myHappymind
myHappymind delivers science-backed digital mental wellbeing programmes to primary schools, secondary schools, nurseries, and families in the UK, combining weekly lesson content, a Parent App, and add-on modules for PSHE, inclusion, and assessments, distributed via direct sales and NHS/local authority commissioning.
- Company typePrivate
- Founded2017
- HeadquartersAlderley Edge, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What myHappymind does
myHappymind is a UK-based digital mental health and wellbeing platform founded in 2017 by Laura Earnshaw and headquartered in Alderley Edge, Cheshire. The company delivers science-backed, prevention-focused mental wellbeing programmes to primary schools, early years settings, secondary schools (via the myMindcoach programme for ages 11-16), and families. The core offering consists of structured weekly 20-minute lessons built on positive psychology and neuroscience, complemented by a dedicated Parent App, a teacher-facing desktop portal, and add-on modules covering PSHE curriculum (myHappymind Plus), Department for Education inclusion themes (myHappymind Belong), and assessment preparation (Be Your Best), all distributed through web and mobile applications. The platform is backed by NHS Innovation Accelerator status and the King's Award for Enterprise 2025.
The business operates a multi-revenue-stream model: annual subscription contracts with schools (pricing varies by school size, funded through Pupil Premium, Sport Premium, PTA funding, or government grants), annual family memberships via the Parent App, NHS commissioning (where the NHS pays 100% of programme cost in some schools), and one-time e-commerce sales of physical products including cuddly toys, story books, and conversation cards. Go-to-market combines direct enterprise field sales through dedicated Customer Happiness Managers with channel partnerships: 34 local authority and NHS provider partnerships drive commissioning, while international British-curriculum school memberships (FOBISIA, BSME, COBIS) provide expansion vectors.
The company is privately held and received a minority investment from LDC, the private equity arm of Lloyds Banking Group, completed on 23 December 2025 to accelerate UK and international expansion and ongoing product development. Reported impact metrics across 2,000+ schools include a 67% reduction in SENCo referrals, a 60% reduction in external exclusions, a 43% reduction in CAMHS referrals, and a 37x ROI in a Hampshire study across 99 schools. Headcount is 11-50 employees.
myHappymind firmographics
Firmographics- Name
- myHappymind
- Legal name
- My Happy Mind Limited
- Website
- https://myhappymind.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- myHappymind delivers science-backed digital mental wellbeing programmes to primary schools, secondary schools, nurseries, and families in the UK, combining weekly lesson content, a Parent App, and add-on modules for PSHE, inclusion, and assessments, distributed via direct sales and NHS/local authority commissioning.
- Ownership category
- akta.pro rank
myHappymind industry classification
Industry- Product category
- Children's Mental Health and Wellbeing Curriculum (EdTech / PSHE)
- NAICS
- Educational Support Services (61171), Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Mindfulness, Stress Management & Resilience Training (EDAMAIAD)
- akta.pro secondary industries
- Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
Keywords
Where myHappymind is headquartered
LocationHeadquarters
- HQ city
- Alderley Edge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
myHappymind business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- School Subscriptions: Annual subscription model for schools to access the myHappymind programme. Schools fund the programme through various budgets including Pupil Premium, Sport Premium, PTA funding, and government grants.
- Family Memberships: Annual family membership providing parents access to the Parent App and resources for supporting their children's mental wellbeing at home.
- Physical Product Sales: Sale of physical products including cuddly toys (£44.99), story books (£19.99), conversation cards (£14.99), and bundle packages (£69.99) for use in schools and at home.
- NHS Commissioning: In some schools, the NHS pays 100% of the programme cost, indicating a commissioning revenue stream where NHS funds the delivery in certain areas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | myHappymind Big Bundle - Complete physical product package |
| One time/ perpetual license | Pay-as-you-go | myHappymind Cuddly Toys |
| One time/ perpetual license | Pay-as-you-go | myHappymind Story Books |
| One time/ perpetual license | Pay-as-you-go | myHappymind Conversation Cards |
| Subscription | Annual | School Programme |
| Subscription | Annual | Families Membership |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
myHappymind product offering
Product offeringCore offering
myHappymind provides a science-backed mental health and wellbeing programme for primary schools, secondary schools, early years settings, and families. The core product is a structured curriculum delivered through weekly 20-minute classroom lessons covering brain science, character strengths, gratitude, relationships, and goal-setting, accessed via a digital learning portal and supported by a Parent App, teacher training, and physical classroom resources. The company also sells supplementary physical products (books, story books, cuddly toys, conversation cards) to schools and families.
