What Freshop does

Freshop, Inc. is a cloud-based eCommerce platform purpose-built for independent grocers and specialty retailers, founded in 2013 and headquartered in Rochester, NY. The platform provides multi-channel shopping experiences across desktop, tablet, and mobile devices, with store-branded themes that maintain retailer identity, and supports click-and-collect, delivery, endless aisle, and direct-to-home fulfillment options. Backend functionality includes real-time POS integration, fulfillment tools via the Freshop for Stores personal-shopper app, digital weekly ads and circulars, digital coupons, loyalty integration, recipe catalogs, and catering/cake ordering modules. The platform integrates with over 100 third-party providers spanning POS systems (NCR Voyix, ACE, IT Retail), payment processors (Fiserv, Worldpay, PayPal, Stripe), loyalty programs (AppCard, Loyalty Lane, NCR Voyix), digital coupon providers (ICN, Inmar), and last-mile delivery (DoorDash). Freshop also holds USDA FNS certification for the SNAP Online Purchasing Program, enabling independent grocers to accept EBT payments online.

The company monetizes primarily through a $600 per-store-per-month SaaS subscription that includes eCommerce storefront, mobile app, fulfillment tools, and admin dashboard, with no per-order fees or percentage-of-sales charges. Supplemental revenue comes from the Freshop Ad Network (CPC, CPM, or fixed pricing for CPG advertisers across 3,000+ stores and 26M+ active users), white-label mobile app licensing, and in-house product photography services. Go-to-market combines direct enterprise sales to independent and mid-market grocery operators with channel partnerships through wholesale cooperatives (notably Associated Wholesale Grocers, covering 600+ member-owners and 3,400 retail outlets, and Allegiance Retail Services). The company now operates as a subsidiary of NCR Voyix under the branding 'NCR Voyix | Freshop', serving 3,000+ stores across 40+ U.S. states and 9 countries with $100M+ in annual platform transactions and average baskets above $120 yielding better than 30% gross margins.

Name

Freshop

Legal name

Freshop, Inc.

Website

https://freshop.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Freshop is a cloud-based eCommerce platform purpose-built for independent grocers and specialty retailers, offering multi-channel shopping, fulfillment tools, SNAP/EBT integration, and access to over 100 third-party integrations across 3,000+ stores globally.

Ownership category

akta.pro rank

Product category

Grocery eCommerce Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Grocery ecommerce platform
• Online grocery software
• Click and collect fulfillment
• Last-mile delivery integration
• Retail POS integration

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Freshop charges $600 per store per month for access to the branded eCommerce platform. No per-order fees and no percentage of sales. This subscription model provides full platform access including web storefront, mobile app, fulfillment tools, and admin dashboard.
2. Advertising Network: Freshop Ad Network allows CPG brands to promote products through the platform's retail network (3,000+ stores, 26M+ active users). Ad placements include keyword search, category displays, checkout intercept, and weekly ad features. Revenue generated through CPC, CPM, or fixed pricing models.
3. White-Label App Licensing: Store-branded mobile apps available as additional fee for retailers wanting dedicated mobile shopping experience separate from responsive web.
4. Product Photography Services: On-site and professional photography services for store brands, local products, and catalog coverage. In-house photographers can shoot thousands of product images daily.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Freshop is a cloud-based eCommerce SaaS platform purpose-built for independent grocers and specialty retailers, delivering a white-label storefront with real-time POS integration, click & collect, last-mile delivery, endless aisle, digital weekly ads, loyalty and digital coupon integration, mobile shopping and personal-shopper apps, and USDA FNS-certified SNAP/EBT online purchasing. Retailers pay a $600-per-store-per-month subscription with no per-order or percentage-of-sales fees, and the platform supports 100+ third-party integrations and an in-house advertising network spanning 3,000+ stores and 26M+ users.

Product overview

Freshop is an eCommerce platform for grocery and specialty retail, now part of NCR Voyix. The platform is a unified solution consisting of a core eCommerce platform complemented by multiple integrated modules and apps. The core Freshop eCommerce Platform provides the foundational web infrastructure, while consumer-facing needs are served by the Freshop Groceries App and optional Store-Branded White Label App. Store operations are supported by the Freshop for Stores App for personal shoppers. Add-on modules include Digital Weekly Ads, Click & Collect, Delivery, Endless Aisle, Cakes & Catering Ordering, Recipes, Freshop Ad Network, SNAP/EBT Online Purchasing, Digital Coupons, Loyalty Integration, and Product Information Management. The platform supports over 100 third-party integrations across POS, payment, loyalty, and digital coupon categories.

Differentiator

Problem solved

Functional benefit

Brands

• Freshop Groceries App: Mobile app for consumers to shop online grocery, manage lists, and checkout in-app
• Freshop for Stores App
• Freshop Ad Network

