What StadiumGO does

StadiumGO is a Brazilian boutique tech-fin consultancy founded in 2021 and headquartered in São Paulo. The firm operates as a mandated advisory intermediary connecting mid-market enterprises, sports clubs, and institutions to capital markets through M&A advisory, structured credit (CRA, CRI, Debentures, FIDC, FII), and asset tokenization. Its stated focus verticals are sports and entertainment, real estate, retail and consumer, agribusiness and commodities, energy and infrastructure, and industry, with claimed presence in 11+ countries and a curated network of 30+ funds, banks, and financial institutions as the primary capital-matching layer.

The company's core technology stack consists of four proprietary platforms: Captor provides governance, DataRoom, and origination infrastructure for financial operations; SGToken operates a marketplace for tokenized non-financial assets (athlete development, royalties, participations) on blockchain; LeadsAI applies AI-based lead qualification over a database of more than 25 million leads for commercial teams; and Loup offers an e-commerce solution integrated with credit access and community resale. Two service lines — M&A Solutions and Capital Inteligente (structured credit) — sit on top of this stack. The go-to-market is senior-advisory-led direct sales with bespoke, quote-based multi-year engagements; pricing is not publicly disclosed and revenue is derived from advisory mandates, transaction success fees, and (potentially) subscription or recurring fees from the technology platforms.

Operationally, StadiumGO remains a micro-firm with 1-10 employees, no disclosed funding rounds, and no publicly reported revenue. Most case studies are confidential, with disclosed sizes ranging from R$20M (agribusiness inter-harvest financing) to R$700M (a construction and football club development). The CEO, Bruna Botelho, is a serial entrepreneur with a prior exit (Only Up, integrated with the PIX system) and active roles on Brazilian sports industry councils (CONE-FIESP/CNS), providing institutional positioning and personal network leverage that materially substitute for corporate scale.

Name

StadiumGO

Legal name

StadiumGO

Website

https://stadiumgo.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

StadiumGO is a São Paulo-based boutique tech-fin consultancy that advises mid-market companies, sports clubs, and institutions on M&A, structured credit, and asset tokenization, supported by four proprietary platforms (Captor, SGToken, LeadsAI, Loup) and a network of 30+ funds and financial institutions.

Ownership category

akta.pro rank

Product category

Capital markets advisory

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Mergers acquisitions advisory
• Structured credit solutions
• Asset tokenization platform
• Sports fintech advisory
• Capital markets consulting

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Advisory and Consulting Mandates: Revenue generated from mandated consulting services for M&A transactions, capital raising, credit structuring, and strategic advisory. Services are tailored to client needs with senior-level involvement.
2. Capital Solutions Fees: Fees from structuring credit operations including FII, CRA, CRI, Debentures, and other structured finance instruments. Revenue derived from successful transaction completion.
3. Technology Platform Services: Revenue from proprietary technology platforms including Captor (origination), SGToken (tokenization marketplace), LeadsAI (lead generation), and Loup (e-commerce) which support the core advisory business.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

StadiumGO is a Boutique Tech-Fin consultancy that delivers mandated advisory for capital raising, M&A, structured credit, and tokenization, supported by four proprietary technology platforms (Captor, SGToken, LeadsAI, Loup). The company connects enterprises, sports clubs, and asset owners to a network of 30+ funds, banks, and financial institutions, serving the sports, real estate, retail, agribusiness, energy, and industry sectors with internationally-sourced deal flow.

Product overview

StadiumGO operates as a Boutique Tech-Fin ecosystem offering a portfolio of four proprietary technology platforms—Captor, SGToken, LeadsAI, and Loup—complemented by two service offerings: M&A Solutions (advisory for mergers and acquisitions) and Capital Inteligente (structured credit solutions). The platforms are designed to work in an integrated manner: Captor serves as the foundational infrastructure for governance and originação across all financial operations; SGToken provides a marketplace for tokenized assets; LeadsAI delivers AI-powered lead generation to drive commercial revenue; and Loup enables e-commerce with integrated credit access. Both service offerings leverage these platforms to connect clients to capital markets through matching with over 30 funds and financial institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Captor: Infrastructure for governance and origination of financial operations with DataRoom integration, compliance, and decision support.
• SGToken
• LeadsAI
• Loup

