1st Choice Delivery
1st Choice Delivery is a U.S. regional parcel courier and trucking company, founded in 1989 and headquartered in Maryland Heights, Missouri. It provides last-mile, on-demand, linehaul, and dedicated fleet delivery across 15+ states to healthcare, retail, and eCommerce customers via its proprietary FirstView tracking platform.
- Company typePrivate
- Founded1989
- HeadquartersSt Louis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 1st Choice Delivery does
1st Choice Delivery, LLC is a U.S. full-service parcel courier and trucking company operating a multistate last-mile, on-demand, and linehaul network headquartered in Maryland Heights, Missouri. Founded in 1989, the company employs a hub-and-spoke delivery model across more than 15 states with reported weekly volumes of 250,000+ deliveries covering 10,000+ ZIP codes, supported by more than 1,000,000 square feet of active warehousing space. Its customer base is concentrated in healthcare (pharmaceutical wholesalers, long-term care facilities), retail replenishment, and eCommerce fulfillment, served on contracted, scheduled-route terms with consistent driver assignments.
The company's product portfolio spans seven primary service lines: Last Mile Delivery, On-Demand Delivery, Trucking (Full Truckload and Less-Than-Truckload), Linehaul Service, Scheduled/Route Delivery, Expedited Delivery, and Dedicated Fleet Solutions. Underpinning operations is the proprietary FirstView customer portal, which provides real-time track-and-trace visibility, order entry, signature capture, and exception logging, alongside a Route Management App used by drivers for stop management and dispatch communication. The technology is positioned as a customer-integration layer rather than a standalone SaaS product, and no AI/ML capabilities, patents, or API ecosystem are disclosed.
Commercially, 1st Choice operates a direct enterprise field-sales go-to-market model with dedicated account management and quoted transaction-fee pricing (rate cards not publicly disclosed; weekly or monthly billing on contracted volumes). Marketing is conducted principally through the corporate website, with operational scale metrics used as the primary credibility signal. The company was owned by Northern Pacific Group from approximately 2018 through September 2025, a period during which it expanded geographically and through acquisitions with materially higher revenues. In September 2025, 1st Choice was acquired by Lanter Delivery Systems, a portfolio company of Audax Private Equity, and continues to operate under its existing brand as part of that platform.
1st Choice Delivery firmographics
Firmographics- Name
- 1st Choice Delivery
- Legal name
- 1st Choice Delivery, LLC
- Website
- https://1stchoicedelivery.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 1st Choice Delivery is a U.S. regional parcel courier and trucking company, founded in 1989 and headquartered in Maryland Heights, Missouri. It provides last-mile, on-demand, linehaul, and dedicated fleet delivery across 15+ states to healthcare, retail, and eCommerce customers via its proprietary FirstView tracking platform.
- Ownership category
- akta.pro rank
1st Choice Delivery industry classification
Industry- Product category
- Last Mile Delivery Services
- NAICS
- Couriers and Express Delivery Services (4921), Couriers and Messengers (492)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Consolidated Linehaul + Last-Mile Parcel Delivery (TLAAACAF)
- akta.pro secondary industries
- Economy/Deferred Parcel (2–7 Day) (TLAAACAD), Non-Time-Definite Parcel (Day-Definite) (TLAAACAE)
Keywords
Where 1st Choice Delivery is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
1st Choice Delivery business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Last Mile Parcel Delivery: Recurring scheduled and routed delivery services for healthcare, retail, and eCommerce customers across multistate operations. Revenue generated through contracted delivery volumes with weekly/monthly billing cycles.
- On-Demand Delivery: Time-sensitive shipments with expedited delivery options. Revenue based on distance, weight, and urgency of shipments.
- Trucking Services (LTL/FTL): Less-than-truckload and full truckload inventory repositioning services for customers requiring larger volume shipments.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
1st Choice Delivery product offering
Product offeringCore offering
1st Choice Delivery provides multistate last-mile parcel delivery, on-demand time-sensitive shipment delivery, and full truckload/less-than-truckload trucking and linehaul services across 15+ U.S. states, with a focus on healthcare (pharmaceutical wholesalers, long-term care), retail, and eCommerce shippers. Recurring scheduled routes are operated with dedicated drivers, supported by the proprietary FirstView customer portal and a Route Management App that provide real-time track-and-trace, order entry, and signature/picture capture.
Product overview
1st Choice Delivery is a full-service regional/national parcel courier and logistics provider offering a multi-divisional product portfolio spanning Last Mile, On-Demand, and Trucking divisions. The core offerings include Last Mile Delivery, On-Demand Delivery, Trucking (FTL/LTL), Linehaul Service, Scheduled/Route Delivery, Expedited Delivery, and Dedicated Fleet Solutions. The company operates the proprietary FirstView technology platform for order entry and real-time tracking. Services are focused on Healthcare (Pharmaceuticals, Long-Term Care), Retail Support, and eCommerce industries. The company claims 250,000+ weekly deliveries, 10,000+ weekly ZIP code coverage, and 1,000,000+ SQ FT of active warehousing space.
Differentiator
Problem solved
Functional benefit
Products and services
- Last Mile Delivery Multistate last-mile parcel delivery service for consistent recurring shipments on scheduled routes, maintaining the same driver on the same day for healthcare, retail, and eCommerce customers.
- On-Demand Delivery Time-sensitive shipment delivery service for urgent healthcare and commercial shipments, meeting industry compliance standards for expedited transport.
- Trucking (FTL/LTL) Full Truckload (FTL) inventory repositioning and Less-Than-Truckload (LTL) delivery services for regional and national freight movement.
