Bitso
Bitso is a Mexico City-headquartered, LATAM-focused regulated cryptocurrency exchange serving 9-10 million retail customers and 2,000+ institutional clients across six Latin American markets with spot trading, US stock access, cross-border transfers, stablecoin payments infrastructure, and a regulated Mexican peso stablecoin (MXNB).
- Company typePrivate
- Founded2014
- HeadquartersMexico City, Mexico
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What Bitso does
Bitso is a Latin America-focused regulated cryptocurrency exchange founded in 2014 and headquartered in Mexico City, operating a multi-product platform that combines a unified consumer app, a B2B infrastructure division (Bitso Business), and an independent self-custody onchain trading terminal (onchain.cc, operated via Nvio Pagos El Salvador). Its core products include spot trading across 100+ cryptocurrencies with local-currency fiat rails (SPEI in Mexico, PIX in Brazil, COELSA in Argentina, Colombian bank transfers), US stock and ETF investing (5,000+ instruments via Alpaca integration in Mexico and Payward's xStocks framework in Argentina), Bitso Transfer for cross-border USD/crypto remittances, and Bitso Earnings for weekly yield on idle crypto balances. Bitso Business provides custody, conversion, and settlement backbone for stablecoin-based cross-border payments to corporates, fintechs, and merchants, with annual TPV on track to surpass $82B in 2025.
The company holds Virtual Asset Service Provider licensing across Mexico (Fintech Law), Argentina (CNV-registered PSAV), Brazil, Colombia, the US, Europe, and El Salvador, where its subsidiary Juno received CNAD approval in May 2026 to issue MXNB, the first Latin American currency-backed stablecoin under national regulation. Bitso's onchain.cc terminal aggregates spot, perpetuals (up to 40x leverage via Hyperliquid across 300+ markets), and Trenches memecoin snipes across 14+ chains with sub-400ms execution and proprietary Carbium/LiFi routing. Revenue is generated primarily through maker-taker transaction fees (0.04-0.78% volume-tiered), crypto withdrawal network fees, B2B stablecoin payment infrastructure fees, FXaaS usage-based pricing, onchain.cc flat 0.15% trading fees, yield spread on earnings products, and tokenized-asset listing/trading fees.
Bitso serves approximately 9-10 million retail customers across Argentina, Brazil, Colombia, Mexico, Chile, and Peru, alongside 2,000+ institutional clients. The company raised a $250M Series C in May 2021 at a $2.2B post-money valuation led by Coatue and Tiger Global, with participation from Paradigm, Pantera Capital, QED Investors, Bond, and Y Combinator, and counts itself among Mexico's six unicorns. The platform's strategic priorities have shifted toward regulated stablecoin infrastructure, tokenized real-world assets, and B2B payments rails, exemplified by the MXNB/RLUSD settlement rail on the XRP Ledger Permissioned DEX and Mastercard's Agent Pay for Machines integration.
Bitso firmographics
Firmographics- Name
- Bitso
- Legal name
- The Badger Technology Company Limited
- Website
- https://bitso.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bitso is a Mexico City-headquartered, LATAM-focused regulated cryptocurrency exchange serving 9-10 million retail customers and 2,000+ institutional clients across six Latin American markets with spot trading, US stock access, cross-border transfers, stablecoin payments infrastructure, and a regulated Mexican peso stablecoin (MXNB).
- Ownership category
- akta.pro rank
Bitso industry classification
Industry- Product category
- Cryptocurrency Exchange and Digital Asset Platform
- NAICS
- Securities and Commodity Exchanges (52321), Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Decentralized Lending Protocols (DeFi Money Markets) (FSADAFAB)
- akta.pro secondary industries
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), B2B Crypto Payouts, Mass Payments & Treasury Disbursements (FSADAIAF), On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE), Institutional / OTC Crypto Credit & Bilateral Lending (FSADAFAD)
Keywords
Where Bitso is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices7 records
Markets served
Bitso business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Trading transaction fees: Maker-taker fee schedule on spot markets versus MXN, USDC, BTC, ARS, BRL, USDT, USDS, COP ranging from 0.040%/0.050% at high volumes to 0.780%/0.600% at retail tier.
