Producer Entertainment Group

What Producer Entertainment Group does

Producer Entertainment Group (PEG) is a privately held talent management, record label, and production company founded in 2011 in Los Angeles. It represents the most successful drag artists from RuPaul's Drag Race and other leading LGBTQ+ talent and influencers, with a roster that includes Alaska 5000, Bob The Drag Queen, Jinkx Monsoon, Trixie Mattel, Katya, the Boulet Brothers, Monét X Change, Trinity The Tuck, Peppermint, and other Drag Race alumni. PEG manages all aspects of its clients' careers — artist development, recording, production, literary, retail/merchandise, and global touring.

The company's operations span six distinct revenue lines. PEG Records is a full-service label operated in partnership with Warner Music Group, covering A&R through rights management; PEG Music Publishing is administered by Warner Chappell Music for LGBTQ+ songwriters. The merchandise and retail arm runs worldwide product distribution backed by a dedicated warehouse at PEG's Los Angeles headquarters. OUTtv USA is an SVOD streaming service launched in March 2021 in partnership with OMG Inc, available on Apple TV and most major streaming platforms as the first LGBTQ streaming channel in the USA. SERV Vodka is a consumer product line of naturally flavored vodka, and Drag Isn't Dangerous is a 501(c)(3) nonprofit launched in May 2023 to counter anti-drag and anti-LGBTQ narratives.

PEG earns revenue through talent management commissions, recorded-music and publishing royalties, merchandise and licensing transactions, streaming subscriptions, vodka sales, and nonprofit donations. Distribution reaches consumers via Apple TV and streaming platforms, global merchandise wholesale, global live-touring (including Provincetown Art House residencies), and music distribution via Warner Music Group. PEG abides by SAG-AFTRA's Personal Manager's Code of Ethics and the Talent Managers Association guidelines, and its staff and clients are voting members of the Recording Academy, the Television Academy, and the Academy of Motion Picture Arts & Sciences. The business model concentrates heavily on a single entertainment vertical (drag and LGBTQ+ performance); financial details — revenue, funding, headcount trends — are not publicly disclosed.

Name

Producer Entertainment Group

Legal name

Producer Entertainment Group LLC

Website

https://producerentertainment.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Producer Entertainment Group is a talent management, record label, and production company founded in 2011 that represents top drag artists and LGBTQ+ talent, with integrated lines spanning music publishing, retail/merchandise, the OUTtv USA streaming service, and SERV Vodka.

Ownership category

akta.pro rank

Product category

Talent Management and Entertainment Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Music Publishers (512230), Musical Groups and Artists (71113)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Record Labels (Major & Independent) (MPAIAAAA), Performance Rights Administration (PRO Affiliation, Cue Sheet/Setlist Processing) (MPAIABAE), Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)

Keywords

• Talent management services
• Record label operations
• Music publishing administration
• Merchandise distribution services
• LGBTQ streaming platform

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Talent Management and Representation: Full-service talent management for drag artists and LGBTQ+ performers including career development, recording, production, literary, retail and global touring oversight. The company manages the most successful drag queens from RuPaul's Drag Race and beyond.
2. PEG Records (Record Label): Full-service label in partnership with Warner Music Group handling A&R, production, distribution, marketing and rights management. Has released 60+ full-length studio albums & EPs and 150+ music videos.
3. PEG Music Publishing: Music publishing division representing LGBTQ+ songwriters, administered by Warner Chappell Music.
4. Merchandise and Retail: Merch development and fulfillment services worldwide with dedicated warehouse space at Los Angeles headquarters. Negotiates licensing and distribution deals in the retail landscape.
5. OUTtv USA Streaming Service: SVOD streaming service dedicated to premium LGBTQ+ content, launched March 2021 in partnership with OMG Inc. Available on Apple TV and most streaming platforms as the first and only LGBTQ streaming channel in the USA.
6. SERV Vodka: Vodka brand infused with natural flavors (Green Apple, Pineapple, Pink Lemonade Unflavored, and Mixed Berries), developed and distributed by the company.
7. Drag Isn't Dangerous Nonprofit: 501(c)(3) nonprofit launched May 2023 dedicated to fighting harmful narratives about LGBTQ people and supporting those affected by drag bans. Has raised over $600,000 for various LGBTQ organizations.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Producer Entertainment Group provides full-service talent management, career development, recording, production, literary, retail merchandise, and global touring representation for drag artists, LGBTQ+ performers, and influencers. The company also operates PEG Records (a label in partnership with Warner Music Group), PEG Music Publishing (administered by Warner Chappell Music), the OUTtv USA SVOD streaming service (with OMG Inc), the SERV Vodka brand, and the Drag Isn't Dangerous 501(c)(3) nonprofit.

