Body Attack Sports Nutrition GmbH & Co. KG

What Body Attack Sports Nutrition GmbH & Co. KG does

Body Attack Sports Nutrition GmbH & Co. KG is a Hamburg-based German sports nutrition company operating since approximately 1995 with 51–100 employees. The company manufactures and sells a broad portfolio of supplements and functional foods — protein powders (whey, isolate, casein, multicomponent, rice), creatine variants, amino acids (EAA, BCAA, glutamine, arginine), pre-workout boosters, fat burners (Lipo 100 line including Hardcore, Fem, and Drink formats), vitamins, minerals, joint support, ready-to-drink protein beverages, flavor additives, and accessories — under a 'Made in Germany' positioning with bestseller products listed on the Kölner Liste anti-doping certification platform. The product range incorporates proprietary branded ingredients such as Optipep and Wheypep whey hydrolysates (sourced from Carbery in Ireland), VitaCholine, and VasoPump for premium-tier differentiation.

The business operates a multi-channel go-to-market model. The primary revenue stream is direct-to-consumer e-commerce through body-attack.com, complemented by a B2B reseller login portal serving mid-market wholesale buyers and a physical retail store locator indicating offline presence in Germany. Marketing is conducted via Instagram with athlete ambassadors, an email newsletter offering a 10% discount for registration, an affiliate program, and an educational content library (fitness lexicon). Pricing is unit-based across an extensive SKU set with volume-based per-kilogram discounts.

Customer segmentation is horizontal: strength athletes and bodybuilders as the primary segment, plus secondary segments in weight-loss consumers (including a female-specific sub-line), endurance athletes, and general health and wellness buyers. The corporate form is a GmbH & Co. KG limited partnership, privately held with no disclosed external investment, parent company, or institutional funding.

Name

Body Attack Sports Nutrition GmbH & Co. KG

Legal name

BODY ATTACK Sports Nutrition GmbH & Co. KG

Website

https://body-attack.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

German sports nutrition company (Hamburg, est. 1995) selling protein, creatine, amino acids, fat burners, vitamins, and functional foods via D2C e-commerce, B2B reseller portal, and physical retail, serving athletes, bodybuilders, weight-loss consumers, and health-conscious buyers across Europe.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Sporting and Athletic Goods Manufacturing (339920), Food (Health) Supplement Retailers (456191), Sporting Goods Retailers (45911)

SIC

Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRADAGAI

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAA

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAG

Weight Management & Metabolic Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Sports nutrition supplements
• Protein powder products
• Fitness dietary supplements
• Bodybuilding nutrition
• Weight management supplements

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Body Attack generates revenue through direct-to-consumer product sales via its e-commerce platform, selling sports nutrition supplements including protein powders, amino acids, creatine, vitamins, weight loss products, and accessories at various price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Body Attack Sports Nutrition GmbH & Co. KG formulates, manufactures, and sells branded sports nutrition products including protein powders, creatine, amino acids, pre-workout formulas, weight gainers, fat burners, weight-loss shakes, vitamins, minerals, herbal extracts, joint-health products, ready-to-drink shakes, and accessories. Distribution runs primarily through the company's own e-commerce platform body-attack.com and a separate B2B reseller login for retailers and bulk buyers, with supplementary offline retail presence.

Product overview

Body Attack Sports Nutrition GmbH & Co. KG is a German sports nutrition company based in Hamburg operating since 1995 with 30 years of experience. The company offers a comprehensive portfolio of sports nutrition products through its e-commerce platform (body-attack.com). The core product offerings span protein supplements (including 100% Whey Protein, Whey Isolate, Casein Protein, Multicomponent Protein, Rice Protein, Power Protein 90, Clear Iso Whey, Whey Deluxe, and Clear Whey Collagen), creatine products (Pure Creatine, Creatine Protein, Kre-Alkalyn variants), amino acids (EAA, BCAA, Glutamine, L-Arginine including Arginine Shock), and pre-workout boosters (Attack Shot, Pump Boosters). Weight management offerings include Lipo 100 (fat burners in regular, Hardcore, Fem, and Drink variants), Appetite Reducers, Weight Loss Shakes, and L-Carnitine. The company also provides a wide range of vitamins and minerals (Essentials Omega 3 + D3 + K2, Vitamin D3 + K2 Depot, Vitamin C Depot, Vitamin B Complex, Zinc Bisglycinate, Magnesium supplements, Ashwagandha), joint health products (Glucosamine + Chondroitin, MSM, Flex Multi Stack), and functional foods including Flav Drops and Flavattack flavor additives, Protein Peanut Butter, and High Protein Shakes ready-to-drink beverages. The brand emphasizes 'Made in Germany' quality, products tested and listed on the Kölner Liste for doping-free supplements, and offers B2B wholesale services.