- Crypto withdrawal network fees: Fixed crypto-asset withdrawal fees (e.g., 0.00001543 BTC, 0.00001602 ETH, 3 USDT-TRC20, free XRP) offset by free deposits across most networks.
- Bitso Business B2B stablecoin payments: B2B payment infrastructure fees from stablecoin-based cross-border transactions; Bitso Business on track to process $82B annualized TPV, including $15.6B annualized volume in Mexico.
- Tokenized real-world assets listing and trading: Revenue from listing and trading tokenized assets including Tether Gold (XAU₮) and xStocks tokenized US equities on the platform.
- Stablecoin issuance (MXNB via Juno): Issuance and reserve management revenue from MXNB Mexican peso-backed stablecoin issued by Juno subsidiary, deployed on XRPL Permissioned DEX for enterprise settlement.
- FX-as-a-Service (FXaaS): Embedded FX services enabling clients to trade Latin American currencies with deep liquidity and instant withdrawals, sold to B2B counterparties.
- Onchain.cc trading fees: Flat 0.15% trading fee on onchain.cc (dropping to 0.10% at higher Colosseum ranks) on spot and Trenches snipes; 300+ perpetual markets via Hyperliquid.
- Earnings/yield spread revenue: Yield program offering weekly returns on USDC, USDT, ETH, DOT, ATOM, SOL funded via underlying protocol yield mechanisms (spread retained by Bitso).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | MXN market maker/taker: 0.600%/0.780% at <20K MXN down to 0.100%/0.130% at >150M MXN |
| Usage-based | Pay-as-you-go | USDC market maker/taker: 0.300%/0.360% at <$1K down to 0.040%/0.050% at >$30M |
| Usage-based | Pay-as-you-go | BTC market maker/taker: 0.075%/0.098% at <8 BTC down to 0.050%/0.065% at >950 BTC |
| Usage-based | Pay-as-you-go | ARS, BRL, COP and USDS markets with tiered maker-taker fees |
| Unit Pricing | Pay-as-you-go | Onchain.cc flat 0.15% trading fee |
| Freemium | Pay-as-you-go | US stock trading: commission-free fractional shares from 20 MXN |
| Freemium | Pay-as-you-go | Crypto deposits: free across most networks |
| Usage-based | Pay-as-you-go | Crypto withdrawals: fixed per-asset network fee |
| Freemium | Pay-as-you-go | Bitso Transfer: free and instant between Bitso users |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels8 records
Bitso product offering
Product offeringCore offering
Bitso operates a regulated multi-asset digital asset platform combining a consumer crypto exchange app (100+ cryptocurrencies across MXN, ARS, BRL, COP, USDC markets), US stock and ETF investing, weekly crypto yield, cross-border transfers, and a self-custody onchain trading terminal (onchain.cc). On the B2B side, Bitso Business provides stablecoin payment infrastructure, custody, FX-as-a-Service, and merchant settlement to enterprises and fintechs, while Bitso subsidiary Juno issues the MXNB Mexican peso-backed stablecoin under El Salvador CNAD regulation for on-ledger USD/MXN settlement.
Product overview
Bitso operates a multi-product platform combining a unified consumer app, a B2B infrastructure business, a self-custody onchain trading terminal, and a regulated stablecoin offering. The core Bitso app integrates retail crypto trading across 100+ assets, Bitso Stocks for US equities and ETFs, Bitso Transfer for cross-border USD/crypto remittances, and Bitso Earnings for weekly yield; Bitso Alpha serves professional traders with advanced tools. Bitso Business is the B2B arm providing stablecoin payments, FXaaS, and Pay with Bitso to institutions across Latin America (LATAM's first stablecoin payments platform to surpass $80B in annual TPV in 2025). Onchain (onchain.cc), a self-custody trading terminal operated by Bitso group company Nvio Pagos El Salvador, adds Spot, Perps via Hyperliquid, DEX aggregation, Trenches snipes, and the gamified Colosseum trading competition. MXNB, a Mexican peso-backed stablecoin issued by Bitso subsidiary Juno, anchors the firm's regulated USD/MXN settlement infrastructure on the XRP Ledger Permissioned DEX.