Product overview
myHappymind is a digital mental health and wellbeing platform offering science-backed programmes for schools, nurseries, and families. The product portfolio consists of four core digital programmes: myHappymind for Schools (primary), myMindcoach (secondary), myHappymind for Early Years, and myHappymind for Families, all delivered through web apps and mobile apps. The platform is complemented by several add-on modules including myHappymind Plus (full PSHE curriculum coverage), myHappymind Belong (inclusion programme for DfE's 7 inclusion themes), and Be Your Best (assessment preparation). Physical products include cuddly toys, storybooks, and conversation cards sold through an online shop. The company has also published two books, 'My Happy Mind' and 'You Can Do Anything!'. All programmes are grounded in positive psychology and neuroscience research and are NHS-backed.
Differentiator
Problem solved
Functional benefit
Products and services
- myHappymind for Schools (Primary) Annual whole-school mental health and wellbeing programme for UK primary schools, delivered through a digital platform with weekly 20-minute classroom lessons, teacher training, and parent engagement, aligned with statutory PSHE/RSE guidance.
- myHappymind for Secondary Schools Age-adapted mental health and wellbeing programme for UK secondary schools, extending the myHappymind curriculum to adolescent learners.
- myHappymind for Early Years Mental health and wellbeing programme for UK nurseries, pre-schools and reception classes, introducing foundational wellbeing habits to children aged 3–5.
- myHappymind for Families At-home mental wellbeing programme and membership for parents and families, complementing school adoption with home-based activities and reinforcement.
- myMindcoach Self-practice digital tool for individual pupils to engage with wellbeing habits and techniques outside of classroom lessons.
- myHappymind Parent App Mobile application for parents/carers providing at-home activities and content to reinforce the mental wellbeing habits taught at school.
- myHappymind Big Bundle Bundled set of physical classroom resources (books, plush toys and cards) sold as a single purchase to schools or families.
- myHappymind Cuddly Toys Plush toy products supporting the myHappymind curriculum characters, sold as physical merchandise to schools and families.
- myHappymind Story Books Printed story books that extend the curriculum's wellbeing themes into reading material for children.
- myHappymind Conversation Cards Card-based prompt product designed to facilitate wellbeing conversations between children, parents, and teachers.
- My Happy Mind (book) Standalone published book tied to the myHappymind programme, available for consumer purchase.
- You Can Do Anything! (book) Standalone published children's book associated with the myHappymind curriculum, available for consumer purchase.
Quantifiable outcome
- 67% reduction in SENCo referrals
- +8 more outcomes
Companies that use myHappymind
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
myHappymind technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
myHappymind partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- NHScoremyHappymind is part of the NHS Innovation Accelerator programme and is commissioned by the NHS in some schools where the NHS pays 100% of the programme cost. The programme aligns with the NHS Long Term Plan and has been validated through NHS partnerships.
- University of ChestersupportingThe University of Chester conducted a real world validation report proving myHappymind as an effective school-based approach to developing positive behaviours that strengthen pupil mental health, resilience, and wellbeing consistent with UK education and health policies.
- Centre for Mental HealthsupportingPartnership with Centre for Mental Health providing evidence base and policy alignment. Their research warns of trillion-pound costs to UK economy if children's mental health crisis is ignored, supporting the case for preventative programmes like myHappymind.
- AHSN NetworksupportingWinner of AHSN Network Innovate Awards celebrating innovators in health and care, indicating partnership with Academic Health Science Networks across England.
- Local Authorities (34 partnerships)core34 partnerships with local authorities and NHS providers who commission or fund the programme across multiple schools in their areas, enabling wider reach and government-funded access.
- B Corp CertificationsupportingCertified B Corporation demonstrating commitment to social purpose and meeting high standards of social and environmental performance.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
myHappymind competitors and assessment
Company assessmentDirect peers
- BASE Education: US-based online social-emotional learning platform for K-12 students with validated mental health outcomes. Directly comparable digital SEL delivery model, school subscription pricing, and outcome-driven value proposition aimed at reducing behavioural referrals.