- Linehaul Service Linehaul network for moving freight from customer facilities to the 1st Choice distribution network with dedicated vehicles and cross-dock capabilities.
- Scheduled/Route Delivery Customizable hub-and-spoke scheduled deliveries for time-critical and compliance-sensitive transport of shipments, with same-driver routing.
- Expedited Delivery Flexible expedited shipping for time-sensitive shipments not tied to a calendar schedule, providing priority handling and routing.
- Dedicated Fleet Solutions Turnkey dedicated fleet solution assigned to a customer's company, enabling brand building and direct execution of delivery operations through the 1st Choice network.
- FirstView Proprietary customer portal and order entry system enabling real-time track-and-trace visibility, order management, signature and picture capture, and integration with customer solutions.
Companies that use 1st Choice Delivery
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
1st Choice Delivery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
1st Choice Delivery partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
1st Choice Delivery competitors and assessment
Company assessmentBroad incumbents
- XPO Last Mile: Asset-light last-mile delivery business serving retail, big-and-bulky, and eCommerce customers through a contracted-driver network. Directly comparable to 1st Choice's retail/white-glove and scheduled final-mile services at a much larger scale.
- FedEx Ground: National ground parcel delivery arm of FedEx Corp, operating the largest U.S. residential and commercial last-mile ground network. Overlaps with 1st Choice's last-mile parcel, linehaul, and on-demand offerings but at national scale and broader service breadth.
- UPS: Global integrated parcel and logistics provider with the largest U.S. ground parcel delivery network. Competes with 1st Choice across retail, healthcare, and eCommerce verticals, with significantly broader geographic coverage and capital resources.
Direct peers
- MedSpeed: Healthcare-specialized courier network providing scheduled same-day medical specimen, pharmaceutical, and supply deliveries to hospitals, labs, and pharmacy clients. Closely comparable to 1st Choice's healthcare/LTC delivery franchise and compliance-driven daily routes.
- OnTrac: Regional parcel carrier formed from the LaserShip/OnTrac merger, providing last-mile ground parcel delivery to retail and eCommerce shippers across multiple U.S. regions. Closely comparable to 1st Choice's regional, multi-state last-mile operating model and customer mix.
- Saia Inc. Public LTL trucking carrier operating across the U.S. with a hub-and-spoke network optimized for regional density. Comparable to 1st Choice on linehaul and multi-state LTL services as a regional asset-based carrier in adjacent geographies.
- On Time Express: Regional final-mile scheduled delivery carrier serving retail, healthcare and eCommerce customers across U.S. markets. Directly comparable to 1st Choice's combination of scheduled final-mile and trucking services at a similar regional scale.
- Lone Star Overnight (LSO): Regional overnight parcel and courier carrier serving Texas and the South-Central U.S. with scheduled and on-demand service. Comparable as a regional parcel/ground courier competing in similar verticals and service tiers as 1st Choice.
- Estes Express: Largest U.S. privately held LTL trucking carrier with strong regional density in the Mid-Atlantic/Southeast and growing nationwide footprint. Comparable to 1st Choice's trucking/linehaul (LTL/FTL) capabilities and regional-to-mid-national service profile.
- CDL Last Mile: Provider of last-mile scheduled home and business delivery services for big-and-bulky, retail, and healthcare customers. Directly comparable to 1st Choice on the dimensions of dedicated-route, recurring last-mile delivery to enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
1st Choice Delivery social profiles
Digital presence1st Choice Delivery financial estimates
Financial estimateRevenue estimate
Valuation estimate
1st Choice Delivery leadership team
Management profileNumber of profiles
Profiles1 record
1st Choice Delivery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1st Choice Delivery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1st Choice Delivery
What does 1st Choice Delivery do?
1st Choice Delivery provides multistate last-mile parcel delivery, on-demand time-sensitive shipment delivery, and full truckload/less-than-truckload trucking and linehaul services across 15+ U.S. states, with a focus on healthcare (pharmaceutical wholesalers, long-term care), retail, and eCommerce shippers. Recurring scheduled routes are operated with dedicated drivers, supported by the proprietary FirstView customer portal and a Route Management App that provide real-time track-and-trace, order entry, and signature/picture capture.
Is 1st Choice Delivery a public or private company?
1st Choice Delivery is a private company. It is classified as private equity controlled and is currently operating.
When was 1st Choice Delivery founded?
1st Choice Delivery was founded in 1989. It employs 1 to 10 people.
Where is 1st Choice Delivery based?
1st Choice Delivery is headquartered in St Louis, United States, in the North America region.
How does 1st Choice Delivery make money?
Three revenue lines are on record. Last Mile Parcel Delivery is the primary driver. The others are on-Demand Delivery and trucking Services (LTL/FTL).
Who are 1st Choice Delivery's main competitors?
Broad incumbents on record are XPO Last Mile, FedEx Ground and UPS. Direct peers are MedSpeed, OnTrac, Saia Inc., On Time Express, Lone Star Overnight (LSO), Estes Express and CDL Last Mile.
Does 1st Choice Delivery have an API?
No public API is recorded for 1st Choice Delivery.
What industry is 1st Choice Delivery in?
1st Choice Delivery's product category is Last Mile Delivery Services. Its primary akta.pro industry code is TLAAACAF, Consolidated Linehaul + Last-Mile Parcel Delivery, with a secondary code of TLAAACAD, Economy/Deferred Parcel (2–7 Day). Its NAICS code is 4921 and its SIC code is 4210.