Product overview

Producer Entertainment Group (PEG) is a talent management, record label, and production company managing the world's top drag artists, LGBTQ+ talent, and influencers. The company operates across multiple business lines: OUTtv USA (LGBTQ streaming service), SERV Vodka (consumer product), PEG Records (Warner Music Group partnership), PEG Music Publishing (Warner Chappell administration), Drag Isn't Dangerous nonprofit, talent management services, and merchandise/retail operations. The portfolio centers on representing and supporting LGBTQ+ entertainers across entertainment verticals.

Differentiator

Problem solved

Functional benefit

Brands

• SERV Vodka: Vodka infused with natural flavors: Green Apple, Pineapple, Pink Lemonade Unflavored, and Mixed Berries.

Products and services

• Talent Management Professional representation and career guidance for drag artists, LGBTQ+ talent, and influencers; manages artists from RuPaul's Drag Race and beyond, overseeing development, recording, production, literary, retail, and global touring.
• PEG Records Full-service record label in partnership with Warner Music Group handling A&R, production, distribution, marketing and rights management; 60+ albums/EPs and 150+ music videos released with 500+ million combined streams/views.
• PEG Music Publishing Music publishing division representing world-class LGBTQ+ songwriters, administered by Warner Chappell Music.
• Retail/Merchandise Services Merchandise development and fulfillment services worldwide with dedicated staff and warehouse space at Los Angeles headquarters; negotiates licensing and distribution deals, securing industry-best pricing models and licensing fees for clients.
• OUTtv USA SVOD streaming service dedicated to premium LGBTQ+ content, available on Apple TV and most major streaming platforms as the first and only LGBTQ streaming channel in the USA.
• SERV Vodka Vodka brand infused with natural flavors — Green Apple, Pineapple, Pink Lemonade Unflavored, and Mixed Berries — developed and distributed by the company.

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• OMG Inc (OUTtv Media Group)coreStrategic or Co-development Partner · 1 March 2021OUTtv Media Group partnered with PEG to launch OUTtv USA, an SVOD streaming service dedicated to premium LGBTQ+ content. OMG Inc previously launched the world's first queer television network (OUTtv Canada). The partnership combines OMG's international distribution expertise with PEG's talent management and production capabilities.
• Warner Music GroupcoreStrategic or Co-development PartnerFull partnership for PEG Records, a full-service label handling A&R, production, distribution, marketing and rights management. This major label partnership enables PEG to release albums and music videos for its represented artists.
• Warner Chappell MusiccoreStrategic or Co-development PartnerPEG Music Publishing represents world-class LGBTQ+ songwriters and is proudly administered by Warner Chappell Music, providing publishing administration services for the company's music publishing division.
• Fruitwine ProductionsminorStrategic or Co-development PartnerCollaboration with Fruitwine Productions for Ginger Minj's 'Live at The Art House' residency in Provincetown. Joint production of live performance shows featuring PEG artists.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• HERE Media: LGBTQ-focused media company operating streaming (Here TV), publishing (Out Magazine, The Advocate), and production. Direct competitor in the LGBTQ+ content space and a potential counterparty for distribution or content deals involving PEG's roster.
• 3 Arts Entertainment: Major full-service talent management firm representing comedians, actors, musicians, and influencers. Comparable to PEG in providing comprehensive career representation across entertainment verticals, though at a much larger scale and with a broader client base.
• World of Wonder: Production company behind RuPaul's Drag Race, the very franchise that produces most of PEG's roster talent. Both companies are built around the same drag/LGBTQ+ talent ecosystem and frequently collaborate on cast management, content, and touring extensions.
• Voss Events: Drag event production and tour management company producing Drag Race-branded live shows and queer nightlife events. Closely adjacent to PEG's touring business and overlapping in artist representation and live performance monetization.
• OUTtv Media Group: PEG's joint venture partner on OUTtv USA and operator of OUTtv Canada. Strategic ally and co-owner of the streaming service; overlap in LGBTQ+ content distribution and editorial decisions.

Broad incumbents

• United Talent Agency (UTA): One of the major Hollywood talent agencies representing performers, writers, and directors including queer talent. Represents the scale incumbent that could recruit or compete for PEG-managed artists.
• Concord Music Group: Independent music company operating labels, publishing, and rights management across genres. Comparable to PEG Records in offering full-service label infrastructure, though at a much larger scale and broader catalog.
• Wasserman Group: Large diversified talent and sports management agency with significant music and entertainment representation. Comparable full-service management capabilities to PEG but at much greater scale and without PEG's LGBTQ+ niche focus.

Regional players

• Allied Live: Live event and tour management company producing drag-themed events and LGBTQ+ live experiences. Comparable to PEG's touring operations in producing monetized live performances for drag talent, with overlap in audience and artists.

Emerging players

• Brilliant 23 Media: Boutique digital-first management and content studio focused on LGBTQ+ and Gen Z creators. Overlaps with PEG in talent management services and LGBTQ+ audience development, though with a digital/social-native focus versus PEG's drag specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pegmgmt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Producer Entertainment Group