Binter
Binter Canarias is a regional Spanish airline founded in 1989 and headquartered in Gran Canaria, operating 200+ daily flights to 30+ destinations connecting the Canary Islands with mainland Spain, Portugal, Western Africa, and the Americas. The airline serves leisure and business travelers plus Canary Islands residents with scheduled passenger services and a loyalty program.
- Company typePrivate
- Founded1989
- HeadquartersLas Palmas De Gran Canaria, Spain
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Binter does
Binter Canarias is a regional Spanish airline headquartered in Gran Canaria, Spain, founded in 1989. The company operates scheduled commercial passenger air services with a network of 30+ destinations and 200+ daily flights, focusing on inter-island connectivity within the Canary Islands archipelago while linking the islands to mainland Spain (Peninsula and Balearic Islands), Portugal, Western Africa (Senegal), and the Americas (USA). The airline targets three primary customer segments: leisure travelers, business travelers, and Canary Islands residents, with resident fare discounts on intra-Canary routes forming a significant portion of demand. Reported customer satisfaction stands at 9 out of 10 passengers recommending the airline.
The core product is scheduled air transportation, supported by ancillary revenue streams including extra baggage, priority boarding, seat selection, special meals, parking reservations, and pet/medical services. Binter operates the BinterMás loyalty program with 30+ partner companies, including a child-focused sub-program (BinterMás Niños), driving repeat usage and partner commissions. Distribution channels include the Binter website, iOS/Android mobile applications, phone reservations (available 5:00 AM to 11:00 PM daily), airport ticket offices, and the CanariasViaja partner platform for bundled Flight + Hotel packages. Additional products include the Stopover Program (free multi-day layover in Gran Canaria with hotel accommodation) and the Airpass flexible multi-destination pass.
The revenue model is anchored on ticket sales across standard and flexible/resident fare types, complemented by transaction-based ancillary fees and affiliate-referral commissions from the loyalty ecosystem. The company accepts a broad range of payment methods including Visa, Mastercard, American Express, Apple Pay, Google Pay, and Spanish mobile payment system Bizum. Binter also offers in-flight entertainment through a third-party cloud platform. Ownership is private with no disclosed parent company or external institutional investor backing identified in available sources.
Binter firmographics
Firmographics- Name
- Binter
- Legal name
- Binter Canarias
- Website
- https://bintercanarias.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Binter Canarias is a regional Spanish airline founded in 1989 and headquartered in Gran Canaria, operating 200+ daily flights to 30+ destinations connecting the Canary Islands with mainland Spain, Portugal, Western Africa, and the Americas. The airline serves leisure and business travelers plus Canary Islands residents with scheduled passenger services and a loyalty program.
- Ownership category
- akta.pro rank
Binter industry classification
Industry- NAICS
- Scheduled Passenger Air Transportation (481111), Scheduled Air Transportation (4811)
- SIC
- Air Transportation, Scheduled (4512)
- akta.pro primary industry
- Island & Remote Region Regional Airlines (THABACAL)
- akta.pro secondary industries
- Thin-Route / Rural Community Regional Airlines (THABACAI), Short-/Medium-Haul Full-Service Airlines (Narrowbody Network Operators) (THABAAAI), Network Airlines (Full-Service, Flag & Regional) (TLAFAAAA)
Keywords
Where Binter is headquartered
LocationHeadquarters
- HQ city
- Las Palmas De Gran Canaria
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Binter business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Passenger Air Transportation: Core revenue from ticket sales for scheduled passenger flights across the airline's network of 30+ destinations including Canary Islands, Peninsula Spain, Portugal, Western Africa, and American destinations
- Ancillary Services: Revenue from extra checked luggage, priority boarding, seat selection, special meals, parking reservations, and special flight services (pets, medical situations)
- BinterMás Loyalty Program: Points redemption and partner merchant commissions from the loyalty program with 30+ partner companies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard economy fares with basic inclusions |
| Subscription | Pay-as-you-go | Flexible fares with additional benefits for resident passengers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Binter product offering
Product offeringCore offering
Binter Canarias operates scheduled commercial passenger air transportation, connecting the Canary Islands with Peninsula Spain, the Balearic Islands, Portugal, Western Africa, and the Americas. Its core offering centers on more than 200 daily flights to 30+ destinations, complemented by ancillary services such as extra baggage, seat selection, priority boarding, special meals, and integrated Flight + Hotel packages via partner platform CanariasViaja.
Product overview
Binter is a regional airline headquartered in the Canary Islands operating as a single-brand carrier. The core offering consists of scheduled commercial air services connecting the Canary Islands with destinations across Peninsula Spain, Portugal, Western Africa, and the Americas. The product portfolio is structured around the main airline service, supplemented by the BinterMás loyalty program (including the BinterMás Niños child sub-program), Stopover and Airpass flexible travel modules, online check-in services, and integrated flight+hotel packages through the CanariasViaja partner platform. The airline also offers a mobile application for iOS and Android devices.