Differentiator

Problem solved

Functional benefit

Products and services

• 100% Whey Protein Whey protein concentrate-based protein powder for muscle building and recovery, aimed at strength athletes and recreational gym users.
• Power Protein 90 High-protein-content whey protein powder for athletes seeking elevated protein per serving.
• Clear Iso Whey Clear, juice-style whey protein isolate drink for consumers who prefer a refreshing alternative to milkshake-textured protein shakes.
• Whey Deluxe Premium multi-component whey protein powder positioned as a higher-tier offering within the Body Attack protein line.
• 100% Casein Protein Slow-release micellar casein protein powder for sustained amino acid delivery, typically used before sleep or during long gaps between meals.
• Clear Whey Collagen Clear-format collagen-enriched whey protein drink combining protein supplementation with collagen for skin, hair, and joint support.
• Sahne Protein Cream-style ("Sahne") protein powder for use in shakes, coffee, and recipes where a richer texture is desired.
• Glow Collagen Peptides Collagen peptide powder positioned for skin, hair, nail, and beauty support, targeted at female wellness consumers.
• Creatine Protein Hybrid protein-plus-creatine formula combining whey protein with creatine for strength athletes seeking a single post-workout product.
• 100% Pure Creatine Pure creatine monohydrate powder for strength, power, and performance enhancement in resistance training.
• Kre-Alkalyn Ripped Buffered (pH-balanced) creatine formulation combined with fat-loss support ingredients for body composition goals.
• Extreme Instant EAA Complete essential amino acid (EAA) formula including all nine essential amino acids for muscle protein synthesis and intra-workout recovery.
• BCAA 10800 High-dosage branched-chain amino acid (BCAA) powder for muscle recovery and anti-catabolism during training.
• BCAA + Glutamine 12000 Combined BCAA and glutamine formula providing amino acid support and recovery for endurance and resistance training.
• Arginine Shock Arginine-based pre-workout supplement designed to support nitric oxide production and muscle pump during training.
• Beef Amino Liquid Liquid beef-protein-derived amino acid supplement for recovery and muscle support as an alternative to whey-based amino products.
• Attack Shot Concentrated pre-workout shot designed for immediate energy and focus boost before training sessions.
• Weight Gainer High-calorie weight gainer powder with protein and carbohydrate matrix for hardgainers and mass-building phases.
• Lipo 100 Proprietary Lipo 100 fat-burner complex formula for thermogenesis and support of fat metabolism during calorie-restricted phases.
• Lipo 100 Drink Ready-to-drink liquid version of the Lipo 100 fat-burner complex for convenient on-the-go consumption.
• Lipo 100 Hardcore High-intensity hardcore version of the Lipo 100 fat-burner complex for experienced users seeking stronger thermogenic effects.
• Lipo 100 Fem Female-specific version of the Lipo 100 fat-burner complex, tailored to female physiology and weight-loss goals.
• Appetite Reducer Fem Female-targeted appetite-reducing supplement designed to support calorie control during diet phases.
• Appetite Reducer Men Male-targeted appetite-reducing supplement to support calorie control and dietary adherence.
• Weight Loss Shakes Meal-replacement protein shakes formulated for calorie-restricted diets and weight-loss phases.
• L-Carnitine L-carnitine supplement supporting fatty acid transport and energy metabolism during fat-loss phases.
• Daily Stack Daily multivitamin and mineral stack covering essential micronutrients for general health and athletic recovery.
• Essentials Omega 3 + D3 + K2 Combined omega-3 fish oil plus vitamin D3 and K2 supplement for cardiovascular, bone, and immune health.
• Omega 3 Gold Premium high-purity omega-3 fish oil supplement for cardiovascular, cognitive, and anti-inflammatory support.
• Vitamin D3 + K2 Depot Depot-format sustained-release vitamin D3 and K2 combination for bone health and immune support.
• Vitamin C Depot Depot-format sustained-release vitamin C supplement for immune support and antioxidant protection.
• Vitamin B Complex Full-spectrum B-complex vitamin supplement for energy metabolism, nervous system, and red blood cell support.
• Magnesium Bisglycinate Complex Bisglycinate-chelated magnesium supplement for muscle function, sleep support, and reduced cramping with high bioavailability.
• Zinc Bisglycinate Bisglycinate-chelated zinc supplement for immune function, testosterone support, and skin health.
• Magnesium Shot Liquid magnesium shot for fast delivery to support muscle relaxation, recovery, and sleep.
• Magnesium Liquid Liquid magnesium supplement offering fast absorption for muscle function and recovery support.
• Magnesium Calcium Combined magnesium and calcium supplement for bone density, muscle function, and skeletal health.
• Mineral Stack Multi-mineral combination formula covering key electrolytes and trace minerals for athletic performance and daily health.
• Ashwagandha Ashwagandha (KSM-66 style) adaptogen supplement for stress reduction, cortisol balance, and recovery support.
• Green Tea Extract Green tea extract supplement providing catechins and natural caffeine for antioxidant support and metabolism.
• Maca 3000 High-dosage maca root extract supplement for libido, hormonal balance, and energy support.
• Tribulus Extreme Tribulus terrestris-based herbal supplement marketed for testosterone support and athletic performance.
• Glucosamine + Chondroitin Glucosamine and chondroitin combination supplement for cartilage, joint, and connective tissue support.
• MSM Methylsulfonylmethane (MSM) supplement for joint comfort, anti-inflammatory support, and connective tissue health.
• Flex Multi Stack Multi-component joint support stack combining multiple ingredients for comprehensive joint and connective tissue care.
• High Protein Shake Ready-to-drink high-protein shake for on-the-go convenience and immediate post-workout protein intake.
• Protein Iced Matcha Latte Protein-enriched iced matcha latte combining green tea caffeine with protein for an on-the-go functional beverage.
• Protein Peanut Butter Protein-enriched peanut butter spread combining traditional peanut butter with added whey protein for high-protein snacking.
• YamBam Crunch Bar Protein crunch bar snack combining crunchy texture with protein content for convenient on-the-go sports nutrition.
• Flav Drops Zero-calorie concentrated flavoring drops for adding variety to protein shakes, water, yogurt, and recipes without added sugar.
• Flavattack Concentrated flavoring product for customizing the taste of protein shakes and foods without added calories.
• 5Electrolytes Five-electrolyte hydration blend for endurance athletes covering sodium, potassium, magnesium, calcium, and chloride for sustained activity.

