XPLG
XPLG is an Israeli-headquartered, privately held software company that provides AI/ML-powered log management, data stream optimization, and analytics to thousands of enterprise and mid-market customers across financial services, healthcare, government, and consumer goods globally.
- Company typePrivate
- Founded2010
- HeadquartersManhattan, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What XPLG does
XPLG Ltd. is an Israeli-headquartered software company founded in 2010 that builds an AI/ML-powered log management, data stream optimization, and analytics platform. The company is privately held with no disclosed parent, operates its main office in Tel Aviv-Yafo, and maintains regional offices in New York (North America headquarters) and London (EMEA), with additional presence in the Netherlands and India. Its product suite centers on XpoLog (log management), PortX (data stream optimization), LogX (a deep learning framework with 1.5M+ rules for autonomous monitoring and anomaly detection), and Flux.streams/BitStorm (file sync and replication technology). The platform integrates with 800+ connectors and is distributed through a 1,000+ application marketplace, leveraging patents around Deep Text Inspection, automated log collectors, and VDE.
XPLG serves thousands of customers globally across financial services (Nordea, ING Bank, UBS, BNP Paribas, PKO, AIG, Fidelity), healthcare and life sciences (Johnson & Johnson, Abbott, GE Healthcare, Siemens, 3M, Informatica), transportation (Lufthansa), government and public sector (USGS, State of Minnesota, Government of Netherlands, Denver, University of Missouri), insurance, and consumer goods (Barilla, Lavazza). The platform was recognized as a Gartner Cool Vendor in 2018 and a Top 10 DevOps tool in 2019, and achieved ISO 27001:2022 and ISO 27017 certifications in 2024. GTM combines direct enterprise sales with AWS marketplace and IBM partnerships, an MSP program, and a freemium-led SMB funnel.
The business model is multi-tier SaaS subscription with usage-based add-ons. Pricing spans a free tier (500 MB/day), an Introduction tier at $39/month (1 GB/day), Pro tiers from $83/month (1 GB/day) to $2,500/month (50 GB/day), an enterprise cluster base of $1,800/month, and PortX usage at $0.12/GB. This combination of low-friction freemium entry, mid-market paid plans, and high-end enterprise anchors a hybrid enterprise-plus-volume revenue mix. No revenue, ARR, headcount, or funding figures are publicly disclosed, and the company appears to be bootstrapped.
XPLG firmographics
Firmographics- Name
- XPLG
- Legal name
- XPLG Ltd.
- Website
- https://xplg.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- XPLG is an Israeli-headquartered, privately held software company that provides AI/ML-powered log management, data stream optimization, and analytics to thousands of enterprise and mid-market customers across financial services, healthcare, government, and consumer goods globally.
- Ownership category
- akta.pro rank
XPLG industry classification
Industry- Product category
- Log Management and Observability Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Log Management & Analytics (HDABAJAC)
- akta.pro secondary industry
- Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK)
Keywords
Where XPLG is headquartered
LocationHeadquarters
- HQ city
- Manhattan
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
XPLG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Data Volume Tiers: XpoLog pricing based on data volume analyzed per day. Plans range from free tier (500 MB/day) to enterprise tiers up to 50 GB/day. Billed monthly or annually with discounts for annual commitment.
- Subscription - PortX Data Streams: PortX offers data stream management priced at $0.12 per GB. Tiers include Free (500 MB/day), Introduction ($39/mo for 1 GB/day), and customized plans up to 50 GB/day ($999/mo).
- MSP/Cloud Services Revenue Share: Partners provide XpoLog as a service to end users with revenue share model. Customers purchase pay-as-you-go plans for monthly, quarterly or annual service.
