OUTtv Media B.V.

What OUTtv Media B.V. does

OUTtv Media B.V. is a privately held Dutch media company headquartered in Utrecht that operates Europe's first dedicated LGBTQ+ lifestyle television channel, founded in 2008 and led by Founder & CEO Marc Putman. The company runs three primary brand surfaces: OUTtv, the flagship linear television channel distributed across 38+ countries; OUTtv Pro, a direct-to-consumer video-on-demand streaming service available via web, iOS, Android, Chromecast, and AirPlay; and PRIDEtv, the Israeli market brand. Following the acquisition of PRO-FUN MEDIA GmbH, the company controls an integrated content supply chain spanning theatrical distribution, DVD/Blu-ray, digital platforms, FAST channels, and live event production (including co-production of RuPaul's Drag Race WERQ THE WORLD European tours).

The business operates a multi-revenue-stream model combining consumer subscription (OUTtv Pro tiers ranging from €5/month on annual commitment to €9.99 monthly), B2B advertising sales (TV campaigns from €1,000, online campaigns from €500), content licensing and distribution through PRO-FUN MEDIA, and selective public funding including a €300,000 European Commission grant. Distribution is achieved through 14+ European TV operators (Ziggo, KPN, NLZIET, Caiway, Orange TV, etc.) and major streaming marketplaces (Prime Video Channels across seven countries, Pluto TV, Joyn, MagentaTV, waipu.tv, Tivify), reaching 5M+ monthly households. The content library comprises 500+ titles and 650+ hours of curated LGBTQ+ programming, expanded by 15+ new titles monthly. Technology differentiation centers on the OUTtv Pro interactive platform, which layers social-media-style user matching on top of VOD consumption, developed in partnership with Lizard Apps, OD Media, and the University of Delft. The company employs 32 staff, holds GDPR compliance certification, and operates as a private limited liability company (B.V.) under Dutch law with no institutional investors or parent company identified.

Name

OUTtv Media B.V.

Legal name

OUTTV Media B.V.

Website

https://out.tv

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

LGBTQ+ Streaming and Television Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Transactional Video Platforms (TVOD/EST) (MPACAAAJ)

akta.pro secondary industry

Pay-TV / Premium Window Distribution (MPADAJAH)

Keywords

• LGBTQ+ media platform
• Video on demand
• Lifestyle television
• Streaming subscription
• Digital content distribution

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Streaming Subscription (OUTtv Pro): Monthly subscription for on-demand access to LGBTQ+ films, series, documentaries, comedy specials, reality shows, concerts, and OUT Originals. Subscription tiers: 1 month €7.99/€9.99, 3 months €19.99/€24.99, 6 months €35/€45, 12 months €60/€75. Starting from €5/month with annual commitment.
2. TV Advertising: Spot broadcasting time sales including TV spots and special advertising. Branded content and billboarding. Campaigns start at €1000.
3. Online Advertising: Online advertising including editorials, newsletter offers, brand awareness and conversion campaigns. Online campaigns start at €500.
4. Content Distribution: Film and video exploitation including theatrical releases, DVD/Blu-ray distribution, digital exploitation via channels and platforms. Revenue from PRO-FUN MEDIA acquisition.
5. European Commission Funding: European Commission pledged €300,000 funding for platform accessibility in several European countries for LGBTQ+ film content.

Pricing tiers

Go-to-market motion4 records

Distribution channels10 records

Marketing channels8 records

Core offering

OUTtv Media B.V. operates Europe's first LGBTQ+ lifestyle TV channel (OUTtv/PRIDEtv) and an associated video-on-demand streaming service (OUTtv Pro) offering over 650 hours of LGBTQ+ films, series, documentaries, comedy specials, reality shows, concerts, and OUT Originals. The business complements viewer subscriptions with TV and online advertising sales to brands targeting LGBTQI consumers and with content licensing across cinema, VOD, FAST channels, and broadcast.

Product overview

OUTtv Media B.V. operates as a LGBTQ+ media company specializing in 360-degree content exploitation. The product portfolio centers on OUTtv, the flagship lifestyle TV channel broadcasting across multiple European countries, and OUTtv Pro, a video-on-demand streaming web app offering over 650 hours of LGBTQ+ films, series, documentaries, comedy specials, reality shows, and OUT Originals. Content is distributed across multiple platforms including linear television, VOD services, Prime Video Channels, and the company's own streaming app. Following the acquisition of PRO-FUN MEDIA GmbH in 2017, the company expanded its content library to over 400 titles and strengthened its presence in German-speaking markets. PRIDEtv serves as the brand identity in specific markets such as Israel.

Differentiator

Problem solved

Functional benefit

Products and services

• OUTtv TV Channel Flagship LGBTQ+ lifestyle television channel broadcasting series, films, documentaries, reality shows, and comedy specials targeting gay and open-minded audiences in the Netherlands, Belgium, Germany, Austria, Switzerland, Luxembourg, Sweden, Spain, Israel, Hungary, Finland, and the Czech Republic. Distributed via cable, satellite, IPTV providers, FAST channels, and streaming marketplaces.
• OUTtv Pro Video-on-demand streaming subscription service offering over 650 hours of LGBTQ+ films, series, documentaries, comedy specials, reality shows, concerts, and OUT Originals, with 15+ new titles added monthly. Subscription starts at €5/month with annual commitment. Accessible via web app, iOS, Android, Chromecast, and AirPlay.
• PRIDEtv OUTtv's lifestyle television brand used in the Israeli market for LGBTQ+ audiences, also distributed on Pluto TV and other platforms as the regional brand identity for OUTtv programming.
• PRO-FUN MEDIA Distribution Acquired film distribution business operating theatrical releases, DVD/Blu-ray distribution, and video-on-demand evaluation for LGBTQ+ films across Germany, Switzerland, Austria, Luxembourg, and Liechtenstein, with a portfolio of 400+ titles.
• OUTtv Advertising Solutions B2B advertising offering for national and European brands including TV spots, online editorials, newsletter placements, branded content, and billboarding, with TV campaigns starting at €1,000 and online campaigns starting at €500.

