Icon Magazine
- Company typePrivate
- Founded-
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Icon Magazine firmographics
Firmographics- Name
- Icon Magazine
- Legal name
- Icon Brands AB
- Website
- https://iconmagazine.se
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Icon Magazine industry classification
Industry- Product category
- Lifestyle Magazine Publishing
- NAICS
- Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Arts, Culture & Literary Magazines (MPAJAEAN), Newsletter Publishing Platforms (MPACAIAA)
Keywords
Where Icon Magazine is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Icon Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: Icon Magazine generates primary revenue through subscription sales, processed through Flowy.se platform. The subscription model provides recurring revenue from readers seeking inspirational and cultural content.
- Advertising: The magazine carries display advertising from brands such as Lion Alpin, with remarketing capabilities through Google Ads serving personalized advertisements on other websites.
- Newsletter/Email Marketing: The publication collects reader emails for newsletters and marketing communications, with data processed in compliance with GDPR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Magazine Subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Icon Magazine product offering
Product offeringCore offering
Icon Magazine is a Swedish lifestyle magazine publishing quarterly print and digital issues featuring long-form journalism, in-depth interviews, and feature articles on culture, business, design, food, and society. Readers access content through paid subscriptions processed via the Flowy.se platform, with editorial coverage delivered in both Swedish and English.
Product overview
Icon Magazine is a Swedish lifestyle publication offering quarterly print and digital magazine issues. The company provides a subscription service for access to published content. The magazine features long-form journalism and in-depth profiles across topics including entrepreneurship, design, culture, food, sustainability, and society. Icon Magazine operates under Icon Brands AB and is available through subscription and single-issue purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- Icon Magazine A Swedish lifestyle magazine featuring long-form journalism, in-depth interviews, and feature articles covering topics such as entrepreneurship, design, culture, food, and society. Published quarterly with both Swedish and English content for culturally interested Swedish-speaking readers.
- Icon Magazine Subscription Paid subscription service enabling readers to receive print and/or digital access to Icon Magazine issues, processed via the Flowy.se ordering platform with account management and purchase history functionality.
Companies that use Icon Magazine
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Icon Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Icon Magazine partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Icon Brands ABcoreIcon Brands AB is the parent company of Icon Magazine. The company is registered in Sweden with organization number 559009-4370 and is the personuppgiftsansvarig (data controller) for all personal data collected by Icon Magazine.
- Lion AlpinminorLion Alpin is an advertising partner featured on the Icon Magazine website through display banner advertising.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Icon Magazine competitors and assessment
Company assessmentDirect peers
- Monocle: International lifestyle magazine covering culture, design, business, and travel with long-form journalism. Comparable editorial DNA to Icon Magazine with similar quarterly print cadence and premium subscription model.
- Plaza Magazine (Sweden): Swedish luxury lifestyle magazine featuring high-end travel, design, and cultural profiles. Comparable to Icon Magazine in its premium positioning and long-form editorial style.
- Magasin (Aller Media): Swedish lifestyle magazine published by Aller Media covering culture, fashion, and societal topics. Direct competitor in the Swedish language lifestyle magazine category with similar subscription-driven model.
- Damernas Värld: Established Swedish fashion and lifestyle magazine under Bonnier. Competes with Icon Magazine for the same Swedish-speaking female lifestyle audience interested in culture, fashion, and design.
- King Magazine (Sweden): Swedish men's lifestyle magazine covering culture, business, and lifestyle. Direct competitor in the Swedish niche lifestyle magazine market targeting educated, culturally interested readers.
- Café Magazine: Swedish lifestyle and culture magazine covering fashion, art, society, and culture. Direct Nordic competitor with overlapping editorial territory in culture, design, and aspirational content.
Emerging players
- Cereal Magazine: Independent lifestyle and travel magazine known for minimalist design and long-form features. Comparable to Icon Magazine's design-forward, content-rich editorial approach.
- Suitcase Magazine: Independent travel and culture magazine featuring long-form destination reporting. Comparable to Icon Magazine's hospitality, travel, and culture editorial mix.
- Kinfolk Magazine: Independent lifestyle magazine focused on slow living, design, and culture. Comparable in editorial scope and aspirational tone to Icon Magazine's culture and design coverage.
Broad incumbents
- Wallpaper*: Established global design and lifestyle magazine under Future plc. Overlaps with Icon Magazine's design, architecture, and culture coverage, although at a larger international scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Icon Magazine social profiles
Digital presenceIcon Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Icon Magazine leadership team
Management profileNumber of profiles
Icon Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Icon Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Icon Magazine
What does Icon Magazine do?
Icon Magazine is a Swedish lifestyle magazine publishing quarterly print and digital issues featuring long-form journalism, in-depth interviews, and feature articles on culture, business, design, food, and society. Readers access content through paid subscriptions processed via the Flowy.se platform, with editorial coverage delivered in both Swedish and English.
Is Icon Magazine a public or private company?
Icon Magazine is a private company. It is classified as unknown and is currently operating.
When was Icon Magazine founded?
Icon Magazine was founded in -1. It employs 1 to 10 people.
Where is Icon Magazine based?
Icon Magazine is headquartered in Stockholm, Sweden, in the Europe region.
How does Icon Magazine make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising and newsletter/Email Marketing.
Who are Icon Magazine's main competitors?
Direct peers on record are Monocle, Plaza Magazine (Sweden), Magasin (Aller Media), Damernas Värld, King Magazine (Sweden) and Café Magazine. Emerging players are Cereal Magazine, Suitcase Magazine and Kinfolk Magazine. Wallpaper* is listed as a broad incumbent.
Does Icon Magazine have an API?
No public API is recorded for Icon Magazine.
What industry is Icon Magazine in?
Icon Magazine's product category is Lifestyle Magazine Publishing. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 51312 and its SIC code is 2721.