Snappy
Snappy is a corporate gifting and swag platform founded in 2015 that serves 9,000+ organizations including 56% of the Fortune 100. It offers a 250,000+ gift marketplace, AI-powered personalization, HRIS and CRM integrations, and global fulfillment across 176 countries.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Snappy does
Snappy is an all-in-one corporate gifting and swag platform founded in 2015, Israeli-founded and headquartered in New York. The company operates a cloud-based gifting marketplace of more than 250,000 curated gifts, experiences, sports memorabilia, and charitable donations, and has delivered over 7 million gifts across 176 countries. Its core technology combines an automated milestone-triggered gifting engine, an AI-powered Gifting Assistant (launched October 2025) trained on the company's proprietary 7-million-gift dataset, branded digital unwrapping experiences delivered via email, SMS, Slack, and Microsoft Teams, and a global fulfillment network with all-in pricing that bundles duties and logistics.
The platform integrates with 40+ HRIS systems (Workday, BambooHR, ADP, Namely), CRM platforms (Salesforce), CX tools (Medallia), collaboration tools (Slack, Microsoft Teams), and automation layers (Zapier with 5,000+ apps), and exposes an enterprise API Suite for partner embedding into HR, CX, SaaS, and consumer applications. It serves 9,000+ organizations including 56% of the Fortune 100 (e.g., Microsoft, Meta, T-Mobile, Uber, HubSpot, Starbucks, Amazon, Gillette, Luxottica) with named use cases in employee engagement, customer loyalty, and sales pipeline acceleration across industries including technology, healthcare, retail, gaming, and manufacturing.
Snappy generates revenue through multiple streams: a pay-per-claimed-gift transactional model, free self-serve signup with paid upgrades, quote-based enterprise contracts sold via field sales, branded swag and Snappy Stores, and API/usage-based partner revenue. Following a $25M Series D in April 2024 led by Qumra Capital (total funding exceeding $130M), the company has expanded into adjacent products including Snappy Stores, the AI Gifting Assistant, and an enterprise Order Aggregation Service for multi-channel retail orchestration.
Snappy firmographics
Firmographics- Name
- Snappy
- Legal name
- Snappy App, Inc.
- Website
- https://snappy.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Snappy is a corporate gifting and swag platform founded in 2015 that serves 9,000+ organizations including 56% of the Fortune 100. It offers a 250,000+ gift marketplace, AI-powered personalization, HRIS and CRM integrations, and global fulfillment across 176 countries.
- Ownership category
- akta.pro rank
Snappy industry classification
Industry- Product category
- Corporate Gifting Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Corporate & Client Gifting Programs (HSACANAE)
- akta.pro secondary industry
- Gift Sourcing & Procurement (Local & Online) (HSACANAB)
Keywords
Where Snappy is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Snappy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure
Revenue model
- Pay-per-claimed-gift transaction model: Snappy uses a transactional, consumption-based revenue model where customers are only charged for gifts that are actually claimed by recipients, reducing waste and aligning price to engagement. Credit card and ACH payments are supported, with auto-pay or invoicing available for qualified accounts.
- Self-serve gifting subscriptions (SMB): A free signup tier and self-serve packaging designed for smaller teams that can begin sending gifts without sales calls or demos, with paid upgrades as usage scales.
- Enterprise gifting contracts: Fully guided enterprise solutions sold via field sales ('Talk to Sales' / 'Book a Corporate Gifting Strategy Session'), typically tied to annual or multi-year commitments, advanced HRIS integrations, swag stores, and API access. Pricing is quote-based.
- Branded Swag and Snappy Stores: Revenue from branded merchandise via Company Swag Stores, On Demand Swag, Bulk Gifts, and Swag Kits, sourced from vendors like Apple, Quince, The North Face, Yeti, and others and fulfilled globally.
- API / Platform Partner revenue: Embedded gifting revenue from API partners (HR, CX, SaaS platforms) that integrate Snappy into their own products to monetize moments of gratitude, retention, and growth; partner pricing is enterprise and usage-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Self-service gifting (free signup) |
| Other | Annual | Enterprise gifting (quote-based) |
| Usage-based | Pay-as-you-go | Pay-per-claimed-gift billing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Snappy product offering
Product offeringCore offering
Snappy provides an all-in-one corporate gifting and swag platform that lets organizations send personalized gifts to employees and customers from a curated global marketplace of more than 250,000 gifts, swag, experiences, and charitable donations. The platform automates milestone-based gifting (onboarding, birthdays, work anniversaries, performance recognition), integrates with 40+ HRIS, CRM, and collaboration systems, and delivers gifts digitally via email, SMS, Slack, and Microsoft Teams with global physical fulfillment to 176 countries. Customers are billed on a pay-per-claimed-gift basis, and the platform is offered as a self-serve product, a sales-led enterprise solution, and an embeddable API for partner platforms.
