Wallpaper

What Wallpaper does

Wallpaper* is a global design and lifestyle media brand founded in 1996 and operated as a wholly-owned property within Future plc (LSE: FUTR), a publicly traded UK media conglomerate headquartered in Bath, England. The legal entity is Future Publishing Limited (England and Wales company number 2008885). The brand publishes a monthly print magazine alongside a continuous digital edition at wallpaper.com, covering architecture, interiors, design, art, fashion, watches and jewellery, travel, technology, and entertaining. Editorial is organized around a stable of long-tenured specialist directors and editors, several of whom have been with the title for over a decade.

The product portfolio consists of the core print and digital magazine, the wallpaper.com website, three email newsletters (The Daily Digest, The Rundown, and The Design File), a dedicated iPad edition on Apple News, the Wallpaper* Store e-commerce storefront, and recurring editorial franchises including the Wallpaper* Design Awards and the Wallpaper* Travel Guides. Distribution spans direct subscription via Magazines Direct, digital newsstand platforms, owned social channels (Instagram, Bluesky, X, Facebook, Pinterest, Flipboard), and RSS. Subscription pricing starts at $46.75 annually for print or digital access, with artist-designed limited-edition covers for print subscribers.

The business model combines consumer subscription revenue, advertising sales to luxury brand advertisers, affiliate fees from product links, e-commerce through the Wallpaper* Store, and sponsorship around the annual Design Awards. Target audiences include design and architecture professionals, affluent design-conscious consumers, fashion and beauty industry participants, and art and culture enthusiasts. Revenue is not disclosed at the brand level; financials are consolidated within Future plc's segment reporting.

Name

Wallpaper

Legal name

Future Publishing Limited

Website

https://wallpaper.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Wallpaper* is a UK-founded global design and lifestyle magazine brand, operating since 1996 under Future plc. It publishes print and digital editions covering architecture, interiors, design, fashion, art, travel, and luxury goods for affluent consumers and industry professionals.

Ownership category

akta.pro rank

Product category

Luxury Lifestyle Media

NAICS

Periodical Publishers (513120), Directory and Mailing List Publishers (51314)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Home, Garden & DIY Magazines (MPAJAEAG), Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Design magazine
• Luxury lifestyle media
• Architecture journalism
• Fashion editorial
• Design publications

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Pricing tiers

Distribution channels6 records

Marketing channels7 records

Core offering

Wallpaper* publishes a monthly print magazine and the wallpaper.com digital platform delivering editorial coverage of architecture, interiors, design, art, fashion, travel, watches & jewellery, technology, transportation, and entertaining. Its offering is supplemented by email newsletters, an iPad edition on Apple News, the Wallpaper* Store for branded merchandise, and branded publications including the annual Design Directory and Travel Guides.

Product overview

Wallpaper* is a monthly art, design, architecture, fashion, travel, lifestyle and high-quality luxury goods magazine published in the United Kingdom. The company's offering consists of its core print magazine and digital platform (wallpaper.com), supplemented by email newsletters (The Daily Digest, The Rundown, The Design File), an iPad Edition available through Apple News, the Wallpaper* Store for branded merchandise, and branded publications including Travel Guides and a Design Directory. The portfolio provides comprehensive coverage across interior design, architecture, fashion, travel, art, technology, and luxury goods.

Differentiator

Problem solved

Functional benefit

Brands

• Wallpaper* Store: The brand's e-commerce platform for curated design products and subscriptions
• Wallpaper* Travel Guides

Products and services

• Wallpaper* Magazine (print) Monthly print magazine with artist-designed, limited-edition covers, offering in-depth design journalism across architecture, interiors, fashion, art, travel, technology, and entertaining for affluent design-conscious readers and design professionals.
• Wallpaper.com digital edition The digital platform and online home of Wallpaper* magazine, delivering editorial content, articles, and multimedia across architecture, interiors, design, fashion, travel, art, watches & jewellery, technology, transportation, and entertaining categories.
• Wallpaper* Newsletters Email newsletters including The Daily Digest, The Rundown (monthly fashion-focused), and The Design File (people and places shaping design), delivering curated editorial content and updates directly to subscribers.
• Wallpaper* iPad Edition Digital edition of the magazine optimized for iPad devices, distributed through the Apple News platform and a dedicated iPad application for an enhanced reading experience.
• Wallpaper* Store Online storefront offering Wallpaper*-branded merchandise and curated design products, supporting direct product sales and Design Directory purchases.
• Wallpaper* Travel Guides Curated travel guide publications produced by Wallpaper* covering destinations worldwide, with a focus on design, architecture, and lifestyle. The 2026 program launched new editions including a Milan Design Week kiosk presence.
• Wallpaper* Design Directory Annual curated directory of design products, brands, and resources compiled by Wallpaper* editorial, sold as a branded publication and distributed via the Wallpaper* Store.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• ArchDaily: Leading global architecture platform with news, projects, and product coverage. Comparable to Wallpaper*'s architecture and design journalism but with a more professionally oriented, scale-driven audience.
• Elle Decor: Hearst's design and interiors magazine and website. Closely comparable to Wallpaper* in covering interior design, architecture, and lifestyle content for a similar high-end audience.
• Frame Magazine: Design magazine focused on interior design, retail, and spatial design. Directly comparable to Wallpaper*'s design and interiors coverage with overlapping professional audience.
• Monocle: Print magazine and media brand covering design, culture, travel, and affairs. Similar to Wallpaper* in combining design authority with luxury lifestyle, travel, and editorial breadth.
• Surface Magazine: Design and architecture publication covering interiors, fashion, and luxury lifestyle. Overlaps with Wallpaper*'s premium design and lifestyle editorial positioning.
• Dwell: Modern architecture and design magazine with strong digital presence. Comparable to Wallpaper* in covering residential architecture, design products, and lifestyle for design-conscious readers.
• Icon Magazine: UK-based architecture and design magazine. Comparable to Wallpaper* in focusing on architecture, design, and built-environment content for design professionals and enthusiasts.
• Vogue Living: Condé Nast's lifestyle and design title covering interiors, design, travel, and culture. Overlaps with Wallpaper* in fashion-adjacent luxury lifestyle coverage and affluent audience targeting.
• Dezeen: Leading global digital design publication covering architecture, interiors, and design. Direct competitor in the digital design editorial space with overlapping audience of design professionals and luxury consumers.
• Architectural Digest: Condé Nast's flagship design and architecture magazine and digital platform. Directly comparable to Wallpaper* in covering architecture, interiors, design, and luxury lifestyle for affluent readers and advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wallpapermag
• Facebookfacebook.com/wallpapermagazine
• Instagraminstagram.com/wallpapermag/?hl=en
• Pinterestpinterest.co.uk/wallpapermag
• LinkedInlinkedin.com/company/wallpaper

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wallpaper