Greater Miami Convention & Visitors Bureau

What Greater Miami Convention & Visitors Bureau does

Greater Miami Convention & Visitors Bureau (GMCVB), founded in 1983 and headquartered at 201 S Biscayne Blvd, Suite 2200, Miami, FL, is the official Sales & Marketing Organization and nonprofit destination marketing organization (DMO) for Greater Miami and Miami Beach. Operated as a public-private partnership through a 101–250 employee organization led by President & CEO David Whitaker, GMCVB promotes the destination to leisure travelers, meeting and convention planners, sports event organizers, eco-conscious travelers, and film/TV production clients. It runs miamiandbeaches.com (the official visitor portal localized in 9 languages), a network of Visitor Information Centers, and dedicated service divisions for meetings, sports, and film production.

Its core product surface includes the miamiandbeaches.com destination portal (hotel booking, event listings, 14 live webcams, neighborhood and travel-interest microsites), a SimpleView CRM-backed Partner Extranet for industry partners, and service offerings covering Meeting & Convention Planning, the Sports Commission, Film/TV Production Services, and Visitor Information Centers. The technology stack is primarily content-publishing and partner-collaboration oriented, with no disclosed AI/ML, API, or SDK capabilities.

GMCVB does not generate revenue from visitors directly; services to travelers are free. The Bureau is funded by membership dues, Partner Extranet advertising, and public/private contributions, and is additionally supported by Miami-Dade's tourism tax base. In 2025 the destination achieved record performance: 28.3 million visitors, $22.7 billion in visitor spending (+4.1% YoY), $32.2 billion in total economic impact, 216,000+ tourism-supported jobs (≈10% of county employment), and $5.3 billion+ in combined tax revenues. The Bureau also negotiated strategic partnerships around FIFA World Cup 2026 activations (Uber Shuttle, Brightline), sustainability certification (Green Key Global), and a new Miami Beach Food and Beverage Expo with Zero Proof Nation.

Name

Greater Miami Convention & Visitors Bureau

Legal name

Greater Miami Convention & Visitors Bureau

Website

https://miamiandbeaches.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Greater Miami Convention & Visitors Bureau is the official nonprofit destination marketing organization for Greater Miami and Miami Beach, operating the multilingual miamiandbeaches.com portal, visitor centers, and dedicated meetings, sports, and film commissions that serve leisure travelers, meeting planners, and tourism-industry partners globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism-Driven Economic Impact: The organization drives tourism that generates economic impact through visitor spending, hotel taxes, and tourism-related employment rather than directly generating revenue for the organization itself.
2. Advertising and Partnerships: Partner Extranet and advertising opportunities available to local businesses including hotels, restaurants, and attractions seeking to reach visitors through official destination marketing channels.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Greater Miami Convention & Visitors Bureau is the official non-profit destination marketing organization for Greater Miami and Miami Beach. It markets the destination to leisure visitors and meeting planners worldwide through the official website miamiandbeaches.com (available in 9 languages), physical Visitor Information Centers, a Meetings & Conventions sales division, a Sports Commission, Film/TV Production Services, and a Partner Extranet portal connecting hotels, restaurants, attractions, and transportation providers with tourists.

Product overview

The Greater Miami Convention & Visitors Bureau operates the official tourism marketing platform for Greater Miami and Miami Beach, centered on the miamiandbeaches.com destination website. The platform provides comprehensive travel planning tools including hotel booking, event discovery, neighborhood exploration, transportation information, and live webcams across 14 locations. Supporting services include Visitor Information Centers, Meeting & Convention Planning, Sports Commission coordination, and Film/TV Production Services. The organization also maintains a Partner Extranet Portal for industry partners. The platform is available in 9 languages to serve international visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• miamiandbeaches.com Official Tourism Platform Official destination marketing website for Greater Miami and Miami Beach, providing hotel booking, event discovery, neighborhood guides, travel planning tools, and live webcams, available in 9 languages (English, Chinese, German, Spanish, French, Italian, Japanese, Kreyòl, Portuguese) for international visitors.
• Visitor Information Centers (VIC) Physical visitor centers providing in-person tourism information, maps, brochures, and concierge services to travelers visiting Greater Miami and Miami Beach.
• Meeting & Convention Planning Services Sales and marketing services for meeting planners, convention organizers, and trade show organizers, including venue sourcing, convention facility coordination, and group booking assistance for Greater Miami and Miami Beach.
• Sports Commission Division dedicated to attracting and supporting major sporting events and tournaments in Miami-Dade County, including coordination with venues such as Hard Rock Stadium and marquee events such as FIFA World Cup 26 and NASCAR Championship Weekend.
• Film/TV Production Services Film commission services providing location scouting, permits, production resources, and information on film incentives for production companies shooting in Greater Miami and Miami Beach.
• Partner Extranet Portal Online partner portal powered by Simpleview CRM that gives GMCVB partners access to tools, resources, advertising opportunities, and business development materials.