Product overview
Snappy is a unified, all-in-one corporate gifting platform built around a single core product that combines a global marketplace of 250,000+ gifts, swag, experiences, and donations with automation, analytics, integrations, and channel delivery. The core platform is extended by a portfolio of integrated modules and products: the AI Gifting Assistant (generative AI for personalized gift selection and messaging), Snappy Stores (branded company swag stores), the Swag module, the API Suite (developer APIs and turnkey components), the Recipient Experience (branded digital unwrapping), Automated Gifting (scheduled milestone triggers), Tracking & Reporting (gift activity analytics and ROI), HRIS Integrations (40+ HRIS connections), Billing, Global Gifting (176-country fulfillment), Holiday Gifting (seasonal collections), and channel-specific apps for Slack and Microsoft Teams. Enterprise-grade offerings include the Order Aggregation Service for multi-channel retail order orchestration. The platform serves employee engagement, customer loyalty, sales acceleration, and partner integration use cases across technology, healthcare, retail, gaming, and manufacturing industries.
Differentiator
Problem solved
Functional benefit
Brands
- Snappy Stores: Branded online company stores enabling self-serve swag purchases with points, cash, or a mix of both, for employees and customers.
- Snappy AI Gifting Assistant
- Snappy Order Aggregation
Products and services
- Snappy Corporate Gifting Platform All-in-one corporate gifting and swag platform that delivers personalized gifts to employees and customers from a curated global marketplace of 250,000+ gifts, swag, experiences, and donations. Serves HR, Marketing, and Sales teams at large organizations with automated milestone gifting, HRIS integrations, branded digital unwrapping, and global fulfillment.
- AI Gifting Assistant AI-powered gifting assistant that selects personalized gifts, composes on-brand greeting card messages, and creates branded digital unwrapping experiences. Trained on data from more than 7 million gifts delivered worldwide across a marketplace of more than 250,000 curated gifts.
- Snappy Stores Branded company swag storefronts that can be launched in minutes, allowing employees and customers to purchase swag using points, cash, or a mix of both for scalable self-serve distribution.
- Swag
Quantifiable outcome
- Turnover dropped from 62% to 9% for Custom Assembly after implementing Snappy
- +11 more outcomes
Companies that use Snappy
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles4 records
Snappy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature7 records
Snappy partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship hris integration, core hris integration, standard hris integration, core crm integration, flagship sales workflow integration, core collaboration integration, core automation integration, strategic cx integration, flagship platform partner (internal communications) and flagship platform partner (frontline workforce).
- Workdayflagship hris integrationWorkday is one of the named HRIS platforms in Snappy's '40+ leading HRIS' integration ecosystem, enabling automated milestone gifting triggered by employee data (onboarding, birthdays, anniversaries). Highlighted alongside BambooHR and ADP as a flagship plug-and-play integration.
- BambooHRcore hris integrationBambooHR is named as a flagship HRIS integration, supporting automated milestone recognition and real-time employee syncing for Snappy customers.
- ADPcore hris integrationADP is named as a flagship HRIS integration enabling automated milestone gifting; Snappy also participated in ADP's Meeting of the Minds 2025 conference.
- Namelystandard hris integrationNamely is listed among Snappy's HRIS integration partners for automated employee milestone gifting.
- Salesforcecore crm integrationSalesforce is featured as a Snappy integration partner, enabling CRM-triggered customer gifting for marketing, sales, and customer success teams.
- ChiliPiperflagship sales workflow integrationChiliPiper is highlighted as a flagship sales workflow partner enabling meeting-scheduling plus gifting to accelerate pipeline; showcased under 'Shorten Sales Cycles with Easy, Automated Gifting'.
- Slackcore collaboration integrationSlack is one of Snappy's primary gift delivery channels and is offered as a dedicated product surface (snappy.com/slack) for sending and receiving gifts directly within Slack.
- Microsoft Teamscore collaboration integrationMicrosoft Teams is a primary gift delivery channel and a dedicated product surface on snappy.com/teams for in-Teams recognition workflows.
- Zapiercore automation integrationZapier integration enables Snappy to connect to 5,000+ apps, allowing marketing and sales teams to automate gifting via no-code workflows.
- Medalliastrategic cx integrationMedallia is featured as a Snappy integration partner on the customer gifting page, linking customer experience signals with gifting triggers.
- ChangeEngineflagship platform partner (internal communications)ChangeEngine is featured as a flagship platform partner on Snappy's Gifting Integrations page, unifying internal communications with personalized gifting at scale via API.
