Center For Elders Independence
Center for Elders' Independence is a non-profit PACE provider delivering integrated medical, home, dental, vision, rehabilitation, transportation, nutrition, and social services to at-risk seniors aged 55+ across six centers in California's Alameda and Contra Costa counties.
- Company typePrivate
- Founded1982
- HeadquartersOakland, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Center For Elders Independence does
Center for Elders' Independence (CEI) is a non-profit 501(c)(3) healthcare organization headquartered in Oakland, California, founded in 1982 and operating the 11th PACE program in the United States since 1992. CEI delivers the Program of All-Inclusive Care for the Elderly (PACE) to at-risk seniors aged 55 and older with complex medical needs, and since 2018 has also served as the Home and Community-Based Alternatives (HCBA) Waiver Program administrator for at-risk individuals of all ages in Alameda and Contra Costa counties. Services are delivered through an integrated interdisciplinary team spanning 11 disciplines — including primary and specialty medical care, dental, vision, rehabilitation, home care, prescription management, transportation, nutrition, and social activities — across six PACE center locations, each co-located with an associated medical clinic.
CEI's revenue model is anchored in capitation payments from Medicare and Medi-Cal, which cover the full bundled PACE program for dual-eligible participants at no out-of-pocket cost, with supplemental monthly premiums charged to Medicare-only enrollees and a small private-pay tier. The affiliated CEI Foundation, established as a 501(c)(3) in 2022, raises charitable funds (e.g., $180,000 from the 2023 PACE Party and $40,000 from the 2023 Poker Tournament) to support programs and innovations not covered by public reimbursement. Go-to-market is community-led and referral-driven, relying on healthcare providers, hospitals, social workers, family caregivers, and word-of-mouth from existing participants, supplemented by multilingual outreach (English, Spanish, Chinese, Vietnamese, Korean, Hindi, Tagalog) across a dense East Bay service area.
In 2025, CEI operated with 251-500 employees and scaled substantially, opening three new PACE centers in Tri-Valley (Livermore), West County (El Sobrante), and Temescal (Oakland) to double service capacity across its two-county region. Outcome metrics for 2025 include 9,343 doctor visits, 78,585 meals supplied, and 171,849 transportation trips. The organization earned IHI Age-Friendly Health Systems certification in 2024, is led by CEO Maria Zamora (current CalPACE Board Chair and former NPA Board Chair), and uses standard third-party technology (Google Analytics, Mailchimp, AdRoll, Office Ally, Optum) for digital marketing, communications, and claims processing, with no proprietary technology platform described.
Center For Elders Independence firmographics
Firmographics- Name
- Center For Elders Independence
- Legal name
- Center for Elders' Independence
- Website
- https://cei.elders.org
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Center for Elders' Independence is a non-profit PACE provider delivering integrated medical, home, dental, vision, rehabilitation, transportation, nutrition, and social services to at-risk seniors aged 55+ across six centers in California's Alameda and Contra Costa counties.
- Ownership category
- akta.pro rank
Center For Elders Independence industry classification
Industry- Product category
- Senior Healthcare Services (PACE Program)
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)
- akta.pro secondary industries
- Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Center For Elders Independence is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Center For Elders Independence business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Medicare and Medi-Cal Reimbursement: CEI is reimbursed by Medicare and Medi-Cal for healthcare services provided to enrolled participants. For dual-eligible participants (both Medicare and Medi-Cal), the program is fully covered at no cost. Medicare-only participants pay a monthly premium. This capitation-based model funds comprehensive PACE services including medical care, home care, transportation, nutrition, and social activities.
- Donations and Foundation Fundraising: The CEI Foundation, established in 2011 as a 501(c)(3) nonprofit, raises charitable funds to support programs and innovations beyond what public funding provides. Donations are solicited through the website, events (annual PACE Party, Tri-Valley Texas Hold'em Tournament), matching gift programs, and estate planning. The foundation raised $180,000 from the 2023 PACE Party and $40,000 from the 2023 Tri-Valley Poker Tournament.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Medi-Cal Only — $0 co-pay |
| Subscription | Monthly | Medi-Cal & Medicare (Dual Coverage) — $0 co-pay |
| Subscription | Monthly | Medicare Only — Monthly Premium Required |
| Subscription | Monthly | HCBA Waiver Program — Covered by Medi-Cal |
| Subscription | Monthly | Private Pay — Monthly Direct Payment |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Center For Elders Independence product offering
Product offeringCore offering
Center For Elders Independence (CEI) is a non-profit healthcare provider operating the Program of All-Inclusive Care for the Elderly (PACE) for seniors aged 55+ with complex medical needs, and the Home and Community-Based Alternatives (HCBA) Waiver Program for at-risk Medi-Cal-eligible individuals of all ages. The organization delivers a fully integrated, interdisciplinary care bundle covering medical, dental, vision, rehabilitation, home care, transportation, nutrition, and social services through six PACE centers and in-home support across Alameda and Contra Costa counties in the East Bay.