Products and services

• Captor Proprietary infrastructure platform for governance and origination of financial operations, featuring integrated DataRoom, compliance tracking, viability trails, and a secure investor analysis environment for M&A, credit, and tokenization transactions across enterprises and sports clubs.
• SGToken Blockchain-based marketplace for tokenization of non-financial assets, enabling capital access via blockchain, expansion of the investor base, and monetization of future assets such as athlete formation, sales, royalties, and participations for sports clubs and asset owners.
• LeadsAI AI-powered lead generation and qualification platform leveraging a Big Data database of more than 25 million leads to capture, classify, and deliver business opportunities in real time to commercial teams of clubs, e-commerce platforms, franchises, and marketplaces.
• Loup E-commerce solution integrated with credit access, sales channels, and community resale functionality, supporting retailers, clubs, and influencers to sell at scale with logistics, payments, and digital performance tools.
• M&A Solutions Advisory and structuring services for mergers and acquisitions, including investment thesis development, teaser and investment memorandum preparation, financial modeling, due diligence, DataRoom setup, and investor matching for enterprise clients.
• Capital Inteligente (Crédito Inteligente) Structured credit solutions tailored to enterprise growth, expansion, or financial reorganization needs, including working capital with asset guarantees, contract receivables anticipation, and structured instruments such as CRA, CRI, Debêntures, FIDC, and FII.

Quantifiable outcome

• R$ 16+ billion in structured projects and pipeline
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CONE - Conselho Nacional da Indústria Esportiva (FIESP/CNS)coreStrategic or Co-development PartnerStadiumGO's CEO Bruna Botelho serves as a council member of CONE, an initiative of FIESP and CNS (Confederação Nacional de Serviços). This strategic association provides industry influence, networking, and thought leadership positioning in the sports industry.
• CNS - Confederateção Nacional de ServiçoscoreStrategic or Co-development PartnerStadiumGO's CEO serves as Executive Director of the Technology & Digital Innovation Department at CNS. Provides strategic alignment with Brazilian services industry and institutional credibility.
• MAX Global Investments S.A.minorStrategic or Co-development PartnerHolding company with broad operations in infrastructure, energy, and real estate where Bruna Botelho is a partner. Provides potential deal flow and cross-sector opportunities.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Chiliz / Socios.com: Operator of the Socios.com sports fan-tokenization platform and the Chiliz blockchain. Directly comparable to StadiumGO's SGToken because both bring blockchain-based financial instruments to sports organizations, though Chiliz focuses on fan tokens while StadiumGO tokenizes athlete formations, royalties, and sports participations.
• Securitize: Enterprise tokenization platform for issuing and managing digital securities with regulatory compliance built in. Directly comparable to StadiumGO's SGToken because both operate tokenization infrastructure with legal structuring, governance, and distribution to qualified investors.
• tZERO: Security token issuance and trading platform that combines technology with capital markets infrastructure. Comparable to StadiumGO's combined Captor + SGToken stack as both offer institutional-grade tooling for tokenized asset issuance and secondary trading.
• Mercado Bitcoin: Brazil's largest crypto exchange, which has expanded into tokenized assets and security token offerings. A direct comparable to StadiumGO in the Brazilian tokenization market, with substantially greater scale and a broader retail distribution footprint.

Broad incumbents

• BTG Pactual: Brazil's largest independent investment bank with deep capital markets, M&A, and asset management capabilities. Comparable to StadiumGO because both originate and structure capital markets transactions in Brazil, but BTG operates at vastly greater scale and competes on speed and balance sheet rather than niche sports focus.
• XP Inc. One of Brazil's largest retail and institutional financial advisory and investment platforms. Overlaps with StadiumGO's M&A advisory and structured credit mandates and represents a benchmark for what scaled Brazilian financial advisory looks like.
• Genial Investimentos: Brazilian full-service broker and asset manager with private credit, M&A, and capital markets operations. Comparable to StadiumGO in providing structured credit and advisory services in Brazil, but at materially larger scale and with established institutional distribution.
• Bitso: Latin America's largest crypto exchange, operating across multiple countries including Brazil and Mexico. Comparable to StadiumGO's blockchain/tokenization thrust as a LatAm-focused digital asset infrastructure provider with cross-border reach, though Bitso is exchange-centric rather than advisory-led.

Emerging players

• Polymath: Tokenization platform focused on enabling regulated security token offerings on blockchain. Comparable to StadiumGO's SGToken as both target the issuance and compliance workflow for digital securities, though Polymath is platform-first while StadiumGO wraps it in advisory services.
• Pomelo: Latin American fintech infrastructure-as-a-service provider offering card issuing, accounts, and lending APIs across multiple countries. Comparable to StadiumGO as a tech-enabled financial services company building across LatAm, though Pomelo is infrastructure-focused while StadiumGO is advisory-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/stadium.go
• Facebookfacebook.com/Stadiumgo_app-105546824619974

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StadiumGO