Sveaverken
Sveaverken (Svea Agri AB) is a Swedish agricultural-technology company founded in 1911 that manufactures GNSS auto-steer systems, robotic feed pushers, manure scrapers, health-monitoring collars, and robotic lawn mowers, sold globally through a dealer network to professional farmers, dairy operators, commercial turf managers, and residential consumers.
- Company typePrivate
- Founded1911
- HeadquartersKatrineholm, Sweden
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sveaverken does
Sveaverken (legally Svea Agri AB) is a Swedish agricultural technology company founded in 1911 that develops IoT-enabled precision farming, livestock automation, and robotic lawn care products for global markets. The company's precision agriculture portfolio is anchored on GNSS-based auto steer systems ranging from the entry-level F100 to the premium F200 Max, supported by base stations (V1, N10 CORS, N20), the IGS200 implement guidance sensor, the F200L 3D land leveling system, and the Pocket Mapper handheld RTK device, with proprietary RTS GNSS correction delivering ±2.5cm accuracy without network dependency and full AEF-certified ISOBUS compatibility across major tractor brands. Its herd management division offers the Nimbo and Nimbo X robotic feed pushers, Glide Flo robotic manure scraper, MooCollar Bree health-monitoring collar, and traditional mechanical systems including augers and ventilation.
The company's business model is primarily hardware sales (auto steer systems, base stations, robots, robotic mowers) distributed through a global dealer network with enterprise field-sales support via quote-based consultation, complemented by recurring subscription revenue from the FieldFusion farm management platform, MooConnect cloud for herd analytics, and the freemium SveaMow app. Sveaverken serves four primary customer segments: professional row-crop and broadacre farmers, dairy and livestock operators, commercial turf managers (golf, sports fields, parks), and residential lawn care consumers, with end markets across Europe (Sweden, Belgium, France, UK), North America (Canada), Oceania (New Zealand), and Asia (Turkey via partner Ulusarp Otomotiv). Leadership is headed by CEO Lars Karlborg, and the company maintains an active international event and content-marketing presence across these geographies.
Sveaverken firmographics
Firmographics- Name
- Sveaverken
- Legal name
- Svea Agri AB
- Website
- https://sveaverken.com
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sveaverken (Svea Agri AB) is a Swedish agricultural-technology company founded in 1911 that manufactures GNSS auto-steer systems, robotic feed pushers, manure scrapers, health-monitoring collars, and robotic lawn mowers, sold globally through a dealer network to professional farmers, dairy operators, commercial turf managers, and residential consumers.
- Ownership category
- akta.pro rank
Sveaverken industry classification
Industry- Product category
- Precision Agriculture Equipment
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Support Activities for Animal Production (115210)
- SIC
- Farm Machinery & Equipment (3523), Special Industry Machinery, Nec (3559), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)
- akta.pro secondary industries
- Livestock & Dairy Equipment (IMAHACAG), Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH), Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL)
Keywords
Where Sveaverken is headquartered
LocationHeadquarters
- HQ city
- Katrineholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Sveaverken business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Precision Agriculture Hardware: Auto steer systems (F100, F200, F200 Max, F100C RTS, F100H, F100G), GNSS receivers, base stations (V1, N10, N20), and land leveling systems. Hardware products sold through dealer network with one-time purchase pricing.
- Herd Management Robotics: Robotic feed pushers (Nimbo, Nimbo X), manure scrapers (Glide Flo), MooCollar Bree health monitoring, and mechanical solutions (augers, silos, ventilation). Hardware products sold via dealer network with optional accessories and upgrade kits.
- Robotic Lawn Care: Consumer and commercial robotic lawn mowers (Alva, Blix, Thor) sold directly to consumers and landscaping professionals. Connected devices with app-based control and 4G/WiFi connectivity.
- FieldFusion Farm Management System: Subscription-based farm management software platform providing real-time monitoring, task management, prescription maps, and data analytics. Free trial available, with cloud connectivity and multi-device access.
- MooConnect Cloud Platform: Cloud platform for herd management data including health monitoring, estrous detection, and herd analytics. Supports MooCollar Bree with data at fingertips via mobile and desktop access.