Differentiator
Problem solved
Functional benefit
Brands
- BinterMás: Loyalty program allowing accumulation and redemption of points for flights and partner services
- BinterMás Niños
Quantifiable outcome
- 9 out of 10 passengers recommend flying with Binter
Companies that use Binter
Customer profileSegments3 records
Ideal customer profiles3 records
Binter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Binter partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Santander (Banco Santander)minorSantander co-branded Flight + Hotel promotional package offered through CanariasViaja platform. Partnership provides cross-promotional marketing to Santander customers in Spain with discounted travel packages to Canary Islands destinations.
- CanariasViajacorePrimary partner platform for integrated Flight + Hotel packages. Provides bundled travel product distribution, offering Binter flights combined with hotel accommodations at negotiated rates. Handles package bookings including payment processing.
- CICAR (Cicar.com)minorCar rental partner integrated as travel add-on. Accessible through Binter website and partner platforms for complete travel arrangements including ground transportation.
- Booking.comminorHotel accommodation partner accessible through Binter website for add-on bookings. Links to Booking.com search results for Canary Islands properties.
- GetYourGuideminorTours and activities partner for Canary Islands destination experiences. Accessible through Binter website for pre-booking of excursions and activities.
- OTCVminorPartner in the Stopover program, providing hotel accommodation and services for passengers utilizing the stopover feature during connections through Gran Canaria.
- BinterMás Partner Companies (30+)coreNetwork of 30+ companies participating in the BinterMás loyalty program, offering exclusive deals and promotions to loyalty program members across various sectors including travel, hospitality, retail, and services.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Binter competitors and assessment
Company assessmentBroad incumbents
- Air Europa: Major Spanish carrier with Peninsula and intercontinental routes overlapping Binter's Madrid/Peninsula and long-haul services from the Canary Islands.
- Iberia: Spanish flag carrier and IAG group member with mainline intercontinental and Peninsula operations that overlap with Binter's long-haul and Peninsula routes from the Canary Islands.
- Vueling: IAG-owned Spanish low-cost carrier with high-frequency domestic and short-haul European services, including multiple Canary Islands routes that compete directly with Binter.
- TAP Air Portugal: Portuguese flag carrier connecting Portugal with the Canary Islands and Atlantic islands. Comparable on the Portugal–Canary Islands overlap and on hub-and-spoke connectivity to island markets.
Direct peers
- Canaryfly: Direct competitor operating inter-island scheduled flights within the Canary Islands. Same captive market, same turboprop/regional-jet operations, same target customers — most directly comparable peer to Binter.
- SATA / Azores Airlines: Portuguese regional airline serving an Atlantic island archipelago (Azores), offering inter-island connectivity plus mainland and limited transatlantic routes. Closest structural analog to Binter's island-hub-and-spoke model in Europe.
Emerging players
- Ryanair: Europe's largest LCC, operating heavy frequency on Spain–Canary Islands routes. Competes with Binter on Peninsula and intercontinental connections by price.
- easyJet: European LCC with multiple bases serving the Canary Islands from the UK and mainland Europe. Overlaps with Binter on key leisure routes from the UK and large European cities.
- TUI Airways: Leisure-focused airline within the TUI holiday group, with significant scheduled and charter capacity into Canary Islands resorts. Competes for the same leisure traveler customer Binter targets on long-haul inbound routes.
Regional players
- Luxair: Small European flag regional carrier with scheduled inter-island/short-haul and limited long-haul operations. Useful comparable for the structural scale and economics of a regional flag-style carrier, though geographically distinct from Binter.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Binter social profiles
Digital presenceBinter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Binter leadership team
Management profileNumber of profiles
Binter subsidiaries and ownership
Company hierarchySubsidiaries1 record
Binter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Binter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Binter
What does Binter do?
Binter Canarias operates scheduled commercial passenger air transportation, connecting the Canary Islands with Peninsula Spain, the Balearic Islands, Portugal, Western Africa, and the Americas. Its core offering centers on more than 200 daily flights to 30+ destinations, complemented by ancillary services such as extra baggage, seat selection, priority boarding, special meals, and integrated Flight + Hotel packages via partner platform CanariasViaja.
Is Binter a public or private company?
Binter is a private company. It is currently operating.
When was Binter founded?
Binter was founded in 1989. It employs 1,001 to 5,000 people.
Where is Binter based?
Binter is headquartered in Las Palmas De Gran Canaria, Spain, in the Europe region.
How does Binter make money?
Three revenue lines are on record. Passenger Air Transportation is the primary driver. The others are ancillary Services and binterMás Loyalty Program.
Who are Binter's main competitors?
Broad incumbents on record are Air Europa, Iberia, Vueling and TAP Air Portugal. Direct peers are Canaryfly and SATA / Azores Airlines. Emerging players are Ryanair, easyJet and TUI Airways. Luxair is listed as a regional player.
Does Binter have an API?
No public API is recorded for Binter.
What industry is Binter in?
Its primary akta.pro industry code is THABACAL, Island & Remote Region Regional Airlines, with a secondary code of THABACAI, Thin-Route / Rural Community Regional Airlines. Its NAICS code is 481111 and its SIC code is 4512.