Product overview
Center for Elders' Independence (CEI) is a non-profit healthcare organization offering two core programs: PACE (Program of All-Inclusive Care for the Elderly) and HCBA (Home and Community-Based Alternatives) Waiver Program. PACE provides comprehensive, coordinated healthcare for seniors aged 55+ with multiple health challenges, while HCBA offers medical care coordination for at-risk individuals of all ages. Both programs operate across Alameda and Contra Costa counties in the East Bay through six PACE center locations. The PACE program includes integrated services such as medical care, care coordination, home care, rehabilitation, transportation, nutrition, dental care, eye care, and social activities—all designed to help seniors live independently in their homes and communities rather than in nursing facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- PACE (Program of All-Inclusive Care for the Elderly) A personalized health plan for seniors aged 55 and older with multiple health challenges, providing complete healthcare assistance including medical care, care coordination, home care, rehabilitation, transportation, nutrition, and social activities coordinated through an interdisciplinary team across 11 disciplines.
- HCBA (Home and Community-Based Alternatives) Waiver Program A medical services program that allows significantly at-risk and vulnerable people of all ages to live at home through care coordination and coordination with their existing Medi-Cal doctors. Fully covered by Medi-Cal for eligible participants.
- Medical Care Comprehensive medical services tailored to the unique health needs of seniors, including primary care, specialists, and nursing care delivered at associated medical clinics in each PACE location.
- Care Coordination Assists caregivers and seniors in navigating healthcare through a dedicated care team that manages personalized care plans, paperwork, prescription refills, transportation scheduling, and communication across providers, including Medicare and Medi-Cal paperwork management.
- Home Care In-home support for independent seniors needing help with daily tasks including light housekeeping, bathing, dressing, and other daily activities, delivered by CEI caregivers.
- Eye Care Specialized eye care including routine eye exams, prescription lenses, and frames delivered by CEI's optometrists as part of the integrated PACE care plan.
- Dental Care Comprehensive dental services including cleanings, fillings, extractions, and dentures provided by CEI's dental team as part of the integrated PACE care plan.
- Rehabilitation Personalized therapy including physical, occupational, and speech therapy to help seniors regain strength and maintain mobility.
- Transportation Reliable rides to and from PACE centers, medical appointments, and CEI-planned outings using CEI's fleet of vans with friendly drivers. 171,849 trips were provided in 2025.
- Nutrition Balanced, nutritious meals tailored to participants' nutritional needs, served at PACE locations and delivered to homes. 78,585 meals were supplied in 2025.
- Social Environment Social events and activities including games, dance classes, and CEI-sponsored outings to build lasting connections and expand social circles for participants.
Quantifiable outcome
- CEI's interdisciplinary team approach — covering 11 disciplines — reduces fragmented care and improves health outcomes for seniors with multiple chronic conditions.
- +2 more outcomes
Companies that use Center For Elders Independence
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles1 record
Center For Elders Independence technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Center For Elders Independence partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CalPACE (California PACE Association)coreCEI co-founded CalPACE in 2007 with four other California PACE organizations to promote and expand the PACE model throughout California. CEI's CEO Maria Zamora serves as the current Chair of the CalPACE Board and Executive Committee, reflecting a deep strategic alignment in advancing PACE policy and growth across the state.
- National PACE Association (NPA)coreCEI participates in the National PACE Association, which sets standards and advocates for PACE programs nationally. CEI's CEO Maria Zamora previously served as Chair of the NPA Board and Executive Committee, indicating strong organizational leadership engagement in the national PACE community.
Scale indicators9 records
Recent moves17 records
Expansion highlights5 records
Center For Elders Independence competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Center For Elders Independence social profiles
Digital presenceCenter For Elders Independence compliance and trust
Trust signalCompliance5 records
Center For Elders Independence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Center For Elders Independence leadership team
Management profileNumber of profiles
Profiles7 records
Center For Elders Independence subsidiaries and ownership
Company hierarchySubsidiaries1 record
Center For Elders Independence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Center For Elders Independence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Center For Elders Independence
What does Center For Elders Independence do?
Center For Elders Independence (CEI) is a non-profit healthcare provider operating the Program of All-Inclusive Care for the Elderly (PACE) for seniors aged 55+ with complex medical needs, and the Home and Community-Based Alternatives (HCBA) Waiver Program for at-risk Medi-Cal-eligible individuals of all ages. The organization delivers a fully integrated, interdisciplinary care bundle covering medical, dental, vision, rehabilitation, home care, transportation, nutrition, and social services through six PACE centers and in-home support across Alameda and Contra Costa counties in the East Bay.
Is Center For Elders Independence a public or private company?
Center For Elders Independence is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Center For Elders Independence founded?
Center For Elders Independence was founded in 1982. It employs 251 to 500 people.
Where is Center For Elders Independence based?
Center For Elders Independence is headquartered in Oakland, United States, in the North America region.
How does Center For Elders Independence make money?
Two revenue lines are on record. Medicare and Medi-Cal Reimbursement is the primary driver. The others are donations and Foundation Fundraising.
Does Center For Elders Independence have an API?
No public API is recorded for Center For Elders Independence.
What industry is Center For Elders Independence in?
Center For Elders Independence's product category is Senior Healthcare Services (PACE Program). Its primary akta.pro industry code is HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place), with a secondary code of HLADAIAJ, Community-Based Senior Centers with Adult Day Services. Its NAICS code is 62331 and its SIC code is 8050.