The Magnet Group

What The Magnet Group does

The Magnet Group, founded in 1996 and headquartered in Alpharetta, Georgia, is a privately-held B2B supplier of promotional products operating exclusively through the promotional products distributor channel. Customers must hold an ASI or SAGE industry number to open an account, positioning the company as a wholesale supplier to resellers rather than a direct-to-end-buyer brand. The business carries a catalog of approximately 1,700 SKUs across proprietary sub-brands including Magnet LLC (magnetic promotional items), Castelli (journals and planners), BrandCharger (technology accessories), Power Clips, and a Made-in-USA collection of 505 SKUs, spanning magnets, journals, towels, drinkware, bags, technology, awards, and giftware.

The technology stack is built on an Odoo e-commerce platform supplemented by a set of distributor-facing sales tools: ZoomCustom for co-branded catalog and flyer creation, ViewMyCatalogs for digital catalogs, The Magnet Showroom virtual showroom, and an in-house video production unit called Ned's Garage. Products are customized via foil stamping, laser engraving, screen printing, 4-color process, embossing, and debossing, with same-day sample shipping before 2pm CST, standard 5-7 business day production, and a QuickShip rush program. The GTM motion is channel-partner-led: vertical-market industry guides (Healthcare, Education, Construction, Sports, Sustainability, etc.) and pre-designed sales flyers help distributors sell into end-customers, while ZoomCustom lets distributors co-brand collateral with their own identity.

The revenue model is transactional unit-based sales with tiered volume pricing at 50/250/500/1,000 units, a $75 minimum order value, and ancillary fees for setup, art, die development, and rush orders. Revenue streams are diversified across 11 vertical end-markets but concentrated in a single channel type (distributors). Leadership includes CEO Bill Korowitz and CRO Dan Jellinek; ownership and revenue figures are not publicly disclosed. The company has raised one institutional funding round (NorthStar Capital, 2002) and shows no recent M&A or restructuring activity.

Name

The Magnet Group

Legal name

The Magnet Group

Website

https://themagnetgroup.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

The Magnet Group is a privately-held, Alpharetta-based B2B supplier of approximately 1,700 branded promotional products, selling exclusively to promotional products distributors via proprietary sub-brands (Magnet LLC, Castelli, BrandCharger) and distributor sales tools including ZoomCustom catalogs, a virtual showroom, and in-house video production.

Ownership category

akta.pro rank

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Promotional Products Sales: One-time sale of promotional products including magnets, journals, towels, drinkware, bags, technology items and more. Revenue generated through unit pricing with volume discounts (tiered pricing at 50/250/500/1000 quantities). Additional charges include setup fees, PMS color match fees, and art charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Magnet Group is a B2B wholesale supplier of promotional products, selling exclusively to promotional-products distributors and decorators (account creation requires an ASI/SAGE#). The catalog spans magnets, journals, towels, drinkware, bags, pens, technology items, and accessories under proprietary brands (Magnet LLC, Castelli, Power Clips, BrandCharger, Kambukka, Maxema, Senator, Styllo, Ned's Garage) and is supported by in-house custom decoration, QuickShip rush fulfillment, and digital sales/enablement tools such as ZoomCustom and The Magnet Showroom.

Product overview

The Magnet Group is a perennial promotional product supplier offering a comprehensive B2B e-commerce catalog of over 1,700 branded and customizable promotional products. The company's core product ecosystem centers on its proprietary Magnet LLC brand of magnetic promotional items (business card magnets, car magnets, calendar magnets, sports schedule magnets, picture frame magnets, adhesive items, and direct mail solutions), complemented by the Castelli Journals & Planners sub-brand featuring premium branded journals and planners in multiple collections. The portfolio spans diverse categories including towels, power clips, bags and coolers, drinkware, awards and crystal, technology accessories, blankets, glassware, giftware, kitchen accessories, health and travel items, desk accessories, pens (Maxema, Senator, Styllo), candy, and pet/recreation items. The company also offers themed collections including Ned's Garage Sale (clearance items), Eco Friendly products, Made in USA items, Best Sellers, New Items, and Seasonal Items. Products are customizable with various decoration methods including foil stamp, screen print, laser engraving, and 4-color process, with sales tools including eCatalogs, customizable flyers, and a virtual showroom.