Quantifiable outcome

• 28.3 million visitors and $32.2 billion economic impact in 2025
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Zero Proof NationminorGTM or Marketing Partner · 21 April 2026Strategic partnership with Zero Proof Nation for the inaugural Miami Beach Food and Beverage Expo scheduled for October 28-29, 2026. The expo is designed as a curated event for the consumer packaged goods (CPG) sector featuring innovative brands connecting with retail buyers, distributors, and investors.
• Miami Beach Food and Beverage ExpominorGTM or Marketing Partner · 21 April 2026Partnership supporting the inaugural Miami Beach Food and Beverage Expo featuring Founding Exhibitor Brands including Food Lust, Farchioni Olive Oil, and Myce Beverages. The expo aims to provide an elevated platform for innovative CPG brands to connect with retail buyers, distributors, and investors.
• Green Key GlobalcoreStrategic or Co-development Partner · 9 April 2026Partnership with Green Key Global, an independent organization that assesses and certifies hotels for environmental sustainability. The bureau subsidizes 50% of the first-year certification costs, approximately $500 per hotel, to help Miami properties reduce their environmental footprint and compete globally as a sustainable destination. Currently 27 hotels in Miami-Dade County are certified with over 100 more in the process.
• Uber ShuttlecoreStrategic or Co-development PartnerTransportation partnership providing shuttle bus service for FIFA World Cup 2026 matches at Miami Stadium. Shared buses will run from two stops in Miami Beach and Brickell to the stadium before each match, and to four stops (Miami Beach, Sunny Isles, Brickell, Downtown Miami) after each match. Shuttle seats priced at $25 per seat for verified match ticket holders.
• BrightlineminorChannel Partner/ Reseller/ DistributorTrain partnership offering direct service to Brightline MiamiCentral Station - a 15-minute walk from Bayfront Park where FIFA Fan Festival takes place. Brightline Aventura Station also provides transportation for select FIFA World Cup matches.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Choose Chicago: Official DMO for Chicago with comparable scale and a similar dual leisure/MICE mandate, marquee event hosting (NASCAR, Democratic National Convention), and meetings division comparable in scope to GMCVB's Meeting Planners division.
• San Francisco Travel Association: Private non-profit DMO for San Francisco with identical governance structure (501(c)(6)-style private non-profit) and parallel focus on leisure tourism marketing and Moscone Convention Center meetings sales — a structural twin to GMCVB.
• Greater Boston Convention & Visitors Bureau: Mid-size US DMO with the same private non-profit structure and similar meetings/convention/leisure tri-focus mandate. A closer-size benchmark for GMCVB than NYC or LA for unit economics comparisons.
• Visit Orlando: DMO for the Orlando destination with a similar mix of leisure tourism marketing, convention sales, and partner network. Comparable model of funded tourist development tax and parallel focus on theme park-driven leisure demand alongside meetings business.
• LA Tourism & Convention Board: Official DMO for Los Angeles with parallel mandate covering leisure tourism, meeting planner sales, and sports/film commission functions. Relevant peer for global market reach, multilingual platform strategy, and large-meeting competitive dynamics.
• Houston First Corporation: Houston's quasi-governmental DMO and convention center operator; relevant structural peer given the public-private partnership model and combined destination marketing / convention facilities scope that resembles GMCVB's role in Miami.
• NYC & Company (NYC Tourism + Conventions): Official DMO for New York City with a parallel mandate of leisure tourism marketing, meeting/convention sales, and large-scale event promotion. Comparable on multilingual platform strategy (6+ languages), global market targeting, and tier-1 US city destination positioning.
• Las Vegas Convention and Visitors Authority (LVCVA): Statutory tourism authority for Las Vegas; the most direct US peer to GMCVB in terms of mandate (DMO + convention sales + sports), scale (top-tier US destination), and source of funding (room tax). Comparable on major event hosting (Super Bowl, F1 GP, NFL Draft) and convention sales infrastructure.

Broad incumbents

• Visit California: State-level DMO responsible for promoting California internationally and domestically. Relevant adjacent peer representing how destination marketing scales at the state level, which increasingly competes with and complements Miami at the country-choice stage.
• Brand USA: National-level destination marketing organization for the United States. GMCVB participates in and benefits from Brand USA's international inbound marketing campaigns; Brand USA represents the broader ecosystem in which GMCVB competes internationally.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MiamiandBeaches
• Facebookfacebook.com/visitmiami

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Miami Convention & Visitors Bureau