- Enterprise Licenses: Customized enterprise deployments with cluster support and BitStorm technology. Base price of $1.8K/month for enterprise cluster deployments. Includes unlimited users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier - 500 MB/day data volume |
| Subscription | Monthly | Introduction tier - 1 GB/day |
| Subscription | Monthly | XpoLog Pro tiers - 2-50 GB/day |
| Usage-based | Monthly | PortX data stream pricing - usage-based |
| Subscription | Multi-year contract | Customized enterprise deployment |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
XPLG product offering
Product offeringCore offering
XPLG provides an AI/ML-powered log management and observability data platform for IT operations, security analytics, and compliance reporting. Its products include PortX for data stream collection, parsing and forwarding; XpoLog for centralized log management with augmented search and proactive monitoring; LogX for deep learning application monitoring; and Flux.streams powered by BitStorm for high-speed file synchronization.
Product overview
XPLG is a log management and data analytics company offering a platform-plus-modules architecture. The core product suite includes PortX (observability data streams platform for collecting, parsing, and forwarding log data), XpoLog (AI-powered log management and analysis platform with automated problem detection), and LogX (deep learning framework for ML/AI application monitoring with anomaly detection). Additional modules include PortX Automated Log Parser and Log Collector, XpoLog Log Analyzer, Log Monitoring, and Log Viewer, plus the XpoLog Apps Marketplace with 1000+ analytics apps. The portfolio also includes Flux.streams powered by BitStorm technology for high-speed file synchronization. The tagline is 'Turn Data Into Action | Log Data Insights.'
Differentiator
Problem solved
Functional benefit
Brands
- PortX: Observability Data Streams Platform for collecting, parsing, optimizing, and forwarding log data and metrics pipelines.
- XpoLog
- LogX
- Flux.streams
Products and services
- PortX Observability data streams platform that collects, parses, optimizes, enriches, and forwards log and metrics pipelines to any destination, with AI/ML automated parsing and 800+ connectors.
- XpoLog AI-powered, fully automated log management platform providing centralized log management, smart event correlation, automated problem detection, augmented search, proactive monitoring, and an out-of-the-box analytic apps marketplace.
- LogX Deep learning framework for ML/AI application log monitoring with 1.5+ million automatic rules, Deep Text Inspection, anomaly detection, ML clustering, pattern recognition, risk-level monitoring, and LogX-TriX complex pattern correlation.
- Flux.streams Hyper-fast file sync and streaming solution powered by BitStorm Technology for cloud-to-cloud, on-premises, and Kubernetes environments, with secure compressed HTTPS-based streaming for data collection, backups, and archive operations.
- XpoLog GRC Compliance Reporting Governance, Risk, and Compliance tool providing automated compliance reporting for regulations including SOX, PCI-DSS, GDPR, FISMA, GLBA, ISO 27001, HIPAA, and COBIT, with audit log insights and IDM/IAM data analysis.
Quantifiable outcome
- 90% reduction in manual scripting and log management efforts
- +4 more outcomes
Companies that use XPLG
Customer profileNamed customers27 records
Segments8 records
Ideal customer profiles2 records
XPLG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability7 records
Feature7 records
XPLG partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Amazon AWScoreAmazon AWS cloud integration partnership. XpoLog provides log management for AWS environments with dedicated apps and connectors for Amazon services. AWS AMI deployment options available.
- IBMcoreIBM technology partnership for enterprise log management and analytics integration.
- Insight EnterprisesminorTechnology solution provider and reseller partnership for XPLG products.
- DCX (Digital Customer Experience)minorAutomation consultants providing implementation and consulting services for XPLG deployments.
- AvenidaminorReseller partner for XPLG products in specified regions.
- Blue ZebraminorPartner providing XPLG solutions with added value services.
- ComparexminorTechnology services and software reseller partnership.
- En Pointe TechnologiesminorIT solutions provider and partner for XPLG distribution.
- TM Group (Denmark)minorRegional partner in Denmark for XPLG product distribution.
- SoftchoiceminorTechnology advisor and cloud solutions provider partner.
- Software Quality LabminorQuality assurance and testing services partner for XPLG implementations.
- SYNTAXminorCloud transformation consultants providing data migration and implementation services.
- Ten10minorSoftware testing and quality assurance partner.
- DartalisminorIT services partner for XPLG product distribution.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
XPLG competitors and assessment
Company assessmentDirect peers
- LogRhythm: SIEM and log management platform focused on security operations and compliance. Competes with XPLG's Cyber Security and GRC use cases for SOC teams in regulated industries.