- Beekeeperflagship platform partner (frontline workforce)Beekeeper is featured as a flagship platform partner for frontline workforce gifting, integrating Snappy's gifting engine into its all-in-one frontline app.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Snappy competitors and assessment
Company assessmentDirect peers
- Sendoso: Sendoso is a B2B sending platform that automates direct mail, e-gifts, and physical gifts for sales, marketing, and customer success teams. It is the closest direct competitor to Snappy's prospecting, customer loyalty, and corporate gifting use cases.
- Bonusly: Bonusly is an employee recognition and rewards platform that lets peers and managers send micro-bonuses convertible to gift cards, donations, or custom rewards. It directly competes with Snappy's HR-driven employee engagement and recognition offering.
- Kudos: Kudos is an employee recognition and culture platform with peer-to-peer recognition, service anniversary milestones, and reward redemption. It is named alongside Snappy in FeaturedCustomers and Workhuman rankings, indicating direct overlap.
- Nectar: Nectar is an employee recognition platform offering peer recognition, rewards, service anniversaries, and manager bonuses. It is listed with Snappy in FeaturedCustomers' Top Performer ranking for employee recognition software.
- Awardco: Awardco is an employee recognition and rewards platform built on Amazon's catalog with milestone automation and global reward delivery. It competes with Snappy for HR-driven employee gifting budgets at large enterprises.
- Motivosity: Motivosity is an employee engagement platform combining peer recognition, manager-led rewards, and culture tools. It is listed alongside Snappy in multiple employee recognition rankings and competes for similar HR buyers.
- Giftogram: Giftogram is a digital gift card and rewards platform for businesses, with corporate gifting, rewards, and incentives delivered via email or text. It competes with Snappy's customer loyalty and sales gifting use cases.
- Tango Card: Tango Card (now Tango) is a B2B rewards and incentives platform offering gift cards, prepaid cards, and digital rewards for employee and customer programs. It overlaps with Snappy's customer loyalty, sales incentives, and swag-adjacent reward use cases.
Broad incumbents
- Workhuman: Workhuman is the largest incumbent in social employee recognition, with a broad enterprise suite spanning recognition, rewards, milestones, and analytics. It is the broader category leader and named alongside Snappy in Workhuman's own top-20 employee recognition list.
Emerging players
- Loop & Tie: Loop & Tie is a sustainable corporate gifting platform offering curated gift collections where recipients choose. It targets enterprise employee and client gifting use cases overlapping with Snappy's core corporate gifting platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Snappy social profiles
Digital presenceSnappy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snappy leadership team
Management profileNumber of profiles
Profiles8 records
Snappy funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snappy M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snappy
What does Snappy do?
Snappy provides an all-in-one corporate gifting and swag platform that lets organizations send personalized gifts to employees and customers from a curated global marketplace of more than 250,000 gifts, swag, experiences, and charitable donations. The platform automates milestone-based gifting (onboarding, birthdays, work anniversaries, performance recognition), integrates with 40+ HRIS, CRM, and collaboration systems, and delivers gifts digitally via email, SMS, Slack, and Microsoft Teams with global physical fulfillment to 176 countries. Customers are billed on a pay-per-claimed-gift basis, and the platform is offered as a self-serve product, a sales-led enterprise solution, and an embeddable API for partner platforms.
Is Snappy a public or private company?
Snappy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Snappy founded?
Snappy was founded in 2015. It employs 1 to 10 people.
Where is Snappy based?
Snappy is headquartered in New York, United States, in the North America region.
How does Snappy make money?
Five revenue lines are on record. Pay-per-claimed-gift transaction model is the primary driver. The others are self-serve gifting subscriptions (SMB), enterprise gifting contracts, branded Swag and Snappy Stores and API / Platform Partner revenue.
Who are Snappy's main competitors?
Direct peers on record are Sendoso, Bonusly, Kudos, Nectar, Awardco, Motivosity, Giftogram and Tango Card. Workhuman is listed as a broad incumbent. Loop & Tie is listed as an emerging player.
Does Snappy have an API?
Yes. Snappy offers an enterprise-ready public gifting API and partner-facing integration suite that allows developers to embed gifting functionality into HR, CRM, customer experience platforms, SaaS products, and consumer apps. The API supports custom gift triggers based on user behavior, milestones, or campaigns, and offers turnkey components, comprehensive documentation, hands-on developer support, and full compliance with enterprise-grade security. Partners can launch in days, with most integrations going live in days. The API also supports Zapier for connections to more than 5,000 apps. Developer documentation is at www.snappy.com/api.
What industry is Snappy in?
Snappy's product category is Corporate Gifting Software. Its primary akta.pro industry code is HSACANAE, Corporate & Client Gifting Programs, with a secondary code of HSACANAB, Gift Sourcing & Procurement (Local & Online). Its NAICS code is 513210 and its SIC code is 7372.