Differentiator
Problem solved
Functional benefit
Brands
- Bitso Business: B2B division of Bitso providing cross-border payments, custody, conversion, and settlement infrastructure for institutions and corporates across Latin America.
- Bitso Alpha
- onchain.cc (by Bitso / Nvio)
- Juno
Products and services
- Bitso Consumer App Unified retail app for buying, selling, and managing 100+ cryptocurrencies across LATAM (MXN, ARS, BRL, COP, USDC markets), with local-currency deposits via SPEI, COELSA, PIX, and Colombian bank transfer, advanced order types, and real-time market data.
- Bitso Alpha Advanced pro-trading platform offering the full order-book toolset for sophisticated users, exposed as a dedicated Bitso Alpha surface with mobile and web components tracked on the Bitso status page.
- Bitso Business B2B division of Bitso that helps global companies move money across Latin America via stablecoin rails, custody, conversion, and settlement; LATAM's first stablecoin payments platform to surpass $80 billion in annual total payment volume in 2025, processing $15.6 billion in annualized Mexico volume.
- Onchain.cc Independent self-custody trading terminal built by Bitso and operated by Nvio Pagos El Salvador, aggregating Spot, Perps via Hyperliquid with up to 40x leverage, DEX swaps, and Trenches memecoin snipes across 14+ chains with sub-400ms execution, MEV protection, and a 0.15% base fee.
- Bitso Transfer Cross-border USD and crypto transfer product letting users create a free virtual USD account, deposit via ACH or wire from the US, send USD to US bank accounts or USDC to any crypto wallet globally, and hold or convert Digital Dollars with instant internal Bitso-to-Bitso transfers.
- Bitso Earnings Zero-fee weekly yield product for crypto holdings including USDC, USDT, ETH, DOT, ATOM, and SOL with earnings deposited every Monday and no lock-ups or fixed terms.
- Bitso Stocks Fractional US stock and ETF trading product letting LATAM users in Mexico (via Alpaca) and Argentina (via Payward xStocks) buy Apple, Tesla, Nvidia, Coca-Cola and more with local currencies or USDC/USDT, starting from 20 MXN or $5, with stock accounts insured up to USD 500,000.
- Bitso Card Bitso-issued payment card product tracked as a dedicated component on the Bitso status page for spending Digital Dollars and other supported assets.
- Bitso Trading API Programmatic trading API for developers and partners, documented at docs.bitso.com, supporting automated trading, market data, and platform integration.
- MXNB Stablecoin Mexican peso-backed stablecoin issued by Bitso subsidiary Juno, fully backed 1:1 against fiat reserves held at licensed Mexican institutions, audited by independent third parties, and natively issued on the XRP Ledger Permissioned DEX to power USD/MXN settlement.
- Colosseum Trading Competition Gamified competition layer on the onchain.cc terminal awarding points for spot, perp, and snipe trades, with six rank tiers, weekly Sessions, daily/weekly Quests, four loot-box tiers, Factions, an AI-powered social scoring system, and a $300,000+ Season 1 prize pool.
- FXaaS (Foreign Exchange as a Service) Embedded FX service for Bitso Business clients to trade Latin American currencies with deep liquidity and instant withdrawals, sold to B2B counterparties.
- Pay with Bitso Merchant-acceptance product that lets Bitso's 9 million+ users make crypto and stablecoin payments online and at select physical locations with immediate fiat and crypto settlement.
Companies that use Bitso
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Bitso technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability3 records
Feature9 records
Bitso partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and flagship.