- Second Step: US-based social-emotional learning curriculum provider for K-12 schools. Closely comparable in offering tiered SEL curricula (Primary, Secondary) to schools, similar whole-school implementation model, and validated outcomes approach. Geographic and language differences position it as a competitor if myHappymind expands internationally.
- CharacterStrong: US-based K-12 SEL and character education curriculum provider serving tens of thousands of schools. Comparable in delivering whole-school character/resilience curriculum with teacher resources and family engagement, and overlaps with myHappymind's character strengths and gratitude modules.
- Move This World: US-based K-12 social-emotional learning platform delivering video-based lessons, teacher training, and family resources. Closely comparable digital delivery model and school-based SEL focus, with strong evidence-based positioning similar to myHappymind's NHS/University of Chester validation.
- ELSA (Emotional Literacy Support Assistant): UK-based programme delivering social-emotional learning interventions in primary schools, often via trained ELSA practitioners. Directly comparable to myHappymind in target customer (UK primary schools) and category (children's mental wellbeing curriculum), though ELSA is more training-led than digital-curriculum-led.
Broad incumbents
- Kooth: UK-listed digital mental health platform providing counselling and wellbeing services to children and young people, commissioned by the NHS. Comparable in NHS commissioning model and UK children's mental health positioning, though more therapeutic/counselling-led versus myHappymind's preventative curriculum model.
- ClassDojo: Widely adopted classroom engagement and community platform used across UK and US primary schools. Comparable in primary-school penetration, parent engagement app, and freemium-to-paid school model, with growing wellbeing/character content overlapping myHappymind's territory.
- Discovery Education: Large-scale K-12 digital content and curriculum provider with global school penetration. Comparable in delivering digital curriculum and resources to primary/secondary schools, though portfolio is much broader (STEM, literacy) with SEL/health and wellbeing as one of many verticals.
Others
- MindEd: UK NHS-funded e-learning platform providing free mental health training resources for adults working with children. Comparable NHS affiliation and children's mental health training mission, though targets adults/teachers rather than delivering direct curriculum to pupils.
Emerging players
- Bounce Together: UK-based children's mental health and wellbeing platform for schools, focused on surveys, wellbeing tracking, and curriculum resources. Comparable UK primary school customer base and mental health/wellbeing category, with a more assessment-led rather than curriculum-led approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Customer concentration
myHappymind social profiles
Digital presencemyHappymind compliance and trust
Trust signalCompliance3 records
myHappymind financial estimates
Financial estimateRevenue estimate
Valuation estimate
myHappymind leadership team
Management profileNumber of profiles
Profiles3 records
myHappymind funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myHappymind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myHappymind
What does myHappymind do?
myHappymind provides a science-backed mental health and wellbeing programme for primary schools, secondary schools, early years settings, and families. The core product is a structured curriculum delivered through weekly 20-minute classroom lessons covering brain science, character strengths, gratitude, relationships, and goal-setting, accessed via a digital learning portal and supported by a Parent App, teacher training, and physical classroom resources. The company also sells supplementary physical products (books, story books, cuddly toys, conversation cards) to schools and families.
Is myHappymind a public or private company?
myHappymind is a private company. It is classified as venture growth investor backed and is currently operating.
When was myHappymind founded?
myHappymind was founded in 2017. It employs 11 to 50 people.
Where is myHappymind based?
myHappymind is headquartered in Alderley Edge, United Kingdom, in the Europe region.
How does myHappymind make money?
Four revenue lines are on record. School Subscriptions are the primary driver. The others are family Memberships, physical Product Sales and NHS Commissioning.
Who are myHappymind's main competitors?
Direct peers on record are BASE Education, Second Step, CharacterStrong, Move This World and ELSA (Emotional Literacy Support Assistant). Broad incumbents are Kooth, ClassDojo and Discovery Education. MindEd is listed as an others. Bounce Together is listed as an emerging player.
Does myHappymind have an API?
No public API is recorded for myHappymind.
What industry is myHappymind in?
myHappymind's product category is Children's Mental Health and Wellbeing Curriculum (EdTech / PSHE). Its primary akta.pro industry code is EDAMAIAD, Mindfulness, Stress Management & Resilience Training, with a secondary code of EDAAAHAD, Mindfulness, Meditation & Stress Management Education. Its NAICS code is 61171 and its SIC code is 8200.