Differentiator

Problem solved

Functional benefit

Brands

• Magnet LLC: Core brand specializing in magnets including business card magnets, car magnets, custom magnets, calendar magnets, sports schedule magnets, picture frame magnets, pop mags, adhesive items, direct mail products, memo boards, and notepads.
• Castelli
• Ned's Garage
• Power Clips
• BrandCharger
• Kambukka

Products and services

• Magnet LLC (magnetic promotional products line) The Magnet Group's flagship proprietary brand of magnetic promotional items (refrigerator magnets, magnetic clips, magnetic calendars, etc.), supplied exclusively through The Magnet Group to promotional-products distributors and decorators for resale with custom decoration.
• Castelli Journals & Planners Proprietary Castelli line of journals, notebooks, and planners offered as upscale branded merchandise, sold exclusively through The Magnet Group to distributors and decorators with custom decoration options.
• Kambukka drinkware Proprietary Kambukka brand of premium drinkware (bottles, mugs, tumblers) sold as promotional merchandise through The Magnet Group's distributor channel with custom decoration.
• BrandCharger technology accessories Proprietary BrandCharger line of technology accessories (charging cables, power banks, USB devices, etc.) distributed as branded promotional merchandise through The Magnet Group's distributor channel.
• Power Clips (magnetic clip line) Proprietary Power Clips brand of magnetic / utility clip promotional products supplied to distributors through The Magnet Group for resale with custom decoration.
• Maxema / Senator / Styllo pens Proprietary sub-brands Maxema, Senator, and Styllo of branded promotional pens sold exclusively through The Magnet Group to distributors with custom imprinting options.
• Ned's Garage Sale (closeout/clearout promotional products) The Magnet Group's Ned's Garage Sale line of closeout, discontinued, and clearance promotional products offered at discounted pricing to distributors for resale.
• QuickShip rush-order fulfillment service Expedited rush-order fulfillment program from The Magnet Group that accelerates production and shipping of decorated promotional products for distributors with tight client deadlines.
• Custom decoration services (screen printing, embroidery, pad printing, sublimation, debossing, laser engraving) In-house custom decoration services applied to promotional products for distributors, covering screen printing, embroidery, pad printing, sublimation, debossing, and laser engraving to imprint buyer logos and artwork on merchandise.

Quantifiable outcome

• Sample requests received before 2:00pm CST ship same day
• +2 more outcomes

Segments11 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crestline: Crestline is a promotional products distributor offering branded merchandise and custom imprinting across categories that overlap heavily with TMG (drinkware, apparel, bags, awards). It serves corporate end-buyers and promotional distributors with a comparable catalog model.
• Goldstar Group: Goldstar Group is a promotional products distributor offering a broad branded merchandise catalog (apparel, drinkware, awards, tech, bags) serving corporate end-buyers and resellers. Its product breadth and B2B promotional product distribution model directly parallel The Magnet Group's business.
• BAMKO: BAMKO is a B2B promotional products supplier offering branded merchandise (apparel, accessories, drinkware, awards) targeting enterprise and mid-market end-buyers. Its product breadth and go-to-market (B2B promotional products) directly overlap with The Magnet Group.
• Branders: Branders is a promotional products retailer/distributor offering customizable branded merchandise (apparel, drinkware, bags, signage, tech). It operates a similar e-commerce catalog model serving end-buyers and resellers, overlapping with TMG's customer base and product mix.
• HALO Branded Solutions: HALO is a large, privately-held promotional products distributor serving corporate clients with branded merchandise across categories overlapping with TMG (apparel, drinkware, awards, tech). Same B2B direct-sales motion with extensive sales rep coverage and a similar product catalog positioning.
• National Pen: National Pen (Bento) specializes in promotional writing instruments and custom-imprinted gifts targeted at small businesses and distributors. Its pen-centric catalog is a narrower subset of TMG's broader merchandise offering but operates in the same B2B promotional product channel.
• 4imprint: 4imprint is the largest North American promotional products distributor with an extensive catalog of customizable branded merchandise (apparel, drinkware, bags, tech, etc.) sold through a similar B2B model. It is the closest direct competitor to The Magnet Group in product breadth, customer base (businesses/end-buyers), and distribution motion.
• Gemline: Gemline is a promotional products distributor (now part of Polyconcept/PCNA) supplying bags, drinkware, and tech accessories to promotional product resellers. Its catalog and channel overlap directly with TMG's B2B promotional product offerings.

Emerging players

• Snappy: Snappy is an AI-driven gifting and swag platform that handles corporate gift and promotional merchandise distribution with a tech-first platform model. It intersects with TMG's promo products offering through the same end-use case (corporate branded gifts/swag) but with a more software-centric, lower-touch delivery model.

Broad incumbents

• PCNA / Polyconcept: PCNA (Polyconcept North America) is a multi-brand promotional products supplier with owned brands (Gemline, Bullet, Trimark, etc.) covering categories that overlap heavily with TMG (apparel, bags, drinkware, tech). A broad incumbent rather than a single specialist; serves similar channels including distributors and corporate end-buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/themagnetgroup
• Facebookfacebook.com/themagnetgroup

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Magnet Group