- IncodecoreBitso partnered with Incode to deploy identity verification infrastructure across Latin America, addressing rising automated fraud threats that grew from 3% to 40% of detected fraud attempts.
- Payward (xStocks framework)minorBitso launched xStocks tokenized equities in Argentina using Payward's framework, offering 10 tokenized US stocks (AAPLx, NVDAx, TSLAx) tracking underlying assets 1:1.
- MastercardcoreMastercard launched Agent Pay for Machines with Ripple (and Bitso's MXNB stablecoin ecosystem via Ripple) as one of 30+ partners, integrating XRP Ledger and RLUSD as settlement rails for AI agent payments, alongside Bitso's MXNB stablecoin for US-Mexico remittances.
- RippleflagshipExpanded partnership integrating Bitso's MXNB peso-backed stablecoin into Ripple's XRP Ledger Permissioned DEX alongside RLUSD for US-Mexico enterprise cross-border payments. Bitso contributes over 10 million users and more than 2,000 institutional clients. Targets annual remittance flows exceeding $60B between the US and Mexico.
- Miracle PaycoreStrategic partnership to accelerate merchant adoption of digital payment infrastructure across Latin America, beginning in Mexico. Miracle Pay handles merchant-facing onboarding and payment acceptance while Bitso provides custody, conversion, and settlement backbone for stablecoin-based transactions.
- AlpacacoreStrategic integration with US-based self-clearing broker-dealer Alpaca enabling commission-free trading of over 5,000 US-listed stocks and ETFs for Mexican investors, with fractional shares from $1 USD and 24/5 trading support. Plans include options trading and tokenized US equities.
- 'The Push' stablecoin startup accelerator participantscoreBitso Business runs 'The Push', a global stablecoin startup accelerator with a second edition announced in February 2026 to engage early-stage stablecoin startups across the ecosystem.
- Tether (El Salvador partnership)minorEl Salvador partnered with Bitso and Tether to boost stablecoin adoption and build local startup infrastructure per LATAM crypto news coverage.
- ClaracorePartnership to launch stablecoin-backed payments and corporate cards for businesses in Latin America. Bitso Business clients can use stablecoin holdings as collateral for Clara-issued corporate cards, domestic and international payments, bill pay, and AI-powered financial software.
- Aptos FoundationflagshipComprehensive partnership enabling Bitso's 9 million customers to access USDT and USDC stablecoins on the Aptos network for cross-border payments in the high-volume US-Mexico corridor, with plans to expand into Argentina, Colombia, and Brazil. Aptos processing over $50B in monthly stablecoin transfer volume.
Scale indicators22 records
Recent moves9 records
Expansion highlights6 records
Bitso competitors and assessment
Company assessmentBroad incumbents
- Crypto.com: Global crypto exchange and card issuer, listed alongside Bitso and Blockstream as a partner of Jiko. Overlaps with Bitso on retail trading, Card product, and stablecoin payment rails, with a global rather than LATAM-focused brand.
- Binance: Largest global crypto exchange by trading volume. Competes with Bitso across LATAM retail and B2B segments, including Brazil (where Binance is among mandated biometric KYC adopters); broader product portfolio (perps, options, launchpad) and global liquidity are key differences.
- Coinbase: US-listed crypto exchange with retail, institutional and developer platforms. Directly comparable to Bitso on core spot trading, staking/earnings, and USDC distribution; Coinbase Ventures also co-invested alongside Bitso in Latitude's seed round, signaling overlapping LATAM cross-border ambitions.
- Kraken: US-regulated crypto exchange with global footprint. Comparable to Bitso on retail/ institutional spot trading, staking/earnings products, and regulated VASP status; broader geographic and asset coverage distinguishes it from Bitso's LATAM focus.
Direct peers
- Ripple: Bitso's flagship partner and the operator of the XRP Ledger Permissioned DEX where MXNB is deployed alongside RLUSD. Directly comparable as a regulated cross-border payments infrastructure provider; the partnership blurs the line between peer and channel partner but they overlap on US-Mexico remittance rails.
