research organization conducting national and regional polling. Comparable to Insights West in producing syndicated public opinion research for the Canadian market.
- Pollara Strategic Insights: Pollara is a Canadian full-service market research firm offering public opinion, brand, and custom research. Comparable to Insights West in services, scale, and Canadian client base.
- Léger: Léger is one of Canada's largest full-service market research and polling firms, offering public opinion, customer experience, and custom analytics. It is a direct competitor to Insights West in Canadian survey-based research and syndicated polling.
- Gandalf Group: Gandalf Group is a Canadian management consulting and research firm providing public opinion, market research, and strategic advisory services. Comparable to Insights West in research services and Canadian client base.
Market position
Customer concentration
Insights West social profiles
Digital presenceInsights West financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insights West leadership team
Management profileNumber of profiles
Insights West funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insights West M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insights West
What does Insights West do?
Insights West is a full-service market analysis and polling firm that offers insight-driven analysis solutions for the market. The firm conducts market research, surveys, and polling work, providing research-based intelligence to client organizations. The company is headquartered in Vancouver, Canada and operates with 11-50 employees.
When was Insights West founded?
Insights West was founded in 2012. It employs 11 to 50 people.
Where is Insights West based?
Insights West is headquartered in Vancouver, Canada, in the North America region.
Who are Insights West's main competitors?
Broad incumbents on record are NielsenIQ and Ipsos. Direct peers are Research Co., Abacus Data, Environics Research, Maru Group, Angus Reid Institute, Pollara Strategic Insights, Léger and Gandalf Group.
Does Insights West have an API?
No public API is recorded for Insights West.
What industry is Insights West in?
Insights West's product category is Market Research Services. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom), with a secondary code of BPAHALAB, Competitive Intelligence & Benchmarking. Its NAICS code is 541910 and its SIC code is 8700.