What Greenberg Gibbons does

Greenberg Gibbons is a privately-held commercial real estate developer founded in 1968, headquartered in Owings Mills, Maryland, with a workforce of 11-50 employees. The company focuses on developing mixed-use, town center, and retail properties, with operational markets in Baltimore and, more recently, Richmond, Virginia.

The company's flagship active project is Midtown64, a $500 million-plus mixed-use development on a 46-acre former Genworth Financial headquarters site in Richmond. The 2 million-square-foot campus is planned to include hundreds of rental apartments, townhouses, a hotel, office space, and retail, transforming an underutilized corporate campus into a comprehensive live-work-play environment. Beyond development, Greenberg Gibbons provides asset management and leasing services across its owned portfolio, with dedicated leadership appointed to oversee these functions.

The business model combines long-cycle real estate development with recurring asset management and leasing revenue. Project economics are supported by adaptive reuse of legacy corporate properties, urban revitalization positioning, and integrated multi-component master planning. Go-to-market is direct, operating without disclosed partnerships and managing leasing and asset management through an internal team including a Chairman/CEO, a VP of Finance/Acquisitions/Development, and a Head of Asset Management and Leasing.

Name

Greenberg Gibbons

Legal name

Greenberg Gibbons

Website

https://ggcommercial.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenberg Gibbons is a privately-held commercial real estate developer founded in 1968, building mixed-use, town center, and retail properties in the Mid-Atlantic region, currently led by its $500M+ Midtown64 project in Richmond, Virginia.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Development

NAICS

Land Subdivision (23721), Land Subdivision (2372), Rental and Leasing Services (532)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Retail & Mixed-Use Commercial Construction (IMAFACAB)

akta.pro secondary industries

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Urban Renewal, Brownfield Redevelopment & Land Reuse (BPAIANAI)

Keywords

• Commercial real estate development
• Mixed-use properties
• Town center development
• Real estate asset management
• Retail property leasing

Headquarters

HQ city

Owings Mills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Core offering

Greenberg Gibbons develops mixed-use, town center, and retail commercial real estate properties, transforming underutilized sites into integrated live-work-play communities. Its primary current project is Midtown64 in Richmond, Virginia, a $500 million-plus, 2 million-square-foot mixed-use development on a 46-acre former Genworth Financial campus comprising rental apartments, townhouses, a hotel, office, and retail space. The company also provides asset management and leasing services for its commercial properties.

Product overview

Greenberg Gibbons is a commercial real estate developer offering mixed-use development projects, asset management, and leasing services. The company's primary offering is Midtown64, a major mixed-use development project in Richmond, Virginia, combining residential, hospitality, office, and retail components.

Differentiator

Problem solved

Functional benefit

Products and services

• Midtown64 Mixed-Use Development A $500 million-plus, 2 million-square-foot mixed-use development in Richmond, Virginia, transforming a 46-acre former Genworth Financial headquarters into hundreds of rental apartments, townhouses, a hotel, office, and retail space for residential, hospitality, office, and retail occupants.
• Asset Management Services Ongoing asset management services for Greenberg Gibbons' commercial properties, led by the Head of Asset Management and Leasing, covering portfolio performance oversight and tenant relationships.
• Leasing Services Leasing services for commercial and residential space within Greenberg Gibbons' mixed-use developments, executed under the leadership of the Head of Asset Management and Leasing.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Kimco Realty: Largest publicly traded retail REIT and mixed-use developer in North America. Overlaps with Greenberg Gibbons on retail-anchored and mixed-use commercial development, including adaptive reuse and urban infill, at materially larger scale.
• Federal Realty Investment Trust: Public REIT specializing in mixed-use town centers and shopping districts across major U.S. metros. Most directly comparable to Greenberg Gibbons on product type (mixed-use, retail-anchored town centers) though at substantially larger scale and national footprint.
• Regency Centers Corporation: Public REIT and leading developer of grocery-anchored shopping centers with mixed-use overlays. Comparable on the retail-anchored commercial development side, though operating nationally rather than regionally.
• Rouse Company (now Brookfield Properties): Historic originator of the mixed-use town center concept (e.g., Columbia, MD; Faneuil Hall), now part of Brookfield Properties. Comparable in product category—mixed-use town center development—though operating at vastly larger national scale.

Regional players

• Bozzuto Group: Mid-Atlantic-focused real estate developer, builder and manager of multifamily and mixed-use properties. Comparable regional footprint (Baltimore/Washington corridor) and integrated development + property management model.

Emerging players

• Seritage Growth Properties: Real estate company focused on redeveloping legacy retail and commercial assets into mixed-use destinations. Comparable on adaptive-reuse strategy applied to obsolete corporate/retail properties, though more focused on retail re-tenanting than greenfield mixed-use construction.

Direct peers

• Steiner + Associates: Mid-sized mixed-use town center developer active in regional U.S. markets. Comparable to Greenberg Gibbons in project scale (multi-use town centers), regional focus, and developer model with attached leasing and asset management.
• Trademark Property Company: Independent mixed-use developer focused on town centers and large-scale retail-anchored destinations. Directly comparable on development model—greenfield and redevelopment of mixed-use town centers—making it the closest analog to Greenberg Gibbons's core business.
• The Howard Hughes Corporation: Master-planned mixed-use developer building large-scale live-work-play communities (e.g., The Woodlands, Columbia redevelopment). Closely comparable on the mixed-use master-development product type and on urban redevelopment of legacy sites.
• Armada Hoffler: Mid-Atlantic-based commercial real estate developer, owner and asset manager of mixed-use, office and retail properties. Comparable geographic focus (Mid-Atlantic) and integrated development/ownership model make it a strong direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenberg Gibbons