- Sumo Logic: Cloud-native log management and observability platform with strong SaaS GTM. Competes directly with XpoLog across log management, security analytics, and compliance use cases for mid-market and enterprise.
- Elastic (ELK Stack): Open-source-based log management and search platform (Elasticsearch, Logstash, Kibana). XPLG explicitly supports bi-directional integration with ELK/Logstash and markets cost reduction of ELK resource needs, positioning head-to-head in the same buyer workflows.
- Splunk: Market-leading log management, SIEM, and observability platform. Splunk is the most direct competitor to XpoLog for enterprise log analytics, compliance reporting, and security use cases; XPLG even positions itself as reducing Splunk license costs via PortX forwarding.
Broad incumbents
- New Relic: Full-stack observability platform covering APM, infrastructure, logs, and AIOps. Competes with XPLG across DevOps monitoring and log analytics, with significantly broader platform reach.
- Datadog: Broad cloud observability and security platform spanning infrastructure monitoring, APM, log management, and SIEM. A scaled incumbent competing with XPLG across IT operations, security, and cloud log management use cases with significantly larger resources.
- Dynatrace: Enterprise observability and APM platform with AI-powered monitoring (Davis AI). Competes with XPLG in IT operations analytics and log intelligence for large enterprise customers, with broader functionality and significantly larger scale.
- IBM QRadar: Enterprise SIEM platform from IBM, a strategic XPLG technology partner. Competes in security log analytics and compliance reporting for large enterprise and government buyers.
Emerging players
- Mezmo (formerly LogDNA): Cloud-native log management and observability pipeline platform. Direct overlap with PortX's data stream optimization positioning and XpoLog's log management for cloud-native workloads.
- Graylog: Open-source-focused log management platform with enterprise tier. Competes with XpoLog in centralized log management and security analytics, particularly appealing to cost-conscious mid-market buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
XPLG social profiles
Digital presenceXPLG compliance and trust
Trust signalCompliance2 records
XPLG financial estimates
Financial estimateRevenue estimate
Valuation estimate
XPLG leadership team
Management profileNumber of profiles
XPLG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XPLG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XPLG
What does XPLG do?
XPLG provides an AI/ML-powered log management and observability data platform for IT operations, security analytics, and compliance reporting. Its products include PortX for data stream collection, parsing and forwarding; XpoLog for centralized log management with augmented search and proactive monitoring; LogX for deep learning application monitoring; and Flux.streams powered by BitStorm for high-speed file synchronization.
Is XPLG a public or private company?
XPLG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was XPLG founded?
XPLG was founded in 2010. It employs 11 to 50 people.
Where is XPLG based?
XPLG is headquartered in Manhattan, United States, in the North America region.
How does XPLG make money?
Four revenue lines are on record. Subscription - Data Volume Tiers are the primary driver. The others are subscription - PortX Data Streams, MSP/Cloud Services Revenue Share and enterprise Licenses.
Who are XPLG's main competitors?
Direct peers on record are LogRhythm, Sumo Logic, Elastic (ELK Stack) and Splunk. Broad incumbents are New Relic, Datadog, Dynatrace and IBM QRadar. Emerging players are Mezmo (formerly LogDNA) and Graylog.
Does XPLG have an API?
Yes. XPLG offers REST API for tokenized data in cloud or hybrid environments, allowing applications or users to translate tokenized data, access On-Prem hashing tables, transform tokenized data back to original values, and decrypt data fields with a private key. The platform also supports Web UI/SDK/API access as indicated in pricing feature lists. Developer documentation is at xpolog.atlassian.net/wiki/spaces/XPOL/overview.
What industry is XPLG in?
XPLG's product category is Log Management and Observability Software. Its primary akta.pro industry code is HDABAJAC, Log Management & Analytics, with a secondary code of HDABAHAK, Data Security & Privacy for Cloud (DLP, DSPM, Tokenization). Its NAICS code is 541512 and its SIC code is 7372.