Quantifiable outcome

• 500+ titles, 650+ hours of content
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Television AcademycoreStrategic or Co-development Partner · 10 July 2024Continued partnership to broadcast 76th Primetime Emmy Awards Live. Partnership for 5th year broadcasting Emmy Awards.
• Voss EventscoreStrategic or Co-development Partner · 18 May 2018Leading production company producing RuPaul's Drag Race WERQ THE WORLD European tours. Past events featured Lady Gaga and Cher.
• World of WondercoreStrategic or Co-development Partner · 18 May 2018Drag Race producers collaborating on tour productions and content licensing.
• Say What EntertainmentcoreStrategic or Co-development Partner · 18 May 2018Co-producer of RuPaul's Drag Race WERQ THE WORLD European tours.
• BLU MediengruppecoreStrategic or Co-development Partner · 1 December 2017Main marketing partner in joint venture for OUTtv Pro Germany. Distributes relevant news items for and by the LGBTQ+ community on the interactive platform.
• TLCminorStrategic or Co-development Partner · 1 August 2017Special partnership with TLC for Pride period. OUTtv programs 'Buitengewoon Chiel' and 'Thom's Warehouse' broadcast on TLC. Joint 'OUTtv Summer Pride' programming.
• PRO-FUN MEDIA GmbHcoreStrategic or Co-development PartnerAcquired distributor with 400+ titles portfolio. PRO-FUN MEDIA is the largest distributor in Europe for LGBTQ+ films, publishing titles annually in Germany, Switzerland, Austria, Luxembourg and Liechtenstein. Combined operations cover entire film and video exploitation including theatrical, DVD/Blu-ray, and digital platforms.
• Lizard AppscoreTechnology or IntegrationApp software developer of the TV platform from Rotterdam, working on OUTtv Pro interactive platform development.
• University of DelftminorStrategic or Co-development PartnerAcademic partner collaborating on OUTtv Pro platform development.
• SymbidminorGTM or Marketing PartnerCrowdfunding platform used for OUTtv Pro platform development campaign (target €150,000).
• CinesaminorStrategic or Co-development PartnerPride Nights cinema presentations in cooperation with OUTtv.
• Fundación Todo MejoraminorStrategic or Co-development PartnerPRIDEtv Latam partnership to promote LGBTQIA+ inclusion across Latin America.
• Antwerp PrideminorGTM or Marketing PartnerPartnership with Belgium's Big Four for Antwerp Pride event.
• Worried CitizensminorStrategic or Co-development PartnerPartnership for Show Up for Humanity LIVE event.
• Orange TVcoreChannel Partner/ Reseller/ DistributorExclusive launch of OUTtv Spain at Orange TV, channel 54 in lifestyle package.
• Netta BarzilaiminorStrategic or Co-development PartnerIsraeli Eurovision winner 2018 hosting PRIDEtv Israel launch event, intended to become one of hosts and faces of the channel.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Dekkoo: Subscription streaming service focused on gay-themed films and series, with curated library and original productions — directly comparable niche SVOD positioning to OUTtv Pro.
• Here TV: US-based LGBTQ+ television network and streaming service offering films, series, and originals to gay and lesbian audiences. Closest functional peer to OUTtv's combined linear + SVOD offering in a different geography.
• Revry: LGBTQ+ streaming service distributing original and curated film/series content via its app, smart TV apps, and partner platforms (similar to OUTtv Pro's multi-platform distribution strategy).
• Peccadillo Pictures: UK-based distributor specializing in LGBTQ+, world, and independent cinema across theatrical, DVD/Blu-ray, and digital platforms — closely mirrors PRO-FUN MEDIA's distributor role in another European market.
• Salzgeber & Co. Medien: German independent distributor focused on arthouse and LGBTQ+ films via cinema, home video, and VOD. Competes with PRO-FUN MEDIA in the German-speaking market.
• Wolfe Video: Long-standing LGBTQ+ film distribution company releasing theatrically, on home video, and across streaming platforms. Comparable to OUTtv's PRO-FUN MEDIA arm in the North American market.

Others

• Frameline: San Francisco-based LGBTQ+ media arts nonprofit running the Frameline Film Festival and distribution arm. Comparable as ecosystem participant curating and amplifying LGBTQ+ film content, though non-commercial.

Regional players

• GagaOOLala: Asia's leading LGBTQ+ streaming platform headquartered in Taiwan, offering subscription VOD across multiple Asian territories. Comparable niche SVOD positioning to OUTtv Pro but in a different geographic market.

Emerging players

• Strand Releasing: US independent film distributor with significant LGBTQ+ title portfolio across theatrical and home entertainment. Comparable content curation and distribution model to PRO-FUN MEDIA.

Broad incumbents

• AMC Networks (Streaming: AMC+, Shudder, IFC Films): Broader incumbent offering multiple niche-targeted streaming services (Shudder for horror, IFC Films for indie). Comparable as scaled operator of niche SVOD with multi-platform distribution, though not LGBTQ-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/outtv_eu
• YouTubeyoutube.com/user/webouttv
• Facebookfacebook.com/OUTTVNL
• Instagraminstagram.com/outtv_eu
• LinkedInlinkedin.com/company/outtv-media-b-v-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OUTtv Media B.V.