- Circle: USDC issuer and regulated payments infrastructure provider. Directly comparable to Bitso's Juno/MXNB on the regulated stablecoin issuance side and on the B2B payments infrastructure layer where both serve enterprise treasury and cross-border settlement.
- Mercado Bitcoin: Brazil's largest crypto exchange, also subject to Brazil biometric KYC mandates alongside Bitso. Directly comparable as a regional retail crypto exchange serving LATAM with local-currency rails and B2B offerings.
- Bitfinex: Long-standing crypto exchange (sister to Tether) with deep USD/USDT liquidity. Comparable to Bitso on professional trading, stablecoin pairs, and tokenized asset listings (Tether Gold appears on both platforms).
- Airtm: LATAM-focused digital payments platform with stablecoin on/off-ramps serving freelancers and businesses. Co-invested alongside Bitso in Checker's seed round; overlaps with Bitso on LATAM cross-border payouts and local fiat rails.
Emerging players
- Paxos: US-regulated stablecoin issuer (PYUSD, USDP) and tokenization infrastructure provider. Co-invested alongside Bitso in Latitude's seed; directly comparable to Juno/MXNB on the regulated stablecoin issuance side and to Bitso's xStocks tokenization strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bitso social profiles
Digital presenceBitso compliance and trust
Trust signalCompliance7 records
Bitso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bitso leadership team
Management profileNumber of profiles
Profiles10 records
Bitso subsidiaries and ownership
Company hierarchySubsidiaries2 records
Bitso funding detail
Funding detailFunding overview
Funding rounds6 records
Investors25 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bitso M&A and investment
M&A and investmentM&A1 record
Investments10 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bitso
What does Bitso do?
Bitso operates a regulated multi-asset digital asset platform combining a consumer crypto exchange app (100+ cryptocurrencies across MXN, ARS, BRL, COP, USDC markets), US stock and ETF investing, weekly crypto yield, cross-border transfers, and a self-custody onchain trading terminal (onchain.cc). On the B2B side, Bitso Business provides stablecoin payment infrastructure, custody, FX-as-a-Service, and merchant settlement to enterprises and fintechs, while Bitso subsidiary Juno issues the MXNB Mexican peso-backed stablecoin under El Salvador CNAD regulation for on-ledger USD/MXN settlement.
Is Bitso a public or private company?
Bitso is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bitso founded?
Bitso was founded in 2014. It employs 501 to 1,000 people.
Where is Bitso based?
Bitso is headquartered in Mexico City, Mexico, in the Latin America region.
How does Bitso make money?
Eight revenue lines are on record. Trading transaction fees are the primary driver. The others are crypto withdrawal network fees, bitso Business B2B stablecoin payments, tokenized real-world assets listing and trading, stablecoin issuance (MXNB via Juno), FX-as-a-Service (FXaaS), onchain.cc trading fees and earnings/yield spread revenue.
Who are Bitso's main competitors?
Broad incumbents on record are Crypto.com, Binance, Coinbase and Kraken. Direct peers are Ripple, Circle, Mercado Bitcoin, Bitfinex and Airtm. Paxos is listed as an emerging player.
Does Bitso have an API?
Yes. Bitso operates a public Bitso Trading API surfaced as a dedicated component (Bitso API) on its status page alongside Web, Mobile, Alpha, Transfer, Card, and Business products, intended for programmatic trading and platform integration. Developer documentation is hosted at docs.bitso.com (the docs.bitso.com API Docs surface has had intermittent availability incidents tracked on status.bitso.com). Developer documentation is at docs.bitso.com.
What industry is Bitso in?
Bitso's product category is Cryptocurrency Exchange and Digital Asset Platform. Its primary akta.pro industry code is FSADAFAB, Decentralized Lending Protocols (DeFi Money Markets), with a secondary code of BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms. Its NAICS code is 52321 and its SIC code is 6200.