- SveaMow App: Mobile application for robotic lawn mower control, scheduling, and monitoring. Free lifetime firmware updates with over-the-air updates for Alva, Blix, and Thor mowers.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Sveaverken product offering
Product offeringCore offering
Sveaverken manufactures and sells precision agriculture auto steer systems, GNSS base stations, and CORS networks (F100/F200 series, V1, N10, N20), autonomous herd management robotics (Nimbo/Nimbo X feed pushers, Glide Flo manure scraper, MooCollar Bree collars), and consumer/commercial robotic lawn mowers (Alva, Blix, Thor). The product ecosystem is unified through the FieldFusion Farm Management cloud platform, MooConnect herd analytics, and SveaMow app, with distribution via a global dealer network across 13+ country markets.
Product overview
Sveaverken is an agricultural technology company offering precision farming, animal farming automation, and lawn care robotics across three integrated product lines. Their Precision Farming portfolio includes auto steer systems (F100, F100C RTS, F100H, F200, F200 Max) delivering ±2.5cm accuracy via GNSS positioning, complemented by the F200L 3D Land Leveling System, IGS200 Implement GNSS Sensor, and supporting infrastructure (V1 Base Station, N10 CORS System, N20 Fixed GNSS Station). The FieldFusion Farm Management System serves as the central platform, integrating with Pocket Mapper handheld RTK devices for field mapping. Their Herd Management division features robotic feed pushers (Nimbo, Nimbo X with 3D LiDAR navigation, Glide Flo manure scraper), MooCollar Bree health monitoring collars, automated brushes, and mechanical systems including augers, silos, and ventilation. The Lawn Care line spans residential (Alva with 4G/RTK/Vision, Blix with LiDAR/Vision fusion) to commercial (Thor with triple-sensor navigation for 36,000 m²/day). Products interconnect through shared platforms: FieldFusion FMS unifies farm data, SveaMow app controls lawn mowers, and MooConnect manages livestock operations.
Differentiator
Problem solved
Functional benefit
Brands
- FieldFusion: Farm Management System platform for farm operations management, field management, task assignment, and prescription mapping.
- SveaMow
- MooConnect
- Pocket Mapper
- Blix
- Alva
- Thor
- Nimbo X
- Glide Flo
- Nimbo
- MooCollar Bree
- Sveaverken Brush
- SveaMap
Products and services
- Sveaverken F200 Max Auto Steer System
- Sveaverken F200 Auto Steer System
- Sveaverken F100C RTS Auto Steer System
- Sveaverken F100 Auto Steer System
- Sveaverken F100G Tractor Guidance System
- Sveaverken F100H Steer Ready Auto Steer System
- Sveaverken F200L 3D Land Leveling System
- FieldFusion Farm Management System
- Sveaverken N10 CORS System
- Sveaverken N20 Fixed High Power GNSS Station
- Sveaverken V1 Base Station
- Sveaverken Nimbo X
- Sveaverken Glide Flo
- Sveaverken Nimbo
- Sveaverken MooCollar Bree
- Sveaverken Brush
- Sveaverken Mechanical Herd Management
- Sveaverken Alva
- Sveaverken Blix
- Sveaverken Thor
- Sveaverken Pocket Mapper
Quantifiable outcome
- 15% efficiency improvement with FieldFusion FMS
- +10 more outcomes
Companies that use Sveaverken
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles5 records
Sveaverken technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability21 records
Feature9 records
Sveaverken partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ulusarp OtomotivmajorTurkish partner Ulusarp Otomotiv deployed 130+ N10 CORS reference stations providing signal coverage in key agricultural areas of Turkey. This partnership increased navigation kit sales possibility by 30% and reduced RTK signal errors by 90%. FLBS platform simplified management of base stations, Ntrip accounts, and after-sales services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sveaverken competitors and assessment
Company assessmentDirect peers
- Trimble Agriculture: Trimble is a direct peer in precision agriculture autosteer, GNSS guidance, and farm management software. Its Trimble Ag division sells retrofit guidance, correction services, and connected farm platforms that directly compete with Sveaverken's F100/F200 series and FieldFusion FMS across the same farmer customer base.
- Topcon Agriculture: Topcon provides precision agriculture GNSS guidance, autosteer, and ISOBUS-compatible hardware that competes head-to-head with Sveaverken's autosteer and base station portfolio. Both companies target the same professional farmer segment with retrofit guidance and CORS/RTK correction services.