Products and services

• Freshop eCommerce Platform A comprehensive, customizable online grocery shopping platform that enables independent grocers and specialty retailers to extend their in-store experience to online channels. Provides full digital engagement including web storefront, mobile, fulfillment, and delivery solutions tailored for grocery and specialty retail, with multi-channel shopping across desktop, tablet, and mobile devices and same-as-in-store pricing honoring TPRs and circulars. Priced at $600 per store per month with no per-order or percentage-of-sales fees.
• Freshop Groceries App Consumer-facing mobile shopping application that gives customers the power to shop whenever convenient from their smartphones or tablets. Shoppers can access their user accounts, manage and add items to shopping lists, and complete checkout in-app. Functions as an extension of the retailer's store-branded website.
• Freshop for Stores App Personal-shopper mobile application for store employees to pick and fulfill online orders efficiently. Features customizable store-specific walk paths, multi-order picking, sorting by fulfillment type, color-coded order identification, and route optimization for picking sequences.
• Store-Branded White-Label Mobile App White-label mobile shopping app branded for individual retailer customers, available as an additional subscription fee. Allows grocers to offer their own branded app experience separate from the responsive web storefront, with store logos, colors, and imagery.
• Freshop Ad Network Built-in advertising platform that enables CPG brands and retailers to promote products through keyword search, top-of-category displays, checkout intercept, and featured product placements across the Freshop retail network. Provides access to 3,000+ stores and 26M+ active users, with flexible CPC, CPM, or fixed-pricing budgeting options across ad zones including Weekly Ad, Product Search, Checkout Intercept, Home Page, and Product Detail pages.
• On-site Product Photography Services Professional on-site photography services for store brands, local products, and catalog coverage. In-house photographers can shoot thousands of product images daily to support retailer storefronts and product catalogs.

Quantifiable outcome

• Average basket size above $120 with better than 30% gross margins
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• DoorDashcoreTechnology or Integration · 26 March 2020Freshop integrates with DoorDash for last-mile delivery portion of grocery orders. When retailers don't want to provide delivery themselves, orders placed through the store website are fulfilled by store personal shoppers and delivered to customers by DoorDash drivers. Multiple Freshop customers including Brookhaven Market, Cannatas, Foodtown, Fishers Foods, and others use this integration.
• Associated Wholesale Grocers (AWG)flagshipChannel Partner/ Reseller/ Distributor · 6 November 2017Freshop was chosen as a technology solution provider for AWG members. AWG is the second largest retailer-owned grocery cooperative in the US with more than 600 member-owners and 3,400 retail outlets in 31 states. AWG's partnership enables Freshop to reach independent grocers through the wholesale channel.
• Allegiance Retail ServicescoreChannel Partner/ Reseller/ Distributor · 6 November 2017Allegiance Retail Services cooperative and its member stores (including Foodtown) utilize Freshop as their eCommerce platform. Foodtown was the first retailer within the Allegiance group to implement Freshop, and Allegiance has reported a 50 percent increase in online sales due to the relationship.
• NCR VoyixflagshipTechnology or IntegrationFreshop is now branded as 'NCR Voyix | Freshop', indicating full integration into NCR Voyix's retail technology portfolio. NCR Voyix provides POS systems and payment processing integrated with the Freshop platform.
• FISERV/PaySecurecoreTechnology or IntegrationFreshop is certified with FISERV/PaySecure to process SNAP/EBT payments online. This certification enables the SNAP Online Purchasing Program integration for independent grocers.
• Point of Sale IntegrationscoreTechnology or IntegrationFreshop integrates with multiple POS providers including NCR Voyix, ACE, IT Retail, LOC, and RORC to enable real-time product data, pricing, and inventory synchronization between store systems and online storefronts.
• Payment ProviderscoreTechnology or IntegrationFreshop integrates with 14+ payment providers including NCR Voyix, Pay.gov, Fiserv, Worldpay, PayPal, Stripe, Zift, Acculynk, Plug and Pay, Cybersource, Windcave, Moneris, First Atlantic Commerce, CX Pay, and iPay88.
• Loyalty Program ProviderscoreTechnology or IntegrationFreshop integrates with loyalty programs including NCR Voyix, AppCard, Loyalty Lane, and RSA America to enable online shoppers to receive the same discounts and promotions offered in-store.
• Digital Coupon ProviderscoreTechnology or IntegrationFreshop integrates with ICN and Inmar for digital coupon processing, enabling the 'Clip & Save' feature where coupons are loaded to club cards and discounts applied at checkout.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Shopify: Broad eCommerce platform used by a wide range of retailers including some independent grocers, frequently evaluated as an alternative to vertical platforms like Freshop.
• Salesforce Commerce Cloud: Enterprise commerce platform used by large retailers including grocers, representing a high-end alternative to Freshop for digital commerce transformation projects.
• BigCommerce: Enterprise-grade eCommerce platform with grocery and food-retail customers, representing a horizontal alternative to Freshop for digital-storefront deployments.
• Adobe Commerce: Enterprise commerce platform (formerly Magento) used by mid-market and enterprise retailers, frequently benchmarked against Freshop for grocery digital-storefront RFPs.
• Ocado Solutions: Provides grocery technology and online-grocery platform solutions to large and mid-sized grocers globally, overlapping with Freshop on grocery-specific eCommerce infrastructure.
• Instacart: Dominant grocery delivery platform that also offers white-label eCommerce (Carrot/Storefront Pro) to retailers of all sizes, competing for the same grocery digital-shelf budgets as Freshop.

Direct peers

• Rosie: Online grocery shopping app and platform purpose-built for independent retailers, offering branded storefronts and fulfillment tools directly competitive with Freshop.
• Mercato: Online grocery marketplace built for independent and specialty grocers, providing eCommerce storefronts, fulfillment, and delivery to the same customer segment as Freshop.
• Kibo Commerce: Enterprise commerce platform (formerly Mozu) with grocery and specialty-retail customers, providing headless eCommerce, OMS, and personalization comparable to Freshop's retailer stack.

Others

• DoorDash: Last-mile delivery partner integrated with Freshop (Brookhaven, Foodtown, Fishers Foods) and a broader grocery-tech player whose Drive white-label delivery competes with Freshop's delivery stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freshop