Quantifiable outcome

• Protein supplements contribute to muscle mass increase and maintenance
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Kölner ListecoreOthersBody Attack partners with the Kölner Liste, an independent testing platform for doping-free food supplements. Their bestselling products are tested and listed on this platform, providing athletes with assurance that the supplements do not contain prohibited substances.
• CarberycoreTechnology or IntegrationBody Attack sources Optipep, a patented whey protein hydrolysate, from Carbery in Ireland. Optipep is manufactured using modern technologies that break down protein into peptides and amino acids for rapid absorption and features a pure taste profile.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MyProtein: UK-based, THG-owned sports nutrition brand selling protein powders, creatine, BCAAs, vitamins, and apparel globally through DTC. Directly comparable in product mix, customer base (strength athletes, gym-goers), and D2C-plus-B2B distribution model.
• ESN (Designer Body / Elbe Sport): German sports nutrition manufacturer/brand headquartered near Hamburg, selling protein, creatine, and performance supplements through its own D2C shop and resellers. The closest direct German competitor with an overlapping product portfolio and Made-in-Germany positioning.
• foodspring: Berlin-based functional food and sports nutrition brand (Mars Petcare/Mars Inc.-owned) selling protein, supplements, and fitness foods across Europe. Comparable in D2C-first model and category breadth into functional foods and snacks.
• Optimum Nutrition (ON): US-headquartered (Glanbia) sports nutrition brand whose Gold Standard Whey and serious-mass category leaders define the premium protein segment Body Attack competes in. Comparable core customer (serious strength athletes) and broad product range across protein, creatine, and performance.
• BioTechUSA: Hungarian sports nutrition and supplements manufacturer and brand selling protein, creatine, BCAAs, amino acids, and vitamins. Directly comparable portfolio and category positioning to Body Attack, with strong European retail and DTC presence.
• Applied Nutrition: UK sports nutrition brand known for creatine, BCAAs, pre-workouts, fat-burners, and lifestyle supplements sold via DTC and major European retailers. Comparable positioning on stimulant fat-burners and pre-workouts where Body Attack's Lipo 100 competes.
• Grenade: UK-based sports nutrition brand (Heroes, Hydra-Charge, Thermo Detonator) with strong positioning in fat-burners and functional foods. Comparable on the weight-management SKU overlap and D2C-plus-retail distribution model.
• Scitec Nutrition: Hungarian sports nutrition manufacturer and brand with a long European heritage across whey, casein, creatine, and amino acids. Comparable on multi-decade manufacturing heritage and broad SKU portfolio.
• GymBeam: Slovakia-based D2C-first sports nutrition and functional food retailer with rapidly expanding own-brand and reseller assortment across Europe. Comparable direct-to-consumer model and portfolio breadth in protein, vitamins, and fitness food categories.

Others

• PowerBar: Swiss sports nutrition brand (Post Holdings) focused on energy gels, isotonic drinks, and electrolyte tablets — Body Attack already lists PowerBar SKUs (5Electrolytes, Isoactiv, Powergel) on its site, making PowerBar an adjacent supplier/partner rather than a like-for-like competitor on protein and creatine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bodyattacksportsnutrition
• Xx.com/body_attack
• Facebookfacebook.com/BodyAttackSportnahrung

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Body Attack Sports Nutrition GmbH & Co. KG