- Ag Leader Technology: Ag Leader manufactures precision ag displays, guidance, steering, and ISOBUS implements directly competing with the F200 Max and F100 product lines. It serves the same North American and international row-crop farmer customer base with comparable retrofit and integrated guidance solutions.
- Raven Industries: Raven (now part of CNH Industrial) sells precision ag autosteer, application control, and ISOBUS solutions overlapping with Sveaverken's precision farming portfolio. Both target professional farmers and custom applicators needing retrofit guidance, VRA, and section control.
- Lely: Lely is a leading dairy automation company selling robotic feed pushers (Juno), robotic milking systems, and barn automation that directly competes with Sveaverken's Nimbo/Nimbo X feed pushers and MooCollar Bree health monitoring in commercial dairy operations.
- DeLaval: DeLaval offers integrated dairy farm systems including automated feeding, manure handling, and herd health monitoring that overlap with Sveaverken's herd management portfolio (Nimbo, Glide Flo, MooCollar Bree). Both serve commercial dairy farmers globally with barn automation solutions.
- Husqvarna Group: Husqvarna is the category leader in robotic lawn mowers (Automower) and a direct peer to Sveaverken's Alva, Blix, and Thor consumer/commercial robotic mower lineup. Both companies target residential property owners and professional landscapers with autonomous RTK and GPS-guided mowers.
Broad incumbents
- GEA Farm Technologies: GEA is a broad incumbent in dairy farm equipment and automation, offering milking robots, manure management, and barn solutions that overlap with Sveaverken's herd management portfolio. As a much larger industrial conglomerate, GEA competes across full dairy farm systems rather than the specific robotics niche.
- John Deere (Precision Ag): John Deere is the dominant broad incumbent in precision agriculture, offering factory-integrated autosteer, ISOBUS implements, and the John Deere Operations Center farm management platform. Sveaverken's ISOBUS-compatible guidance and FieldFusion platform position it as a tractor-agnostic alternative to Deere's bundled ecosystem.
Emerging players
- Robomow / STIHL: Robomow (now part of STIHL) is an emerging player in consumer robotic lawn mowers directly comparable to Sveaverken's Alva and Blix products. Both companies target residential and prosumer customers with autonomous mowing solutions, competing in overlapping distribution channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sveaverken social profiles
Digital presenceSveaverken financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sveaverken leadership team
Management profileNumber of profiles
Profiles1 record
Sveaverken funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sveaverken M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sveaverken
What does Sveaverken do?
Sveaverken manufactures and sells precision agriculture auto steer systems, GNSS base stations, and CORS networks (F100/F200 series, V1, N10, N20), autonomous herd management robotics (Nimbo/Nimbo X feed pushers, Glide Flo manure scraper, MooCollar Bree collars), and consumer/commercial robotic lawn mowers (Alva, Blix, Thor). The product ecosystem is unified through the FieldFusion Farm Management cloud platform, MooConnect herd analytics, and SveaMow app, with distribution via a global dealer network across 13+ country markets.
Is Sveaverken a public or private company?
Sveaverken is a private company. It is classified as unknown and is currently operating.
When was Sveaverken founded?
Sveaverken was founded in 1911. It employs 251 to 500 people.
Where is Sveaverken based?
Sveaverken is headquartered in Katrineholm, Sweden, in the Europe region.
How does Sveaverken make money?
Six revenue lines are on record. Precision Agriculture Hardware is the primary driver. The others are herd Management Robotics, robotic Lawn Care, fieldFusion Farm Management System, mooConnect Cloud Platform and sveaMow App.
Who are Sveaverken's main competitors?
Direct peers on record are Trimble Agriculture, Topcon Agriculture, Ag Leader Technology, Raven Industries, Lely, DeLaval and Husqvarna Group. Broad incumbents are GEA Farm Technologies and John Deere (Precision Ag). Robomow / STIHL is listed as an emerging player.
Does Sveaverken have an API?
No public API is recorded for Sveaverken.
What industry is Sveaverken in?
Sveaverken's product category is Precision Agriculture Equipment. Its primary akta.pro industry code is AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts), with a secondary code of IMAHACAG, Livestock & Dairy Equipment. Its NAICS code is 333112 and its SIC code is 3523.